Reach for Home
Reach for Home is a 501(c)(3) nonprofit in Healdsburg, California that provides street outreach, interim housing (including the 22-unit L & M Village), and case-managed housing programs to chronically homeless and at-risk individuals across Northern Sonoma County.
- Company typePrivate
- Founded2014
- HeadquartersHealdsburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reach for Home does
Reach for Home is a 501(c)(3) nonprofit organization headquartered at 443 Hudson Street in Healdsburg, California, operating across Northern Sonoma County (Healdsburg, Windsor, Cloverdale, Geyserville) with a mission of ending chronic homelessness. Founded in 2014 and rebranded from North Sonoma County Services in May 2017, the organization runs a coordinated service portfolio that includes daily street outreach (serving approximately 220 individuals), the Street Medicine Program (300+ individuals served since September 2019), the 22-unit L & M Village interim housing facility (the only program of its kind in Northern Sonoma County), Family Transitional Housing, Rapid Re-Housing, Permanent Supportive Housing, and Homelessness Prevention (rental/utility assistance). Service delivery relies on field-based case management with a 4-to-22 case manager-to-resident ratio at L & M Village, supported by an on-staff licensed vocational nurse and Community Health Worker, plus partner-provided shower facilities and a dog assistance program. There is no proprietary technology platform; operations are human-delivered through direct street engagement and case-managed housing placements.
The organization's revenue model is a mix of private donations (individual givers and the Sustainers of Hope monthly program), annual fundraising events (Harvest of Hope and Dinner in the Vineyard, which alone has raised approximately $180,000), private foundation grants (Healthcare Foundation Northern Sonoma County, Healdsburg Forever, Impact 100, Talon Creek Foundation), corporate partnerships (Hansel Auto Group, Providence, Starbucks, Subaru, Sutter, SSB, Merchants and Millers), and government contracts (City of Healdsburg, Town of Windsor, County of Sonoma). The annual operating budget is approximately $1.6 million per public disclosures by the Board Chair. Services are provided free of charge to clients. The organization is governed by a 13-member Board of Directors led by President Katie Rosson, with Margaret Sluyk serving as CEO since November 2020 following the departure of co-founder Colleen Carmichael.
Reach for Home firmographics
Firmographics- Name
- Reach for Home
- Legal name
- Reach for Home
- Website
- https://reachforhome.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reach for Home is a 501(c)(3) nonprofit in Healdsburg, California that provides street outreach, interim housing (including the 22-unit L & M Village), and case-managed housing programs to chronically homeless and at-risk individuals across Northern Sonoma County.
- Ownership category
- akta.pro rank
Reach for Home industry classification
Industry- Product category
- Homeless Services
- NAICS
- Individual and Family Services (6241), Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industry
- Financial Assistance & Benefits Navigation Services (BPAGAEAK)
Keywords
Where Reach for Home is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reach for Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Private Donations: Individual donors contribute through the organization's website and fundraising campaigns. Donation dollars provide case management, mental health services, interim and permanent housing, transportation, and supplies.
- Annual Fundraising Events: Events such as Harvest of Hope annual fundraiser and Dinner in the Vineyard generate significant contributions. Dinner in the Vineyard has raised approximately $180,000.
- Monthly Giving Program (Sustainers of Hope): Recurring monthly donations from supporters providing consistent staffing, programming and hope.
- Government Funding: Funding from City of Healdsburg, Town of Windsor, and County of Sonoma. Case managers partially paid by the county. Government grants for housing programs.
- Private Foundation Grants: Grants from Healthcare Foundation Northern Sonoma County ($5,000 Emergency Healthcare Fund, substantial Street Medicine grant), Healdsburg Forever ($80,000 emergency grants), Impact 100, Talon Creek Foundation matching grants.
- Corporate Partnerships: Corporate partners provide funds, in-kind services and expertise. Partners include Hansel Auto Group, Merchants and Millers, Providence, Starbucks, Subaru, SSB, Sutter.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Reach for Home product offering
Product offeringCore offering
Reach for Home provides free homelessness services to individuals and families in Northern Sonoma County through daily street outreach with food, supplies, and transportation; a Street Medicine Program delivering medical care in the field; interim housing at L & M Village; and a continuum of housing programs including Family Transitional Housing, Rapid Re-Housing, Permanent Supportive Housing, First Step Housing, and Homelessness Prevention. All services are delivered at no cost to clients and funded through donations, grants, and government contracts.
