TruCorp
TruCorp designs and manufactures anatomically accurate medical training manikins for airway management, trauma, ultrasound-guided procedures, and pediatric simulation, selling through direct enterprise sales and a global distributor network to healthcare education and provider institutions in over 70 countries.
- Company typePrivate
- Founded2007
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TruCorp does
TruCorp is a privately held Northern Ireland-based medical simulation company that designs, engineers, and produces anatomically accurate training manikins for airway management, trauma, ultrasound-guided procedures, and pediatric clinical skills. Founded in 2003 and headquartered in Lurgan, the company's product portfolio centers on the AirSim airway platform — derived from CT DICOM patient data and certified for 80,000+ intubation cycles — alongside the Smart Airway range (Adult, Child, Baby) which adds embedded sensors and app-based real-time feedback on incisor force, cricoid pressure, head positioning, and ventilation metrics. The portfolio extends into trauma and ALS simulation (TruMan Trauma Adult, Smart TruALS Adult), pediatric skills (TruBaby X), ultrasound-guided vascular access (TruCVC with proprietary TruUltra self-regenerating material), and hemorrhage control trainers, with companion mobile apps TruMonitor and TruVent replicating patient monitoring and mechanical ventilation. TruGuide, an AI-powered intubation training bundle developed with AiEndoscopic and integrated with Flexicare Global's ProVu Video Laryngoscope, was introduced in 2026 as an add-on to adult airway manikins.
The company's underlying technology stack combines CT DICOM-derived anatomical accuracy, embedded force and motion sensors, USB-C and Bluetooth/Wi-Fi app connectivity, and AI-driven guidance (via AiEndoscopic) — all backed by ISO 9001, ISO 14001, and ISO 27001 certifications plus CPD accreditation on the Smart Airway range. TruCorp operates a hardware-led business model with primary revenue from manikin sales, supplemented by recurring consumables (larynx inserts, neck skins, blood concentrate), subscription-style simulation software (TruMonitor, TruVent), and AI bundle add-ons. Sales run through an enterprise field-sales motion with 48-hour quote response, a global distributor network (including ANFAS Group in the Middle East), and an online quote storefront, reaching healthcare professionals and institutions in over 70 countries. End customers span simulation centers, medical schools, hospitals, EMS providers, and military medical training units, with US market expansion explicitly targeted with Invest Northern Ireland support from 2022 onward.
TruCorp firmographics
Firmographics- Name
- TruCorp
- Legal name
- TruCorp
- Website
- https://trucorp.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruCorp designs and manufactures anatomically accurate medical training manikins for airway management, trauma, ultrasound-guided procedures, and pediatric simulation, selling through direct enterprise sales and a global distributor network to healthcare education and provider institutions in over 70 countries.
- Ownership category
- akta.pro rank
TruCorp industry classification
Industry- Product category
- Medical Simulation Training Equipment
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)
- akta.pro secondary industries
- EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)
Keywords
Where TruCorp is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TruCorp business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Medical Training Manikins: TruCorp generates primary revenue from selling physical medical training manikins including airway trainers, trauma models, pediatric simulators, and ultrasound-compatible trainers. Products range from basic task trainers to advanced smart sensor-equipped simulators.
- Simulation Software: Revenue from TruMonitor and TruVent mobile simulation apps that replicate patient monitoring and mechanical ventilation for clinical training.
- Replacement Parts and Consumables: Ongoing revenue from consumables including larynx inserts, wrap-around neck skins, chest drain inserts, lubrication, and artificial blood concentrate for continuous training use.
- Product Demonstration Services: Free virtual and in-person product demonstrations with product specialists, potentially leading to custom quotations for bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Product-based pricing with no published tiers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TruCorp product offering
Product offeringCore offering
TruCorp designs, engineers, and manufactures anatomically accurate medical training manikins for airway management, trauma care, ultrasound-guided procedures, and pediatric clinical skills. The portfolio includes the AirSim airway platform certified for 80,000+ intubation cycles, the Smart Airway sensor-equipped trainers, TruMan trauma simulators, TruCVC vascular access trainers, and accompanying digital simulation apps including TruMonitor, TruVent, and the TruGuide AI-powered intubation training platform.
Product overview
TruCorp is a medical simulation company headquartered in Lurgan, Northern Ireland, offering a comprehensive portfolio of anatomically accurate medical training manikins and digital simulation platforms. The core product line centers on the AirSim X airway platform (certified for 80,000+ intubation cycles), available across multiple form factors: the standard AirSim range (AirSim, AirSim Advance X, AirSim Combo X, AirSim Bronchi attachment) for foundational airway training; the Smart Airway range (Smart Airway Adult, Smart Airway Child, Smart Airway Baby) which adds embedded sensor technology and app-enabled real-time feedback via the Smart Airway App; and trauma/procedural products including TruMan Trauma Adult and Smart TruMan Trauma Adult for advanced emergency procedures. The portfolio extends to ALS simulation (Smart TruALS Adult, TruALS Adult), pediatric skills (TruBaby X, TruBaby X Lite), ultrasound-guided procedures (TruCVC central line trainer, TruIV Block), hemorrhage control (TruJunctional, TruTourniquet, TruWound), surgical airway (TruCric), and infant vascular access (TruInfant IO Leg, TruInfant IV Arm). Digital companion apps include the TruMonitor patient monitor simulator and TruVent mechanical ventilation simulator, both available on iOS, Android, and Apple devices. TruGuide, an AI-powered self-directed training platform for intubation guidance powered by AiEndoscopic, integrates with Flexicare ProVu Video Laryngoscope and is offered as a bundle for Adult Airway Manikins. The portfolio is backed by a 3-2-1 tiered warranty (3-year for AirSim range, 2-year for TruMan Trauma Adult and TruBaby X, 1-year for Smart/specialized products) and serves healthcare professionals in over 70 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Airway Adult
Quantifiable outcome
- 97% chest drain insertion success rate with manikin training vs 58% with lecture-only methods
- +3 more outcomes
Companies that use TruCorp
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
TruCorp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
TruCorp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Flexicare GlobalcoreTruCorp announced collaboration with Flexicare Global to integrate the ProVu Video Laryngoscope into TruGuide, an AI-powered training platform for tracheal intubation. This partnership combines TruCorp's airway training manikins with Flexicare's video laryngoscopy technology to provide enhanced AI-guided intubation training solutions.
