Xdesign

What Xdesign does

Xdesign, Inc. (legal entity; doing business as Xdesign, formerly Grapevine Communications) is a full-service marketing, advertising, and branding agency founded in 1990 in Baton Rouge, Louisiana, and operating from its headquarters at 8530 Quarters Lake Road. The agency delivers an integrated portfolio of 12+ services — assessment and strategy, branding and corporate identity, traditional and digital advertising (including geofencing), website design and development, social media management, email marketing, print and brochure materials, packaging, fleet graphics, and environmental graphics — sold primarily through quote-based, multi-year professional services engagements. Its underlying technology stack is industry-standard creative and martech tooling: Adobe Creative Suite for production, MailChimp for email, Squarespace and WordPress for web, and ClickUp or similar for project management; no proprietary platform, AI/ML systems, patents, or software products are disclosed.

Xdesign serves a diversified mix of enterprise and mid-market clients across the Louisiana/Gulf South region, with selective reach into Texas and the broader Southeast. Named enterprise accounts include Turner Industries (heavy industrial construction), Kean Miller (200+ attorney law firm), Capitol City Produce (175+ team members, 50+ fleet vehicles), GROUP Contractors, and Fluker Farms (#1 PetSmart brand in reptile consumables), alongside a long tail of SMB and nonprofit clients in hospitality, healthcare, and conservation. Go-to-market is sales-led through direct engagement, website lead capture ("Start a Project"), client referrals, and a community-anchored network reinforced by the "5% For Our 225" charitable giving program and event sponsorships. Client retention is cited at over twice the national average, supported by average team tenure exceeding 10 years and an ongoing marketing management engagement model. Following the 2025 retirement of co-founder Jamey Crump and the earlier passing of co-founder Martin Flanagan, the firm is led by President Hunter Territo as part of its second-generation leadership team.

Name

Xdesign

Legal name

XDesign, Inc.

Website

https://thinkx.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Xdesign is a full-service marketing, advertising, and branding agency founded in 1990 and headquartered in Baton Rouge, Louisiana, serving enterprise and mid-market clients across the Gulf South with integrated creative, digital, and traditional marketing services delivered through long-term professional services engagements.

Ownership category

akta.pro rank

Product category

Marketing and Branding Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Marketing and branding services
• Creative agency services
• Digital advertising agency
• Website design services
• Social media management

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Branding Services: Xdesign generates revenue through providing comprehensive marketing and branding services including strategy, traditional advertising, branding/corporate identity, digital advertising, social media management, email marketing, website design, print materials, fleet graphics, environmental graphics, and packaging. Revenue is derived from professional service engagements with clients across diverse industry verticals. The agency maintains long-term client relationships with multi-year partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Xdesign is a full-service marketing and branding agency that designs, develops, and manages integrated marketing programs for business clients. Its core offerings span strategic assessment, corporate identity and branding, traditional and digital advertising, website design, social media management, email marketing, print and environmental graphics, fleet graphics, and packaging. Services are delivered through project-based engagements and multi-year ongoing marketing management contracts with enterprise and mid-market clients across the Louisiana and Gulf South region.

