TruCorp

What TruCorp does

TruCorp is a privately held Northern Ireland-based medical simulation company that designs, engineers, and produces anatomically accurate training manikins for airway management, trauma, ultrasound-guided procedures, and pediatric clinical skills. Founded in 2003 and headquartered in Lurgan, the company's product portfolio centers on the AirSim airway platform — derived from CT DICOM patient data and certified for 80,000+ intubation cycles — alongside the Smart Airway range (Adult, Child, Baby) which adds embedded sensors and app-based real-time feedback on incisor force, cricoid pressure, head positioning, and ventilation metrics. The portfolio extends into trauma and ALS simulation (TruMan Trauma Adult, Smart TruALS Adult), pediatric skills (TruBaby X), ultrasound-guided vascular access (TruCVC with proprietary TruUltra self-regenerating material), and hemorrhage control trainers, with companion mobile apps TruMonitor and TruVent replicating patient monitoring and mechanical ventilation. TruGuide, an AI-powered intubation training bundle developed with AiEndoscopic and integrated with Flexicare Global's ProVu Video Laryngoscope, was introduced in 2026 as an add-on to adult airway manikins.

The company's underlying technology stack combines CT DICOM-derived anatomical accuracy, embedded force and motion sensors, USB-C and Bluetooth/Wi-Fi app connectivity, and AI-driven guidance (via AiEndoscopic) — all backed by ISO 9001, ISO 14001, and ISO 27001 certifications plus CPD accreditation on the Smart Airway range. TruCorp operates a hardware-led business model with primary revenue from manikin sales, supplemented by recurring consumables (larynx inserts, neck skins, blood concentrate), subscription-style simulation software (TruMonitor, TruVent), and AI bundle add-ons. Sales run through an enterprise field-sales motion with 48-hour quote response, a global distributor network (including ANFAS Group in the Middle East), and an online quote storefront, reaching healthcare professionals and institutions in over 70 countries. End customers span simulation centers, medical schools, hospitals, EMS providers, and military medical training units, with US market expansion explicitly targeted with Invest Northern Ireland support from 2022 onward.

Name

TruCorp

Legal name

TruCorp

Website

https://trucorp.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

TruCorp designs and manufactures anatomically accurate medical training manikins for airway management, trauma, ultrasound-guided procedures, and pediatric simulation, selling through direct enterprise sales and a global distributor network to healthcare education and provider institutions in over 70 countries.

Ownership category

akta.pro rank

Product category

Medical Simulation Training Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• Medical simulation training
• Airway management manikins
• Clinical skills trainers
• Patient simulators
• Healthcare education equipment

Headquarters

HQ city

Lurgan

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Medical Training Manikins: TruCorp generates primary revenue from selling physical medical training manikins including airway trainers, trauma models, pediatric simulators, and ultrasound-compatible trainers. Products range from basic task trainers to advanced smart sensor-equipped simulators.
2. Simulation Software: Revenue from TruMonitor and TruVent mobile simulation apps that replicate patient monitoring and mechanical ventilation for clinical training.
3. Replacement Parts and Consumables: Ongoing revenue from consumables including larynx inserts, wrap-around neck skins, chest drain inserts, lubrication, and artificial blood concentrate for continuous training use.
4. Product Demonstration Services: Free virtual and in-person product demonstrations with product specialists, potentially leading to custom quotations for bulk orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TruCorp designs, engineers, and manufactures anatomically accurate medical training manikins for airway management, trauma care, ultrasound-guided procedures, and pediatric clinical skills. The portfolio includes the AirSim airway platform certified for 80,000+ intubation cycles, the Smart Airway sensor-equipped trainers, TruMan trauma simulators, TruCVC vascular access trainers, and accompanying digital simulation apps including TruMonitor, TruVent, and the TruGuide AI-powered intubation training platform.

