What Groupe Eventeam does

Groupe Eventeam is a French-headquartered, founder-led event management and hospitality group founded in 2000 by Igor Juzon and Bruno Billière. The company is structured as a SAS (Société par Actions Simplifiée) with €11.2M in share capital, headquartered in Boulogne-Billancourt, and operates across eleven offices in France, Belgium, Switzerland, Japan, and Senegal. It is organized around five core service lines — Hospitality & Travel, Corporate Event, Brand & Sponsoring, Venue Consulting, and Public Event — delivered through a portfolio of specialized sub-brands: Eventeam Live (official ticketing and hospitality for major events), Eventeam Creativ (event production and incentive travel), Eventeam Ideas (brand and sponsorship strategy), Eventeam Innovation (digital tooling, including a proprietary hospitality mobile app), and Hémisphère Voyages (integrated IATA-accredited travel agency). The group also holds a 50/50 joint venture with KENEO called HERIJE, launched in Dakar in May 2025 to address the African sports events market.

The company serves three primary customer segments: (1) large corporations seeking premium hospitality experiences and large-scale corporate event production (Groupama Gan Vie, BNP Paribas, Mercedes-Benz, Generali France, Tissot, Gedimat); (2) sports federations and rights holders requiring professional hospitality operations and event management (CNOSF since 2011, FFR for 25 years, FFF, France Galop, French Swimming Federation); and (3) brands and venue operators seeking sponsorship activation and venue consulting. Revenue is generated through a mix of transaction-based fees on hospitality and travel packages and professional services fees on event production, brand activation, and consulting mandates. Distribution is anchored in direct enterprise field sales supported by the regional office network, official agency appointments from national Olympic committees and event organizers (including On Location for Milano Cortina 2026), and an e-commerce live store for individual ticket sales.

Eventeam has positioned itself as a global player in sport and entertainment events, with 25+ years of official agency credentials across Olympic Games, FIFA World Cup, Rugby World Cup, Roland Garros, Formula 1, and NBA Paris Games. The technology stack is conventional enterprise rather than AI-native, centered on an integrated ERP, an online booking platform, and a customer-facing mobile application. Underlying intellectual property is limited to brand and accreditation value — IATA, ISTAA, and official agency designations from sporting bodies — which collectively function as a credentialed moat in a relationship-driven industry. Recent strategic activity is concentrated on international expansion (Switzerland 2026, Africa 2025), major event contract capture (Milano Cortina 2026, Paris 2024), and sub-brand capability buildout.

Name

Groupe Eventeam

Legal name

SAS GROUPE EVENTEAM

Website

https://eventeam-group.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Eventeam is a French founder-led event management and hospitality group founded in 2000, serving corporations, sports federations, and brands across five service lines — hospitality, corporate events, sponsorship, venue consulting, and public events — with 150+ employees and offices in France, Belgium, Switzerland, Japan, and Senegal.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Sports event management
• Hospitality services
• Corporate event production
• Sponsorship activation
• Venue consulting

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hospitality & Travel Services: Revenue from official hospitality packages, ticketing services, and travel arrangements for major sporting events. This includes VIP experiences, corporate hospitality, and travel agency services through their integrated travel agency Hémisphère Voyages.
2. Corporate Event Management: Fees from organizing conventions, seminars, incentive trips, and corporate events for enterprise clients. Includes concept development, production, logistics, and artistic direction services.
3. Brand & Sponsoring Activation: Revenue from brand content creation, sponsorship activation, marketing rights, and media management for sports and entertainment properties. Services include digital strategy, influencer partnerships, and event activation.
4. Venue Consulting: Fees from feasibility studies, financing support, marketing of offerings, and site management consulting for sports venues and event locations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Groupe Eventeam is a global event management and consulting group serving sports federations, corporations, and public institutions with end-to-end event production. Its five core service lines are Hospitality & Travel (official ticketing, VIP hospitality, and travel packages for major sporting events), Corporate Event (conventions, seminars, incentive trips), Brand & Sponsoring (activation, brand content, marketing rights management), Venue Consulting (feasibility studies, financing, site management), and Public Event (mass-participation sporting events and territorial development).

Product overview

Groupe Eventeam is a global player in sport and entertainment events, operating as a multi-brand group organized around five core service lines: Hospitality & Travel, Corporate Event, Brand & Sponsoring, Public Event, and Venue Consulting. The group comprises several specialized sub-brands including Eventeam Live (hospitality and ticketing), Eventeam Creativ (creative studio and event production), Eventeam Ideas (brand consulting and sponsorship strategy), and Eventeam Innovation (digital/mobile solutions). The portfolio also includes Hémisphère Voyages for travel services, and international subsidiaries including Eventeam Switzerland and HERIJE (Africa). These entities are supported by integrated internal capabilities including a travel agency, creative studio, and digital team, enabling end-to-end event management from conception to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Eventeam Live: Hospitality and travel agency for major sporting events, ticketing services
• Eventeam Creativ
• Eventeam Ideas
• Eventeam Innovation
• Hémisphère Voyages
• HERIJE

