Ruled.Me
Ruled.me (Keto Living LLC) is a privately held digital content platform and subscription meal planning app (Keto Academy) that provides evidence-based ketogenic diet recipes, macro calculators, and educational guides to health-conscious consumers worldwide seeking weight loss and metabolic health improvements.
- Company typePrivate
- Founded2013
- HeadquartersWeston, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ruled.Me does
Ruled.me (legal entity: Keto Living LLC) is a privately held, bootstrapped digital content platform founded in 2013 by Craig Clarke and headquartered in Weston, United States. The company operates one of the largest English-language keto diet websites in the world, offering over 1,000 tested recipes, educational guides, a macro calculator, a searchable FAQ, and product recommendations targeting health-conscious consumers interested in weight loss and metabolic health through the ketogenic diet. Its primary paid product is the Keto Academy subscription meal planning app, which provides personalized keto meal plans based on user macros and cooking preferences, weekly shopping lists, and one-click meal swapping.
The platform is built on a WordPress-based content website (ruled.me) integrated with a web-based subscription application (app.ruled.me). Nutrition data is sourced from USDA FoodData Central and cross-referenced against Nutritionix and Edamam APIs, with composite data points requiring minimum three matching sources. A custom 'Ruled.Me Social Dashboard' uses Pinterest and Meta APIs to automate content publishing and engagement analytics across owned social channels (Facebook, Pinterest, YouTube, Instagram). The team is small (1-10 employees plus a 8-physician medical advisory board) and includes a founder/CEO, a development lead, a social media manager, and a writing contributor.
Ruled.me generates revenue through four streams: (1) Keto Academy subscription (primary, with a 15% discount available via STARTKETO coupon), (2) affiliate referrals from curated product recommendations across kitchen, cooking, specialty, supplements, and exercise categories, (3) display advertising through Mediavine, Google AdSense, and Amazon Associates, and (4) cookbook sales (6+ books authored by the founder). The company claims a 650,000+ subscriber newsletter and 312,000+ users in the Keto Academy, with a global English-speaking audience. The business is founder-owned with no external investors and no parent company.
Ruled.Me firmographics
Firmographics- Name
- Ruled.Me
- Legal name
- Keto Living LLC
- Website
- https://ruled.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ruled.me (Keto Living LLC) is a privately held digital content platform and subscription meal planning app (Keto Academy) that provides evidence-based ketogenic diet recipes, macro calculators, and educational guides to health-conscious consumers worldwide seeking weight loss and metabolic health improvements.
- Ownership category
- akta.pro rank
Ruled.Me industry classification
Industry- Product category
- Keto Diet Content & Meal Planning
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
Keywords
Where Ruled.Me is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Markets served
Ruled.Me business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Keto Academy Subscription: Premium subscription meal planning app offering personalized keto meal plans, 1000+ recipes, weekly shopping lists, and expert guidance. 15% discount available with STARTKETO coupon.
- Affiliate/Referral Revenue: Commission revenue from recommended products including kitchen equipment, cooking accessories, specialty items, supplements, and exercise equipment. Site contains 'Recommended' sections for various product categories.
- Display Advertising: Third-party advertising through Google AdSense, Amazon Associates, and Mediavine programmatic advertising network. Privacy policy confirms use of Google DoubleClick DART cookies and Mediavine for interest-based advertising.
- Cookbook Sales: Craig Clarke has authored over 6 cookbooks generating revenue. Cookbooks are referenced as part of the content offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Keto Academy premium subscription with personalized meal plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Ruled.Me product offering
Product offeringCore offering
Ruled.Me operates a free keto diet content website (ruled.me) featuring 1,000+ tested recipes, a macro calculator, diet guides, and a searchable FAQ knowledge base. Its primary paid offering is Keto Academy, a subscription meal planning application delivering personalized keto meal plans tailored to user macros and cooking preferences, weekly shopping lists, and one-click meal swapping. Revenue is supplemented by display advertising and affiliate commissions on recommended kitchen, cooking, specialty, supplement, and exercise products.
Product overview
Ruled.Me is a keto diet digital platform consisting of a main content website (ruled.me) and a subscription meal planning mobile app (Keto Academy). The website serves as an informational hub offering over 1,000 curated keto recipes organized by meal category, a macro calculator (Keto Calculator), in-depth diet guides and articles, a searchable FAQ/knowledge base organized across nine health topics, and a recommended products section. The Keto Academy app builds on the website by adding personalized meal planning tailored to user macros and cooking preferences, weekly grocery lists, and one-click meal swapping. The website and app are interconnected: the app is promoted throughout the website, and the website drives users to the app for structured meal planning.
