Zinn Insurance

What Zinn Insurance does

Zinn Insurance is a private, independent insurance brokerage founded in 1938 and headquartered in Lebanon (Myerstown), Pennsylvania, operating as a partner entity of Alera Group since 2017 and officially adopting the Alera Group brand in 2024. The firm serves individuals, families, and small-to-medium businesses in central Pennsylvania through a direct field-sales model staffed by licensed Managing Partner, Partners, and Account Executives.

The firm offers a full insurance and benefits portfolio spanning personal lines (home, auto, life, disability, recreational vehicles), commercial lines (cyber risk, workers compensation, property and liability, surety bonds), and specialized industry coverage for farming/agriculture, construction, marine/recreational, and fire and EMS organizations. Through the Alera Group relationship, Zinn has extended into employee benefits (group health, dental, retirement), advanced solutions (absence management, pharmacy management, alternative funding, captive solutions, Benefits Optimizer, population health analytics), fiduciary retirement services, and wealth management.

Revenue is generated primarily through insurance brokerage commissions paid by carrier partners for new business, renewals, and coverage additions across multiple insurance lines. Pricing is bespoke per risk and not publicly disclosed. The firm relies on standard carrier partner systems and industry software; no proprietary technology platform, AI/ML capability, or public API surface is present. Customer acquisition is driven by local reputation, referral programs, thought-leadership content (webinars, insights), and direct quote-request workflows, with multi-line bundling and long advisor tenures driving retention rather than technology-led switching costs.

Name

Zinn Insurance

Legal name

Zinn Insurance

Website

https://zinn.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Zinn Insurance is an independent Pennsylvania insurance brokerage founded in 1938, operating as a partner entity of Alera Group and serving individuals, families, and small-to-medium businesses with personal, commercial, and employee benefits coverage through direct field sales.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Personal insurance solutions
• Employee benefits administration
• Risk management consulting

Headquarters

HQ city

Myerstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Zinn Insurance generates revenue through commissions paid by insurance carriers for placing business. As an independent insurance agency, they represent multiple insurance companies and earn commissions on new policies, renewals, and coverage additions. The firm also offers specialized coverage options for various industries including farming, construction, marine, and emergency services, diversifying their commission streams across multiple insurance lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zinn Insurance is an independent insurance agency representing multiple carriers to deliver personal lines (home, auto, life, disability, recreational vehicles) and commercial lines (property, liability, workers compensation, cyber risk, construction, farming, marine, fire and EMS) coverage, along with employee benefits, retirement plans, and wealth management services. Operating as a partner office within Alera Group, the firm earns commissions from carriers for placing and servicing policies while providing consultative risk management and claims support.

Product overview

Zinn Insurance, operating as part of Alera Group, offers a comprehensive insurance and benefits portfolio consisting of personal insurance (home, auto, life, disability, recreational vehicles), business insurance (cyber risk, property, liability, workers compensation, construction, agriculture, marine), employee benefits (health, retirement, voluntary benefits), retirement plans, and wealth management services. The firm provides these as an integrated offering under the Alera Group umbrella, combining localized personalized service with national resources. Products include core insurance lines alongside specialized sub-products such as absence management, pharmacy management, alternative funding arrangements, captive solutions, population health analytics, and fiduciary services for retirement plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Comprehensive personal insurance coverage including home and renters, auto, life, disability, and recreational vehicle insurance for individuals and families. Includes jewelry, fine art, condo, landlord, farm property, boats, motorcycles, classic cars, RVs, ATVs, and snowmobiles. HERO Discount Program offers up to 25% savings for first responders, military, medical professionals, and educators.
• Business Insurance Commercial insurance offerings including cyber risk, risk management, workers compensation, business property and liability, surety bonds, marine and recreational, farming and agriculture, construction, and fire and EMS coverage. Serves SMB clients across construction, agriculture, marine, recreational, and emergency services industries.
• Employee Benefits

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alera GroupcoreStrategic or Co-development Partner · 1 January 2017In 2017, Zinn Insurance joined other like-minded, entrepreneurial firms to form Alera Group. This partnership blends Zinn's personalized service and local history with national resources of a larger organization. In 2024, Zinn began officially rebranding to Alera Group while maintaining client-focused values. Alera Group provides national collaboration, benefits benchmarking, HR consulting, and access to specialized solutions including absence management, pharmacy management, captive solutions, and fiduciary services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Alera Group: National insurance, benefits, and wealth advisory firm formed by aggregating entrepreneurial agencies like Zinn; Zinn is a partner office of Alera, making it the parent and most direct structural peer for shared resources, branding, and product access.
• Brown & Brown Insurance: Large national insurance brokerage offering P&C, employee benefits, and specialty programs; comparable to Zinn through overlapping product lines and growing presence in mid-market commercial accounts.
• USI Insurance Services: Top-tier U.S. insurance brokerage with comprehensive personal, commercial, benefits, and risk management offerings; relevant peer as a scale competitor that Zinn increasingly faces downmarket.
• Marsh McLennan Agency: National insurance brokerage subsidiary of Marsh McLennan covering commercial P&C, employee benefits, and risk advisory; comparable as a full-service incumbent that competes for the same mid-market commercial accounts.

Regional players

• Hoffman Insurance Group: Independent Pennsylvania-based insurance agency serving individuals and businesses; comparable as a regional competitor for personal and commercial lines in overlapping Mid-Atlantic markets.
• Geisinger Health Plan / Geisinger Insurance Options: Central Pennsylvania-based health and benefits company with brokerage-style distribution; overlaps with Zinn on employee benefits, Medicare, and individual health offerings in the same geography.
• Leasure Hocker Insurance: Independent central Pennsylvania personal and commercial insurance agency; closely comparable community-rooted firm with similar product mix and SMB/individual customer focus in the Lebanon/Harrisburg region.
• Hab Dinkins Insurance: Independent central Pennsylvania personal and commercial insurance agency with similarly long-tenured local ownership; comparable in size, geography, and product mix to Zinn Insurance.

Direct peers

• Highmark Insurance Agency: Pennsylvania-rooted insurance agency with deep regional distribution in personal, commercial, and Medicare/health lines; directly comparable customer mix and product breadth to Zinn Insurance in Pennsylvania.

Emerging players

• NextInsurance: Digital-first small commercial insurance provider; represents the insurtech disruption that could pressure traditional independent agencies like Zinn on speed, pricing transparency, and online buying experience for SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZinnInsurance
• Facebookfacebook.com/ZinnInsPA

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinn Insurance