equalpride
equalpride is a privately held, LGBTQ+-owned media and entertainment company that operates Out, The Advocate, Them, PRIDE.com, Out Traveler, Health PLUS Wellness, and the Advocate Channel streaming platform, monetizing primarily through brand advertising, branded content, streaming distribution, and live events targeting LGBTQ+ audiences and Fortune 500 advertisers.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What equalpride does
equalpride, operating under Equal Entertainment LLC, is a privately held LGBTQ+-owned and operated media and entertainment company headquartered at 6230 Wilshire Blvd, Los Angeles. Founded in 2010 by Michael Kelley and led by CEO Mark Berryhill with CFO Joe Lovejoy overseeing acquisition strategy, the company operates a multi-brand portfolio of editorial properties — Out Magazine (LGBTQ+ fashion/lifestyle, 30+ years), The Advocate (LGBTQ+ news, 55+ years), Them.us (Gen Z/millennial culture, acquired from Condé Nast in February 2026), PRIDE.com, Out Traveler (LGBTQ+ travel), and Health PLUS Wellness (HIV-focused) — alongside a content studio (Advocate Originals) and a 24/7 streaming channel (The Advocate Channel) distributed on Hulu, ABC Owned Television Stations, and FAST/CTV platforms. The company is LGBTQ+-owned, has 11-50 employees per the firmographic record, and was ranked #1 LGBTQ+ publisher by Comscore for January and February 2026 with approximately 8.6-10 million monthly unique visitors and 6.8 million social visitors.
The company monetizes primarily through advertising and branded content, with secondary revenue from streaming distribution deals, live events (Equality Ball, CVNTY Ball Tour, Pride festival activations), and a 2023-launched e-commerce venture (The Pride Store). Named enterprise customers include Lexus, McDonald's, Google Pixel, Gilead, Truly, and göt2b, and the company operates an in-house creative studio (EP Studios) for branded campaigns and documentary sponsorships. Go-to-market is a hybrid of community-led audience engagement (owned digital, social, print, streaming, and live events) and direct enterprise sales to brand advertisers, with a quote-based annual pricing model for advertising and partnership packages that are not publicly disclosed. Technology is described as a digital media publishing platform with streaming video, social media integration, and branded content production infrastructure, but the company discloses no AI/ML capabilities, no public APIs, and no proprietary data products.
The company's most consequential recent events are a transformative 2022 acquisition of the Out and Advocate brand portfolio, the February 2026 acquisition of Them from Condé Nast, and a February 2026 company-wide layoff round that the CEO attributed to a challenging advertising market and major campaign cancellations — the latter signaling material exposure to the brand-advertising cycle alongside an active pivot toward non-advertising revenue.
equalpride firmographics
Firmographics- Name
- equalpride
- Legal name
- Equal Entertainment LLC
- Website
- https://equalpride.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- equalpride is a privately held, LGBTQ+-owned media and entertainment company that operates Out, The Advocate, Them, PRIDE.com, Out Traveler, Health PLUS Wellness, and the Advocate Channel streaming platform, monetizing primarily through brand advertising, branded content, streaming distribution, and live events targeting LGBTQ+ audiences and Fortune 500 advertisers.
- Ownership category
- akta.pro rank
equalpride industry classification
Industry- Product category
- LGBTQ+ Digital Media & Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Rights Management, Content ID & Anti-Piracy Platforms (MPACABAK)
- akta.pro secondary industries
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE), Talent, Likeness & Personality Rights Licensing (MPABANAG)
Keywords
Where equalpride is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
equalpride business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising: Primary revenue stream from brand advertisers seeking to reach LGBTQ+ audiences through display advertising, video ads, sponsored content, and branded entertainment across owned media properties, social channels, and streaming platforms.
- Streaming Subscriptions: Revenue from content distribution deals and potential subscription fees through streaming platforms like Hulu and the Advocate Channel.
- Branded Content and Partnerships: Revenue from creating custom branded content campaigns, documentary sponsorships, and event partnerships with brands like göt2b for the Queen of New York documentary.
