Smarter Security
Smarter Security is an Austin, Texas-based manufacturer of intelligent optical turnstiles and anti-tailgating door security devices serving over 50% of Fortune 100 companies across the Americas via a certified security integrator channel.
- Company typePrivate
- Founded1992
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smarter Security does
Smarter Security, Inc. is an Austin, Texas-based privately held entrance control solutions provider founded in 1992. The company designs, manufactures, and sells the Fastlane line of intelligent optical turnstiles and speed gates and the Door Detective line of anti-tailgating door security devices. Core technology is a proprietary neural network applied to infrared sensor arrays that detects unauthorized entry with 0.23-inch (1/4 inch) precision, differentiates humans from carried objects, and processes up to 60 people per minute. Hardware is rated for 9 million+ cycles in normal use and is UL 294/UL 2593 listed. The portfolio spans the Glassgate glass-barrier series (150-400 models), Glasswing, Interlock mantrap, Plus 400 AS/MA arm barriers, the 400 OT barrier-free optical lane, the Compact 18-inch-footprint lane, and ADA-compliant Intelligate and Passgate 300 access gates. The software layer includes the FastCmd Windows management application, SmarterLobby lobby automation, and the patented ReconaSense risk-adaptive security framework.
Smarter Security serves enterprise customers across critical infrastructure, data centers, education, financial services, government, healthcare, and corporate offices, claiming penetration of more than 50% of Fortune 100 companies and 100+ universities in the Americas. Named customers include Apple, AT&T, Microsoft, Oracle, Meta, Netflix, LinkedIn, Goldman Sachs, Morgan Stanley, Wells Fargo, Chevron, PG&E, Verizon, Fidelity, NBC, Smithsonian, Silverstein Properties (World Trade Center), 55 Hudson Yards, University of Notre Dame, Vanderbilt, Temple, and University of Maryland. Sales are executed exclusively through a network of certified security integrators and dealers across the Americas (Convergint, SES, Nextgen Security, Allied Universal, Pavion, Paladin Technologies, 4S Security Studio, Guidepost, Teecom, Cochran, Security101), supported by regional sales managers. The company maintains an integration ecosystem of more than 20 partners across access control (Genetec Security Center, Lenel OnGuard, Honeywell Pro-Watch, AMAG Symmetry, Software House C-CURE 9000, Gallagher, Brivo, Illumia), elevator dispatch (Otis, Thyssenkrupp, Schindler), video management (Milestone, Verint, FLIR, Axis Communications), biometrics (IDEMIA, HID Global, Alcatraz AI, Keyless), and visitor management (Envoy, Proxyclick, CBond, Wicket, SwiftConnect).
Revenue is generated primarily through one-time hardware sales (turnstiles, door security devices, accessories such as Fastlane Infill, Multilane Controller, Fastlane Connect, SmarterMount, Locking Brake, Floor Protector, FastScan, Desktop Remote, and Anti-Climb Sensors), supplemented by recurring technical services including preventative maintenance, site certification, and extended warranty programs (1-year standard, extendable to 3 years with site certification). Pricing is custom-quoted through certified integrators based on lane configuration, barrier height, finish, and integration scope. Smarter Security is privately held with no disclosed external investors; ownership appears concentrated with the founding/management team led by CEO Jeff Brown, EVP Clayton Brown, and VP of Finance Brian Rogers. Manufacturing is ISO 14001:2015 certified, with 24V DC operation, 95% paperless operations, zero waste to landfill, and 75% recycled materials. The company has been recognized six times by Inc. magazine on the Inc. 5000 list of America's fastest-growing private companies.
Smarter Security firmographics
Firmographics- Name
- Smarter Security
- Legal name
- Smarter Security, Inc.
- Website
- https://smartersecurity.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smarter Security is an Austin, Texas-based manufacturer of intelligent optical turnstiles and anti-tailgating door security devices serving over 50% of Fortune 100 companies across the Americas via a certified security integrator channel.