- ANFAS GroupminorANFAS Group serves as regional distribution partner for TruCorp products in the Middle East, representing the company at exhibitions such as the Global Health Exhibition in Riyadh, Saudi Arabia.
- Children's Hospital Los AngelesminorCollaboration with Children's Hospital Los Angeles in developing the AirSim Pierre Robin X manikin, designed for training in infant airway obstruction and congenital anomaly management including Pierre Robin Sequence.
- Invest Northern IrelandminorInvest Northern Ireland provided support for the introduction of the AirSim Difficult Airway manikin and continues to support TruCorp's export expansion initiatives, particularly into the US market.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
TruCorp competitors and assessment
Company assessmentDirect peers
- Laerdal Medical: Norwegian global leader in medical simulation and resuscitation training (e.g., SimMan, Resusci Anne). Directly comparable to TruCorp across airway, CPR, ALS, and trauma training manikins, with deeper full-body simulator offerings.
- CAE Healthcare: Provides high-fidelity patient simulators and simulation center solutions for medical education. Competes head-to-head with TruCorp in airway management, anesthesia, and emergency care simulation, with broader integrated center offerings.
- Gaumard Scientific: US-based manufacturer of patient simulators including the HAL family and NOELLE birthing simulator. Directly competes in adult, pediatric, and trauma training manikins with similar university and hospital buyer profiles.
- Limbs & Things: UK-headquartered medical task trainer specialist (airway, birthing, IV, CVC). Closely comparable to TruCorp's procedure-trainer portfolio and target customer base of medical schools and simulation centers.
- Nasco Healthcare: US manufacturer of CPR, airway, and trauma training manikins (Life/form, Simulaids brands). Competes with TruCorp in task trainers, ultrasound, and emergency-care simulation at similar price points.
- 3B Scientific: Global medical education and anatomy model company offering airway, CPR, birthing, and procedure trainers. Comparable customer base of universities and clinical training programs across multiple geographies.
- Simulab: US-based producer of soft-tissue task trainers for surgical and procedural skills. Closely comparable to TruCorp's TruCVC, TruIV, and trauma trainer lines, targeting similar residency and procedure-training buyers.
Broad incumbents
- Ambu: Global leader in single-use airway management and anesthesia devices with a growing simulation/training portfolio (AmbuMan). Comparable airway management domain expertise, but operates across a much broader disposable-device business.
Regional players
- Kyoto Kagaku: Japan-based manufacturer of medical phantoms and training manikins (e.g., MW14, ultrasound phantoms). Comparable product categories in airway, ultrasound, and trauma, but primarily serves the APAC market.
Emerging players
- Surgical Science: Sweden-based provider of virtual reality simulation for minimally invasive surgery and endovascular procedures. An emerging, complementary player in simulation-based medical training with a software-first model adjacent to TruCorp's hardware-anchored approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TruCorp social profiles
Digital presenceTruCorp compliance and trust
Trust signalCompliance4 records
TruCorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruCorp leadership team
Management profileNumber of profiles
Profiles1 record
TruCorp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruCorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruCorp
What does TruCorp do?
TruCorp designs, engineers, and manufactures anatomically accurate medical training manikins for airway management, trauma care, ultrasound-guided procedures, and pediatric clinical skills. The portfolio includes the AirSim airway platform certified for 80,000+ intubation cycles, the Smart Airway sensor-equipped trainers, TruMan trauma simulators, TruCVC vascular access trainers, and accompanying digital simulation apps including TruMonitor, TruVent, and the TruGuide AI-powered intubation training platform.
Is TruCorp a public or private company?
TruCorp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruCorp founded?
TruCorp was founded in 2007. It employs 11 to 50 people.
Where is TruCorp based?
TruCorp is headquartered in Belfast, United Kingdom, in the Europe region.
How does TruCorp make money?
Four revenue lines are on record. Medical Training Manikins are the primary driver. The others are simulation Software, replacement Parts and Consumables and product Demonstration Services.
Who are TruCorp's main competitors?
Direct peers on record are Laerdal Medical, CAE Healthcare, Gaumard Scientific, Limbs & Things, Nasco Healthcare, 3B Scientific and Simulab. Ambu is listed as a broad incumbent. Kyoto Kagaku is listed as a regional player. Surgical Science is listed as an emerging player.
Does TruCorp have an API?
No public API is recorded for TruCorp.
What industry is TruCorp in?
TruCorp's product category is Medical Simulation Training Equipment. Its primary akta.pro industry code is HLAHADAJ, Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts), with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 339113 and its SIC code is 3841.