KetoConnect
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
KetoConnect firmographics
Firmographics- Name
- KetoConnect
- Legal name
- KetoConnect
- Website
- https://ketoconnect.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
KetoConnect industry classification
Industry- Product category
- Keto Recipe Content and Cookbook Publishing
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Cookbooks, Food & Drink Publishing (MPAJAAAG)
Keywords
Where KetoConnect is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KetoConnect business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Digital eBooks: Sale of digital cookbooks including the Keto eBook Bundle (4 books), Sugar-Free Sweets, Fat Bomb Bible, and Dinner in 30 sold through their Shopify store.
- Physical Book Publishing: Sale of published cookbooks through Amazon, including 'Keto Made Easy' and 'Keto Made Easy: Fat Adapted 50-Day Guide'.
- Affiliate Marketing: Commission revenue from affiliate links to recommended products (ketone supplements, blood meters, ingredients, kitchen tools) through Amazon Associates and direct affiliate programs like Perfect Keto.
- Display Advertising: Advertising revenue from their high-traffic websites through CafeMedia advertising network.
- Merchandise: Sale of KetoConnect branded merchandise through crewneck.shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Keto eBook Bundle - 4 digital cookbooks |
| One time/ perpetual license | Pay-as-you-go | Individual digital cookbooks |
| One time/ perpetual license | Pay-as-you-go | Published cookbooks on Amazon |
| Other | Annual | SEO Analyst compensation |
| Other | Annual | Content Writer compensation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KetoConnect product offering
Product offeringCore offering
KetoConnect publishes and sells keto-lifestyle content, including digital and physical cookbooks (e.g., Dinner In 30, Sugar-Free Sweets, Fat Bomb Bible, Keto Made Easy) and a free Macro Calculator. The company monetizes a large audience of free recipes, videos, and guides through its own Shopify store, Amazon, display advertising, and affiliate referrals. Its primary deliverable is consumer-facing educational content and recipe products for people following a ketogenic diet.
Product overview
KetoConnect is a keto lifestyle content platform founded in 2016 by Matt and Megha Gaedke, offering digital cookbooks and free online tools. The product portfolio consists of multiple digital recipe eBooks (Dinner In 30, Sugar-Free Sweets, Fat Bomb Bible) sold individually or bundled together in the Keto eBook Bundle, two published paperback books (Keto Made Easy and Keto Made Easy: Fat Adapted 50-Day Guide), and a free online Macro Calculator. The company operates primarily as a content website providing keto recipes, guides, and educational resources alongside its commercial products.
Differentiator
Problem solved
Functional benefit
Brands
- KetoConnect: Primary brand name for keto recipe content, educational materials, and digital cookbooks including Sugar-Free Sweets, Fat Bomb Bible, Dinner In 30, and Keto Made Easy
Products and services
- Keto eBook Bundle Digital bundle of four keto recipe eBooks containing 40+ high-fat snack recipes, 30+ fast 30-minute dinners, slow cooker keto recipes, and 30+ keto sweets recipes, sold as instant downloads.
- Dinner In 30 Digital cookbook with over 30 low-carb, high-fat recipes that can be prepared in under 30 minutes using simple ingredients and basic cooking techniques, targeted at busy home cooks following a ketogenic diet.
- Sugar-Free Sweets Digital cookbook of low-carb dessert recipes using almond flour, coconut, and stevia to replicate favorite sweets without sugar, aimed at people on a ketogenic diet who want to keep desserts in their meal plan.
- Fat Bomb Bible Digital cookbook with more than 40 fat bomb recipes spanning savory, sweet, and spicy flavors, serving as high-fat snacks for the ketogenic diet.
- Keto Made Easy (Paperback) Paperback cookbook that shows how to re-create non-keto recipes in keto-friendly, cost-effective, and delicious ways, distributed through Amazon.
- Keto Made Easy: Fat Adapted 50-Day Guide (Paperback) Paperback 50-day guidebook that includes a 30-day meal plan, shopping list, FAQ section, and recipes designed to help users succeed on the ketogenic diet.
