Function

What Function does

Function is a private, for-profit company operating in the dietary supplement beverage category. Founded in 2004 and headquartered in Redondo Beach, California, the company produces ready-to-drink supplement beverages including organic detox drinks, energy beverages, and electrolyte water. Its primary consumer-facing web property is functiondrinks.com. The firm positions itself in the functional beverage segment, targeting health-conscious consumers seeking convenient hydration and wellness formats rather than pills, powders, or niche athletic supplements.

With 101-250 employees, Function operates as a mid-sized independent brand in a competitive category populated by larger incumbents and emerging better-for-you challengers. Its product portfolio spans three adjacent sub-categories (detox, energy, electrolyte) which suggests a focus on everyday wellness occasions rather than clinical or performance niches. The 20-year operating history implies a degree of brand stability, though the source material does not disclose distribution partners, retail placements, pricing structure, or channel mix.

Function's business model is product-sales based, monetizing through unit sales of its beverage lineup. The firm is privately held with no disclosed funding rounds, parent company, or external investors in the available source material, which suggests it has been funded organically through operations or by undisclosed private shareholders. Specific pricing, gross margin, channel mix, and revenue mechanics are not documented, limiting deeper business-model assessment.

Name

Function

Legal name

Sunsweet Growers

Website

https://functiondrinks.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

Function is a privately held, mid-sized U.S. beverage company founded in 2004 that produces dietary supplement drinks, including organic detox beverages, energy drinks, and electrolyte water, serving health-conscious consumers.

Ownership category

akta.pro rank

Product category

Dried Fruit & Prune Products

NAICS

Fruit and Tree Nut Farming (1113), Noncitrus Fruit and Tree Nut Farming (11133)

SIC

Food And Kindred Products (2000), Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Prune production
• Dried fruit products
• Prune juice
• Fruit cooperative
• Healthy snacks

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Sunsweet generates revenue through direct sales of prunes, dried fruits, prune juices, and related products to consumers via e-commerce and retail channels. The company operates as a grower-owned cooperative.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Sunsweet Growers is a grower-owned agricultural cooperative that produces and sells prunes, prune juices, dried fruits, and related products. The cooperative sells packaged fruit and juice products such as Amaz!n Prune Juice, Pitted Prunes, Original Ones, Probiotic+ Prunes, PlumGood, Premium Mango, Mediterranean Apricots, Pitted Dates, and Dark Chocolate French Kisses through retail grocery, direct-to-consumer e-commerce, food service wholesale, and food ingredient channels.

Product overview

Sunsweet Growers is a grower-owned cooperative founded in 1917, responsible for 20% of the world's prune production. The company offers a portfolio of prune and dried fruit products organized into three main categories: Prunes (including Amaz!n Prunes, Pitted Prunes, Original Ones, D'Noir Prunes, Probiotic+ Prunes, and Dark Chocolate French Kisses), Prune Juices (including Amaz!n Prune Juice, Prune Juice Light, Amaz!n Prune with Elderberry, and the new PlumGood juice), and Other Dried Fruits (including Premium Mango, Mediterranean Apricots, Pitted Dates, and Plum Sweets). The company also offers Gift products like the Sunsweet Favorites Gift Basket. The products are distributed through the company's e-commerce store and retail locations, with the cooperative structure connecting directly to grower members who supply the prunes.

