Whiteboard Marketing

What Whiteboard Marketing does

Delivery is organized around a dedicated account manager backed by an integrated specialist team (strategists, writers, designers, SEO specialists, ad specialists, analysts), with distribution reinforced by partnerships with state and national dental organizations including the Seattle Study Club, ODA Services Corp, IDA, FDA, and The Paragon Program. AI is woven across the stack in generative content research, review anomaly detection, GEO content optimization, visitor identification for direct mail retargeting, and website code QA, though the company's defensibility rests more on vertical specialization, long-tenured client relationships, and operational switching costs than on proprietary AI models. The company is founder-led (Sean White and Jody White), holds Google Partner status, maintains 111 five-star reviews, and shows no external investors or acquisition activity in the available data.

Name

Whiteboard Marketing

Legal name

Whiteboard Marketing

Website

https://whiteboard-mktg.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Whiteboard Marketing is a founder-owned, Dublin-Ohio-based full-service digital marketing agency serving U.S. dental practices with SEO, paid media, websites, reviews management, AI-assisted content, and direct mail on a subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Marketing Services Subscription: Recurring monthly fees for ongoing marketing services including SEO/GEO, social media, paid advertising, reviews management, live chat, analytics and more. Services are customized based on practice goals, schedule capacity, and market opportunity.
2. Website Design and Development: One-time fees for custom dental website design, development, and optimization. Websites include conversion-focused layouts, mobile-friendly design, and built-in SEO/GEO.
3. Per-Lead Live Chat: Usage-based pricing for 24/7 live chat services where dental practices pay per qualified lead generated through chat conversations.
4. Direct Mail Campaigns: Per-mailing fees for targeted direct mail campaigns including setup fees, list fees, design fees, printing, and postage. Typically recommends three mailings for consistent response.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Whiteboard Marketing is a full-service dental marketing agency that designs, executes, and manages integrated digital and traditional marketing programs exclusively for dental practices. Core offerings include Google and social paid advertising, SEO combined with Generative Engine Optimization (GEO), local SEO/Google Business Profile management, custom dental website design with hosting and maintenance, 24/7 live chat, online review and reputation management, AI-assisted content and blog production, branding, analytics and ROI tracking, photography and videography, and direct mail campaigns including website-to-mailbox retargeting and new-resident mailers. Services are delivered through a team of strategists, writers, designers, SEO specialists, ad specialists, and analysts led by a dedicated account manager.

Product overview

Whiteboard Marketing is a full-service dental marketing agency offering a comprehensive suite of integrated digital marketing services for dental practices. The portfolio includes digital advertising services (Google Advertising, Social Advertising), organic visibility services (SEO/GEO, Local SEO/Google Business Profile), customer engagement tools (24/7 Live Chat, Online Reviews/Reputation Management), content services (Content & Smart Blogs, Photography & Videography), website solutions (Dental Websites, Website Hosting, Website Management & Maintenance), branding services, analytics & reporting, and traditional direct mail capabilities. The agency differentiates through AI-powered tools including AI Visibility optimization for emerging AI-driven search, automated insurance verification, AI-assisted content research, and AI-enhanced website code quality assurance. Pricing tiers range from $860/month for foundational services to $2,700+/month for comprehensive marketing packages, with website development starting at $8,900.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Advertising (PPC) Pay-per-click advertising campaigns on Google Search designed to increase dental practice visibility and attract new patients through targeted keyword strategies and demographic research.
• Social Advertising Paid social media advertising campaigns on platforms such as Facebook that target specific demographics within defined geographic areas to attract new dental patients.
• Social Media Marketing Strategic social media content creation and posting services that build brand presence, engage with the local community, and reinforce patient trust across social platforms.
• Google Business Profile (Local SEO) Local SEO optimization including Google Business Profile management, local citation building, and directory listing management to improve visibility in local search and map results.
• SEO/GEO Search engine optimization and Generative Engine Optimization combining technical optimization, content alignment, and AI-driven visibility strategies to improve rankings across traditional and AI-driven search results.
• 24/7 Live Chat Round-the-clock live chat support combining human agents with AI-powered automation to capture leads, answer patient questions, and route qualified inquiries outside business hours.
• Online Reviews (Reputation Management) Review generation campaigns, monitoring, and response management services that build trust through authentic patient reviews across Google, Yelp, and other review platforms.
• Content & Smart Blogs AI-powered content creation and blogging services including SEO-optimized blog posts, GEO targeting, and content strategy development to build authority and drive organic traffic.
• Insurance Checker Website-integrated online insurance verification tool that allows patients to check coverage instantly, reducing front-desk calls and streamlining the appointment booking process.
• Analytics & Reporting (ROI Tracking) Marketing analytics and reporting services combining AI-driven insights with expert analysis to track performance across channels, measure ROI, and guide strategic decisions.
• Branding Services Brand identity development including logo design, visual identity systems, brand messaging, voice guidelines, and brand research powered by AI-enhanced market analysis.
• Agency Service (Full-Service Marketing) Comprehensive digital marketing team access providing strategists, writers, designers, SEO specialists, ad specialists, and analysts working as an integrated unit to execute coordinated campaigns.
• Dental Websites Custom website design and development services producing fast, mobile-friendly, conversion-optimized websites with AI-powered SEO and GEO baked in, built by strategists, designers, developers, and content experts.
• Website Hosting Managed web hosting with AI-powered monitoring, SSL certificates, firewall protection, DDoS protection, automatic backups, and VPS scaling options.
• Website Management & Maintenance Ongoing website content updates, performance monitoring, security management, and technical maintenance with AI-powered tools and human oversight.
• Photography & Videography Professional visual content creation including team photography, testimonial videos, educational explainers, and social-ready clips designed to build credibility and emotional connection.
• Direct Mail Traditional direct mail marketing campaigns including postcard design, printing, mailing list management, and QR code integration for tracking, starting at $1,000 per mailing.
• Website to Home Mailers Direct mail retargeting service that automatically sends postcards to website visitors based on behavior, using visitor identification technology to match anonymous traffic to physical mailing addresses.
• New to Town Mailers Automated direct mail campaigns targeting new residents entering a practice's service area with postcards delivered to recently relocated households.

Quantifiable outcome

• 63.5% increase in patient reviews for Coyne Dentistry (from 3 to 15 reviews/month)
• +6 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SSC (Seattle Study Club)coreStrategic or Co-development PartnerWhiteboard Marketing presents at Seattle Study Club events and provides digital marketing services to SSC member practices, positioning the agency as a trusted partner in the dental professional community.
• The Paragon ProgramcoreChannel Partner/ Reseller/ DistributorParagon Management Associates, a dentist-owned and managed marketing company, refers dental practices to Whiteboard Marketing for comprehensive digital marketing services.
• ODA Services CorpcoreGTM or Marketing PartnerOhio Dental Association Services Corp partnership provides Whiteboard Marketing access to ODA member practices and reinforces credibility within the Ohio dental community.
• IDA (Indiana Dental Association)minorGTM or Marketing PartnerPartnership with Indiana Dental Association to serve member practices in Indiana with dental marketing services.
• FDA (Florida Dental Association)minorGTM or Marketing PartnerPartnership with Florida Dental Association to serve member practices in Florida with dental marketing services.
• American Dental NetworkminorChannel Partner/ Reseller/ DistributorDental service organization for which Whiteboard Marketing provides marketing support as a trusted resource and partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tebra (formerly PatientPop + Kareo): Tebra is a large healthcare practice growth platform formed by the merger of PatientPop (patient acquisition/marketing) and Kareo (practice management/EHR). It competes with Whiteboard in the dental marketing space but operates at much larger scale with bundled clinical software, representing a broader incumbent threat.
• Officite: Officite is a healthcare web design and digital marketing provider (now part of Tebra) serving dental and medical practices. It overlaps with Whiteboard's website design and hosting services as a broader incumbent in the practice marketing space.

Emerging players

• Reputation.com: Reputation.com is a reputation management platform used by healthcare and dental practices to manage reviews, listings, and customer feedback. It is an emerging player with partial overlap to Whiteboard's Online Reviews service line, representing a software-based competitive threat.
• Podium: Podium is a customer communication and reviews platform used heavily by dental practices for review generation, patient messaging, and lead conversion. It is an emerging player with partial overlap to Whiteboard's reviews management and live chat offerings, competing at the software layer.

Direct peers

• TNT Dental: TNT Dental is a dental marketing agency providing website design, SEO, social media, and patient engagement tools tailored for dental practices. It competes head-to-head with Whiteboard in the SMB dental vertical with comparable service bundles.
• Roadside Dental Marketing: Roadside Dental Marketing is a dental-specific digital marketing agency providing SEO, PPC, web design, and branding services. It is a direct peer serving the same SMB dental practice market with comparable full-service capabilities.
• Prodentite: Prodentite is a dental marketing agency offering website design, SEO, and patient acquisition services to dentists. It is a direct peer competing for the same dental practice customers with comparable offerings.
• SmartBox Web Marketing: SmartBox Web Marketing is a dental-exclusive marketing agency offering website design, SEO, PPC, and patient acquisition services to dentists nationwide. It is the most direct vertical peer to Whiteboard Marketing, competing for the same SMB dental practice customer base with a similarly full-service model.
• My Dental Agency: My Dental Agency is a specialized digital marketing agency focused exclusively on dental practices, offering SEO, PPC, website design, and social media marketing. It is a direct competitor in the same SMB dental vertical with a similar service catalog.
• DoctorLogic: DoctorLogic is a healthcare and dental marketing platform offering website design, SEO, PPC, and reputation management. While slightly broader (healthcare + dental), it is a direct competitor for the same SMB practice customers with an overlapping product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/whiteboard_mktg
• YouTubeyoutube.com/channel/UCg12vSqpopFnRgjrgbm4rMw
• Facebookfacebook.com/WhiteboardMktg
• LinkedInlinkedin.com/company/whiteboard-marketing
• Instagraminstagram.com/whiteboardmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiteboard Marketing