Hoffman Insurance Group
Hoffman Insurance Group is an independent insurance agency in Sugar Land, Texas, founded in 1972. It offers personal, commercial, and health/benefits coverage through 25+ carrier partnerships, serving individuals, families, and small-to-medium businesses in the greater Houston area via a fully remote sales model.
- Company typePrivate
- Founded1972
- HeadquartersSugar Land, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hoffman Insurance Group does
Hoffman Insurance Group is an independent insurance agency founded in 1972 and headquartered in Sugar Land, Texas, operating as Hoffman Insurance Group, LLC. The firm functions as a multi-line insurance intermediary rather than a carrier, earning commissions by placing customers with one or more of its 25+ carrier partners including Aetna, Blue Cross Blue Shield of Texas, Cigna, United Healthcare, Humana, The Hartford, Travelers, Progressive, Mercury, AFLAC, MetLife, and others. Its product portfolio spans personal lines (auto, home, renters, life, recreational, motorcycle, travel), commercial lines (workers compensation, general liability, business owner's policy, commercial auto, umbrella, bonds), and health and benefits (Medicare supplements, individual health, group health, telemedicine).
The company runs a sales-led, phone-and-email-driven GTM with no proprietary technology platform, no API, no app, and no identified AI capabilities; operations rely on standard industry tools and carrier systems. In 2023 the agency restructured to a fully remote operating model while preserving its in-person advisory service style. Marketing channels include a regularly updated content blog, a monthly Employee Benefits Report email newsletter, organic social media across Facebook, Twitter, LinkedIn, Instagram, and Yelp, and community engagement through local Sugar Land and Fort Bend area events.
Commercially, the firm targets three roughly co-primary segments: individuals and families (personal lines), small-to-medium businesses (commercial lines), and health insurance seekers (individual, group, Medicare, and telemedicine). Pricing is quote-based and not publicly disclosed, with monthly billing cadence and commission revenue earned on each placement. The firm carries no institutional investment, has no parent company, and operates with a team of 1-10 employees, making it a small, founder-controlled regional agency rather than a growth-stage venture-backed business.
Hoffman Insurance Group firmographics
Firmographics- Name
- Hoffman Insurance Group
- Legal name
- Hoffman Insurance Group, LLC
- Website
- https://hoffmanig.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hoffman Insurance Group is an independent insurance agency in Sugar Land, Texas, founded in 1972. It offers personal, commercial, and health/benefits coverage through 25+ carrier partnerships, serving individuals, families, and small-to-medium businesses in the greater Houston area via a fully remote sales model.
- Ownership category
- akta.pro rank
Hoffman Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Small Group Health Insurance (2–50/100) (FSAIAFAD), Commercial General Liability (CGL) (FSAJADAA)
Keywords
Where Hoffman Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Sugar Land
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hoffman Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: The company earns commissions from multiple insurance carriers for policies sold to customers. Agents search the marketplace to find the insurance company best suited for each customer's business, customizing policies while seeking to lower costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized insurance plans with pricing based on individual risk profiles and coverage requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hoffman Insurance Group product offering
Product offeringCore offering
Hoffman Insurance Group is an independent insurance agency that sells personal, commercial, and health/benefits insurance policies on behalf of more than two dozen carrier partners. Agents shop the carrier marketplace to build customized coverage plans for individuals, families, and small-to-medium businesses across Texas, and earn commissions from carriers on each policy written. The agency operates fully remote, serving customers via phone, email, and an online quote/payment portal.
Product overview
Hoffman Insurance Group is a traditional insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The company provides personal lines including auto, home, renters, life, recreational, motorcycle, and travel insurance; commercial lines encompassing worker's compensation, general liability, business owner's policies, business auto, umbrella, and bonds; and health benefits including Medicare supplements, individual health, group health plans, and telemedicine services. The agency serves the Sugar Land and greater Houston, Texas area and operates on a fully remote basis while maintaining the same service model established in 1972.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Coverage for personal vehicles protecting drivers against accidents, liability, and vehicle damage; for individual drivers and families in Texas.
- Home Insurance Homeowners coverage protecting residential properties against damage, loss, and liability; for Texas homeowners.
- Renters Insurance Coverage for tenants protecting personal belongings and liability within rented residences; for renters in Texas.
- Life Insurance Financial protection providing death benefits and continued income for families; for individuals seeking life coverage throughout Texas.
- Recreational and Motorcycle Insurance Coverage for recreational vehicles, watercraft (boats), RVs, and motorcycles along with related liability for riders and owners.
- Travel Insurance Coverage for trip cancellations, medical emergencies, and travel-related incidents; for individuals and families traveling domestically or internationally.
- Workers Compensation Insurance Coverage required by Texas law protecting employees injured on the job; for Texas small and medium businesses.
- General Liability Insurance Business coverage protecting against third-party claims for bodily injury or property damage; for small and medium businesses.
- Business Owner's Insurance Combined coverage for business property, liability, and business interruption; a packaged policy for small business owners.
- Business Auto Insurance Commercial vehicle coverage for company fleets and business-related driving; for businesses operating vehicles.
- Umbrella Insurance Excess liability coverage providing additional protection beyond standard policy limits; for individuals and businesses seeking extra liability protection.
- Bonds Surety and fidelity bonds for business contractual and regulatory requirements; for businesses needing bonded guarantees.
- Medicare Supplements Additional coverage filling gaps in Medicare Part A and B for eligible individuals; for Medicare-eligible seniors in Texas.
- Individual Health Insurance Personal health coverage for individuals and families not covered by employer plans; for individuals shopping for individual market coverage.
- Group Health and Benefits Employer-sponsored health plans including medical, dental, and vision coverage; for employer groups offering employee benefits.
- Telemedicine Virtual healthcare consultations providing remote medical services to employees and individuals; offered as part of the agency's health benefits portfolio.
Companies that use Hoffman Insurance Group
Customer profileSegments3 records
Ideal customer profiles3 records
Hoffman Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hoffman Insurance Group partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- AetnacoreHealth insurance carrier partner offering individual and group health plans, Medicare products, and dental coverage.
- Blue Cross Blue Shield of TexascoreMajor Texas health insurance carrier providing comprehensive health coverage options.
- CignacoreGlobal health insurance carrier offering medical, dental, and supplemental benefits.
- United HealthcarecoreLarge health insurance carrier providing individual and employer health plans.
- HumanacoreHealth insurance carrier specializing in Medicare plans and employer benefits.
- The HartfordcoreBusiness insurance carrier offering workers compensation, liability, and commercial coverage.
- TravelerscoreInsurance carrier providing business risk management solutions including severe weather preparedness resources.
- Texas Mutual Insurance CompanycoreTexas-focused workers compensation carrier offering safety grants and risk management resources.
- MetLifecoreInsurance carrier offering dental, vision, life, and employee benefits products.
- ProgressivecoreAuto and personal insurance carrier known for competitive pricing and coverage options.
- Mercury InsurancecorePersonal and commercial auto insurance carrier offering affordable coverage options.
- AFLACcoreSupplemental insurance provider offering accident, critical illness, and hospital policies.
- GuardiancoreEmployee benefits carrier offering life insurance, dental, vision, and retirement solutions.
- PrincipalcoreFinancial services and employee benefits provider offering retirement and insurance products.
- Sun Life FinancialcoreEmployee benefits and insurance carrier offering life, disability, and dental coverage.
- UnumcoreEmployee benefits carrier providing disability, life, and accident insurance.
- National General InsurancecorePersonal insurance carrier offering auto, home, and supplemental coverage.
- SafecocorePersonal insurance carrier offering auto, home, and umbrella coverage.
- VSP Vision CarecoreVision insurance carrier providing eye care and eyewear coverage.
- Avesis VisioncoreVision insurance provider offering comprehensive eye care benefits.
- Dental SelectcoreDental insurance carrier offering various dental plan options.
- HSA BankcoreHealth Savings Account provider offering HSA accounts and related financial services.
- Texas Windstorm Insurance Association (TWIA)coreTexas state-sponsored wind and hail insurance association for coastal areas.
- Homeowners of AmericacoreHome insurance carrier offering coverage options in the Texas market.