- Macro Calculator Free online calculator that helps users determine their protein, fat, and carbohydrate macros based on body metrics and goals, for reaching ketosis or supporting muscle gain.
Quantifiable outcome
- Multiple testimonials report 50-160+ pounds of weight loss
- +2 more outcomes
Companies that use KetoConnect
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
KetoConnect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KetoConnect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Perfect KetominorKetoConnect recommends Perfect Keto exogenous ketone products and has an affiliate relationship with a 20% discount code (KETOCONNECT) for their audience. This is primarily an affiliate/referral relationship where KetoConnect promotes Perfect Keto products to their audience in exchange for commissions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
KetoConnect competitors and assessment
Company assessmentDirect peers
- Wholesome Yum: A leading low-carb/keto recipe website that publishes free recipes, sells digital cookbooks, and monetizes through affiliate links and display ads — directly overlapping with KetoConnect's content, product, and business model.
- Ruled.me: A keto-focused content platform offering recipes, guides, meal plans, and educational resources, with a similar content-led, ad-and-affiliate monetization approach.
- Diet Doctor: A global low-carb/keto content site with recipes, guides, and video content, monetized through memberships and affiliate partnerships; competes in the same category with broader international reach.
- Cast Iron Keto: A keto recipe and product review site with affiliate monetization, closely matching KetoConnect's mix of recipes, product reviews, and affiliate revenue.
- Yummly: A recipe discovery platform with app-based search, meal planning, and grocery integrations; comparable as a recipe content destination with digital product monetization.
Emerging players
- Perfect Keto: A keto supplements brand with its own content, recipe library, and affiliate program; both a commercial partner (KetoConnect's affiliate) and a comparable content-plus-product brand.
Broad incumbents
- Healthline: A large-scale health and wellness content site covering diet, nutrition, and conditions; broader in scope than KetoConnect but competes for the same keto-curious search traffic and advertiser dollars.
- EatingWell: An established food and recipe media brand with magazines, website, and cookbooks; competes in recipe content and cookbook publishing with a broader, mainstream dietary positioning.
- Allrecipes: A mass-market recipe platform with a large user-generated recipe database, ad-supported monetization, and cookbook publishing — a scaled incumbent in recipe content.
- Delish: A mainstream food/lifestyle media brand producing recipes, videos, and cookbooks; competes for general food-content advertising and audience attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KetoConnect social profiles
Digital presenceKetoConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
KetoConnect leadership team
Management profileNumber of profiles
Profiles3 records
KetoConnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KetoConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KetoConnect
What does KetoConnect do?
KetoConnect publishes and sells keto-lifestyle content, including digital and physical cookbooks (e.g., Dinner In 30, Sugar-Free Sweets, Fat Bomb Bible, Keto Made Easy) and a free Macro Calculator. The company monetizes a large audience of free recipes, videos, and guides through its own Shopify store, Amazon, display advertising, and affiliate referrals. Its primary deliverable is consumer-facing educational content and recipe products for people following a ketogenic diet.
Is KetoConnect a public or private company?
KetoConnect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KetoConnect founded?
KetoConnect was founded in 2016. It employs 1 to 10 people.
Where is KetoConnect based?
KetoConnect is headquartered in Austin, United States, in the North America region.
How does KetoConnect make money?
Five revenue lines are on record. Digital eBooks are the primary driver. The others are physical Book Publishing, affiliate Marketing, display Advertising and merchandise.
Who are KetoConnect's main competitors?
Direct peers on record are Wholesome Yum, Ruled.me, Diet Doctor, Cast Iron Keto and Yummly. Perfect Keto is listed as an emerging player. Broad incumbents are Healthline, EatingWell, Allrecipes and Delish.
Does KetoConnect have an API?
No public API is recorded for KetoConnect.
What industry is KetoConnect in?
KetoConnect's product category is Keto Recipe Content and Cookbook Publishing. Its primary akta.pro industry code is MPAJAAAG, Cookbooks, Food & Drink Publishing. Its SIC code is 2731.