Doggie Style Pets

What Doggie Style Pets does

Doggie Style Pets is a privately held, founder/owner-operated specialty pet retail chain headquartered at 315 Market St in Old City, Philadelphia, Pennsylvania. Founded in 2011 and led by President and CEO Howard Nelson, the company operates 13 brick-and-mortar locations across the Philadelphia metropolitan area (11 stores) and southern New Jersey (Cinnaminson and Somers Point), serving dog and cat owners with curated specialty pet food, treats, supplies, and accessories drawn from 50+ premium brands (Acana, Fromm, Orijen, Stella & Chewy's, Wellness, and others). Each location carries a 100% satisfaction guarantee on food brands and houses two adoptable rescue dogs from ACCT Philly — the region's only open-intake animal shelter — within in-store adoption rooms, a structural differentiator that aligns the retail footprint with the company's rescue mission.

The company generates revenue through five streams: unit-priced retail sales of pet supplies, professional grooming services for dogs and cats priced from $25 for bath specials to $150+ for full cat grooms, facilitation fees from pet adoptions ($225–$550 per animal, fully passed through to ACCT Philly), recurring engagement through the Doggie Style Rewards loyalty program (free food/treats/litter after every 12+ purchases), and incremental revenue from 1-to-1 dog training through Doggie Style Pets University. The technology layer is built on Shopify for the e-commerce storefront, native iOS and Android mobile applications plus a PawPartner web booking flow for grooming appointment scheduling with two-way messaging and push notifications, an Instacart marketplace storefront for same-day delivery, and Google Analytics for site traffic measurement. Pricing across retail and grooming is pay-as-you-go unit pricing with no disclosed subscription contracts.

Distribution and customer acquisition are entirely regional and concentrated in the greater Philadelphia and South Jersey market. Marketing channels are centered on organic social (Facebook, Instagram, TikTok, X/Twitter), content marketing through the Doggie Style blog, an email newsletter, and community-driven in-store events tied to the rescue program (volunteer shifts, adoption milestone celebrations such as the August 2019 10,000-adoption milestone). No institutional or venture capital investors are disclosed, no parent company or subsidiaries exist, and no M&A activity is on record; the business appears to be growing through reinvested cash flow and unit-by-unit store expansion.

Name

Doggie Style Pets

Legal name

Doggie Style Pets

Website

https://doggiestylepets.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Doggie Style Pets is a Philadelphia-based specialty pet retailer operating 13 stores across the metro and southern New Jersey, offering premium pet food and supplies, professional grooming, and an in-store pet adoption program partnered with ACCT Philly.

Ownership category

akta.pro rank

Product category

Pet Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (812910)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRALAHAB

Pet Food & Treats Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAM

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAE

Pet Toys & Enrichment Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAC

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAG

Pet Grooming Supplies Retail (At-home)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAIAI

Pet Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Services (Grooming, Training, Daycare)

Keywords

• Pet supplies retail
• Pet grooming services
• Specialty pet food
• Pet adoption services
• Pet retail stores

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Supply Retail: Sale of specialty pet food, treats, supplies, and accessories through 13 retail store locations and e-commerce website
2. Professional Pet Grooming Services: Full-service grooming for dogs and cats including full grooms, bath services, and a la carte options. Pricing ranges from $25 for bath specials to $150+ for full cat grooms.
3. Pet Adoption Services: Facilitation of pet adoptions through partnership with ACCT Philly, with adoption fees ranging from $225-$550 per animal
4. Doggie Style Rewards Program: Loyalty program offering free food, treats and litter for every 12 or more purchases made
5. Instacart Delivery: Third-party delivery service integration for same-day delivery of pet supplies

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Doggie Style Pets operates a chain of specialty pet supply stores in the Philadelphia metro area selling curated pet food, treats, toys, and accessories from more than 50 premium brands. The company also provides professional pet grooming services for dogs and cats and facilitates pet adoptions through an in-store rescue program in partnership with ACCT Philly, with two rescue dogs hosted at each store location.

Product overview

Doggie Style Pets operates a multi-service retail platform centered on specialty pet supplies and services. The core offering consists of a curated pet supplies retail business (featuring specialty foods, treats, toys, and accessories from premium brands) combined with professional grooming services and a pet adoption program partnering with ACCT Philly. Additional services include a loyalty rewards program (Doggie Style Rewards), dog training (Doggie Style Pets University), volunteer programs for rescue dog socialization, and same-day delivery via Instacart. The company operates 13 physical store locations in the Philadelphia area and maintains an online Shopify-powered storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Supplies Retail Specialty pet food, treats, toys, accessories, and wellness products for dogs and cats drawn from a curated assortment of 50+ premium brands across various price points, available at 13 retail locations in the Philadelphia metropolitan area and southern New Jersey and through the company's Shopify-powered online store.
• Professional Pet Grooming Full-service grooming for dogs and cats using all-natural products, including full grooms, bath services, neat n' up services, and a la carte add-ons performed by certified groomers. Pricing is tiered by pet weight and coat type, ranging from approximately $25 for small baths to $150+ for full grooms on larger dogs, and appointments are booked through pawpartner.com, the mobile apps, or in-store.
• Pet Adoption Program Facilitation of pet adoptions through a partnership with ACCT Philly, the region's only open-intake animal shelter, with two adoptable rescue dogs hosted at each Doggie Style Pets store location. Adoption fees range from $225 to $550 and include spay/neuter surgery, vaccinations, and a microchip, with all adoption fees going directly to ACCT Philly.
• Dog Training (Doggie Style Pets University) One-to-one dog training program offering private training sessions designed to eliminate group distractions, helping dogs focus while owners learn commands and positive training practices.