- Ownership category
- akta.pro rank
Smarter Security industry classification
Industry- Product category
- Entrance Control / Physical Access Control Hardware
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Intercom & Video Entry Integration with Smart Locks (HSAHAEAI)
- akta.pro secondary industry
- Gate & Perimeter Video Entry Systems (Villas/Estates/HOAs) (HSAHAIAH)
Keywords
Where Smarter Security is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Smarter Security business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales - Fastlane Turnstiles: Sale of Fastlane optical turnstiles, speed gates, and barrier turnstiles. Products include Glassgate series, Compact, Intelligate, Passgate models. One-time hardware purchase with professional installation through certified integrators.
- Hardware Sales - Door Detective: Sale of Door Detective anti-tailgating devices for securing doorways. Multiple models available: Door Detective Plus, Door Detective SG, Door Detective CL, Door Detective Compact. One-time hardware purchase.
- Accessories and Add-ons: Turnstile accessories including Fastlane Infill, Multilane Controller, Fastlane Connect, SmarterMount, Locking Brake, Floor Protectors, FastScan, Desktop Remote, Anti-Climb Sensors. FastCmd Windows application for managing turnstiles.
- Technical Services: Preventative maintenance, site certification and training, installation support services. Extended warranty options (standard 1-year extended to 3 years with site certification).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Enterprise turnstile solutions - custom quoted based on configuration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Smarter Security product offering
Product offeringCore offering
Smarter Security designs, manufactures, and sells intelligent optical turnstiles (under the Fastlane brand) and door-mounted anti-tailgating devices (Door Detective) used to detect and prevent unauthorized entry at building entrances and interior access-controlled doorways. Products use neural network-based infrared detection with 1/4 inch precision, integrate with major access control platforms, and are sold exclusively through certified security integrators across the Americas.
Product overview
Smarter Security is an entrance control company offering intelligent turnstiles and door security solutions. The product portfolio centers on the Fastlane brand of optical turnstiles and speed gates (including Glassgate glass barrier series, Plus arm barrier series, and barrier-free models), complemented by ADA-compliant access gates (Intelligate, Passgate). Door Detective anti-tailgating devices secure interior doorways. Accessories include infill panels, multilane controllers, Fastlane Connect networking, locking brakes, floor protectors, and FastCmd management software. SmarterLobby provides lobby automation integration, while ReconaSense delivers risk-adaptive security for emergency response. Products leverage neural network intelligence for 1/4 inch tailgate detection, process 56-60 people per minute, and integrate with major access control platforms across commercial, government, healthcare, education, and data center verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Fastlane: Fastlane optical turnstiles and speed gates - the company's primary turnstile product line; registered trademark of Integrated Design, Ltd.
- Door Detective
- SmarterLobby
- ReconaSense
- getsmarter!
Products and services
- Fastlane Optical Turnstiles Intelligent lane-based entrance control systems using infrared sensor beams and neural network technology to detect and authenticate each person entering or exiting secured areas. Available in barrier-free, arm barrier, and glass barrier configurations for enterprise and institutional buyers.
- Fastlane Glassgate Series Speed gates with motorized glass barrier panels that swing open for authorized users. Includes Glassgate 150, 150 LX, 150 Plus, 155, 200, 250, 250 Plus, 300, 400, and 400 Plus models with varying barrier heights and lane widths for enterprise lobbies.
- Fastlane Glasswing
Quantifiable outcome
- 262% ROI achieved after 5 years at 31-story Chicago high-rise with 2,500+ tenants
- +5 more outcomes
Companies that use Smarter Security
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles6 records
Smarter Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability7 records
Feature8 records
Smarter Security partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- SecurityVIP Enterprises (SVIP)minorSmarter Security has committed as a manufacturer participant in the SVIP Experience Center ecosystem - a permanent year-round security innovation hub in Dallas-Fort Worth metroplex. The center replaces traditional trade shows with continuous end-user engagement through live demonstrations and training. Smarter Security joins other manufacturers like Garrett Metal Detectors and IMRON Corporation in the ecosystem.
- SES (Security Equipment Specialists)coreCertified security integrator partner for installation and deployment of Smarter Security products.
- ConvergintcoreGlobal systems integrator and certified partner. Convergint has demo showroom in Ottawa showcasing Fastlane Glassgate 150.
- Nextgen SecuritycoreCertified security integrator partner for Smarter Security product installations.
- Allied UniversalminorSecurity services provider and integration partner.