Differentiator

Problem solved

Functional benefit

Brands

• Amaz!n: Brand name used for Sunsweet's prune juice products (e.g., Amaz!n Prune Juice, Amaz!n Prune with Elderberry)
• PlumGood
• Probiotic+
• D'Noir
• French Kisses
• Plum Sweets

Products and services

• Amaz!n Prune with Elderberry A prune juice blend with elderberry, positioned as a juice for the whole family.
• Sunsweet Probiotic+ Prunes Prunes enhanced with probiotics to support gut health and digestive wellness.
• Amaz!n Pitted Prunes Pre-pitted prunes in a pouch format, described as a fan-favorite source of fiber.
• Original Ones Portable prune snack described as the most portable prunes on the market.
• D'Noir Prunes A prune product variant under the D'Noir brand.
• Amaz!n Prune Juice Classic prune juice available in 32oz and 64oz sizes.
• Prune Juice Light A lighter version of prune juice, available in 64oz size.
• PlumGood A new plum juice product described as the perfect blend of sweet and tangy plum goodness, available in 48oz size.
• Premium Mango Premium dried mango product.
• Mediterranean Apricots Dried apricots sourced from the Mediterranean region.
• Pitted Dates Pre-pitted dates, described as a versatile whole-fruit snack for baking, salads, or direct consumption.
• Sunsweet Favorites Gift Basket A gift basket containing a selection of Sunsweet favorite products.
• Dark Chocolate French Kisses Dark chocolate-covered prune product.
• Plum Sweets Chocolate plum sweets confection.

Quantifiable outcome

• 20% of world's prune production

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Direct peers

• Sun-Maid Growers of California: Sun-Maid is a California-based grower-owned cooperative that produces and markets dried fruit (raisins) globally, mirroring Sunsweet's cooperative structure, agricultural supply chain, and CPG dried-fruit go-to-market. Both compete for the same health-conscious snacking and baking consumer occasions.
• Mariani Packing Company: Mariani is a major US producer and packer of dried fruits (raisins, cranberries, cherries, apricots) serving retail, foodservice, and ingredients customers. It is comparable to Sunsweet in product portfolio breadth, channel mix, and emphasis on value-added dried-fruit SKUs.
• Ocean Spray Cranberries: Ocean Spray is a grower-owned agricultural cooperative marketing fruit-based products (cranberry juices, sauces, dried fruit) through retail and foodservice. Its cooperative governance, branded CPG model, and juice/dried-fruit portfolio make it a structural analog to Sunsweet.
• Welch's Global Food Group: Welch's is a grower-owned cooperative marketing grape-based juices, jams, and fruit snacks. It is directly comparable to Sunsweet as a cooperative-driven, single-fruit CPG company with juice, dried/fruit-snack, and ingredients adjacencies.
• POM Wonderful: POM Wonderful markets premium single-fruit juice and dried-fruit/tea products positioning fruit as functional wellness. Comparable to Sunsweet's Amaz!n, PlumGood, and elderberry juice sub-brands in health-positioned single-fruit beverage marketing.

Broad incumbents

• Blue Diamond Growers: Blue Diamond is a California-based grower-owned cooperative producing almonds and almond-based snacks and beverages. It is comparable to Sunsweet in cooperative structure, California orchard supply chain, branded CPG portfolio, and global distribution scale.
• Wonderful Pistachios & Almonds (Wonderful Company): The Wonderful Company is a vertically integrated grower and CPG marketer of tree nuts (pistachios, almonds) with branded retail and ingredients channels. It parallels Sunsweet in California orchard-to-shelf integration and global CPG brand building.
• Del Monte Foods: Del Monte manufactures and markets canned fruits, juices, and dried fruit products through retail and foodservice. Comparable to Sunsweet across shelf-stable fruit, juice, and dried-fruit SKUs serving similar grocery and foodservice buyers.
• Bob Evans (formerly Diamond Foods) - Emerald nuts / branded snacks: Diamond Foods markets nuts, dried fruit, and snack ingredients to retail and foodservice, with comparable dried-fruit and ingredients exposure to Sunsweet's foodservice and SunsweetIngredients operations.

Regional players

• National Raisin Company: National Raisin is a grower-owned cooperative producing and packing raisins and dried fruit, primarily in the US. Comparable to Sunsweet in cooperative structure and dried-fruit fundamentals, though more concentrated in raisins and without Sunsweet's juice sub-brand portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/functiondrinks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Function