- UPC InsurancecoreProperty insurance carrier offering homeowner and windstorm coverage.
- Barrow Lent LLPminorNational law firm providing expert legal guidance on ERISA, Affordable Care Act compliance, and employee benefits regulations. Prepares client alerts and compliance information.
- Houston Association of Health UnderwritersminorLocal professional association for health insurance agents and brokers in the Houston area.
- Texas Association of Health UnderwritersminorState-level professional association for health insurance professionals in Texas.
- National Association of Health UnderwritersminorNational professional association representing health insurance agents and brokers.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Hoffman Insurance Group competitors and assessment
Company assessmentDirect peers
- The Plexus Groupe: Mid-market independent insurance brokerage offering commercial, personal, and employee benefits with a multi-carrier model. Comparable in scope and customer profile, though larger in scale.
- Higginbotham: Texas-headquartered independent insurance brokerage offering commercial, personal, and employee benefits across multiple states. Same multi-line, multi-carrier independent agency model targeting businesses and individuals, making it the closest operational comparable to Hoffman Insurance Group.
- Brightway Insurance: Franchise-based independent insurance agency distributing personal lines (home, auto) and small commercial through multiple carrier partners. Directly comparable multi-carrier distribution model to consumers.
- Alera Group: National independent insurance, wealth management, and HR consulting firm formed by consolidating regional agencies. Provides commercial, personal, and benefits coverage through multiple carriers — closely aligned multi-line independent agency model.
- Goosehead Insurance: Independent insurance agency franchise operating across the U.S., originally Texas-based, distributing personal and commercial lines via multiple carriers. Closely comparable distribution model — independent agency representing multiple carriers — though operating at much larger scale.
- Insurica Insurance Management Network: Regional independent insurance agency and brokerage network operating across the South-Central U.S., offering commercial, personal, and benefits products. Comparable mid-size independent agency model.
- TWFG Insurance Services: Texas-based independent insurance agency distributing personal, commercial, and life/health lines through a branch and franchise network. Directly comparable multi-line independent agency rooted in the Texas market.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep operations across commercial and personal lines plus benefits consulting. Broad incumbent in the same industry that competes for larger clients and acquires smaller independents.
- Hub International: Large North American insurance brokerage offering commercial, personal, and employee benefits. A broad incumbent offering the same product categories as Hoffman but at national scale, serving as a roll-up consolidator in the agency space.
Emerging players
- Lemonade: Insurtech company using AI and mobile-first distribution to sell home, renters, pet, and life insurance direct to consumers. Targets the same personal-lines customers as Hoffman through a direct-to-consumer model, representing the disruptive threat to traditional independent agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hoffman Insurance Group social profiles
Digital presenceHoffman Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoffman Insurance Group leadership team
Management profileNumber of profiles
Hoffman Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoffman Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoffman Insurance Group
What does Hoffman Insurance Group do?
Hoffman Insurance Group is an independent insurance agency that sells personal, commercial, and health/benefits insurance policies on behalf of more than two dozen carrier partners. Agents shop the carrier marketplace to build customized coverage plans for individuals, families, and small-to-medium businesses across Texas, and earn commissions from carriers on each policy written. The agency operates fully remote, serving customers via phone, email, and an online quote/payment portal.
Is Hoffman Insurance Group a public or private company?
Hoffman Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoffman Insurance Group founded?
Hoffman Insurance Group was founded in 1972. It employs 1 to 10 people.
Where is Hoffman Insurance Group based?
Hoffman Insurance Group is headquartered in Sugar Land, United States, in the North America region.
How does Hoffman Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Hoffman Insurance Group's main competitors?
Direct peers on record are The Plexus Groupe, Higginbotham, Brightway Insurance, Alera Group, Goosehead Insurance, Insurica Insurance Management Network and TWFG Insurance Services. Broad incumbents are Arthur J. Gallagher & Co. and Hub International. Lemonade is listed as an emerging player.
Does Hoffman Insurance Group have an API?
No public API is recorded for Hoffman Insurance Group.
What industry is Hoffman Insurance Group in?
Hoffman Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 524210 and its SIC code is 6411.