What Winni does

Winni (legally Dhawala Online Solutions Private Limited, incorporated 2012 in Karnataka, India; headquartered in Bangalore, with a registered office in the EPIP Industrial Area, Whitefield) operates an online multi-category gifting platform selling cakes, flowers, plants, personalized gifts, chocolates, and curated combos/hampers to individual consumers across India and to international recipients in 40+ countries. The platform is delivered through the winni.in website, native Android and iOS apps (over 500,000 cumulative users), and 350+ franchise retail stores, with order fulfillment coordinated through third-party delivery partners across 18,000+ Indian pin codes. Technology stack is a standard e-commerce/mobile commerce build with multiple payment integrations (Visa, Mastercard, American Express, PayPal, PayTM, Mobikwik, 3D Secure), social-sharing integrations, and a free digital "Birthday Cake With Name" image generator launched in November 2022 as a top-of-funnel acquisition tool.

The business model is transaction-driven: one-time direct-to-consumer product sales (cake price band ₹429–₹6,219; flowers from ₹499; combos from ₹679), supplemented by a Corporate Gifting vertical serving bulk orders for occasions such as Diwali, and a franchise/licensing model that monetizes the Winni brand through 350+ partner-operated retail and bakery outlets. Delivery options include 30-minute, 2-hour, same-day, and midnight (11 PM–11:59 PM) service tiers across 700+ Indian cities, with international delivery to destinations including the USA, Canada, UAE, UK, Australia, Japan, Germany, Singapore, and the GCC. There is no subscription or recurring revenue model in the disclosed material. The customer base is described as 20M+ served cumulatively, with a 4.7/5 rating across 19,029 reviews on the birthday-cake catalog, and the company self-positions as "India's No. 1" online gifting brand—though no third-party market-share validation is cited.

Name

Winni

Legal name

Dhawala Online Solutions Private Limited

Website

https://winni.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Winni is a Bangalore-based e-commerce platform that delivers cakes, flowers, plants, gifts, and personalized items to individual consumers and corporate clients across 700+ Indian cities and 40+ countries, supported by a 350+ store franchise network and native mobile apps.

Ownership category

akta.pro rank

Product category

Online Gifting and E-commerce

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

akta.pro secondary industries

Gift Basket & Curated Hamper Assembly (HSACANAD), Chocolate & Confectionery Shops (THAFAGAD), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Online gift delivery
• Cake delivery
• Flower delivery
• Personalized gifts
• Corporate gifting

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time transaction sales of cakes, flowers, gifts, plants, chocolates, and personalized items to individual consumers. Revenue generated per order with varying price points from budget to premium tiers.
2. Corporate Gifting: Bulk orders for corporate clients for Diwali gifts, employee appreciation, and client gifts. Provides custom gifting solutions for businesses.
3. Franchise Revenue: Franchise model generating revenue through 350+ retail stores across India for bakery operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Winni is an Indian e-commerce gifting platform offering online delivery of cakes, flowers, plants, gifts, chocolates, personalized items, and combo hampers to individual consumers and corporate clients across 700+ cities in India and 40+ countries internationally. The platform supports same-day, express (30-minute/2-hour), and midnight delivery, complemented by a free online birthday cake name-image generator and a mobile app with 500,000+ users.