Quantifiable outcome

• 13,000+ pets saved through adoption programs since 2011
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ACCT PhillycoreStrategic or Co-development Partner · 29 March 2024ACCT Philly is the region's only open-intake animal shelter. Doggie Style Pets partners to host adoptable rescue dogs in all store locations, with two dogs per store. The company invests $300,000 annually into the program and all adoption revenue goes directly to ACCT Philly. Dogs available for adoption are microchipped, vaccinated, and spayed/neutered.
• Saved Me RescuecoreStrategic or Co-development Partner · 1 January 2011Non-profit rescue organization with a mission to rescue animals from shelters that are forced to euthanize due to lack of space. Doggie Style Pets uses store front windows as Pet Adoption Rooms, having helped thousands of pets find homes since 2011.
• The Pet Mechanic Veterinary CentermajorStrategic or Co-development Partner · 1 January 2010Provides free medical care for all adoptable animals at Doggie Style Pets locations. Founded with goal to provide excellent medical care at fair and affordable prices. All 501(c)(3) animal rescue groups receive 20% discount. Founded 2010 with locations in Fishtown and South Street.
• Animal Aid USAminorOthersAnnual recipient of donations from Doggie Style Pets including pet food, treats, and supplies.
• Hand2PawminorOthersAnnual recipient of donations from Doggie Style Pets including pet food, treats, and supplies.
• The Cat CollaborativeminorOthersAnnual recipient of donations from Doggie Style Pets including pet food, treats, and supplies.
• Justice RescueminorOthersAnnual recipient of donations from Doggie Style Pets including pet food, treats, and supplies.
• Green Street RescueminorOthersAnnual recipient of donations from Doggie Style Pets including pet food, treats, and supplies.
• Seger Dog ParkminorOthersDoggie Style Pets is a friend and sponsor of Seger Dog Park in Philadelphia, supporting dog park fundraising initiatives and community programs.
• InstacartminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership for same-day delivery of pet supplies to customers in the Philadelphia area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthy Spot: Healthy Spot is a premium pet retail and grooming chain with multiple stores in the Los Angeles area, focusing on natural nutrition and wellness. It mirrors DSP's premium-brand positioning and integrated retail-plus-services model.
• Pet People: Pet People is a regional specialty pet retailer operating stores across the Midwest with grooming, training, and curated nutrition products. It shares DSP's neighborhood-store retail format, service bundling, and premium positioning.
• Muttropolis: Muttropolis is a specialty pet boutique retailer offering curated premium pet products, gifts, and accessories across multiple locations in Southern California. Comparable to DSP in premium-curated assortment and specialty-retail positioning.
• Wag N' Wash: Wag N' Wash is a regional natural pet retail chain that combines self-service and full-service grooming with curated nutrition products. It is directly comparable to Doggie Style Pets in operating model (retail + grooming + premium food), community-oriented positioning, and multi-store regional footprint.
• Pet Supplies Plus: Pet Supplies Plus is a neighborhood-focused pet retail franchise with hundreds of stores across the U.S. It mirrors DSP's brick-and-mortar pet retail model with grooming services and a curated assortment aimed at everyday pet owners, though at much larger scale.
• Kriser's Natural Pet: Kriser's is a specialty natural pet retailer offering grooming, self-wash, and curated premium pet food across multiple store locations. It shares DSP's premium positioning, multi-service retail format, and focus on natural/specialty nutrition brands.

Broad incumbents

• Petco: Petco is a major U.S. pet retail chain offering food, supplies, grooming, training, and in-store veterinary clinics. It is a broad incumbent competing with DSP on multiple fronts including premium food and services bundling.
• Chewy: Chewy is the largest online pet supplies retailer in the U.S., offering auto-ship subscriptions and broad assortment across premium and mass-market brands. It competes with DSP's e-commerce and Instacart-delivered supply business through convenience and pricing.
• PetSmart: PetSmart is the largest U.S. specialty pet retailer with hundreds of stores offering products, grooming, training, and adoption events. It competes with DSP on grooming and pet supplies but operates at vastly greater scale and broader assortment.

Emerging players

• Bentley's Pet Stuff: Bentley's Pet Stuff is a smaller specialty pet retail chain focused on natural nutrition and community-oriented stores. It is comparable to DSP as a regional, premium-positioned multi-store operator with a similar curated assortment and service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doggie_style
• Facebookfacebook.com/DoggieStylePets
• Instagraminstagram.com/doggiestylepets
• TikToktiktok.com/@_doggiestylepets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doggie Style Pets