Fauna Foods
Fauna Foods is a privately held wholesale distributor of natural and specialty pet foods, treats, toys, and supplies serving independent retailers, veterinarians, groomers, kennels, and shelters across New York, New Jersey, and Connecticut since 1977.
- Company typePrivate
- Founded1977
- HeadquartersQueens, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fauna Foods does
Fauna Foods Corporation is a privately held wholesale distributor of pet foods, treats, toys, and supplies, founded in 1977 and headquartered in Queens, New York. The company operates as a regional distributor serving the independent pet channel across the New York, New Jersey, and Connecticut tri-state area, delivering via truck routes to independent pet stores, veterinarians, breeders, groomers, kennels, trainers, animal shelters, guide dog associations, and police canine divisions. Fauna Foods' portfolio spans over 75 distributed brands covering natural, organic, frozen, holistic, raw, and conventional formulations, including Blue Buffalo, Fromm, Wellness, Primal, Himalayan Pet Supply, and Smalls. The company holds an AIB International 'Superior' rating, the highest classification under that food safety and hygiene inspection program.
The company generates revenue through wholesale margins on the spread between product acquisition and retailer pricing. Orders are placed through phone, fax, email, an online storefront, and field visits by dedicated account managers, with a $600 minimum for truck deliveries, cash or certified check payment required on first orders, a 3.5% surcharge on credit card transactions, and a variable fuel surcharge. Beyond order fulfillment, Fauna Foods provides value-added retail services including store resets, re-racking, shelf displays, end caps, point-of-purchase materials, and in-store staff training on product nutrition, merchandising, and business fundamentals. Headcount is stated at 51-100 employees.
In February 2026, the company announced a distribution partnership with Smalls, a cat-only fresh food brand, expanding its reach into fresh/refrigerated pet food distribution within its existing tri-state footprint. No proprietary technology, AI/ML capabilities, external funding rounds, or M&A activity are disclosed in available sources, indicating a stable, privately held regional distribution operation with modest disclosed strategic activity.
Fauna Foods firmographics
Firmographics- Name
- Fauna Foods
- Legal name
- Fauna Foods Corporation
- Website
- https://faunafoods.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fauna Foods is a privately held wholesale distributor of natural and specialty pet foods, treats, toys, and supplies serving independent retailers, veterinarians, groomers, kennels, and shelters across New York, New Jersey, and Connecticut since 1977.
- Ownership category
- akta.pro rank
Where Fauna Foods is headquartered
LocationHeadquarters
- HQ city
- Queens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fauna Foods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: Fauna Foods generates revenue by distributing pet foods, treats, toys, and supplies to independent retailers through wholesale relationships. The company takes orders from retailers and delivers products, earning margins on the spread between wholesale acquisition and retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum order requirement for truck deliveries |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels1 record
Fauna Foods product offering
Product offeringCore offering
Fauna Foods is a wholesale distributor of pet foods, treats, toys, and supplies serving the independent pet channel in the New York, New Jersey, and Connecticut tri-state area. The company distributes over 75 pet product brands including natural, organic, frozen, and holistic pet foods, rawhide treats, grooming products, cat litters, and pet health care products. Customers place orders via phone, fax, email, or e-commerce, with products delivered by truck on a dedicated regional routing schedule.
Product overview
Fauna Foods is a wholesale distributor of pet foods, treats, toys, and supplies serving the independent pet channel since 1977. The company distributes over 75 pet product brands including Against The Grain, Annamaet, A Pup Above, Bark, Blue Buffalo, Fromm, Himalayan Pet Supply, Instinct, Multipet, Primal, Rawz, Smalls, Tucker's, Wellness, Zignature, and many more. The distribution portfolio includes natural, organic, frozen, holistic pet foods, rawhide treats, grooming products, cat litter, and pet health care products. Fauna Foods operates e-commerce and traditional ordering systems (phone, fax, email) and provides distribution services across New York, New Jersey, and Connecticut through a network of independent retailers, pet stores, veterinarians, breeders, groomers, kennels, trainers, and animal shelters.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Pet Product Distribution Core wholesale distribution of pet foods, treats, toys, and supplies to independent pet stores, veterinarians, breeders, groomers, kennels, trainers, and animal shelters across the NY/NJ/CT tri-state area, with a portfolio of 75+ brands spanning natural, organic, frozen, holistic pet foods, rawhide treats, grooming products, cat litters, and pet health care products.
- Fauna Foods E-Commerce Store
Companies that use Fauna Foods
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Fauna Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fauna Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SmallsminorSmalls, the nation's first cat-only fresh food brand founded in 2017, partnered with Fauna Foods to expand distribution to the New York, New Jersey, and Connecticut tri-state area. The partnership enables Smalls to reach more customers through Fauna Foods' network of independent retailers. This distribution expansion kicks off Smalls' planned growth strategy for 2026, positioning the company to increase access to its fresh, human-grade cat food across the region.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Fauna Foods competitors and assessment
Company assessmentDirect peers
- Pet Food Experts: Pet Food Experts is a wholesale distributor of pet food, supplies, and accessories serving independent pet retailers across the U.S. Northeast and beyond. It is the most direct comparable to Fauna Foods given its regional wholesale distribution model, multi-brand portfolio, and concentration on the independent pet channel.
- Phillips Pet Food & Supplies: Phillips Pet Food & Supplies is a regional wholesale distributor of pet food, treats, and supplies serving independent pet retailers across the Mid-Atlantic and other U.S. regions. Comparable to Fauna Foods because of its multi-brand portfolio, dedicated routing, and account manager-led field sales model focused on the independent channel.
- Independent Pet Partners: Independent Pet Partners operates a network of independent pet retail stores (e.g., Bentleyís Pet Stuff, Wholesome Pet) with centralized distribution. Comparable to Fauna Foods as an independent-channel-focused distribution and retail platform sourcing premium and natural pet brands.
Regional players
- Healthy Spot: Healthy Spot is a premium pet retail chain in California and select U.S. markets with a curated portfolio of natural and boutique pet brands. Comparable to Fauna Foods in brand mix and customer positioning, but operates as a regional retailer rather than a wholesale distributor and does not overlap geographically.
- Mud Bay: Mud Bay is a regional pet retail chain in the Pacific Northwest emphasizing natural and premium pet nutrition. Comparable to Fauna Foods in product mix (premium/natural pet food) but operates as a regional retailer rather than a wholesale distributor, and does not overlap in the NY/NJ/CT geography.
- Pet Supplies Plus: Pet Supplies Plus is the largest franchise pet retail chain in the U.S., with hundreds of neighborhood stores concentrated in the Midwest and East Coast. Comparable as an independent-channel pet retailer that sources many of the same premium pet brands Fauna distributes, but operates as a retailer rather than a wholesale distributor.
- Hollywood Feed: Hollywood Feed is a regional chain of independent-style pet retail stores across the southern U.S., emphasizing premium and natural pet food brands. Comparable to Fauna Foods as an independent-channel customer segment for many of the same brands, but operates a direct retail footprint rather than wholesale distribution.
Broad incumbents
- Central Garden & Pet: Central Garden & Pet is a large diversified manufacturer and distributor of pet and garden products, including brands like Nylabone, Four Paws, and Kaytee. Comparable to Fauna Foods as a broad pet products distributor but operates at much larger scale and across multiple product categories beyond food.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fauna Foods social profiles
Digital presenceFauna Foods compliance and trust
Trust signalCompliance1 record
Fauna Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fauna Foods leadership team
Management profileNumber of profiles
Fauna Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fauna Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fauna Foods
What does Fauna Foods do?
Fauna Foods is a wholesale distributor of pet foods, treats, toys, and supplies serving the independent pet channel in the New York, New Jersey, and Connecticut tri-state area. The company distributes over 75 pet product brands including natural, organic, frozen, and holistic pet foods, rawhide treats, grooming products, cat litters, and pet health care products. Customers place orders via phone, fax, email, or e-commerce, with products delivered by truck on a dedicated regional routing schedule.
Is Fauna Foods a public or private company?
Fauna Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fauna Foods founded?
Fauna Foods was founded in 1977. It employs 51 to 100 people.
Where is Fauna Foods based?
Fauna Foods is headquartered in Queens, United States, in the North America region.
How does Fauna Foods make money?
One revenue line is on record: wholesale Distribution.
Who are Fauna Foods's main competitors?
Direct peers on record are Pet Food Experts, Phillips Pet Food & Supplies and Independent Pet Partners. Regional players are Healthy Spot, Mud Bay, Pet Supplies Plus and Hollywood Feed. Central Garden & Pet is listed as a broad incumbent.
Does Fauna Foods have an API?
No public API is recorded for Fauna Foods.