Fabric Wholesale Direct

What Fabric Wholesale Direct does

Fabric Wholesale Direct is a private, direct-to-consumer e-commerce wholesale fabric supplier operating from a single warehouse in the United States (headquartered in Farmingdale). The company manufactures the majority of fabrics it sells, giving it control over quality, consistent dye lots, re-orderability, and inventory depth. The product catalog spans fabrics (including Ottertex-branded landscape/weed barrier fabric, performance vinyls, silk taffeta, chiffon, and sequined textiles), decorative trims (beaded rhinestone, pearl, and iron-on mesh), Cut & Sew finished goods (rod pockets, table covers), and accessories/notions (threads, zippers, buttons, cutting tools). The company also offers a Deadstock Fabric Collection of premium surplus textiles from discontinued designer cuts and name-brand mills. Two sub-brands are operated: Ottertex (outdoor/landscape fabric) and Keedil (thread).

The business model is a pure-play online wholesale retailer with a product-led growth motion. Customers self-serve through the fabricwholesaledirect.com storefront, browse deep product catalogs with extensive filtering (by type, content, application, color, pattern, weight, width), and can order fabric swatches before purchase. Products are sold by the yard, pack, spool, or roll depending on item type, with volume discounts available. Pricing is unit-based (pay-as-you-go), with free shipping on orders over $99 and a flat $9.99 shipping rate on smaller orders to the 48 contiguous US states. The company serves both individual sewists and crafters and professional/business customers (designers, event planners, retailers) on a horizontal segmentation basis. No named enterprise customers, partnerships, certifications, patents, or disclosed funding are noted.

The company is small (1-10 employees), operates as an independent privately-held entity with no parent company or external investors indicated, and employs a content marketing strategy (blog tutorials, fabric guides, email newsletter) supplemented by organic social channels (Facebook, Instagram) and SEO. There is no public API, mobile app, or developer-facing platform; technology is a standard e-commerce storefront with integrated inventory and order fulfillment. Geographic reach is limited to the contiguous United States, with Alaska, Hawaii, and US territories excluded. No AI/ML capabilities, certifications, or third-party platform integrations are documented.

Name

Fabric Wholesale Direct

Legal name

Fabric Wholesale Direct

Website

https://fabricwholesaledirect.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fabric Wholesale Direct is a private US-based online wholesale fabric supplier that manufactures and sells a broad catalog of fabrics, trims, and sewing supplies directly to individual sewists, professionals, and small retailers via its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Wholesale Fabric & Textiles

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Fabric Mills (3132)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Textiles & Fabric / Piece Goods Wholesale (CRAOADAH), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Wholesale fabric supply
• Textile manufacturing
• Sewing supplies
• Fabric e-commerce
• Decorative trims

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fabric and Textile Sales: Direct sales of fabrics, trims, and sewing supplies through the company's e-commerce platform. Products are sold by the yard, pack, or roll with volume discount opportunities. The company sells to both individual consumers and business customers across craft, design, event planning, and retail sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fabric Wholesale Direct operates as a direct manufacturer and online wholesale fabric supplier, selling fabrics, decorative trims, sewing notions, and ready-made/custom-sewn textile products (rod pocket panels, table covers) by the yard, pack, spool, or roll through its e-commerce storefront at fabricwholesaledirect.com. Products span Ottertex landscape fabrics, performance vinyls, silks, taffetas, chiffons, deadstock surplus textiles, beaded and rhinestone trims, threads, zippers, buttons, and related sewing supplies, shipped to customers across the 48 contiguous US states.