Differentiator
Problem solved
Functional benefit
Brands
- Keto Academy: A meal planning app with personalized keto meal plans, 1,000+ recipes, weekly shopping lists, and expert guidance.
Products and services
- Keto Academy (Keto Meal Planning App) Subscription-based personalized keto meal planning application for individual consumers following a ketogenic diet; offers meal plans tailored to user macros and cooking preferences, access to over 1,000 recipes, weekly grocery lists, and the ability to swap meals with one click. Marketed as a foolproof 30-day keto meal planner for quicker and better weight loss results.
- Craig Clarke's Keto Cookbooks
Quantifiable outcome
- Trusted by 650,000+ ketoers worldwide
- +2 more outcomes
Companies that use Ruled.Me
Customer profileSegments3 records
Ideal customer profiles3 records
Ruled.Me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Ruled.Me partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- MediavineminorMediavine manages third-party interest-based programmatic advertising on ruled.me. Uses first and third-party cookies to serve personalized advertisements. Collects data including IP address, operating system, device type, browser type, email (hashed), and usage data for ad targeting.
- Google (AdSense/DoubleClick)minorThird-party vendor using DART cookies to serve ads on ruled.me. Enables targeted advertising based on user visits to ruled.me and other sites. Privacy policy references Google's advertising network.
- Amazon AssociatesminorThird-party advertising partner using cookies and web beacons for ad serving and personalization on ruled.me.
- SendOwlminorThird-party advertising partner included in the site's advertising network partners.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ruled.Me competitors and assessment
Company assessmentDirect peers
- Diet Doctor: Direct peer and one of the largest dedicated low-carb/keto content platforms globally; competes for the same health-conscious weight-loss audience with recipes, guides, and meal plans.
- Wholesome Yum: Direct peer in the keto recipe and content niche, offering tested low-carb recipes, cooking videos, and a paid meal-plan/app offering with overlapping target customers.
- Keto Connect: Direct peer in the keto creator/content space, producing keto recipes, guides, and video content aimed at the same beginner-to-advanced keto audience.
- Eat This Much: Subscription meal-planning app that auto-generates meal plans based on macros and dietary preferences; closest direct comparable to the Keto Academy app in product category.
Broad incumbents
- Healthline: Large, established health content publisher that covers keto alongside broader nutrition and wellness; competes for the same organic search traffic and advertising dollars with substantially more editorial resources.
- EatingWell: Established healthy-eating content publisher with meal plans, recipes, and nutrition guidance that overlaps with Ruled.Me's healthy-eating audience though not keto-exclusive.
- MyFitnessPal: Macro- and calorie-tracking platform with a large user base; competes with Ruled.Me on macro calculation, food logging, and diet-tracking mindshare, though from a tooling-first perspective.
- WebMD: Major health information publisher covering diet and nutrition topics including keto; competes for both audience trust and SEO on medical-adjacent diet queries.
- Noom: Subscription weight-loss coaching platform; broader incumbent that competes for the same non-clinical weight-loss customer and could expand into keto-specific coaching.
Emerging players
- Mealime: Subscription meal-planning app with personalized weekly plans and grocery lists; competes for the same 'structured keto/diet meal planning' use case that Ruled.Me's Keto Academy targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ruled.Me social profiles
Digital presenceRuled.Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruled.Me leadership team
Management profileNumber of profiles
Profiles4 records
Ruled.Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruled.Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruled.Me
What does Ruled.Me do?
Ruled.Me operates a free keto diet content website (ruled.me) featuring 1,000+ tested recipes, a macro calculator, diet guides, and a searchable FAQ knowledge base. Its primary paid offering is Keto Academy, a subscription meal planning application delivering personalized keto meal plans tailored to user macros and cooking preferences, weekly shopping lists, and one-click meal swapping. Revenue is supplemented by display advertising and affiliate commissions on recommended kitchen, cooking, specialty, supplement, and exercise products.
Is Ruled.Me a public or private company?
Ruled.Me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ruled.Me founded?
Ruled.Me was founded in 2013. It employs 1 to 10 people.
Where is Ruled.Me based?
Ruled.Me is headquartered in Weston, United States, in the North America region.
How does Ruled.Me make money?
Four revenue lines are on record. Keto Academy Subscription is the primary driver. The others are affiliate/Referral Revenue, display Advertising and cookbook Sales.
Who are Ruled.Me's main competitors?
Direct peers on record are Diet Doctor, Wholesome Yum, Keto Connect and Eat This Much. Broad incumbents are Healthline, EatingWell, MyFitnessPal, WebMD and Noom. Mealime is listed as an emerging player.
Does Ruled.Me have an API?
No public API is recorded for Ruled.Me.
What industry is Ruled.Me in?
Ruled.Me's product category is Keto Diet Content & Meal Planning. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191.