Good360 Australia
Good360 Australia is a registered charity operating a two-sided online marketplace that connects brand-new surplus goods from 700+ corporate donors to 4,900+ vetted charities and disadvantaged schools, supported by donations, foundation grants and government funding.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Good360 Australia does
Good360 Australia is an Australian registered charity (ACNC) and non-profit founded in 2013 and headquartered in Sydney, New South Wales. The organisation operates a two-sided circular-economy marketplace that connects brand-new surplus goods from more than 700 corporate donors with 4,900+ vetted charities and disadvantaged schools across Australia. Goods flow through an online catalogue platform (catalog.good360.org.au), a Sydney-based warehouse with Click & Collect capability, and a multi-carrier national logistics network (DHL, Northline, Aurizon, Centurian, Tasfreight, Pacific National, BlueStar, Cochranes). The platform organises distribution across four declared impact areas - Education, Home, Hygiene, and Play - and runs a structured six-phase Disaster Recovery program as well as a Digital Divide initiative with Optus and Work Ventures. Since launch the organisation has delivered more than 48 million items with a retail value exceeding $576 million and supports an average of roughly 15,000 people per week, with operational scale of one person supported every five minutes.
The business model is a hybrid non-profit funding stack rather than a fee-based revenue model. Operational costs are covered by monetary donations from individuals and corporates (where the organisation claims a $1 donated = $20 worth of goods distributed leverage), philanthropic foundation grants (Ian Potter Foundation, Snow Foundation, Sidney Myer Trust, VFFF, AMP Foundation, Macquarie Group Foundation, CBA, Blackstone, Spotlight Foundation, Stockland CARE Foundation, Nelson Meers Foundation), government funding (City of Sydney, NSW DCJ, NSW EPA, Lotterywest), and in-kind contributions from technology and media partners (Atlassian, Adobe, oOh! Media). Membership for charities and schools is free, goods are provided at no cost, and there is no transaction fee on either side of the marketplace. Good360 is governed by a board chaired around founder and Managing Director Alison Covington AM, supported by a C-suite of COO, CDO, CXO and CTO, with 38 total employees.
The organisation is the Australian licensee of the US-based Good360 model, brought to Australia in 2013-2015 with seed funding of $1.5M over three years from eight philanthropic foundations and pro-bono warehouse and office space from founding partner Goodman. It generates brand awareness through award recognition (including Australian Charity of the Year 2020, Banksia Circular Economy Award 2024, Order of Australia AM for the founder in 2022, and EY Entrepreneur of the Year Social 2019), media coverage across television, radio and trade press, and community events such as the annual EveryOne Day fundraising day and in-centre activations at Stockland shopping centres.
Good360 Australia firmographics
Firmographics- Name
- Good360 Australia
- Legal name
- Good360 Australia Ltd
- Website
- https://good360.org.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good360 Australia is a registered charity operating a two-sided online marketplace that connects brand-new surplus goods from 700+ corporate donors to 4,900+ vetted charities and disadvantaged schools, supported by donations, foundation grants and government funding.
- Ownership category
- akta.pro rank
Good360 Australia industry classification
Industry- Product category
- Charity Product Redistribution Platform
- NAICS
- Emergency and Other Relief Services (62423), Grantmaking and Giving Services (81321)
- SIC
- Services-Help Supply Services (7363), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)
Keywords
Where Good360 Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Good360 Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Product Donations: Businesses donate brand-new surplus goods (excess, returns, end-of-line items) which Good360 distributes through its charity network. No revenue is generated from the goods themselves; operational costs are covered through other streams.
- Monetary Donations: Individual and corporate donations fund Good360's operations. For every $1 donated, $20 worth of goods is distributed. The organization runs fundraising campaigns including EveryOne Day and specific appeals for disaster recovery and cost-of-living support.
- Foundation & Government Grants: Funding from philanthropic foundations (Ian Potter Foundation, Snow Foundation, Sidney Myer Trust, Nelson Meers Foundation, etc.) and government sources (City of Sydney, NSW DCJ, NSW EPA) to support operations and specific programs.
