Qwertee
Qwertee is a Dublin-registered direct-to-consumer e-commerce platform selling daily limited-edition graphic t-shirts and apparel sourced from a global community of independent artists. It serves individual pop-culture and geek-culture enthusiasts in Europe and North America through its own website, mobile app, and multi-channel social marketing.
- Company typePrivate
- Founded2010
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Qwertee does
Qwertee is a direct-to-consumer e-commerce platform that sells limited-edition graphic apparel, built around a daily drop mechanic where new t-shirt designs are available for only 24 hours before being retired. Founded in 2010 and registered in Dublin, Ireland (Company Number 476522), the company sources designs from a global community of independent artists who submit work through an online portal; users vote on submissions to determine which designs advance to production. The product portfolio spans men's, women's, and kids' t-shirts, full-zip hoodies, pullover hoodies, sweaters, stickers, and pop-art prints, with daily limited-edition tees priced at £9/€11/$12, permanent shop tees at $21, last-chance discounted tees at $17, hoodies at $41, and sweaters at $36.
The platform's core technical and commercial architecture rests on three pillars: the daily limited-edition drop system that creates scarcity and urgency, the community design voting system that embeds buyers in product curation, and an artist submission portal that operates as a two-sided marketplace for design supply. Qwertee monetizes through one-time merchandise sales, augmented by a LoyalTEE loyalty card (nine stamps yields a free tee), a Teeferral referral program (both parties receive a free tee on a friend's first purchase), gift cards, and weekly giveaways of more than thirty free tees across newsletter, social, and referral channels. Distribution is exclusively through qwertee.com and a mobile app, with international shipping from $5.50 and multi-currency pricing supporting markets in Europe and North America.
The company employs 11–50 people, operates without disclosed external funding or institutional investors, and reaches customers through organic social channels on Facebook, X, Instagram, Pinterest, and TikTok, plus email newsletter and push notifications. The horizontal customer base comprises individual pop-culture, gaming, and geek/nerd-culture enthusiasts and gift buyers, with no named B2B customers, wholesale partners, or enterprise accounts disclosed in the source data.
Qwertee firmographics
Firmographics- Name
- Qwertee
- Legal name
- Qwertee
- Website
- https://qwertee.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qwertee is a Dublin-registered direct-to-consumer e-commerce platform selling daily limited-edition graphic t-shirts and apparel sourced from a global community of independent artists. It serves individual pop-culture and geek-culture enthusiasts in Europe and North America through its own website, mobile app, and multi-channel social marketing.
- Ownership category
- akta.pro rank
Where Qwertee is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Qwertee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Merchandise Sales: Direct sales of t-shirts, hoodies, pullovers, sweaters, stickers, and prints to consumers. Revenue generated from one-time product purchases at varying price points.
- Loyalty Program Revenue: LoyalTEE Card program where customers earn stamps with each purchase. At 9 stamps, customers receive a free tee code, driving repeat purchases and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Limited Edition Tees |
| Unit Pricing | Pay-as-you-go | Regular Shop Tees |
| Unit Pricing | Pay-as-you-go | Last Chance Tees |
| Unit Pricing | Pay-as-you-go | Sweaters |
| Unit Pricing | Pay-as-you-go | Pullover Hoodies |
| Unit Pricing | Pay-as-you-go | Prints |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Qwertee product offering
Product offeringCore offering
Qwertee is a direct-to-consumer e-commerce platform that sells daily limited-edition graphic t-shirts and apparel featuring designs from independent artists worldwide. The flagship product is the Daily Tee, available for only 24 hours at £9/€11/$12, sold alongside a permanent collection of over 200 tee designs at $21, plus hoodies, pullover hoodies, sweaters, stickers, and prints.
Product overview
Qwertee is a daily limited-edition e-commerce platform specializing in graphic t-shirts, apparel, and pop art prints from independent artists worldwide. The core product is the Daily Tee—a new limited-edition t-shirt available for only 24 hours before being replaced—sold alongside a permanent collection of over 200 designs at $21. The product portfolio spans t-shirts, hoodies, pullover hoodies, sweaters, stickers, and prints, all featuring community-voted independent artist designs. The platform operates a community-driven voting system where users vote on designs to determine what gets printed. Additional offerings include a LoyalTEE loyalty program, referral system, gift cards, and weekly free tee giveaways through multiple social channels.