Product overview
Reach for Home is a nonprofit organization offering a coordinated suite of homelessness services in Northern Sonoma County. The core offerings include Street Medicine and Outreach (daily visits with food, supplies, and transportation), housing programs (Family Transitional Housing, Rapid Re-Housing, Permanent Supportive Housing, and First Step Housing), and the L & M Village interim housing program for chronically homeless individuals. Additional support services include shower services, the Carl Jud Dog Assistance Program, and the Sustainers of Hope monthly giving program for donors. All programs are designed to guide clients from unsheltered status through transitional housing to permanent, self-sufficient living.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Medicine and Outreach Daily street outreach visits delivering basic food, emergency supplies, transportation to essential medical appointments, field-based case management, and medical care via a community health and wellness mobile unit with an on-staff Community Health Worker. Designed for unsheltered individuals in Northern Sonoma County.
- L & M Village Interim Housing Program Northern Sonoma County's first interim housing program, providing 22 units at the former L & M Motel for chronically homeless individuals with individualized case management, trauma-informed care, and transition support to permanent housing. Served by four dedicated case managers.
- Family Transitional Housing
Quantifiable outcome
- 94 percent housing retention rate among residents in transitional housing programs
- +4 more outcomes
Companies that use Reach for Home
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Reach for Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reach for Home partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- City of HealdsburgcorePartnership with City of Healdsburg to secure state and county funding for L & M Village. City granted $500,000 to build Navigation Center. Ongoing operational partnership.
- Burbank HousingcorePartnership to purchase L & M Motel for interim housing program. Working together on housing development solutions.
- InterAct and FFA clubs at Healdsburg High SchoolminorStudent clubs that donated items to Reach for Home family of clients.
- Eden HousingminorWorking on a partnership with Eden Housing for future housing development.
- Danko ConstructionminorWorking with Danko Construction on housing projects.
- Committee on the Shelterless (COTS)coreCollaboration with COTS on Family Transitional and Rapid Re-Housing programs. Placed 24 families in housing programs over one year.
- St. Paul's Episcopal ChurchcoreOngoing partnership providing winter shelter (St. Paul's Hall), shower services, and the original home of Reach for Home's office inside the church.
- Alliance Medical CentercoreHealthcare partner providing services to homeless community members. Received $24,000 from Healthcare Foundation emergency grants.
- Society of St. Vincent de PaulcoreOperating the Los Guilicos homeless camp. Collaboration on homeless services.
- St. Paul's Episcopal Church (Shower Services)minorProvides shower facilities at 209 Matheson St, Healdsburg, CA with schedule: Tuesday 10:30am-4:00pm, Wednesday 2:00pm-4:00pm, Friday 10:30am-3:30pm.
- Redwood Gospel Mission (Cloverdale)minorPartner for shower services at Living Water Church, 450 S. Franklin Street, Cloverdale, CA on Tuesday 11:00am-1:00pm.
- Healdsburg Food PantryminorReferral partner providing food resources for unsheltered and at-risk community members.
- Corazon HealdsburgminorCommunity partner serving Healdsburg and Geyserville areas with essential safety net services.
- Farm to PantryminorFood rescue partner providing produce to homeless community members.
- Redwood Empire Food BankminorEmergency grant recipient and food partner serving vulnerable populations in Healdsburg and Geyserville.
- Hansel Auto GroupminorCorporate partner supporting Reach for Home's mission.
- ProvidenceminorCorporate partner supporting Reach for Home's mission.
- StarbucksminorCorporate partner supporting Reach for Home's mission.
- SubaruminorCorporate partner supporting Reach for Home's mission.
- Sutter HealthminorCorporate partner supporting Reach for Home's mission.
- SSBminorCorporate partner supporting Reach for Home's mission.
- Merchants and MillersminorCorporate partner supporting Reach for Home's mission.
- Alexander Valley HealthcarecoreHealthcare partner providing medical services to homeless and low-income community members.
- Grace Community ChurchminorFaith-based community partner providing support services.
- Healdsburg Community ChurchminorFaith-based community partner providing support services.
- St. Joseph Health SystemminorHealthcare system partner providing medical services.