Product overview

TruCorp is a medical simulation company headquartered in Lurgan, Northern Ireland, offering a comprehensive portfolio of anatomically accurate medical training manikins and digital simulation platforms. The core product line centers on the AirSim X airway platform (certified for 80,000+ intubation cycles), available across multiple form factors: the standard AirSim range (AirSim, AirSim Advance X, AirSim Combo X, AirSim Bronchi attachment) for foundational airway training; the Smart Airway range (Smart Airway Adult, Smart Airway Child, Smart Airway Baby) which adds embedded sensor technology and app-enabled real-time feedback via the Smart Airway App; and trauma/procedural products including TruMan Trauma Adult and Smart TruMan Trauma Adult for advanced emergency procedures. The portfolio extends to ALS simulation (Smart TruALS Adult, TruALS Adult), pediatric skills (TruBaby X, TruBaby X Lite), ultrasound-guided procedures (TruCVC central line trainer, TruIV Block), hemorrhage control (TruJunctional, TruTourniquet, TruWound), surgical airway (TruCric), and infant vascular access (TruInfant IO Leg, TruInfant IV Arm). Digital companion apps include the TruMonitor patient monitor simulator and TruVent mechanical ventilation simulator, both available on iOS, Android, and Apple devices. TruGuide, an AI-powered self-directed training platform for intubation guidance powered by AiEndoscopic, integrates with Flexicare ProVu Video Laryngoscope and is offered as a bundle for Adult Airway Manikins. The portfolio is backed by a 3-2-1 tiered warranty (3-year for AirSim range, 2-year for TruMan Trauma Adult and TruBaby X, 1-year for Smart/specialized products) and serves healthcare professionals in over 70 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Airway Adult

Quantifiable outcome

• 97% chest drain insertion success rate with manikin training vs 58% with lecture-only methods
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Flexicare GlobalcoreStrategic or Co-development Partner · 2 March 2026TruCorp announced collaboration with Flexicare Global to integrate the ProVu Video Laryngoscope into TruGuide, an AI-powered training platform for tracheal intubation. This partnership combines TruCorp's airway training manikins with Flexicare's video laryngoscopy technology to provide enhanced AI-guided intubation training solutions.
• ANFAS GroupminorChannel Partner/ Reseller/ DistributorANFAS Group serves as regional distribution partner for TruCorp products in the Middle East, representing the company at exhibitions such as the Global Health Exhibition in Riyadh, Saudi Arabia.
• Children's Hospital Los AngelesminorStrategic or Co-development PartnerCollaboration with Children's Hospital Los Angeles in developing the AirSim Pierre Robin X manikin, designed for training in infant airway obstruction and congenital anomaly management including Pierre Robin Sequence.
• Invest Northern IrelandminorGTM or Marketing PartnerInvest Northern Ireland provided support for the introduction of the AirSim Difficult Airway manikin and continues to support TruCorp's export expansion initiatives, particularly into the US market.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Laerdal Medical: Norwegian global leader in medical simulation and resuscitation training (e.g., SimMan, Resusci Anne). Directly comparable to TruCorp across airway, CPR, ALS, and trauma training manikins, with deeper full-body simulator offerings.
• CAE Healthcare: Provides high-fidelity patient simulators and simulation center solutions for medical education. Competes head-to-head with TruCorp in airway management, anesthesia, and emergency care simulation, with broader integrated center offerings.
• Gaumard Scientific: US-based manufacturer of patient simulators including the HAL family and NOELLE birthing simulator. Directly competes in adult, pediatric, and trauma training manikins with similar university and hospital buyer profiles.
• Limbs & Things: UK-headquartered medical task trainer specialist (airway, birthing, IV, CVC). Closely comparable to TruCorp's procedure-trainer portfolio and target customer base of medical schools and simulation centers.
• Nasco Healthcare: US manufacturer of CPR, airway, and trauma training manikins (Life/form, Simulaids brands). Competes with TruCorp in task trainers, ultrasound, and emergency-care simulation at similar price points.
• 3B Scientific: Global medical education and anatomy model company offering airway, CPR, birthing, and procedure trainers. Comparable customer base of universities and clinical training programs across multiple geographies.
• Simulab: US-based producer of soft-tissue task trainers for surgical and procedural skills. Closely comparable to TruCorp's TruCVC, TruIV, and trauma trainer lines, targeting similar residency and procedure-training buyers.

Broad incumbents

• Ambu: Global leader in single-use airway management and anesthesia devices with a growing simulation/training portfolio (AmbuMan). Comparable airway management domain expertise, but operates across a much broader disposable-device business.

Regional players

• Kyoto Kagaku: Japan-based manufacturer of medical phantoms and training manikins (e.g., MW14, ultrasound phantoms). Comparable product categories in airway, ultrasound, and trauma, but primarily serves the APAC market.

Emerging players

• Surgical Science: Sweden-based provider of virtual reality simulation for minimally invasive surgery and endovascular procedures. An emerging, complementary player in simulation-based medical training with a software-first model adjacent to TruCorp's hardware-anchored approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@trucorpltd146/playlists
• Facebookfacebook.com/trucorpltd
• LinkedInuk.linkedin.com/company/trucorp
• Instagraminstagram.com/trucorp/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruCorp