Ketogenic.com

What Ketogenic.com does

Ketogenic.com is a Tampa, Florida-based digital platform founded in 2002 that provides education, tools, and services for people following a ketogenic diet. The company's core offering comprises a free content and tools layer — including articles, 700+ keto recipes, a macro calculator, a Food Finder, a Lifestyle Tracker, a Doctor Finder, a Keto Quiz, and a Keto Age longevity tool — paired with paid products that include a tiered membership ($19.99/month, $179/year, or $349 lifetime), an AI Keto Coach with a free 5-day SMS challenge and a premium $9/week Keto Coach Plus subscription, the 5-Day Keto RESET program, and the Keto Mastery certification course (delivered via Kajabi) for aspiring keto coaches. The company's technology stack consists of a web platform with mobile app distribution through Google Play and Apple iTunes, an affiliate-driven content and course distribution layer, and a generative-AI coaching layer that delivers personalized macro-based guidance via SMS with persistent per-user memory. Business model revenue is generated primarily through recurring subscriptions (membership tiers and Keto Coach Plus), course sales (Keto Mastery with a 30% affiliate commission and $500 discount coupons), a one-time program (5-Day Keto RESET), and an emerging B2B channel (Keto Corporate Partnerships) targeting companies in the keto and nutrition space. The primary customer segments are individual keto practitioners (ranging from beginners to advanced), with secondary segments of healthcare providers, aspiring keto coaches, and corporate partners in the nutrition space.

Name

Ketogenic.com

Legal name

Ketogenic.com LLC

Website

https://ketogenic.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ketogenic.com is a Tampa-based digital platform, founded in 2002, that provides education, macro-tracking tools, AI coaching, and certification courses to individual ketogenic diet practitioners and aspiring keto coaches.

Ownership category

akta.pro rank

Product category

Health and Wellness Education

NAICS

Diet and Weight Reducing Centers (812191), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAFAB

Weight Loss Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYEDAAAHAF

Weight Management & Behavior Change Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHDAAAGAG

Travel, Hospitality & Local Discovery Recommendations

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• Keto diet education
• Nutrition coaching services
• Macro tracking tools
• Wellness content platform
• Online certification programs

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: Three-tier membership model: Monthly ($19.99 with 7-day free trial), Annual ($179 with 3 months free), and Lifetime ($349 one-time). Members receive personalized meal plans, exclusive videos and articles, advanced keto calculator, 1-on-1 coaching session, exclusive Facebook group, and member discounts.
2. Keto Coach Plus: AI-powered coaching subscription at $9/week billed monthly with unlimited questions, personalized macro-based answers, ongoing memory, and daily nudges. Free 5-day SMS challenge provides entry point.
3. Keto Courses: Online courses hosted on Kajabi platform including Keto Mastery certification program. Affiliate program offers 30% commission with $500 off coupon for affiliates and 30-day cookie window.
4. 5-Day Keto RESET: Digital program for resetting metabolism through daily habit changes, sold as a separate product.
5. Affiliate Program: Affiliates earn 30% commission on course sales with up to $500 discount coupons to offer their audience. 30-day cookie attribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ketogenic.com operates an integrated digital platform that delivers ketogenic diet education, tools, and personalized coaching to a global audience. Its core offering combines free SEO-driven content and tools (Keto Calculator, Food Finder, Doctor Finder, Lifestyle Tracker, Keto Quiz, Keto Age) with paid AI-powered coaching, tiered membership subscriptions, online certification courses, and digital programs. The platform monetizes primarily through recurring memberships and AI coaching subscriptions, with secondary revenue from one-time course sales, the 5-Day Keto RESET program, affiliate commissions, and B2B corporate partnerships.

Product overview

Ketogenic.com is a comprehensive keto diet platform offering a suite of interconnected tools and services. The core offering includes free tools (Keto Calculator, Food Finder, Doctor Finder, Lifestyle Tracker) and a freemium AI coaching model (AI Keto Coach with free 5-day challenge, premium Keto Coach Plus). Premium membership ($19.99/month) provides personalized meal plans, exclusive content, and coaching sessions. The platform extends to a certification program (Keto Mastery) and B2B corporate partnerships. The ecosystem includes a mobile app and affiliate program, positioning it as an end-to-end keto lifestyle platform from beginner education through advanced coaching and professional certification.