- Rimex MetalsminorMetal finishes supplier for Fastlane turnstile customization. Rimex is the world's leading producer of surface finishes on stainless steel, providing brushed, colored, and specialty metal finishes.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Smarter Security competitors and assessment
Company assessmentBroad incumbents
- Assa Abloy: Swedish-listed global access solutions leader with turnstile brands (e.g., Alvarado acquisition heritage) and extensive credentialing portfolio; much larger scale than Smarter Security and competes through bundling.
- dormakaba: Swiss-listed global access solutions giant offering turnstiles, doors, electronic access, and entrance systems; broader portfolio than Smarter Security and bundles turnstiles within wider building security offerings.
- HID Global: Identity and access-control leader (Assa Abloy subsidiary) providing readers, credentials, and entrance control; Smarter Security integrates with HID today but HID's portfolio breadth makes it a bundling competitor for full entrance-control RFPs.
- Honeywell Building Technologies: Honeywell's building security division offers access control and integrated entrance solutions that compete with Smarter Security at large enterprise accounts; integrations exist but Honeywell can bundle turnstiles with Pro-Watch and BMS offerings.
Direct peers
- Magnetic Autocontrol: German manufacturer of pedestrian and vehicle gates including optical turnstiles and speed gates; comparable hardware-centric entrance-control specialist with strong European footprint.
- Automatic Systems: Belgian/French manufacturer of speed gates, optical turnstiles, and full-height turnstiles; one of the largest dedicated entrance-control specialists globally and a head-to-head competitor to Fastlane in enterprise and transit deployments.
- Alvarado Manufacturing: U.S.-based manufacturer of optical turnstiles and speed gates including the MST and SU5000 series, directly competing with Smarter Security in enterprise lobby and security applications across the Americas.
- Boon Edam: Dutch manufacturer of security doors, optical turnstiles (Speedlane Lifeline series), and full-height turnstiles; comparable product mix and enterprise/government customer base.
- Gunnebo: Swedish entrance-control specialist offering optical turnstiles, speed gates, and security booths; overlaps with Smarter Security in financial services, government, and high-security enterprise verticals.
Emerging players
- TURNSTILES Inc. U.S.-based distributor/integrator of optical turnstiles and full-height turnstiles serving commercial and government facilities; smaller scale than Smarter Security but a relevant niche competitor and integrator peer.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Smarter Security social profiles
Digital presenceSmarter Security compliance and trust
Trust signalCompliance16 records
Smarter Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smarter Security leadership team
Management profileNumber of profiles
Profiles9 records
Smarter Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smarter Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smarter Security
What does Smarter Security do?
Smarter Security designs, manufactures, and sells intelligent optical turnstiles (under the Fastlane brand) and door-mounted anti-tailgating devices (Door Detective) used to detect and prevent unauthorized entry at building entrances and interior access-controlled doorways. Products use neural network-based infrared detection with 1/4 inch precision, integrate with major access control platforms, and are sold exclusively through certified security integrators across the Americas.
Is Smarter Security a public or private company?
Smarter Security is a private company. It is classified as management employee owned and is currently operating.
When was Smarter Security founded?
Smarter Security was founded in 1992. It employs 11 to 50 people.
Where is Smarter Security based?
Smarter Security is headquartered in Austin, United States, in the North America region.
How does Smarter Security make money?
Four revenue lines are on record. Hardware Sales - Fastlane Turnstiles are the primary driver. The others are hardware Sales - Door Detective, accessories and Add-ons and technical Services.
Who are Smarter Security's main competitors?
Broad incumbents on record are Assa Abloy, dormakaba, HID Global and Honeywell Building Technologies. Direct peers are Magnetic Autocontrol, Automatic Systems, Alvarado Manufacturing, Boon Edam and Gunnebo. TURNSTILES Inc. is listed as an emerging player.
Does Smarter Security have an API?
No public API is recorded for Smarter Security.
What industry is Smarter Security in?
Smarter Security's product category is Entrance Control / Physical Access Control Hardware. Its primary akta.pro industry code is HSAHAEAI, Intercom & Video Entry Integration with Smart Locks, with a secondary code of HSAHAIAH, Gate & Perimeter Video Entry Systems (Villas/Estates/HOAs). Its NAICS code is 561621 and its SIC code is 3823.