Product overview

Winni is an Indian e-commerce company operating as a multi-category gifting platform offering online delivery of cakes, flowers, plants, gifts, personalized gifts, chocolates, and combo hampers. The platform serves both B2C consumers and B2B corporate clients, with operations across 700+ Indian cities and 40+ international countries. Key delivery options include same-day, express, midnight, and 30-minute delivery. The product portfolio includes a free digital name-on-cake image generator tool, a mobile app (Android/iOS) with over 500,000 users, corporate gifting services, and a franchise program with 350+ retail stores. The platform integrates with multiple social media channels for sharing and offers various payment options including cards, digital wallets, and net banking.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes Freshly baked cakes available in multiple flavors (chocolate, butterscotch, vanilla, red velvet, pineapple, black forest, rasmalai, fruit, coffee, kitkat) and types including photo cakes, pinata cakes, heart-shaped cakes, fondant cakes, designer cakes, kids cakes, eggless cakes, half cakes, cupcakes, pastries, and jar cakes. Delivered across India and internationally for individual consumers and corporate clients.
• Flowers Fresh flower arrangements and bouquets including roses, orchids, lilies, gerberas, carnations, and assorted mixed bouquets, segmented by type, occasion, color, and collection including premium and exotic options.
• Plants Live plants including indoor plants, outdoor plants, flowering plants, air purifier plants, succulent plants, bonsai plants, money plants, lucky bamboo, jade plants, and personalized plants. Various planter options available (ceramic, metal, glass, self-watering).
• Gifts Wide range of gift items including home decor, jewellery, perfumes, gift baskets, soft toys, handbags, wallets, idols, figurines, candles, diffusers, greeting cards, and sweets, with experiential gifting options like balloon decorations and guitarist services.
• Personalized Gifts Customizable gift items including mugs, cushions, water bottles, key chains, clocks, photo frames, LED frames, engraved gifts, t-shirts, stationery, accessories, and caricatures, with personalization available for various recipient categories.
• Chocolates Chocolate products including chocolate bouquets, premium chocolates, chocolate hampers, and personalized chocolates, available by flavor (dark, milk, white, sugar-free, hand-made) and brand.
• Combos and Hampers Curated gift combinations including cake and flowers combos, cake and chocolates combos, cake and teddy combos, flowers and chocolates combos, flowers and teddies combos, personalized combos, and premium hampers covering birthdays, anniversaries, and festivals.
• Same-Day and Express Delivery Priority delivery service with multiple speed options: 30-minute delivery, 2-hour delivery, same-day delivery, midnight delivery (11 PM to 11:59 PM), and express delivery. Available in 700+ cities across India.
• Birthday Cake With Name (Online Generator) Free online tool for creating personalized birthday cake images with custom names and messages. Users can select from multiple cake designs, generate downloadable images, and share via WhatsApp, Instagram, or other platforms.
• International Delivery Gift delivery service to over 40 countries worldwide including USA, Canada, UAE, UK, Australia, New Zealand, Japan, Germany, Singapore, France, Malaysia, Philippines, Ireland, Kuwait, Bahrain, and Indonesia.
• Corporate Gifting Bulk corporate gift ordering service for businesses to gift employees or clients on occasions such as Diwali, performance appreciation, or professional relationships, with curated corporate gift collections available.

Quantifiable outcome

• 20 million+ customers served worldwide
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FlowerAura: Indian online gifting brand spanning flowers, cakes, personalized gifts, plants, and combos with same-day and midnight delivery. Closely mirrors Winni's category mix and midnight-cake positioning.
• Bakingo: India-based online bakery brand focused on cakes, cupcakes, and desserts with same-day and midnight delivery across metros. Direct competitor on Winni's core cake-only ordering occasions.
• MyFlowerTree: India-focused online florist and gift delivery platform offering same-day and midnight delivery of flowers, cakes, and hampers. Competes head-on with Winni in the long-distance and midnight-cake use cases.
• Giftcart: Indian online gifting platform offering flowers, cakes, personalized gifts, and combos with pan-India and same-day delivery. Direct overlap with Winni on assortment and B2C occasion gifting.
• Country Oven: Indian bakery and gifting brand with both retail stores and online ordering for cakes and gift hampers. Comparable hybrid franchise-plus-online model targeting the same occasion-based consumer.
• IGP (Indian Gifts Portal): Major Indian online gifting marketplace covering cakes, flowers, personalized gifts, and corporate gifting with pan-India and international delivery. Directly comparable on occasion-based assortment, same-day delivery, and franchise/retail footprint.
• Ferns N Petals (FNP): India's largest online gifting and flower delivery platform; directly competes with Winni across cakes, flowers, gifts, same-day delivery, and franchise/retail expansion. Closest comparable in assortment, geography, and target use cases (birthdays, anniversaries, festivals).

Broad incumbents

• Interflora: Global flower and gift delivery network operating via member florists across 150+ countries. Comparable to Winni's franchise-style local fulfillment model and international delivery ambition, though at much larger scale and longer history.
• 1-800-Flowers.com: Long-standing US online florist and gifting platform with broad assortment (flowers, plants, gifts, sweets) and multi-brand portfolio (Harry & David, Cheryl's). Useful international benchmark for scale, category extension, and corporate gifting execution.
• Cadbury Gifting (Mondelez): Corporate and consumer gifting arm of Mondelez offering branded chocolate hampers and personalized gifts. Comparable to Winni's chocolate-hamper and corporate-gifting lines, though backed by a global confectionery incumbent rather than a marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WinniGifts
• YouTubeyoutube.com/channel/UCsXnWQIHuO3DOr-AhtftD2w
• Facebookfacebook.com/WinniGifts
• LinkedInlinkedin.com/company/winni
• Instagraminstagram.com/winnigifts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winni