Differentiator
Problem solved
Functional benefit
Brands
- LoyalTEE Card: Loyalty program offering stamps for each order, with 9 stamps earning a free tee
- Teeferral
Products and services
- Limited Edition T-Shirts Daily limited-edition graphic t-shirts featuring independent artist designs, available for only 24 hours before being replaced. Men's, women's, and kids' sizes available. Prices range from $11 (daily tees) to $21 (permanent collection).
- Pullover Hoodies Pullover hoodies (no zip) featuring independent artist graphic designs. Available in sizes S to XXL at $41.
- Hoodies Full-zip hoodies featuring the same independent artist designs as the t-shirt collection.
- Sweaters Knit sweaters featuring graphic designs from independent artists. Available in sizes S to XXL at $36 (some discounted to $24).
- Kids Clothing Children's sized t-shirts and apparel featuring the same independent artist designs as adult sizes.
- Stickers Sticker products featuring graphic designs from the same independent artist community.
- Prints Pop art prints featuring nerdy, parody wall art from independent artists worldwide. Priced at $14.
- LoyalTEE Card Loyalty program where customers earn a stamp for each order. After 9 stamps, they receive a free tee code. After 10 orders of 2+ items, the most expensive item is free.
- Gift Cards Digital gift cards available for purchase on the Qwertee platform.
Companies that use Qwertee
Customer profileSegments2 records
Ideal customer profiles2 records
Qwertee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Qwertee partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
Qwertee competitors and assessment
Company assessmentDirect peers
- Threadless: Pioneer of the artist-submission + community-voting + print-on-demand model for graphic apparel. Directly comparable to Qwertee in mechanism, target audience, and product mix (tees, hoodies, prints).
- TeePublic: Artist-driven graphic tee marketplace with community voting and broad catalogue. Competes head-to-head with Qwertee for both designers and buyers of pop-culture and geek-themed apparel.
- Redbubble: Global print-on-demand marketplace where independent artists sell designs across apparel and accessories. Closely comparable artist-onboarding model and buyer value proposition to Qwertee.
- Design By Humans: Artist-submission graphic apparel community with voting and limited drops. Operates an almost identical model to Qwertee across tees, hoodies, and accessories.
- Cotton Bureau: Curated artist-driven graphic tee platform with community voting and weekly drops. Comparable mechanism and quality-oriented positioning to Qwertee.
- Snorg Tees: Long-running graphic tee retailer with a humorous, pop-culture-heavy catalogue. Overlaps with Qwertee's geek/nerdy positioning and direct-to-consumer e-commerce model.
- BustedTees: Online graphic apparel retailer focused on humor and pop-culture designs. Comparable product type, customer segment, and DTC-only distribution to Qwertee.
- Society6: Artist marketplace offering graphic apparel alongside prints, stickers, and home décor. Highly comparable artist-onboarding and SKU-expansion strategy to Qwertee's prints and apparel offerings.
Broad incumbents
- Amazon Merch on Demand: Amazon's print-on-demand platform letting independent artists sell graphic apparel. Operates the same core mechanism as Qwertee but at vastly larger scale within Amazon's marketplace and fulfillment infrastructure.
- TeeSpring (Spring): Custom merchandise platform with creator-led apparel campaigns and limited drops. Operates a broader custom-merch model but overlaps significantly with Qwertee's limited-edition drop mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Qwertee social profiles
Digital presenceQwertee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qwertee leadership team
Management profileNumber of profiles
Profiles1 record
Qwertee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qwertee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qwertee
What does Qwertee do?
Qwertee is a direct-to-consumer e-commerce platform that sells daily limited-edition graphic t-shirts and apparel featuring designs from independent artists worldwide. The flagship product is the Daily Tee, available for only 24 hours at £9/€11/$12, sold alongside a permanent collection of over 200 tee designs at $21, plus hoodies, pullover hoodies, sweaters, stickers, and prints.
Is Qwertee a public or private company?
Qwertee is a private company. It is classified as unknown and is currently operating.
When was Qwertee founded?
Qwertee was founded in 2010. It employs 11 to 50 people.
Where is Qwertee based?
Qwertee is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Qwertee make money?
Two revenue lines are on record. Merchandise Sales are the primary driver. The others are loyalty Program Revenue.
Who are Qwertee's main competitors?
Direct peers on record are Threadless, TeePublic, Redbubble, Design By Humans, Cotton Bureau, Snorg Tees, BustedTees and Society6. Broad incumbents are Amazon Merch on Demand and TeeSpring (Spring).
Does Qwertee have an API?
No public API is recorded for Qwertee.