Brainjo
Brainjo is a Regensburg, Germany-based digital health company developing VR-based digital therapeutics, with its lead product BJ-101 VR HyperHero targeting children aged 8-13 with ADHD. It pursues German DiGA reimbursement (planned for 2028) and additionally sells VR BOX and VR HUB hardware for corporate workplace wellness programs.
- Company typePrivate
- Founded2020
- HeadquartersRegensburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Brainjo does
Brainjo (legal entity brainjo GmbH) is a Regensburg, Germany-based digital health company founded in 2020 as a spin-out of Ostbayerische Technische Hochschulen (OTH Regensburg). It develops VR-based digital therapeutics (DTx) delivered through Meta Quest 2 hardware, with a lead product BJ-101 VR HyperHero — a 24-session, 5-module, 3-month gamified VR therapy for children aged 8-13 with ADHD, built on evidence-based psychotherapy content adapted with key opinion leaders Prof. Dr. Manfred Döpfner and Prof. Dr. Anja Görtz-Dorten of the AKiP Institute at the University of Cologne. The company is pursuing German DiGA (Digital Health Application) approval with planned market entry in 2028 and a target reimbursement price of approximately €250 per prescription covered by statutory health insurers.
The business is built around two complementary revenue tracks. The regulated DTx track bundles BJ-101 ADHD and a pipeline of eight additional candidates spanning phobias, hearing loss, depression, childhood obesity, autism, cognitive decline, chronic pain, and dialysis-related cognitive decline (BJ-102 through BJ-109), supported by a strategic co-development partnership with MEDICE – The Health Family and clinical study infrastructure targeting a 2025 study start. The corporate health track sells VR BOX (portable case-based) and VR HUB (stationary touchscreen kiosk) hardware alongside VR brain-training applications, 10-week mental fitness programs, and on-site Health Day events priced at €1,499.96, with reimbursement pathways via German health insurers under §20 SGB V. Go-to-market mixes direct enterprise field sales to German corporations for BGM (Betriebliches Gesundheitsmanagement), clinical/hospital distribution pending DiGA listing, community-led engagement through a WhatsApp-based ADHD family community of 70+ families, and event-driven demand generation at trade fairs and corporate health days.
The company is venture-backed by HTGF High-Tech Gründerfonds (lead investor across both rounds), MEDICE – The Health Family, and angel investors from better ventures, with total disclosed equity and grant funding exceeding €3.7 million (€1.05M pre-seed + €650K European/state grants in early 2024; €2M seed in April 2026). Brainjo employs 11-13 people across VR development, game design, product/regulatory, legal, and management functions, supplemented by an advisory board spanning DTx commercialization (ex-Kaia Health), digital health consulting (_fbeta), neurotechnology (g.tec), gaming production (ex-Warner Bros. Games/Disney), and Meta public policy.
Brainjo firmographics
Firmographics- Name
- Brainjo
- Legal name
- brainjo GmbH
- Website
- https://brainjo.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brainjo is a Regensburg, Germany-based digital health company developing VR-based digital therapeutics, with its lead product BJ-101 VR HyperHero targeting children aged 8-13 with ADHD. It pursues German DiGA reimbursement (planned for 2028) and additionally sells VR BOX and VR HUB hardware for corporate workplace wellness programs.
- Ownership category
- akta.pro rank
Brainjo industry classification
Industry- Product category
- Digital Therapeutics
- NAICS
- Research and Development in the Social Sciences and Humanities (54172), Scientific Research and Development Services (5417)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Brainjo is headquartered
LocationHeadquarters
- HQ city
- Regensburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Brainjo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- VR BOX and VR HUB Hardware Sales: Sale/rental of VR hardware packages including Meta Quest 2 headsets in portable cases (VR BOX) or fixed stations (VR HUB). VR BOX from 3-month rental contracts; VR HUB available for on-site corporate use.
- Health Day Events: Corporate health day events at €1,499.96, including VR training sessions, expert consultation, and personalized 10-week exercise plans. Can serve 30-40 participants per day with health insurance reimbursement possible.
- Enterprise Software Subscriptions: Enterprise tier includes 10-week Mental Fit Program with progress tracking, competition and motivation app. Individual tier offers custom VR application development from €3,000.
- DiGA (Digital Health Application) Revenue: Planned reimbursement through German health insurance (Krankenkassen) for VR-based digital therapeutics. Estimated cost of approximately €250 per prescription for anxiety disorders DiGA. Market approval planned for 2028.
- Corporate Health BGM Programs: Ongoing corporate wellness programs combining cognitive training with physical exercises for employee mental fitness. Funded through health insurance cooperation under §20 SGB V.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Health Day corporate event package |
| Subscription | Multi-year contract | VR BOX hardware package |
| Subscription | Monthly | Basic subscription tier |
| Subscription | Annual | Enterprise subscription tier |
| One time/ perpetual license | Pay-as-you-go | Individual custom development |
| Subscription | Multi-year contract | Anxiety Disorder DiGA (planned) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Brainjo product offering
Product offeringCore offering
Brainjo develops VR-based digital therapeutics (DTx) — primarily the BJ-101 VR HyperHero program for children with ADHD (aged 8-13), with a pipeline of nine therapeutic candidates spanning phobias, depression, hearing loss, obesity, autism, cognitive decline, chronic pain and dialysis-related cognitive decline. In parallel, the company runs a Corporate Health division that sells VR BOX and VR HUB hardware bundles, delivers on-site corporate Health Day events, and licenses a 10-week Mental Fit corporate brain-training program combining cognitive and physical exercises.
Product overview
Brainjo is a digital health platform offering VR-based digital therapeutics (DTx) through a pipeline of therapeutic candidates targeting various conditions. The core products include BJ-101 VR HyperHero for ADHD in children (the lead product in clinical development) and additional VR therapies for phobias, depression, childhood obesity, autism, cognitive decline, chronic pain, and dialysis complications in various development stages. The company also offers a Corporate Health division with VR BOX and VR HUB hardware products for workplace wellness, including brain training applications, mindfulness programs, and corporate health day events. All therapeutic products aim for DiGA (Digital Health Application) approval for health insurance reimbursement in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- BJ-101 VR HyperHero VR-based digital therapy application for children with ADHD aged 8-13, consisting of 5 modules across 24 sessions (~40 min each) over approximately 3 months. Delivers evidence-based psychotherapy through gamified immersive VR worlds, co-developed with key ADHD opinion leaders and aimed at DiGA reimbursement.
- BJ-102 VR Phobien VR-based DiGA for treatment of anxiety disorders and phobias using evidence-based behavioral therapy with exposure elements; targeted for ICD-10 conditions F40.0, F40.1 and F40.2, with planned 100% German health-insurance reimbursement.
- VR BOX Mobile VR solution packaged in a portable stainless-steel case containing a Meta Quest 2 headset with controller, app access, manuals and posters; sold or rented from 3-month contract terms for decentralized corporate health, trade shows and gymnasiums.
- VR HUB Stationary VR station with a 15-inch touchscreen display on Android OS, Meta Quest 2 headset with magnetic charging, and mobile design on casters; intended for on-site use in companies, fitness studios and hotels.
- Corporate Health Applications Suite of VR applications for corporate health management combining cognitive tasks with physical exercises; includes a 10-week mindfulness program, plus memory, reaction, decision-making, movement-memory, hand-eye coordination and spatial-reasoning exercises.
- Gesundheitstag (Health Day) On-site corporate health day event featuring ~10-minute VR brain-training sessions per participant, consultation with psychologists and sports scientists, a personalized 10-week exercise plan and individual training folders; priced at €1,499.96 per event with up to 100% reimbursement via German §20 SGB V health-insurance funding.
Quantifiable outcome
- 10-minute brain training burns approximately 148 calories at over 80% of maximum heart rate (aerobic training zone)
- +5 more outcomes
Companies that use Brainjo
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Brainjo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Brainjo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MEDICE – The Health FamilycoreCo-development partner for BJ-101 VR HyperHero ADHD DiGA. Strategic collaboration to bring VR-based ADHD therapy to market with pharmaceutical industry expertise and market access.
- Ostbayerische Technische Hochschulen (OTH Regensburg)coreUniversity spin-out origin. brainjo was founded from OTH Regensburg and an ADHD initiative, maintaining ongoing research relationships with the university.
- Prof. Dr. Anja Görtz-DortencoreLeading ADHD Key Opinion Leader (KOL) and Head of AKiP Institute at University of Cologne. Collaborated on evidence-based content development for VR ADHD therapy, adapting therapy manuals for immersive VR experience.
- Prof. Dr. Manfred DöpfnercoreFormer Head of AKiP Institute at University of Cologne, psychologist, psychotherapist, and author. Collaborated on evidence-based content development for VR ADHD therapy.
- Fernuniversität HagenminorResearch collaboration on BJ-103 VR Cochlea project for inner ear hearing loss treatment using VR technology.
- _fbeta (Digital Health Consulting)minorDigital health consulting partner. Jonas Albert, Partner at fbeta, serves on advisory board with expertise in DiGA/DiPA market. Member of DTx Consulting Alliance.
- Kinder- und Jugendhilfe RegensburgminorChild and youth welfare organization in Regensburg. Clinical psychologist Julia Punk collaborates on therapy development and provides practical feedback from therapy settings.
- Gallium StudiosminorGaming expertise collaboration. Timothy Johnson, ex-Technical Director at WB Games (Harry Potter), Disney, serves as gaming expert on advisory board to ensure engaging gamification.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
Brainjo competitors and assessment
Company assessmentRegional players
- Selfapy: Selfapy is a Berlin-based DTx provider with DiGA-listed courses for depression, burnout and anxiety. It is a regional German competitor in the digital mental health reimbursement space adjacent to Brainjo's BJ-101, BJ-102 and BJ-104 assets.
- HelloBetter: HelloBetter (formerly GET.ON) is a German digital therapeutics company with multiple DiGA-listed products for mental health. It is a direct regional peer in the German DiGA mental health category and a key competitor for physician adoption and reimbursement positioning.
Direct peers
- BehaVR: BehaVR develops immersive VR-based digital therapeutics for behavioral and mental health conditions (anxiety, chronic pain, oncology support). It is a direct peer in VR-DTx modality and overlaps with Brainjo's anxiety (BJ-102) and chronic pain (BJ-108) pipeline assets.
- Kaia Health: Kaia Health is a digital therapeutics company with DiGA-listed products in Germany for MSK pain and COPD. Advisory board member Dr. Stephan Huber is a former Kaia Health DTx expert, making Kaia both a direct DTx peer in Germany and an important prior employer signaling industry credibility.
- Akili Interactive: Akili Interactive is a digital therapeutics company with an FDA-cleared prescription video game treatment (EndeavorRx) for pediatric ADHD. It is the closest direct competitor to Brainjo's BJ-101 VR HyperHero in indication, modality and patient age range, and represents the regulatory and commercial benchmark Brainjo is targeting via the DiGA pathway.
- XRHealth: XRHealth operates a VR-based telehealth platform delivering clinician-supervised therapy for anxiety, ADHD, cognitive rehabilitation and pain — directly overlapping with Brainjo's clinical use cases and VR-modality approach.
- Sympatient: Sympatient is a German startup offering VR-based exposure therapy for anxiety disorders and phobias, and is a DiGA-listed competitor. It is a direct regional peer to Brainjo's BJ-102 VR Phobien anxiety product in the German payer market.
Broad incumbents
- Big Health: Big Health (Sleepio, Daylight) is a leading digital therapeutics company for insomnia and anxiety. It is a broader incumbent in prescription DTx for behavioral health and represents the scale-of-ambition benchmark Brainjo is targeting with its ADHD and anxiety assets.
- Limbic: Limbic is a UK-based digital mental health platform with AI-driven support and is exploring VR-supported therapy. It is a broader incumbent in the European digital behavioral health space overlapping with Brainjo's BJ-101 and BJ-102.
- MindMaze: MindMaze is a Swiss-based neurotechnology company building VR-based digital therapeutics for neurological and behavioral conditions. It is a broader incumbent in VR-DTx with significantly more capital and a multi-indication platform analogous to Brainjo's ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brainjo social profiles
Digital presenceBrainjo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainjo leadership team
Management profileNumber of profiles
Profiles11 records
Brainjo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainjo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainjo
What does Brainjo do?
Brainjo develops VR-based digital therapeutics (DTx) — primarily the BJ-101 VR HyperHero program for children with ADHD (aged 8-13), with a pipeline of nine therapeutic candidates spanning phobias, depression, hearing loss, obesity, autism, cognitive decline, chronic pain and dialysis-related cognitive decline. In parallel, the company runs a Corporate Health division that sells VR BOX and VR HUB hardware bundles, delivers on-site corporate Health Day events, and licenses a 10-week Mental Fit corporate brain-training program combining cognitive and physical exercises.
Is Brainjo a public or private company?
Brainjo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brainjo founded?
Brainjo was founded in 2020. It employs 1 to 10 people.
Where is Brainjo based?
Brainjo is headquartered in Regensburg, Germany, in the Europe region.
How does Brainjo make money?
Five revenue lines are on record. VR BOX and VR HUB Hardware Sales are the primary driver. The others are health Day Events, enterprise Software Subscriptions, diGA (Digital Health Application) Revenue and corporate Health BGM Programs.
Who are Brainjo's main competitors?
Regional players on record are Selfapy and HelloBetter. Direct peers are BehaVR, Kaia Health, Akili Interactive, XRHealth and Sympatient. Broad incumbents are Big Health, Limbic and MindMaze.
Does Brainjo have an API?
No public API is recorded for Brainjo.
What industry is Brainjo in?
Brainjo's product category is Digital Therapeutics. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 54172 and its SIC code is 7372.