Product overview

Fabric Wholesale Direct operates as a direct manufacturer and online wholesale fabric supplier offering an extensive catalog of textiles and sewing supplies. The product portfolio spans multiple categories: (1) Core Fabric Products including Ottertex landscape fabrics, performance vinyls, silks, taffetas, chiffons, and deadstock surplus textiles; (2) Decorative Trims featuring beaded rhinestone embellishments, pearl trims, and iron-on mesh trims; (3) Rod Pockets & Table Covers as ready-made and custom-sewn window treatment and table linen solutions; and (4) Accessories & Notions encompassing threads, zippers, buttons, and sewing tools. As a direct manufacturer, the company controls production to ensure quality control, consistent dye lots, and re-orderability while offering competitive wholesale pricing to customers ranging from novice sewers to professional textile businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Ottertex: Professional heavy duty weed barrier landscape ground cover fabric brand
• Keedil

Products and services

• Ottertex Professional Heavy Duty Weed Barrier Landscape Ground Cover (5 Oz) Fabric
• Ottertex Heavy Duty Weed Barrier Landscape Ground Cover (3.2 Oz) Fabric
• Distressed Printed Stretch Performance Vinyl with Polyester Backing Fabric
• Silk Taffeta (45 Inch) Fabric
• Abstract Geometric Printed Polyester Chiffon (54 Inch) Fabric
• Striped Circle Ruffles On Taffeta Fabric
• Sequins Rosette Fabric
• 1.25 Inch Beaded Rhinestone Glitter Infused Iron On Scalloped Mesh Fabric Trim
• 1/2 Inch Beaded Rhinestone Metallic Corded Ribbon Fabric Trim
• 1.25 Inch Pearly Rhinestone Glitter Infused Iron On Scalloped Mesh Fabric Trim
• 3/4 Inch Pearly Beaded Rhinestone Metallic Corded Fabric Trim
• Rod Pockets & Table Covers
• Accessories & Notions
• Deadstock Fabric Collection

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OnlineFabricStore: Family-run online fabric retailer offering yard goods, notions, and trims to home sewists and small businesses. Closely comparable to FWD on DTC e-commerce focus, assortment breadth, and small-team operating model.
• Mood Fabrics: Online and retail fabric store selling yard goods, notions, and trims to designers, sewists, and retailers. Highly comparable to FWD on product mix, target customers, and DTC + professional hybrid model.
• Fabric Depot: Large online fabric store offering a deep assortment of apparel, home-dec, and quilting fabrics plus notions. Direct competitor to FWD on assortment breadth, online ordering, and sewing-supply adjacencies.
• Vogue Fabrics: Multi-generational fabric retailer selling apparel, bridal, and home-dec fabrics online and via store. Comparable to FWD on wholesale/retail hybrid, range of designer and deadstock textiles, and sewing-supply adjacencies.
• Shannon Fabrics: Online fabric supplier and wholesaler specializing in plush, minky, and apparel fabrics, plus DIY kits. Comparable to FWD as a manufacturer/retailer hybrid selling yard goods direct to sewists and small businesses.
• Fabric.com: Online fabric and sewing supply retailer offering a broad assortment of yard goods, notions, and patterns to home sewists. Direct competitor on product breadth, e-commerce channel, and hobbyist/professional customer segments.

Broad incumbents

• JOANN: Large national specialty retailer of fabrics, notions, and craft supplies with both stores and online ordering. Overlaps FWD on assortment, but operates at vastly greater scale across craft and home-sewing categories.
• Plaid Enterprises: Manufacturer and wholesaler of craft paints, finishes, and DIY supplies selling to retailers and consumers. Comparable to FWD on the craft-supply manufacturing/wholesale axis, though focused on finishing supplies rather than yard goods.
• Hobby Lobby: Major US craft and fabric retailer with hundreds of stores and an online fabric/notions assortment. Competes with FWD on fabric, trim, and sewing supplies for hobbyists and small businesses.

Emerging players

• Spoonflower: Online print-on-demand fabric and home-decor marketplace serving independent designers and small brands. Comparable to FWD on direct-to-consumer e-commerce for fabric, though differentiated by custom printing capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xfacebook.com/fabricwholesaledirect
• Facebookfacebook.com/fabricwholesaledirect
• Instagraminstagram.com/fabricwholesaledirect
• LinkedInlinkedin.com/company/fabric-wholesale-direct

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabric Wholesale Direct