High Mark Insurance Agency

What High Mark Insurance Agency does

High Mark Insurance Agency is an independent insurance brokerage founded in 2008 and headquartered in Sandy, Utah. The firm places personal and commercial insurance policies on behalf of individuals and small businesses in the Utah market, operating as a multi-line agency that represents 14 major carriers including Auto-Owners, Berkshire Hathaway, and CNA. Product lines span auto, home, life, health, and commercial coverage.

The agency operates on a commission-based brokerage model, earning carrier-paid commissions on policies placed rather than charging direct fees. Its distribution is consultative, relying on local market presence and carrier breadth to comparison-shop across markets for clients. The technology footprint is minimal and consumer-facing: a Wix-hosted marketing website with online quote-request capture and a third-party client portal (insuranceagentapp.com) for policy access. Quoting and policy administration appear to rely on standard carrier-provided rater systems rather than proprietary technology.

The team is small (1-10 employees), and the agency's footprint is single-state (Utah). There are no disclosed funding events, acquisitions, or geographic expansion plans in the available data. The business profile is that of a stable, local independent brokerage sustained by renewal commissions and referral-driven lead flow rather than active scale-building.

Name

High Mark Insurance Agency

Legal name

High Mark Insurance Agency

Website

https://highmarkinsurance.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

High Mark Insurance Agency is a Sandy, Utah-based independent insurance brokerage founded in 2008, placing auto, home, life, health, and commercial policies for individuals and small businesses through 14 carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Personal lines insurance
• Life insurance products
• Multi-carrier insurance agency

Headquarters

HQ city

Sandy, Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: As an insurance brokerage, High Mark Insurance earns revenue through commissions paid by insurance carriers for policies placed. They represent multiple insurance companies, allowing them to offer various coverage options to clients and earn commissions on each policy sold or renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

High Mark Insurance Agency is a multi-line insurance brokerage that places auto, home, life, health, and business insurance policies on behalf of clients by comparing options across 14 insurance carriers. The agency earns commissions from carriers for policies sold or renewed, providing consultative sales, comparison shopping, and ongoing servicing to individuals and small/medium businesses in Utah.

Product overview

High Mark Insurance Agency is a multi-line insurance brokerage firm formed in 2008, operating as a multi-line Commercial Brokerage. As a brokerage, they have the ability to write with many insurance companies to provide multiple options for client risk. Their product portfolio includes five core insurance products: Auto Insurance, Business Insurance, Health Insurance, Home Insurance (covering homeowners, condo owners, and renters), and Life Insurance. They serve both commercial lines and personal lines customers, with services focused on providing quality insurance products with individualized options through their carrier network.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance coverage protecting vehicle owners against financial loss from accidents, theft, and damage. Placed through the agency's 14-carrier network for individuals and families in Utah.
• Home Insurance Homeowners, condo, and renters insurance covering the home structure, personal property, liability, and additional living expenses. Placed through the agency's 14-carrier network for individuals and families in Utah.
• Life Insurance Life insurance providing financial security and protection for dependents in the event of the policyholder's death. Placed through the agency's 14-carrier network for individuals and families in Utah.
• Business Insurance Commercial insurance coverage protecting businesses against property damage, liability, and business interruption. Placed through the agency's 14-carrier network for small and medium businesses in Utah.
• Health Insurance Health insurance coverage providing medical expense protection for individuals and families. Placed through the agency's 14-carrier network for individuals and families in Utah.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by High Mark Insurance Agency. Provides auto insurance products through the brokerage with online claims and payment services.
• Berkshire Hathaway Homestate CompaniescoreChannel Partner/ Reseller/ DistributorMajor insurance carrier in the Berkshire Hathaway portfolio, represented for property and casualty coverage.
• CNAcoreChannel Partner/ Reseller/ DistributorLeading commercial and specialty insurance carrier offering comprehensive business coverage options.
• EncompasscoreChannel Partner/ Reseller/ DistributorInsurance carrier providing personal and commercial coverage with digital service capabilities.
• First American Property & Casualty Insurance GroupcoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier serving personal and commercial lines.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier offering coverage for manufactured homes, motor homes, travel trailers, and classic cars.
• Kemper PreferredcoreChannel Partner/ Reseller/ DistributorPreferred insurance carrier offering personal and commercial coverage options.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto, home, and business coverage with robust digital services.
• MetLifecoreChannel Partner/ Reseller/ DistributorGlobal insurance provider offering life, health, auto, and home insurance products.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier specializing in auto and home coverage for individuals.
• Stillwater Insurance GroupcoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier offering personal and commercial coverage.
• Sublimity InsuranceminorChannel Partner/ Reseller/ DistributorRegional insurance carrier offering personal and commercial coverage in select markets.
• The HartfordcoreChannel Partner/ Reseller/ DistributorEstablished insurance carrier offering business insurance, auto, home, and group benefits.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier providing comprehensive personal and commercial coverage with strong digital service platform.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a large publicly traded insurance brokerage that has built its growth primarily through acquiring small independent agencies like High Mark. Direct competitor for the agency's commercial and personal book and the most likely consolidator in the local market.
• Hub International: Hub International is a large North American brokerage operating across personal, commercial, and specialty lines. Competes for the same SMB and individual clients and actively acquires small multi-line brokerages across the western U.S.
• Arthur J. Gallagher & Co. Gallagher is a global insurance broker and risk management firm with a strong small-commercial and personal-lines segment. Represents an incumbent competitor and a plausible strategic acquirer for Utah-based agencies of High Mark's profile.
• USI Insurance Services: USI is a large national insurance brokerage with deep multi-carrier relationships and a focus on middle-market commercial accounts. Comparable as a multi-line, multi-carrier brokerage operating at a much larger scale.
• Marsh McLennan (Marsh): Marsh is the world's largest insurance broker and a parent organization for many regional brokerage brands. Relevant as an incumbent competitor with adjacent product lines and a potential acquirer of successful small agencies.

Emerging players

• Insurify: Insurify is a digital insurance comparison platform that connects consumers with carriers and competes with traditional brokerages for the same auto and home buyers. Represents the direct-to-consumer threat to High Mark's personal lines book.
• Lemonade: Lemonade is a direct-to-consumer digital insurance carrier in renters, home, auto, and pet. It bypasses independent broker commissions entirely and is the most visible structural threat to the personal-lines economics of small brokerages like High Mark.
• Policygenius: Policygenius is a digital insurance marketplace focused on life, home, and auto coverage that competes for the same consumer mindshare. Comparable as a tech-enabled alternative to the traditional multi-line brokerage experience.

Regional players

• Leavitt Group: Leavitt Group is a Utah-headquartered independent insurance brokerage that grew from a similar starting point. It serves as the closest regional comparable in terms of product breadth, multi-carrier model, and Pacific Northwest/Mountain West geographic roots.

Direct peers

• The Hilb Group: The Hilb Group is a mid-sized brokerage that grew primarily through acquisition of small independent agencies. Directly comparable as a multi-line, multi-carrier brokerage at the same scale class as High Mark and an active consolidator in the western U.S.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HighMarkInsurance
• LinkedInlinkedin.com/company/high-mark-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Mark Insurance Agency