BlueSleep

What BlueSleep does

BlueSleep (operating as Snooze Inc.) is a New York-based digital sleep clinic founded in 2009 by Dr. Jordan Stern, MD, that diagnoses and treats sleep apnea and snoring via a HIPAA-compliant telemedicine platform. The company combines same-day video consultations with board-certified sleep specialists, a disposable 3-night finger-worn home sleep test, and two core treatment pathways — custom-fabricated Mandibular Advancement Devices (oral appliances across six FDA-approved brands) and CPAP therapy (four device lines from ResMed, React Health/Luna, and Philips Respironics). BlueSleep is licensed in 42 U.S. states with active operations in AZ, CA, CT, FL, NJ, NY, TX, and VA, and has expanded into the UK market through a London office.

The business operates on a direct-to-consumer and referral-based model with services billed through medical insurance; BlueSleep is in-network with Aetna, Blue Cross, Cigna, UnitedHealthcare, Oscar, Oxford, Emblem Health, GHI, and Medicare, with self-pay discounts available for uninsured patients. Patient acquisition is driven by digital marketing, SEO, social media, earned media, and a referral network spanning dental practices (notably Eastern Dental's 20 New Jersey locations), medical groups (Mount Sinai, One Medical, Manhattan Cardiology), and adjacent digital health platforms (Shapely for weight loss, Elektra Health for menopausal care, Moona Health, BetterSleep). Technology integrations include SleepGlad's 3D AI for virtual CPAP mask fitting and the SnoreLab consumer app for titration support.

BlueSleep has diagnosed and treated more than 28,000 patients cumulatively, conducts 20,000+ telemedicine visits annually, and reports an 84% clinical improvement rate with a 4.95-star patient satisfaction rating. The company is led by founder Jordan Stern, MD (CEO and Medical Director), COO David Ray, and a clinical team of sleep medicine specialists and dentists including Director of Oral Appliance Therapy Alicia Jackson, DDS, who presented the company's oral appliance research at World Sleep 2025.

Name

BlueSleep

Legal name

Snooze Inc.

Website

https://bluesleep.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueSleep is a New York-based digital sleep clinic that diagnoses and treats sleep apnea and snoring via telemedicine, serving insured and self-pay patients across 42 U.S. states and the UK with home sleep tests, oral appliance therapy, and CPAP treatment.

Ownership category

akta.pro rank

Product category

Sleep Medicine / Sleep Apnea Treatment

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

akta.pro secondary industries

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB)

Keywords

• Sleep apnea treatment
• Telemedicine sleep clinic
• Home sleep testing
• Oral appliance therapy
• CPAP therapy services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Services and Telemedicine Visits: BlueSleep provides telemedicine consultations, sleep testing, and treatment follow-ups billed through medical insurance. The company is in-network with major insurers including Aetna, Cigna, Blue Cross, UnitedHealthcare, Oxford, Medicare, and others. Self-pay options are available with discounts for uninsured patients.
2. Oral Appliance Therapy: Custom-fabricated mandibular advancement devices (MADs) for sleep apnea treatment. Covered by medical insurance when medically necessary. BlueSleep works with manufacturers including Panthera, Prosomnus, Glidewell, Whole You, Somnomed, Dynaflex, and Oventus.
3. CPAP Equipment and Supplies: CPAP machines and masks provided to patients, with equipment delivery and monitoring services. Covered by insurance through partnered CPAP distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

BlueSleep is a digital sleep clinic that diagnoses and treats sleep apnea and snoring via telemedicine. Services include same-day video consultations with board-certified sleep specialists, a disposable 3-night home sleep test, and treatment via custom-fabricated mandibular advancement oral appliances or CPAP therapy. Treatment is covered by major medical insurers, with self-pay options available.

Product overview

BlueSleep is a digital sleep clinic platform offering a comprehensive suite of sleep apnea diagnosis and treatment services through telemedicine. The core platform combines online consultations with board-certified sleep specialists, a disposable home sleep test device, and two primary treatment pathways: custom-fabricated Mandibular Advancement Devices (oral appliances) and CPAP therapy. The platform also provides a free sleep screener, a HIPAA-compliant patient portal, and educational content including music for sleep. Oral appliance offerings include six FDA-approved brands (ProSomnus EVO, ProSomnus PH, Dynaflex Herbst, Silent Nite, Panthera Classic, and EMA) with detailed titration protocols. CPAP options include four device brands (ResMed S10, ResMed S11, Luna G3, DreamStation 2) with various mask options, plus SleepGlad's 3D AI-powered virtual mask fitting technology. All services are delivered via telemedicine with insurance accepted in most cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Sleep Test