Product overview

Xdesign is a full-service marketing and branding agency founded in 1990, based in Baton Rouge, Louisiana. The company operates as a services-based agency rather than a software product company, offering an integrated portfolio of marketing services including assessment and strategy, branding and corporate identity, traditional and digital advertising, websites, social media management, email marketing, environmental and fleet graphics, and print materials. Services are delivered through dedicated client partnerships with project managers serving as primary contacts connecting customers with creative teams. The agency serves diverse industries including industrial construction, food and agriculture, healthcare, hospitality, nonprofits, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessment and Strategy Strategic consulting services that evaluate a client's business positioning and develop marketing roadmaps and plans. Targeted at enterprise and mid-market organizations that need structured marketing strategy before execution.
• Ongoing Marketing Management Continuous marketing support and management service delivered through long-term partnership engagements, with project managers serving as primary client contacts and coordinating ongoing creative, digital, and campaign execution.
• Traditional Advertising Conventional advertising channel planning and creative production across print, broadcast, billboard, and outdoor media placements for clients that need traditional media campaigns.
• Branding and Corporate Identity Logo design, brand guidelines, and corporate identity development that establishes a coherent visual presence and brand system for client organizations across touchpoints.
• Brochure and Print Materials Design and production of printed marketing collateral including brochures, flyers, business cards, promotional materials, magazines, and tradeshow materials for clients across industries.
• Packaging Product packaging design services for retail and consumer goods clients, including labeling, structural packaging, and shelf presentation.
• Fleet Graphics Vehicle wrap and fleet graphics design for mobile brand exposure, serving clients with service fleets, commercial vehicles, and distribution trucks.
• Environmental Graphics Interior and exterior environmental design including signage, wall graphics, murals, and spatial branding for offices, schools, restaurants, and cultural institutions.
• Websites Website design and development including responsive design for mobile, tablet, and desktop, built-in content management systems, SEO optimization, and email subscription functionality, built on platforms such as Squarespace and WordPress.
• Social Media Social media strategy, content creation, community management, and paid social advertising services across Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Snapchat, with documented follower and engagement growth for clients.
• Email Marketing Email campaign planning, design, copywriting, audience segmentation, and analytics using platforms such as MailChimp, supporting newsletters, eblasts, and list-growth initiatives.
• Digital Advertising Targeted digital advertising services including geofencing with up to eight-foot location accuracy, database targeting, IP targeting, site retargeting, keyword search retargeting, contextual targeting, and Google AdWords management for client campaigns.

Quantifiable outcome

• 40% revenue growth and 60% client growth for Paperless Environments since hiring Xdesign
• +9 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• DNA WorkshopminorStrategic or Co-development PartnerCollaborated with DNA Workshop on interior design elements for SoLou Patio Restaurant Bar project, combining creative expertise to deliver branding and interior design for the restaurant space.
• Local Artists (Marc Fresh, Chad Schoonmaker)minorStrategic or Co-development PartnerCollaborated with local Baton Rouge artists Marc Fresh and Chad Schoonmaker on SoLou Patio Restaurant Bar project to create unique interior design elements and branding for the space.
• Baton Rouge Food Bank (Groceries on the Geaux)minorStrategic or Co-development PartnerXdesign partnered with Baton Rouge Food Bank to create a logo for their mobile market initiative 'Groceries on the Geaux' as part of the 5% to 225 charitable giving pledge.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lewis Communications: Birmingham, Alabama-based full-service regional agency of comparable size and model, serving enterprise and mid-market clients across the Southeast with branding, digital, and content capabilities.
• MESH: New Orleans full-service digital and creative agency with similar scope across branding, web, social, and digital advertising for regional and national brands.
• Zehnder Communications: New Orleans-based integrated marketing and advertising agency of comparable size, offering overlapping brand strategy, digital, and content services to enterprise and mid-market clients in the Gulf South.
• Peter Mayer Advertising: New Orleans-based full-service advertising and brand agency of comparable size, serving regional and national clients across the Gulf South with services overlapping Xdesign's branding, advertising, and digital capabilities.
• Trumpet: New Orleans and Baton Rouge brand and creative agency of similar scale, competing directly for the same Louisiana and Gulf South client engagements in branding, digital, and social.
• Beuerman Miller Fitzgerald: Baton Rouge-based marketing, PR, and public affairs firm with a similar Louisiana-rooted client base and overlapping service mix in branding, advertising, and government affairs work.
• Sides & Associates: Baton Rouge-based marketing and communications firm of similar scale, serving Louisiana enterprise clients with overlapping branding, PR, and digital services.

Broad incumbents

• The Richards Group: Dallas-based independent brand and advertising agency that competes for Southern and national enterprise clients with overlapping branding, digital, and media services at significantly greater scale.
• HubSpot: Marketing software and services platform whose agency partner program and AI-driven marketing tools increasingly compete with traditional agencies like Xdesign for digital marketing and content budgets.
• The Martin Agency: Larger Richmond, Virginia-based independent agency operating broadly across advertising, branding, digital, and media; competes for the same enterprise client budgets as Xdesign but at a national scale and with a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xdesigninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xdesign