- Live Events: Revenue generated from producing and hosting live events including the Equality Ball, CVNTY Ball Tour, and participation in Pride festivals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Brand advertising packages are customized based on audience reach, content format, and campaign duration. |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
equalpride product offering
Product offeringCore offering
equalpride is an LGBTQ+-owned media and entertainment company that operates a portfolio of digital publications, print magazines, a 24/7 streaming channel (Advocate Channel), and a branded content production studio (Advocate Originals/EP Studios). Its flagship editorial brands include Out Magazine, The Advocate, Them.us, PRIDE.com, Out Traveler, and Health PLUS Wellness, and the company monetizes primarily through advertising sold to brand advertisers seeking to reach LGBTQ+ audiences across digital, social, streaming, broadcast, and live event channels.
Product overview
Equalpride operates as an LGBTQ+-owned media and entertainment company with a multi-platform portfolio architecture consisting of legacy print and digital publications, original video content studios, and streaming distribution channels. The core portfolio includes three flagship editorial brands—Out Magazine (fashion/lifestyle, 30+ years), The Advocate (news, 55+ years), and Them.us (Gen Z/millennial culture, acquired 2026)—alongside PRIDE.com, Out Traveler (LGBTQ+ travel), and Health PLUS Wellness (HIV health). The company produces original programming through Advocate Originals, which creates shows like The Advocates, Pride of Broadway, and Out100 specials. Content is distributed via the 24/7 Advocate Channel streaming platform available on Hulu, ABC Owned Television Stations, and connected devices. A 2023 e-commerce venture, The Pride Store, extends the brand into retail. The company ranked #1 LGBTQ+ publisher by Comscore for January-February 2026 with approximately 10 million monthly uniques.
Differentiator
Problem solved
Functional benefit
Brands
- Out Magazine: The world's leading LGBTQ+ fashion & lifestyle brand for over 30 years
- The Advocate
- Them
- Out Traveler
- Health PLUS Wellness
- Advocate Originals
- The Advocate Channel
- OUT100
Products and services
- Out Magazine The world's leading LGBTQ+ fashion and lifestyle brand for over 30 years, featuring fashion, pop culture, and journalism across print, online, video, and social platforms.
- The Advocate The leading LGBTQ+ news source in the U.S. for over 55 years, delivering critical reporting on politics, business, arts, entertainment, family life, and health.
- Them.us Award-winning digital platform for Gen Z and Millennial LGBTQ+ people covering culture, politics, and identity.
- PRIDE.com LGBTQ+ digital media brand providing news, culture, and community content for the broader LGBTQ+ audience.
- Out Traveler The ultimate travel companion for intrepid LGBTQ+ adventurers, covering destinations, travel guides, and queer-friendly venues worldwide.
- Health PLUS Wellness Digital publication focused on health and wellness of people living with HIV, providing resources, news, and support for the community.
- Advocate Originals (EP Studios) Production studio creating inspirational shows, films, and documentaries that celebrate people making a difference, including The Advocates, Pride of Broadway, Out100 specials, and Big Easy Queens.
- Advocate Channel 24/7 streaming FAST channel and video-on-demand platform offering LGBTQ+-focused programming including original series, documentaries, and specials available on Hulu, ABC platforms, and streaming devices.
- The Pride Store E-commerce venture by equalpride and Intelligent Deals offering LGBTQ+-inclusive gifts from LGBTQ+-owned and ally brands, launched November 2023.
Companies that use equalpride
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
equalpride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
equalpride partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Infinity PartnershipscoreStrategic partnership for CTV (Connected TV) and FAST (Free Ad-Supported Streaming TV) Channel distribution, expanding reach into streaming television environments for LGBTQ+ content distribution.
- SpoPro (Spotlight Productions)coreDistribution and production partnership for creating and distributing LGBTQ+ content across multiple platforms and formats.
- SMYALcoreCommunity partnership program supporting LGBTQ+ youth through advocacy, resources, and visibility initiatives.
- The Theater OffensivecoreCommunity partnership program supporting LGBTQ+ arts and cultural expression through community collaboration.
- OutfestcoreCreative Hope Initiative partnership supporting LGBTQ+ filmmakers and content creators through mentorship, development, and distribution opportunities.
- TRAVERSE32minorCreative partnership for documentary and content development, particularly for projects like the Queen of New York documentary.
- ABC Owned Television StationscoreBroadcast distribution partnership for Out100 programming, bringing LGBTQ+ content to audiences through ABC's owned television station network.
- Voss ManagementminorPartnership for the CVNTY Ball Tour, a live event series bringing together LGBTQ+ community celebrations.
- Human Rights Campaign FoundationcorePartnership for the Equality Ball, a signature fundraising and celebratory event supporting LGBTQ+ advocacy and civil rights initiatives.