- Service Fees: Charities and schools receive free membership; revenue is generated through efficient operations rather than direct fees from recipients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for charities and schools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Good360 Australia product offering
Product offeringCore offering
Good360 Australia operates an online marketplace platform that connects brand-new surplus goods donated by 700+ corporate partners to a national network of 4,900+ registered charities and disadvantaged schools. Member organizations browse and order donated products across Education, Home, Hygiene, and Play categories at no cost. The platform is supported by logistics partnerships for nationwide delivery, complemented by disaster recovery, digital divide, and partner recognition programs.
Product overview
Good360 Australia operates as a circular economy platform that connects surplus brand-new goods from businesses to Australians in need. The core offering is an online marketplace/catalogue platform where registered charity and school members can browse and order donated goods across four impact areas: Education, Home, Hygiene, and Play. Supporting services include a membership program, disaster recovery program with a six-phase framework, and the Digital Divide program addressing technology access. Additional programs include Good360 Inner Circle (partner recognition) and EveryOne Day (annual fundraising event).
Differentiator
Problem solved
Functional benefit
Products and services
- Good360 Online Catalogue and Marketplace A web-based online marketplace at catalog.good360.org.au where registered charity and school members can browse and order donated brand-new goods from corporate donors across Education, Home, Hygiene, and Play categories. The platform enables vetted organizations to access essential items at no cost.
- Membership Program A free membership program for registered charities and disadvantaged schools that provides access to the online catalogue and enables vetted organizations to source essential goods for their communities. Members register, get verified, and can then order donated products across categories.
- Disaster Recovery Program A six-phase disaster recovery framework (Readiness, Response, Recover, Rebuild, Refurnish, Revive) that provides essential goods to communities affected by natural disasters and crises. The program operates long after initial media attention fades and has delivered $186M+ in disaster recovery goods since 2019.
- Digital Divide Program
Quantifiable outcome
- $1 donated = $20 worth of goods distributed
- +5 more outcomes
Companies that use Good360 Australia
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Good360 Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Good360 Australia partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered founding partner, key partner, major partner, logistics partner, product donor, service donor, founding product donor and industry partner.
- Goodmanfounding partnerFounding partner who provided pro-bono office and warehouse space since 2014 and continues to support Good360's operations with subsidized facilities.
- Harvey Normankey partnerKey partner donating white goods and home appliances. Partnership has continued since devastating 2019 bushfires, helping families rebuild with essential furniture and homewares.
- LEGOkey partnerKey partner providing LEGO sets and play items for distribution to vulnerable children and families through the charity network.
- Nikekey partnerKey partner donating sporting equipment, footwear and apparel for families in need across Australia.
- Optuskey partnerKey partner providing devices, data and connectivity solutions to bridge the digital divide for vulnerable Australians.
- BIG Wmajor partnerMajor retail partner who donated 400,000 items in 2017 and continues supporting families in need, especially during Christmas campaigns. Also partnered on Local Store Donation Program connecting 183 stores with 300+ charities.
- Aurizonlogistics partnerLogistics partner supporting transportation and delivery of donated goods across the network.
- DHLlogistics partnerInternational logistics partner providing shipping and delivery services for goods distribution.
- Northlinelogistics partnerAustralian logistics partner supporting national distribution of donated goods.
- Colgateproduct donorPersonal care partner donating toothpaste, toothbrushes and oral care products for hygiene poverty initiatives.
- IKEAproduct donorFurniture and homewares partner donating household items for families setting up homes after crisis.
- Atlassianservice donorTechnology company providing software and platform support as an in-kind service donation.
- Adobeservice donorTechnology company providing software tools and services as in-kind donations.
- oOh! Mediaservice donorOut-of-home advertising partner providing marketing and promotional support through media placements.
- Best & Lessproduct donorRetail partner in Local Store Donation Program connecting surplus goods to local charities.
- Linen Housefounding product donorFounding donor from 2015 providing bed linen and home textiles.
- 3Mfounding product donorFounding donor from 2015 providing various consumer and industrial products.
