Sleep Reset

What Sleep Reset does

Sleep Reset, Inc. is a San Francisco-based digital health company founded in 2016 that operates what it describes as a full virtual sleep clinic. The company's core offering is a Cognitive Behavioral Therapy for Insomnia (CBT-I) program delivered via iOS and Android mobile apps, paired with dedicated human sleep coaches who provide daily check-ins and personalized plan adjustments based on sleep diary data. The product surface extends beyond insomnia to end-to-end obstructive sleep apnea care, including at-home sleep apnea testing kits, telehealth consultations with board-certified sleep medicine clinicians, oral appliance therapy, and CPAP machine prescription and management. The company runs an additional After Care subscription with 100+ reinforcement lessons to reduce relapse among graduates of the core program.

Sleep Reset generates revenue through a mix of recurring CBT-I subscriptions, insurance-billed telehealth clinician visits, and hardware/device sales. The company is in-network with over 100 insurance plans including Anthem, Cigna, Blue Cross Blue Shield, Aetna, United Healthcare, and Medicare, which the company reports enables 94% of members to pay $0 out of pocket for clinician visits. Distribution combines direct-to-consumer acquisition via a free sleep assessment funnel and content marketing (sleep calculator, insomnia quiz, chronotype quiz) with B2B channels including employer wellness benefits, broker/insurer partnerships, and healthcare provider referrals. The company has been featured in major publications (Forbes, TechCrunch, WSJ, CNBC, Business Insider) and won the AARP AgeTech Collaborative pitch competition and 2025 World Future Awards first place.

The clinical program was developed in partnership with sleep medicine experts from Yale School of Medicine, Stanford University School of Medicine, and Cleveland Clinic. Effectiveness is supported by a peer-reviewed study published in Frontiers of Sleep (2023) evaluating 564 participants and an outcomes report covering 2,745 members, with reported improvements including 85 additional minutes of sleep per night, 50% faster sleep onset, and a 71% reduction in sleep aid use. The company holds medical group entities in California and Pennsylvania to support multi-state telehealth operations and serves customers in all 50 US states and internationally. The company has raised approximately $12.6M in disclosed venture funding, most recently a $10M round in November 2018 led by Foundation Capital.

Name

Sleep Reset

Legal name

Sleep Reset, Inc.

Website

https://thesleepreset.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Sleep Health Clinic

NAICS

Other Ambulatory Health Care Services (6219), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

akta.pro secondary industries

Ambulatory Sleep Medicine Centers (HLAFABAJ), Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Sleep Health Coaching (HSADAGAE), Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA)

Keywords

• Digital sleep therapeutics
• CBT-I insomnia treatment
• Telehealth sleep clinic
• Sleep apnea diagnosis
• Behavioral sleep medicine

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Program - Insomnia CBT-I: Core CBT-I based insomnia program with optional human coaching. Delivered via subscription with tiered options including self-guided and coach-supported plans. Revenue is recurring subscription-based.
2. Telehealth Clinician Visits: Virtual appointments with licensed sleep clinicians for diagnosis, treatment, and ongoing management of insomnia and sleep apnea. Billed to insurance (in-network with major providers) or self-pay.
3. Sleep Testing and Devices: Home sleep apnea testing kits and sleep-related medical devices including CPAP machines and oral appliances prescribed and managed through the platform.
4. After Care Program: Extended subscription program ($45 off special offer) providing ongoing support with additional lessons and continued coaching for members who complete the initial program to prevent relapse.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Sleep Reset operates a digital sleep clinic delivering a structured Cognitive Behavioral Therapy for Insomnia (CBT-I) program combined with dedicated human sleep coaches, telehealth clinician visits, at-home sleep apnea testing, and prescription devices (CPAP, oral appliances). The platform treats both insomnia and obstructive sleep apnea end-to-end via iOS/Android mobile apps, accepting major insurance plans so members typically pay $0 out of pocket for clinician visits.

Product overview

Sleep Reset is a digital sleep clinic offering a unified platform combining insomnia treatment (CBT-I based program) and sleep apnea care (diagnostics and treatment). The core products include: a CBT-I Based Program with personalized sleep plans and dedicated coaches; Clinician Visits for telehealth consultations; Home Sleep Tests for at-home apnea diagnosis; Oral Appliance Therapy and CPAP Machines for apnea treatment; and an After Care Program for ongoing support. All services are accessible via iOS and Android mobile apps, with insurance accepted for clinician visits.