Differentiator

Problem solved

Functional benefit

Brands

• Keto Coach Plus: AI-powered keto coaching service offering unlimited questions, personalized macro-based answers, and daily accountability via SMS at $9/week.
• Keto Mastery
• 5-Day Keto RESET

Products and services

• Keto Membership Plans Tiered subscription product (Monthly $19.99 with 7-day free trial, Annual $179 with 3 months free, Lifetime $349 one-time) providing members with personalized meal plans, grocery lists, exclusive articles and videos, advanced keto calculator, a 1-on-1 coaching session, exclusive Facebook community access, and member discounts. Designed for individual keto practitioners seeking structured, accountable guidance.
• Keto Coach Plus Premium AI coaching subscription at $9/week billed monthly, offering unlimited questions, 24/7 personalized macro-based answers via text, persistent memory of user preferences, and daily accountability nudges. Includes a free 5-day SMS challenge as the entry point. Targeted at individual keto practitioners wanting continuous personalized guidance.
• Keto Mastery Course (KMS Certification) Comprehensive online certification course covering ketogenic nutrition from fundamentals through food labels and applied protocols. Successful completion leads to the Keto Mastery Specialist (KMS) credential, enabling graduates to launch or grow keto coaching practices. Hosted on the courses.ketogenic.com Kajabi subdomain and supported by a 30% affiliate commission program.
• 5-Day Keto RESET Program Standalone digital program guiding users through a five-day metabolic reset using daily habit changes that remove non-fueling foods, optimize eating windows, add movement, improve sleep, and reinforce hydration. Designed as a focused entry or re-entry experience for individual keto practitioners.
• Keto Meal Plans Mobile App Native mobile application available on Google Play and Apple iTunes that provides Keto Meal Plans members with on-the-go access to keto tools, content, and member resources. Available to active Keto Meal Plans members.
• Keto Corporate Partnerships B2B service offering education, strategy, and marketing collaboration to companies in the keto, nutrition, and broader health space. Provides direct engagement with CEO Dr. Ryan Lowery and the Ketogenic.com team, with benefits including brand loyalty building, internal keto education for sales and marketing teams, featured partner visibility on the platform, and trusted authority positioning in the nutrition and fitness market.

Quantifiable outcome

• Mission to empower 1,000,000 people to change their lives through keto
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Corporate Partners (unnamed)coreStrategic or Co-development PartnerKeto Corporate Partnership program offers education, strategy, and marketing collaboration with companies in the keto/nutrition space. Personalized consultation with Dr. Ryan Lowery and the Ketogenic.com team. Benefits include brand loyalty building, empowered marketing/sales teams with keto education, increased brand visibility as featured partner, and trusted authority positioning in nutrition and fitness space.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diet Doctor: Diet Doctor is a leading global low-carb and keto education platform offering recipes, meal plans, coaching, and (historically) premium memberships. It directly competes with Ketogenic.com as a trusted keto content and member-subscription destination for the same consumer persona.
• Ruled.me: Ruled.me is a long-running keto education site with calculators, recipes, meal plans, and a structured 90-day coaching program. It competes head-to-head with Ketogenic.com for keto-practitioner attention across content, tools, and paid coaching.
• Perfect Keto: Perfect Keto combines keto-focused education content with a CPG product line (exogenous ketones, snacks). The content/blog arm competes directly with Ketogenic.com for keto search traffic and audience trust, while its commerce arm targets the same consumer basket.
• Wholesome Yum: Wholesome Yum publishes a high-traffic keto recipe and education blog led by Maya Kramp and sells keto-friendly branded CPG products. It is comparable to Ketogenic.com on recipe/content SEO and monetization through both content and commerce.

Emerging players

• Dr. Berg: Dr. Berg operates a keto-focused education platform leveraging a single clinician authority, with YouTube-driven traffic and a proprietary supplement line. It is comparable in audience and keto positioning to Ketogenic.com though content-distribution skewed heavily toward YouTube rather than web and membership.
• KetoConnect: KetoConnect is a keto content brand run by a couple of keto influencers, with recipes, educational content, and a podcast. It overlaps with Ketogenic.com on content-led keto education and consumer audience but is smaller and more creator-driven.

Broad incumbents

• Noom: Noom is a large-scale behavior-change weight-loss app offering coaching (human + increasingly AI) and personalized programs. It competes with Ketogenic.com on the weight-management coaching segment but serves a far broader diet-agnostic audience.
• WeightWatchers (WW): WW is an established, broad incumbent in the weight-management subscription space, now repositioning around GLP-1 medication support and behavior-change coaching. It is comparable to Ketogenic.com as a weight-management subscription destination though far larger and not keto-specific.
• MyFitnessPal: MyFitnessPal is the dominant calorie/macro tracking app with an extensive food database, complementing the function of Ketogenic.com's Keto Calculator and Food Finder. It is comparable as a nutrition-tracking ecosystem but diet-agnostic.

Others

• Headspace Health / BetterHelp: Headspace Health operates subscription-based behavior-change and coaching products in adjacent wellness verticals. It is comparable as a consumer subscription coaching business model though not directly nutrition-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ketogeniccom
• Facebookfacebook.com/ketogeniccom
• LinkedInlinkedin.com/company/ketogenic-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketogenic.com