Products and services

• Hospitality & Travel Comprehensive hospitality and travel services for major sporting events, including official ticketing, travel organization, and VIP hospitality packages, offered through Eventeam Live as the group's official hospitality agency for events such as the Olympics, Rugby World Cup, and Roland Garros.
• Corporate Event Corporate event management service covering conventions, seminars, public relations events, and incentive travel programs for large enterprise clients, delivered through the Eventeam Creativ division.
• Brand & Sponsoring Brand content creation, sponsorship activation, marketing rights management, and single rights/regie services for brands seeking to leverage sports and entertainment properties, delivered through the Eventeam Ideas division.
• Public Event Organization of public sporting events and mass-participation events for federations and public institutions, including event candidacy support and territorial development initiatives such as Bel Été festival and Giant Open swimming events.
• Venue Consulting Feasibility studies, financing and marketing of venue offerings, and operational site management consulting for sports venues, stadiums, racecourses, and local authorities, delivered in partnership with Modus Operandi Consulting.
• Eventeam Live (Live Store) Official hospitality agency sub-brand of Groupe Eventeam specializing in ticketing and travel for major international sporting events, operating the eventeam.fr live store as a direct sales channel for hospitality packages.

Quantifiable outcome

• Club France at London 2012 Olympics served 80,000 people with 16,600 hospitality services
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, project, major, strategic, accreditation, network, preferred and industry.

• On LocationcoreStrategic or Co-development Partner · 14 October 2025On Location renewed trust in Eventeam by appointing them as official hospitality agency for the sale of Official Hospitality packages for Milano Cortina 2026 Winter Olympics.
• HERIJE (KENEO Joint Venture)coreStrategic or Co-development Partner · 6 May 2025Joint venture with KENEO to create HERIJE, a forward-looking agency in Dakar, Senegal focused on sports and event business in Africa. Eventeam Group and KENEO combine their expertise to serve the growing African sports market.
• Golazo GroupprojectStrategic or Co-development Partner · 5 August 2024Collaboration with Golazo Group agency to create Belgium House venue for Paris 2024 Olympics, celebrating the Olympic Games with Belgian spirit.
• Fimalac EntertainmentmajorStrategic or Co-development Partner · 1 July 2024Partnership with Fimalac Entertainment for major projects including Parc des Jeux at Paris 2024 Olympics (8+ hectares in La Courneuve) and Bel Été festival. Combined expertise for large-scale public events.
• Modus Operandi ConsultingstrategicStrategic or Co-development Partner · 4 July 2022Strategic partnership combining skills to offer customers, rights holders, national and international federations and local authorities a new model for venue and event consulting.
• IATAaccreditationOthersOfficial IATA accreditation for travel agency operations, enabling international airline ticketing and travel services.
• SelectournetworkChannel Partner/ Reseller/ DistributorAffiliation with Selectour, a network of independent travel agencies in France, providing additional distribution reach for travel services.
• SNCFpreferredStrategic or Co-development PartnerPreferred partnership for rail travel services in France, integrated into travel packages and logistics for events.
• ISTAAindustryOthersAffiliation with ISTAA (International Sports Travel and Attendance Association) for industry standards and networking in sports travel.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• On Location: US-based premium hospitality and experiences provider for major sporting events including the Olympic Games, Super Bowl, and College Football Playoff. Most direct comparable: Eventeam served as sub-agent under On Location for Milano Cortina 2026, indicating identical category positioning.
• Sportfive: Global sports marketing and rights agency with hospitality, sponsorship, and event services divisions. Comparable as a full-service sports agency competing for the same federation and brand-activation mandates across Europe.
• QuintEvents: US-based official hospitality provider for major events including the Olympics, Kentucky Derby, and college championships. Direct competitor for premium sports hospitality packages and travel.
• Match Hospitality: Specialist hospitality rights agency for FIFA World Cup and other tournaments. Most direct comparison for mega-event hospitality rights — both firms operate in the same official-agency tier for global sports properties.
• GL Events: Major French-headquartered event management and venue services group (Euronext-listed). Competes with Eventeam on corporate conventions, public events, and venue consulting across France and internationally.
• KEENEO: French sports marketing agency and Eventeam's JV partner in HERIJE (Africa). Overlapping services in sponsorship activation, brand content, and sports consulting; they collaborate in Africa but compete elsewhere.
• CIE (Compagnie Internationale d'Événement): French event agency specializing in corporate events, conventions, and incentive travel. Direct competitor for Eventeam Creativ's corporate events division with overlapping customer base in French enterprise market.
• Byrom PLC: UK-based sports travel and hospitality specialist serving major events including Olympics and Premier League. Comparable scale and service offering with similar European mega-event focus.

Broad incumbents

• Lagardère Sports: Sports division of Lagardère Group (now largely wound down but legacy continues) historically a global sports marketing competitor. Operates at larger scale across sponsorship, content, and event services with broader portfolio.
• Fanatics Events: Large-scale sports experience and merchandising platform that has expanded into premium hospitality and VIP experiences. Comparable in customer base (sports fans and corporate buyers) but with much larger financial backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eventeamgroup
• Instagraminstagram.com/EventeamOfficiel
• Xx.com/EventeamGroup
• Facebookfacebook.com/EventeamGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Eventeam