Quantifiable outcome

• 84% clinical improvement rate for sleep disorders
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Moona HealthcoreStrategic or Co-development Partner · 4 March 2025Clinical partnership to enhance sleep treatment options. Collaboration expands access to comprehensive sleep care solutions via telemedicine and commercial insurance coverage.
• Elektra HealthminorStrategic or Co-development Partner · 1 August 2024Care partnership providing fast and affordable access to sleep medicine and menopausal care for women.
• ShapelyminorGTM or Marketing Partner · 11 March 2024Care partnership expanding access to high-quality sleep medicine and weight-loss platforms.
• Manhattan Medical ArtsminorStrategic or Co-development Partner · 25 July 2023Working agreement with multi-specialty clinic in New York for sleep medicine collaboration.
• Eastern DentalcoreStrategic or Co-development PartnerEastern Dental Management operates 20 dental offices in New Jersey. BlueSleep partners with Eastern Dental to provide sleep apnea diagnosis and treatment, with Eastern Dental locations handling oral appliance scanning and fitting while BlueSleep manages telemedicine consultations and sleep testing.
• SleepGladcoreTechnology or IntegrationSleepGlad provides 3D AI technology for virtual CPAP mask fitting with 97% accuracy, integrated into BlueSleep's telemedicine platform.
• Mount SinaiminorGTM or Marketing PartnerMedical partner; Dr. Jordan Stern is Associate Adjunct surgeon in the Department of Otolaryngology of the New York Eye & Ear Infirmary of Mount Sinai.
• One MedicalminorGTM or Marketing PartnerHealthcare partner referral relationship.
• Magdalena BaczewskaminorStrategic or Co-development PartnerConcert pianist and Columbia University music professor who partnered with BlueSleep to create curated music for sleep content.
• BetterSleepminorGTM or Marketing PartnerHealthcare partner referral relationship.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• ProSomnus Sleep Technologies: Manufacturer of FDA-approved precision oral appliances for OSA, a key supply partner for BlueSleep; adjacent because its devices and emerging digital titration tools may either remain a channel partner or evolve into a competitor.
• Oura: Consumer wearable with sleep tracking and emerging health features; enables consumer sleep awareness that funnels demand toward clinical providers like BlueSleep.

Broad incumbents

• ResMed: Global leader in CPAP devices and connected sleep health platforms; competes with BlueSleep in CPAP treatment and increasingly in digital sleep care through myAir and ResMed-integrated provider tools.
• Cleveland Clinic Sleep Disorders Center: Major academic sleep medicine program offering diagnostic and treatment services across the full spectrum of sleep disorders; represents the legacy in-person model BlueSleep is digitizing.
• Philips Respironics: Major manufacturer of CPAP/BiPAP machines and DreamMapper patient platform; an incumbent whose devices BlueSleep prescribes but whose vertically integrated digital tools increasingly compete for the patient relationship.
• Mount Sinai Sleep Medicine: Academic sleep medicine program with hospital-based diagnostics and specialists; comparable incumbent care delivery model and an existing BlueSleep referral partner, illustrating the established alternative.

Direct peers

• Big Health (Sleepio): Digital therapeutics company delivering evidence-based sleep programs (Sleepio) via employer and payer channels; comparable to BlueSleep as a digitally delivered sleep care solution.
• SleepReset: Digital sleep clinic offering virtual sleep apnea and insomnia diagnosis and treatment, directly overlapping BlueSleep's telemedicine sleep medicine model for consumer patients.
• Proper Sleep: Telemedicine-based sleep clinic providing home sleep testing and oral appliance therapy, competing head-to-head with BlueSleep in the direct-to-consumer sleep apnea pathway.

Emerging players

• Eight Sleep: Consumer sleep technology brand with smart mattresses and a sleep coaching platform; adjacent competitor for consumer mindshare and a potential convergence point for sleep wellness + clinical care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bluesleep
• YouTubeyoutube.com/playlist?list=PLONjvgWFIJNEGvo7LeQqeiEYE0NBvXoif
• Facebookfacebook.com/BlueSleepHealthandWellness
• Instagraminstagram.com/realbluesleep
• TikToktiktok.com/@bluesleepclinic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueSleep