My Dental Agency

What My Dental Agency does

My Dental Agency is a boutique digital marketing agency founded in 2015 by Jackie Ulasewich Cullen and Shawn Berg, headquartered in New Port Richey, Florida. The firm exclusively serves independently owned dental practices across the United States, providing integrated, custom digital marketing services that span website development, search engine optimization (SEO), paid advertising management across Google Ads and Facebook/Meta, social media management, reputation management, and patient acquisition and retention strategy. The firm differentiates itself from generic marketing agencies and corporate dental support organizations through deliberate domain specialization and the operation of a Clinical Advisory Board composed of practicing dentists, which validates marketing strategy against clinical realities and serves as a practitioner credibility layer. Operational workflow is structured around a documented four-step onboarding process intended to standardize engagement quality across the client base.

The agency's core deliverables are services-based rather than software products; there is no proprietary platform or technological IP described in publicly available material. Workflow tools and certifications include Google Partner status (granted 2020) and a HIPAA Seal of Compliance (2023), both of which are relevant buying criteria in healthcare-adjacent marketing work and indicate baseline data-handling rigor. Thought-leadership assets include two books authored by the founders — "Elite Dentistry" and "Dental Disruption," the latter reaching Amazon #1 Best Seller status — alongside published articles in AGD Impact and Entrepreneur.com (2022). The firm was named to the Medical Marketing & Media Top 10 Healthcare Marketing Companies list in 2020 and has received three consecutive Best Places to Work designations covering 2024, 2025, and 2026.

Revenue mechanics are professional-services based. The firm executes custom, multi-year contracts with SMB dental practices, with pricing tailored to scope rather than a published SaaS-style rate card. No external funding rounds, acquisitions, or investor disclosures are present in the available material. Headcount is described at approximately 15–20 employees, consistent with a boutique agency model serving a distributed long tail of independent dental practice clients across the United States. Total customer base is intentionally constrained to a single vertical — independently owned dental practices — which produces depth but caps total addressable market without expansion beyond the niche.

Name

My Dental Agency

Legal name

My Dental Agency Inc.

Website

https://mydentalagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

My Dental Agency is a boutique digital marketing agency founded in 2015 and headquartered in Florida that exclusively serves independently owned dental practices across the United States with custom website, SEO, paid media, social, and reputation management services.

Ownership category

akta.pro rank

Headquarters

HQ city

New Port Richey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing for dental practices including website development, social media management, SEO, paid advertising, content creation, and ongoing campaign management. Delivered as customized, integrated strategies rather than templated solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

My Dental Agency is a boutique digital marketing agency that provides comprehensive, custom digital marketing services exclusively to independently owned dental practices. Services are bundled and include website development, social media management, search engine optimization, paid advertising on Google and Meta platforms, online reputation management, and patient retention campaigns, delivered under multi-year contracts with a structured 4-step onboarding process.

Product overview

My Dental Agency is a boutique digital marketing agency exclusively serving independently owned dental practices. The company offers a unified suite of marketing services built around custom, comprehensive strategies that differentiate private practices from corporate dentistry. Core offerings include website development, social media management, reputation/online review management, patient retention programs, and paid advertising on Google and Meta platforms. Supporting content products include a podcast, three published marketing books (Elite Dentistry, Dental Disruption, The Dental Practice Breakthrough), and a video series called Candid Conversations. The agency distinguishes itself through a Clinical Advisory Board of practicing dentists and a structured 4-step client onboarding process. Services are delivered as a managed service model rather than a self-service SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Digital Marketing Services for Dental Practices A managed, full-service digital marketing bundle exclusively for independently owned dental practices. Includes custom website design and development, social media management, search engine optimization, paid advertising management on Google (Search and Display) and Meta (Facebook/Instagram), online reputation and review management, and patient retention/communication campaigns. Delivered as a multi-year retainer partnership under a structured 4-step onboarding process with dedicated account management, targeting SMB dental practices competing against corporate dentistry.

Quantifiable outcome

• Dr. Murphy opened practice from scratch and exceeded new patient goals within 3 years of investing in MDA from day one
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PatientCaptureNowcoreTechnology or Integration · 1 March 2025MDA promotes and supports PatientCaptureNow, a patient pipeline management tool that tracks new patient inquiries from first contact through treatment acceptance. MDA provides implementation support and training for clients using the platform.
• Dr. Lee Brown (Freedom Dental Coach)coreStrategic or Co-development Partner · 14 April 2020Dr. Lee Brown serves as a member of MDA's Clinical Advisory Board and has been featured in multiple podcast episodes discussing practice marketing, ROI, and fee-for-service strategies. He represents both a client and advisor relationship, contributing clinical perspective to MDA's marketing methodology.
• Dr. David R. PearcecoreStrategic or Co-development PartnerDr. Pearce is a member of MDA's Clinical Advisory Board, bringing expertise in dental sleep medicine and implantology. He provides clinical guidance to ensure marketing accuracy and represents the CAB in videos and content.
• Academy of General Dentistry (AGD)minorGTM or Marketing PartnerMDA co-founder Jackie Ulasewich Cullen publishes articles in AGD Impact magazine, the Academy of General Dentistry's official publication. This provides thought leadership exposure and credibility within the dental community.
• Dr. David PhelpsminorStrategic or Co-development PartnerFeatured in a video conversation about practice success and freedom, aligning with MDA's positioning around practice growth and autonomy.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pro Impressions Marketing: Dental marketing agency focused on website design, SEO, and online reputation for dental practices — overlapping service offering and SMB dental target market.
• Kickstart Dental Marketing: Dental marketing agency offering websites, SEO, and paid advertising for dentists — competes for the same independent-practice customer segment with similar service lines.
• My Social Practice: Social media marketing agency dedicated to dental practices — a direct competitor with overlapping offering in social content, while narrower in scope than MDA's full-service approach.
• Roadside Dental Marketing: Dental marketing agency focused on SEO, PPC, and web design for dentists — overlapping service mix and target customer base as My Dental Agency.
• Delmain: Digital marketing agency exclusively serving dental practices with custom websites, SEO, and paid media — a direct competitor with a similar vertical-specialist value proposition.
• New Patients Inc: Long-standing dental marketing agency providing websites, SEO, and patient acquisition services — directly comparable to MDA in mission and customer base.
• Wonderist Agency: A dental-specific digital marketing agency offering website design, SEO, PPC, and social media to dental practices — directly competing with MDA in the same niche, with similar full-service agency positioning.
• Dentainment: Dental marketing agency specializing in video content and websites for dentists — comparable in targeting the same niche with creative-driven marketing services.

Broad incumbents

• Healthcare Success: Full-service healthcare marketing agency serving dental and medical practices — broader portfolio player that overlaps with MDA on the dental vertical but also competes for DSOs and multi-specialty groups.
• Cardinal Digital Marketing: Larger healthcare-focused digital marketing agency that includes dental as a vertical — competes for some of the same customers but operates at greater scale and across multiple healthcare specialties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEIrbcwXxx5U3RwUpiFMEuw
• Facebookfacebook.com/MyDentalAgency
• LinkedInlinkedin.com/company/my-dental-agency-inc-
• Instagraminstagram.com/mydentalagency
• TikToktiktok.com/@mydentalagency
• Xx.com/mydentalagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Dental Agency