markt.de

What markt.de does

markt.de is a German-based horizontal online classifieds marketplace that enables peer-to-peer transactions across categories including vehicles, real estate, electronics, jobs, services, pets, and personal contact ads. Operated by markt.de GmbH & Co. KG, a privately held German limited partnership founded in 2005 and headquartered in Germany, the platform serves individual consumers, small businesses posting job openings, and service providers across all German states and municipalities through dedicated regional landing pages and postal code-based search functionality.

The platform is built on a standard web-based classifieds architecture with location-based search, category navigation, and self-serve ad posting. It is accessible via desktop and mobile web browsers; no native mobile app is offered. Distribution is achieved primarily through organic local SEO across its regional page footprint, content marketing via its Ratgeber (advice guides) section, and a Facebook brand presence. The platform has executed two acquisitions (anounz in 2010, DHS24 in 2024) and extends services to Austria and Switzerland within the broader DACH region.

markt.de operates a freemium business model: basic classified ad listings are free, and revenue is generated through paid Premium Vorteil membership and featured ad placements (e.g., Premium Bildermix) that offer enhanced visibility. The GTM motion is product-led growth, with users self-serving ad creation without sales intervention. Pricing is not publicly disclosed. The company employs 11-50 people and has no disclosed institutional funding, parent company, or named enterprise customers, consistent with a small, independent operator competing against significantly larger scaled players such as eBay Kleinanzeigen, ImmobilienScout24, and AutoScout24 in the broader German online classifieds market.

Name

markt.de

Legal name

markt.de GmbH & Co. KG

Website

https://markt.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

markt.de is a German online classifieds marketplace, founded in 2005, that enables individual consumers, small businesses, and service providers to post and browse free local classified ads across categories including vehicles, real estate, jobs, and services throughout Germany and the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Premium Membership: markt.de offers a Premium service (Premium Vorteil) that provides enhanced visibility and features for listings, generating revenue from users who want to promote their ads above free listings.
2. Featured Ad Placement: Premium Bildermix and other enhanced placement options for listings that users can purchase to increase exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

markt.de is a German online classifieds marketplace where individual users and small businesses post free listings for vehicles, real estate, electronics, jobs, services, and personal ads. The platform facilitates local peer-to-peer transactions with postal-code-based search and regional pages covering all German states and municipalities. A paid Premium Vorteil upgrade offers enhanced visibility through features such as the Premium Bildermix rotating ad image.

Product overview

markt.de is a free online classifieds marketplace platform in Germany operated by markt.de GmbH & Co. KG. The platform enables users to post and browse classified advertisements across various categories. The core offering is the markt.de marketplace itself, which serves as a platform for private individuals and businesses to exchange goods and services. The platform features a premium membership option for enhanced user engagement and visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• markt.de Classifieds Marketplace A free online classifieds marketplace operating in Germany that enables users to post and browse classified advertisements across multiple categories including vehicles, real estate, jobs, electronics, household goods, pets, and personal services. Designed for German consumers and small businesses engaging in peer-to-peer local transactions.
• Premium Vorteil A paid premium upgrade for markt.de listings that provides enhanced visibility and promotional features for classified ads, including the Premium Bildermix rotating start image that increases ad exposure above standard free listings. Designed for individual sellers, small businesses, and service providers who want greater visibility for their listings.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kleinanzeigen (formerly eBay Kleinanzeigen): Germany's leading horizontal online classifieds platform, directly competing with markt.de across the same categories — vehicles, real estate, jobs, electronics, and services — with a much larger user base and stronger network effects.
• Quoka: Long-established German horizontal classifieds platform operating across similar categories (vehicles, real estate, jobs, services) with a comparable freemium business model. Direct head-to-head competitor with markt.de for German consumers and small sellers.
• Meinestadt.de: German local-marketplace and classifieds platform owned by Axel Springer, combining job listings, real estate, and general goods with strong city-level localization. Comparable business model and target audience to markt.de.

Regional players

• Kalaydo: Regional German classifieds platform focused on the Nordrhein-Westfalen area, covering vehicles, real estate, jobs, and general goods. Comparable horizontal marketplace model but geographically concentrated where markt.de operates nationwide.

Broad incumbents

• Immobilienscout24: Germany's dominant real estate classifieds platform, a much larger specialist incumbent. Competes with markt.de specifically in the high-value Immobilien vertical where markt.de's generalist presence is structurally weaker.
• AutoScout24: Germany's leading vehicle classifieds platform with deep automotive vertical specialization. Directly overlaps with markt.de's Fahrzeuge category, where AutoScout24's scale and dealer relationships create a competitive advantage.
• Facebook Marketplace: Meta's integrated peer-to-peer marketplace embedded within the Facebook platform, used heavily by German consumers for local second-hand listings. Competes with markt.de for the same seller/buyer audience with a fundamentally different (social-graph-driven) distribution model.
• Craigslist: The original horizontal classifieds marketplace model that markt.de mirrors conceptually. Operates primarily in the US but is the structural analog for freemium horizontal classifieds platforms worldwide.

Emerging players

• Shpock: Mobile-first classifieds app operating across Germany and Austria with a strong focus on second-hand goods. Comparable horizontal marketplace category mix with markt.de but differentiated by mobile-native UX, highlighting markt.de's app gap.
• Vinted: Vertical peer-to-peer resale marketplace for fashion and lifestyle categories, highly active in Germany. Overlaps with markt.de's Mode & Beauty and consumer-goods categories but with deeper vertical specialization and a commission-based monetization model.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leipzig_markt
• Facebookfacebook.com/markt.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about markt.de