- Healdsburg Bar and GrillminorRestaurant partner providing Thanksgiving meals for over 100 people annually for several years.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Reach for Home competitors and assessment
Company assessmentBroad incumbents
- Abode Services: Large Bay Area nonprofit providing permanent supportive housing, interim housing, and homelessness services across multiple counties. Comparable service model (Housing First, supportive services) but operates at materially larger scale across a broader geography.
Emerging players
- Eden Housing: Bay Area nonprofit affordable housing developer with pipeline partnerships with Reach for Home. Comparable mission (ending homelessness through housing), but operates at much larger scale and is primarily a developer/owner rather than direct service provider.
- Burbank Housing: Sonoma County-based nonprofit affordable housing developer. Strategic partner (co-acquired L&M Motel with Reach for Home); comparable in mission around housing the vulnerable, but focused on development/ownership rather than direct service delivery.
Regional players
- Novato Human Needs Center: Marin County-based nonprofit providing emergency assistance, rental help, and case management for homeless and low-income residents. Comparable in scale, service mix (rental assistance, case management, food), and small-staff operating model; operates in adjacent Northern California geography rather than directly in Sonoma County.
Direct peers
- Social Advocates for Youth (SAY): Sonoma County nonprofit focused on youth and family homelessness, operating emergency shelters, street outreach, and rapid re-housing. Direct peer in services and geography; several Reach for Home staff (e.g., Director of Programs, Facilities Technician) previously worked at SAY, indicating direct overlap.
- Committee on the Shelterless (COTS): Sonoma County-based nonprofit providing emergency shelter, transitional housing, and homelessness services. Direct peer operating in the same regional market; Reach for Home has an active collaboration with COTS on Family Transitional and Rapid Re-Housing programs (24 families placed over one year).
- West County Community Services: Sonoma County nonprofit providing emergency assistance, case management, and housing support for low-income and homeless individuals. Directly comparable in service model, geography (Sonoma County), and population served.
- Catholic Charities of Santa Rosa: Regional nonprofit providing housing, immigration, and homelessness services across Sonoma County. Comparable in mission and service breadth to Reach for Home, with overlapping service area and similar funding mix.
- Community Action Partnership of Sonoma County: Anti-poverty nonprofit administering housing, homeless services, and energy assistance programs in Sonoma County. Comparable in service portfolio and target population; Reach for Home is a more focused homelessness specialist while CAP is broader.
- Society of St. Vincent de Paul of Sonoma County: Faith-based nonprofit operating the Los Guilicos homeless camp and providing emergency assistance, housing, and case management in Sonoma County. Direct partner with Reach for Home and overlapping service populations.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reach for Home social profiles
Digital presenceReach for Home compliance and trust
Trust signalCompliance1 record
Reach for Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach for Home leadership team
Management profileNumber of profiles
Profiles7 records
Reach for Home funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach for Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach for Home
What does Reach for Home do?
Reach for Home provides free homelessness services to individuals and families in Northern Sonoma County through daily street outreach with food, supplies, and transportation; a Street Medicine Program delivering medical care in the field; interim housing at L & M Village; and a continuum of housing programs including Family Transitional Housing, Rapid Re-Housing, Permanent Supportive Housing, First Step Housing, and Homelessness Prevention. All services are delivered at no cost to clients and funded through donations, grants, and government contracts.
Is Reach for Home a public or private company?
Reach for Home is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reach for Home founded?
Reach for Home was founded in 2014. It employs 1 to 10 people.
Where is Reach for Home based?
Reach for Home is headquartered in Healdsburg, United States, in the North America region.
How does Reach for Home make money?
Six revenue lines are on record. Private Donations are the primary driver. The others are annual Fundraising Events, monthly Giving Program (Sustainers of Hope), government Funding, private Foundation Grants and corporate Partnerships.
Who are Reach for Home's main competitors?
Abode Services is listed as a broad incumbent. Emerging players are Eden Housing and Burbank Housing. Novato Human Needs Center is listed as a regional player. Direct peers are Social Advocates for Youth (SAY), Committee on the Shelterless (COTS), West County Community Services, Catholic Charities of Santa Rosa, Community Action Partnership of Sonoma County and Society of St. Vincent de Paul of Sonoma County.
Does Reach for Home have an API?
No public API is recorded for Reach for Home.
What industry is Reach for Home in?
Reach for Home's product category is Homeless Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAGAEAK, Financial Assistance & Benefits Navigation Services. Its NAICS code is 6241 and its SIC code is 8300.