Winning Group

What Winning Group does

Winning Group is a fourth-generation, privately held Australian retail and logistics group headquartered in Redfern, NSW. Its core commercial engine is Appliances Online, Australia's largest online appliance retailer, supplemented by the Andoo and Home Clearance eCommerce brands (including Andoo NZ) and an experiential retail network comprising Winning Appliances, Rogerseller, Winnings, Spence and Lyda, and Winning Home. The group monetises through one-time retail transactions across consumer and B2B channels (property managers, hotels, builders, hospitals, universities), third-party logistics and trade installation services via Winning Services, and ancillary revenue from exclusive brand distribution (Esatto, Missoni Home), hospitality (ORA), media (Winning Magazine), and talent management.

The technology stack is anchored by two proprietary platforms: Deep Sphere, a neuroscience-informed personality profiling tool used to optimise recruitment and management, and Heelix, an employee engagement platform that maps behavioural drivers for team performance. Operational technology is differentiated by the group's owned big-and-bulky delivery capability spanning 10 distribution centres across Australia and New Zealand, delivering to 95% of the Australian population and supporting a first-in-industry Same Day Delivery service for whitegoods and furniture in Sydney, Melbourne and Brisbane metros.

Go-to-market combines direct-to-consumer eCommerce, experiential showrooms, field-based commercial sales, and B2B 3PL partnerships with brands such as iFit, Sub-Zero and Wolf. Revenue mechanics are primarily transactional retail pricing, supplemented by a flat A$50 same-day delivery fee and quote-based commercial supply. The group reports a globally leading Net Promoter Score above 80 and a customer base exceeding 2.4 million unique consumers, and has built a circular-economy flywheel through its e-waste recycling programme that has processed over 80,000 tonnes of electronics and appliances since 2005.

Name

Winning Group

Legal name

Winning Appliances Pty Ltd

Website

https://winninggroup.com.au

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Winning Group is a fourth-generation Australian retail and logistics group operating Appliances Online (Australia's largest online appliance retailer), Andoo, Winnings showrooms, and Winning Services logistics across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Home Appliance and Home Goods Retail

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (44911)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

akta.pro secondary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Home appliance retail
• ECommerce furniture retail
• Big and bulky delivery
• Experiential showroom retail
• Third-party logistics services

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. eCommerce Retail Sales: Online appliance and home goods sales through Appliances Online (Australia's largest online appliance retailer), Andoo, Andoo NZ, and Home Clearance businesses.
2. Experiential Retail: In-store sales through Winning Appliances showrooms (award-winning, CHOICE-recognized), Rogerseller premium bathroom/kitchen showrooms, and Winnings lifestyle destination.
3. Commercial Retail: B2B appliance supply and logistics for commercial clients including property managers, hotels, builders, hospitals, and universities through dedicated commercial divisions.
4. Third-Party Logistics (3PL): Logistics and end-mile delivery services provided by Winning Services to third-party brands and partners, including product delivery, installation, and recycling services.
5. Hospitality: ORA restaurant in Waterloo providing culinary experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Winning Group is a fourth-generation Australian family-owned experience company that retails home appliances, furniture, bathroom and kitchen fixtures, and homewares through owned eCommerce platforms (Appliances Online, Andoo, Andoo NZ, Home Clearance) and experiential showrooms (Winning Appliances, Winnings, Rogerseller), supplemented by dedicated commercial B2B divisions, a national big-and-bulky delivery and installation arm (Winning Services), exclusive in-house brands (Esatto, Missoni Home), a restaurant (ORA) and proprietary technology platforms (Deep Sphere, Heelix).

Product overview

Winning Group is a diversified experience company operating across multiple sectors through a portfolio of distinct brands. The Group's core business revolves around eCommerce (Appliances Online, Andoo, Andoo NZ, Home Clearance), experiential retail (Winning Appliances, Rogerseller, Winnings, Spence & Lyda, Winning Home), commercial sales divisions, proprietary science & technology platforms (Deep Sphere, Heelix), hospitality (ORA restaurant), exclusive brand distribution (Esatto, Missoni Home), logistics and trade installations (Winning Services), education and events (Winning Academy, Human Kind), music and entertainment (Andoo Team X, Winning Records), media (Winning Magazine), and talent management (Winning Talent Management). The Group provides end-to-end big and bulky delivery reaching over 95% of Australia with a world-leading Net Promoter Score of over 80.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliances Online Australia's largest online appliance retailer, offering whitegoods, kitchen and laundry appliances, mattresses and small appliances with 24/7 Australian customer service, free next-day delivery to 95% of the Australian population, and free removal and recycling of old products.
• Andoo eCommerce brand offering furniture and homewares to Australian consumers, extending the group's online portfolio beyond appliances.
• Andoo NZ New Zealand extension of Andoo offering furniture and homewares to New Zealand consumers.
• Home Clearance eCommerce clearance channel offering discounted appliances and home products.
• Winnings Experiential lifestyle and luxury destination for the entire home, combining premium appliances, designer furnishings and bathroom fixtures in showrooms featuring a Culinary Theatre, Coffee Bar, Shower Lab and neuroscientifically-designed layouts.
• Winning Appliances Award-winning experiential retail showrooms (CHOICE recognised for best in-store experience) where customers interact with premium appliances and watch live cooking demonstrations by professional chefs.
• Rogerseller Premium bathroom and kitchen fixtures and fittings showrooms extending Winning Group's high-level experiential retail service to designers, architects and consumers.
• Spence & Lyda Designer furnishings and homeware brand featured within the Winnings experiential retail destination.
• Winning Home Home furnishings brand within the Winning Group retail portfolio.
• Appliances Online Commercial Commercial appliance supply arm of Appliances Online, serving industry-specialist clients nationwide including property managers, hotels, builders, hospitals and universities.
• Winning Appliances Commercial Commercial sales division of Winning Appliances serving property managers, hotels, builders, hospitals and universities with bulk appliance supply and trade installation.
• Rogerseller Commercial Commercial sales division of Rogerseller supplying bathroom and kitchen fixtures to commercial clients.
• Winning Services

Quantifiable outcome

• Net Promoter Score (NPS) of over 80 - globally leading for retail
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ZenobecoreStrategic or Co-development Partner · 7 May 2026UK-based fleet electrification company partnering with Winning Group to deploy 30 electric trucks across two sites in NSW and Victoria under Zenobe's 'Electric Vehicle as a Service' model. Deployment includes ten 4.5-tonne Foton T5 e-trucks at Kemps Creek and twenty 8.5-tonne trucks with bespoke charging infrastructure at Altona. Supported by Australian Renewable Energy Agency (ARENA) as part of Zenobe's broader $100 million AUD investment to double Australia's electric truck fleet.
• CarbonClickminorStrategic or Co-development Partner · 23 May 2024Carbon offset partner engaged to offset the carbon footprint of the Queenstown conference and all attendee flights by supporting climate projects in New Zealand, China and India.
• Soft LandingminorStrategic or Co-development Partner · 1 December 2023Social enterprise mattress recycling partner that deconstructs mattresses manually, achieving 75% diversion from landfill and converting materials into roof sheeting, carpet underlay and more.
• Good360 AustraliacoreStrategic or Co-development Partner · 5 June 2023Product donation charity partnership including donations of $500,000 worth of products to support communities in need.
• Dignity Homeless ServicescoreStrategic or Co-development Partner · 5 June 2023$50,000 product support providing 23,000 nights of temporary accommodation for people experiencing homelessness.
• Mary's House ServicesminorStrategic or Co-development Partner · 5 June 2023Community support organization for women and children escaping domestic violence, supported through donations.
• Lou's PlaceminorStrategic or Co-development Partner · 5 June 2023Women's resource centre supported through donations and community engagement.
• Sydney Dance CompanyminorStrategic or Co-development Partner · 5 June 2023Arts organization supported through donations and partnership programs.
• All Heart NZminorStrategic or Co-development Partner · 5 June 2023New Zealand charity organization supported through donations in alignment with Andoo NZ operations.
• Reconciliation AustraliacoreStrategic or Co-development Partner · 5 June 2023RAP program partner for developing and implementing Reconciliation Action Plans as part of commitment to reconciliation with Australia's First Nations peoples.
• LOGOScoreStrategic or Co-development Partner · 10 February 2023Property developer and logistics infrastructure partner that developed the 45,750 sqm Wacol distribution centre as part of their 18.2-hectare Wacol Logistics Hub. Completed the DC in 10 months to achieve 5 Star Green Star Design rating.
• Vaughns ConstructionsminorImplementation/ SI/ Consulting Partner · 10 February 2023Construction partner for development of the Wacol distribution centre.
• AIME (Australian Indigenous Mentoring Experience)coreStrategic or Co-development Partner · 5 September 2022Indigenous mentoring program supporting secondary school students into university and employment. Winning Group supports annual Hoodie Day and Human Kind summit raises funds for AIME.
• The Block 2022minorGTM or Marketing Partner · 17 August 2022Winning Appliances and Appliances Online as proud suppliers of appliances for The Block 2022 renovation TV show.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• The Good Guys: Australian omnichannel retailer specializing in home appliances and consumer electronics with delivery and installation, directly competing with Winning Appliances and Appliances Online.
• Bing Lee: NSW-based appliance and electronics retailer with delivery services, competing directly in Winning's home NSW market on appliances and whitegoods.
• Appliance Central: Australian online-focused appliance retailer offering whitegoods and kitchen appliances with delivery, a direct competitor to Appliances Online.

Regional players

• Betta Home Living: Member-based Australian appliance and electronics retail group serving regional markets, comparable in appliance retail but with a franchise/regional footprint.
• AJ Madison: US online appliance retailer offering major and built-in appliances with delivery, a close analogue to Appliances Online in a different geography.

Others

• Wayfair: Global online retailer of furniture, homewares and appliances with big-and-bulky logistics, thematically comparable to Andoo and Winning's e-commerce/delivery model.
• Reece Group: Leading Australian supplier of bathroom and plumbing products through showrooms, adjacent to Winning's Rogerseller premium bathroom and kitchen fixtures business.

Emerging players

• Kogan.com: Australian pure-play online retailer selling appliances, electronics and homewares, overlapping with Appliances Online and Andoo's e-commerce model.

Broad incumbents

• JB Hi-Fi: National Australian electronics and appliance retailer (owner of The Good Guys) competing for the same whitegoods and consumer-electronics customers online and in-store.
• Harvey Norman: Large Australian retailer selling appliances, electronics and furniture through national franchised stores, overlapping across Winning's appliance, furniture and commercial segments with far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WinningJohn
• LinkedInlinkedin.com/company/winning-group
• Instagraminstagram.com/lifeatwinning

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winning Group