Differentiator

Problem solved

Functional benefit

Products and services

• CBT-I Based Program The flagship insomnia treatment program based on Cognitive Behavioral Therapy for Insomnia (CBT-I), featuring personalized sleep plans, dedicated sleep coaches, and daily check-ins delivered via mobile app. Targets adults with chronic insomnia who want a non-pharmaceutical, evidence-based solution.
• Clinician Visit Virtual telehealth consultations with licensed sleep medicine clinicians for diagnosis, treatment prescriptions (CPAP, oral appliances), and ongoing clinical management of sleep disorders. Insurance-eligible with 94% of members paying $0 out of pocket.
• Home Sleep Test At-home sleep apnea testing kit using the WatchPAT device that monitors breathing patterns, oxygen levels, and sleep events overnight, with results reviewed by board-certified sleep physicians. Eliminates need for traditional sleep lab referrals.
• Oral Appliance Therapy Custom-fit mandibular repositioning devices prescribed by Sleep Reset clinicians for mild to moderate obstructive sleep apnea, offering a CPAP alternative for intolerant patients.
• CPAP Machine Continuous Positive Airway Pressure therapy devices prescribed and managed by Sleep Reset clinicians for obstructive sleep apnea treatment, including setup support and ongoing clinical management.
• After Care Program Continuation subscription program offering ongoing coach support, 100+ additional sleep optimization lessons, and relapse prevention for members who have completed the core CBT-I program.

Quantifiable outcome

• 3x more effective than sleeping medications like Ambien at increasing sleep duration
• +9 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AnthemcoreOthersMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with Anthem insurance plans.
• CignacoreOthersMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with Cigna insurance plans.
• Blue Cross Blue ShieldcoreOthersMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with BCBS insurance plans.
• AetnacoreOthersMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with Aetna insurance plans.
• United HealthcarecoreOthersMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with United Healthcare plans.
• MedicarecoreOthersFederal health insurance program with in-network coverage arrangement. Sleep Reset clinician visits are covered for Medicare beneficiaries.
• Impact.comminorChannel Partner/ Reseller/ DistributorAffiliate partnership platform used by Sleep Reset to manage their affiliate marketing program. Partners can sign up through Impact.com to promote Sleep Reset and earn commissions.
• Children's HospitalsminorStrategic or Co-development PartnerPartnerships with children's hospitals to support sleep care for adolescents. Sleep Reset helps anyone age 14 years and up, with children under 18 requiring parental consent.
• Veterans' OrganizationsminorStrategic or Co-development PartnerPartnerships with veterans' organizations to support sleep care for veterans. Sleep Reset partners with organizations serving people from all walks of life including veterans.
• Frontiers of SleepcoreOthersPeer-reviewed academic journal where Sleep Reset's clinical effectiveness was proven in a study evaluating 564 participants. Represents research validation and clinical credibility.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Big Health (Sleepio): Big Health's Sleepio is the most direct competitor — a fully digital CBT-I program with both consumer and enterprise/payer distribution (including NHS England). Competes head-to-head with Sleep Reset for the digital insomnia category.

Broad incumbents

• Calm: Calm is a broad wellness and sleep app with Sleep Stories, meditations, and consumer subscription at scale. Competes for consumer sleep mindshare and DTC acquisition in the same SEO and affiliate channels as Sleep Reset.
• Headspace: Headspace offers meditation, sleep, and now mental health coaching via Headspace Health. Overlaps with Sleep Reset's stress/anxiety-driven insomnia segment and has substantially larger employer-channel distribution.
• Hims & Hers Health: Hims & Hers is a scaled telehealth platform with growing sleep and mental health verticals. Competes for DTC sleep consumers and has deeper marketing budgets and brand recognition than Sleep Reset.
• BetterHelp: BetterHelp is the largest online therapy platform and overlaps with Sleep Reset's anxiety-driven insomnia cohort (90% of Sleep Reset members report racing thoughts). Both monetize via recurring subscriptions for human-delivered care.
• Lyra Health: Lyra Health is an enterprise mental health platform offering therapy, coaching, and medication management to employers. Competes for the same B2B sleep-and-stress RFPs, particularly with HR/benefits buyers.
• Omada Health: Omada Health is a digital chronic care platform (diabetes, hypertension, behavioral health) sold into employer and payer channels. Comparable as a digital therapeutics platform competing for the same insurance and employer budgets.

Emerging players

• Maven Clinic: Maven Clinic is a digital health platform focused on women's and family health, including menopause-related sleep issues — directly overlapping with Sleep Reset's perimenopause/menopause sleep cohort (16% of members).
• Eight Sleep: Eight Sleep sells smart sleep hardware (Pod) and is expanding into sleep coaching and clinical services. Overlaps with Sleep Reset's sleep optimization and tracking positioning, but with a hardware-first model.

Others

• Oura: Oura is a leading consumer sleep-tracking wearable with a growing subscription service. While not a treatment platform, it competes for the same sleep-conscious consumer and increasingly enters the 'sleep improvement' category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sleepreset
• Facebookfacebook.com/sleepreset

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep Reset