- Doterra Healing Handsproduct donorEssential oils company donating personal care products and supporting disaster relief.
- The Body Shopproduct donorBeauty and skincare brand donating personal care products for hygiene initiatives.
- Hasbroproduct donorToys and gaming company donating play items for children in need.
- Australian Retailers Association (ARA)industry partnerIndustry body that extended its partnership with Good360, promoting retail sector engagement with surplus goods donation.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Good360 Australia competitors and assessment
Company assessmentBroad incumbents
- The Salvation Army Australia: One of Australia's largest humanitarian organisations providing emergency relief, social services, and disaster recovery across the country. Operates as a broad incumbent with overlapping disaster recovery and welfare distribution work, though with a more direct-service model rather than Good360's surplus-redistribution marketplace.
- St Vincent de Paul Society Australia: Large Australian charitable organisation providing material aid, emergency relief, and social support to people in need. Operates broad welfare services that overlap with Good360's charity member network and is itself a recipient organisation in Good360's partner ecosystem.
Direct peers
- Baby2Baby: US nonprofit distributing diapers, clothing, and other basic necessities to children in poverty through a national network of partner organisations. Comparable to Good360 in its B2B-vetted-member distribution model and corporate donor engagement strategy.
- Cradles to Crayons: US-based nonprofit that provides children living in homeless or low-income situations with essential items through a 'Giving Model' aggregating in-kind donations from corporate partners. Operates the same surplus-to-vetted-charity circular economy model as Good360 in the Australian market.
- OzHarvest: Leading Australian food rescue charity that collects surplus food from commercial outlets and delivers it to charities. Operates a similar marketplace-for-surplus model to Good360 but with a logistics-led approach focused exclusively on perishable food redistribution.
- Foodbank Australia: Australia's largest food relief organisation, redistributing surplus food from manufacturers, growers, and retailers to a national charity network. Directly comparable to Good360's surplus-to-need circular economy model but focused specifically on food rather than general goods.
- ThreadTogether: Australian nonprofit redistributing surplus clothing, footwear, and household textiles from retailers and manufacturers to people in need through a network of partner charities. Closely aligned with Good360's catalog-driven redistribution model but vertically specialised in apparel and home textiles.
- Good360 USA: The original US-based product philanthropy nonprofit whose model Good360 Australia was directly licensed from and adapted. Operates an identical marketplace connecting surplus brand-new goods from businesses to a network of vetted nonprofits and schools, with 30+ years of operating history that seeded Good360 Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Good360 Australia social profiles
Digital presenceGood360 Australia compliance and trust
Trust signalCompliance1 record
Good360 Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good360 Australia leadership team
Management profileNumber of profiles
Profiles10 records
Good360 Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good360 Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good360 Australia
What does Good360 Australia do?
Good360 Australia operates an online marketplace platform that connects brand-new surplus goods donated by 700+ corporate partners to a national network of 4,900+ registered charities and disadvantaged schools. Member organizations browse and order donated products across Education, Home, Hygiene, and Play categories at no cost. The platform is supported by logistics partnerships for nationwide delivery, complemented by disaster recovery, digital divide, and partner recognition programs.
Is Good360 Australia a public or private company?
Good360 Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good360 Australia founded?
Good360 Australia was founded in 2015. It employs 11 to 50 people.
Where is Good360 Australia based?
Good360 Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Good360 Australia make money?
Four revenue lines are on record. Product Donations are the primary driver. The others are monetary Donations, foundation & Government Grants and service Fees.
Who are Good360 Australia's main competitors?
Broad incumbents on record are The Salvation Army Australia and St Vincent de Paul Society Australia. Direct peers are Baby2Baby, Cradles to Crayons, OzHarvest, Foodbank Australia, ThreadTogether and Good360 USA.
Does Good360 Australia have an API?
No public API is recorded for Good360 Australia.
What industry is Good360 Australia in?
Good360 Australia's product category is Charity Product Redistribution Platform. Its primary akta.pro industry code is BPAGAAAJ, Cash & Voucher Assistance (CVA) and Emergency Livelihood Support. Its NAICS code is 62423 and its SIC code is 7363.