- Intelligent DealsminorVenture partnership for The Pride Store, an e-commerce initiative offering LGBTQ+-branded merchandise and products.
- IPG Mediabrands / UMminorMedia agency partnership for the Queen of New York documentary project, providing marketing and media buying support for LGBTQ+ documentary content.
- göt2bminorBrand sponsorship for the Queen of New York documentary, providing funding and promotional support for LGBTQ+ documentary content.
- HulucoreStreaming distribution partnership making LGBTQ+ content available to Hulu subscribers through content licensing agreements.
- Condé NastminorAcquired Them, a digital media brand focused on LGBTQ+ culture, expanding equalpride's portfolio of LGBTQ+ media properties.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
equalpride competitors and assessment
Company assessmentDirect peers
- PinkNews: PinkNews is one of the largest LGBTQ+ digital news and culture publishers globally, operating across web, social, and video — directly comparable to equalpride's flagship brands (Out, The Advocate, Them) in audience, advertiser model, and editorial mission.
- Queerty: Queerty is a long-running LGBTQ+ digital news and entertainment publisher with a similar advertising-supported model and audience overlap with equalpride's brands, making it a direct comparable for traffic, monetization, and content strategy.
- Gay Times: Gay Times is a multi-platform LGBTQ+ media brand spanning digital, print, and events — directly comparable to equalpride's integrated approach across Out Magazine, Pride.com, and live-event properties like the Equality Ball.
- Towleroad: Towleroad is a longstanding LGBTQ+ news and culture site with a similar digital-publisher footprint, audience demographic, and advertising-supported business model to equalpride's flagship editorial sites.
- LGBTQ Nation: LGBTQ Nation is an LGBTQ+ focused digital news publisher with overlapping audience and advertiser base, serving as a direct peer for traffic monetization and editorial positioning against equalpride's brands.
Emerging players
- Revry: Revry operates a LGBTQ+-focused streaming and FAST channel network — closely comparable to equalpride's Advocate Channel strategy and CTV/FAST distribution ambitions, though as a pure-play streaming player with less editorial scale.
Broad incumbents
- Condé Nast: Condé Nast is a major mainstream publisher that divested Them to equalpride in February 2026 — historically operating in the same multi-brand, multi-format premium media space and competing for the same Fortune 500 brand budgets across broader lifestyle verticals.
- Dotdash Meredith: Dotdash Meredith is a large-scale digital media operator across multiple verticals with advertising, branded content, and licensing revenue streams — comparable to equalpride's diversified monetization across Out, The Advocate, and EP Studios.
- Vox Media: Vox Media operates a portfolio of premium digital brands with advertising, branded content, and live-events revenue — a structural comparable for how equalpride could scale its multi-brand portfolio and EP Studios offering to Fortune 500 advertisers.
Others
- GLAAD: GLAAD is an LGBTQ+ media advocacy and monitoring organization that shapes advertiser and publisher behavior toward the community — an adjacent peer shaping the demand environment and cultural relevance that equalpride's brands depend on for advertiser demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
equalpride social profiles
Digital presenceequalpride financial estimates
Financial estimateRevenue estimate
Valuation estimate
equalpride leadership team
Management profileNumber of profiles
Profiles8 records
equalpride subsidiaries and ownership
Company hierarchySubsidiaries7 records
equalpride funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
equalpride M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about equalpride
What does equalpride do?
equalpride is an LGBTQ+-owned media and entertainment company that operates a portfolio of digital publications, print magazines, a 24/7 streaming channel (Advocate Channel), and a branded content production studio (Advocate Originals/EP Studios). Its flagship editorial brands include Out Magazine, The Advocate, Them.us, PRIDE.com, Out Traveler, and Health PLUS Wellness, and the company monetizes primarily through advertising sold to brand advertisers seeking to reach LGBTQ+ audiences across digital, social, streaming, broadcast, and live event channels.
Is equalpride a public or private company?
equalpride is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was equalpride founded?
equalpride was founded in 2010. It employs 11 to 50 people.
Where is equalpride based?
equalpride is headquartered in Los Angeles, United States, in the North America region.
How does equalpride make money?
Four revenue lines are on record. Advertising is the primary driver. The others are streaming Subscriptions, branded Content and Partnerships and live Events.
Who are equalpride's main competitors?
Direct peers on record are PinkNews, Queerty, Gay Times, Towleroad and LGBTQ Nation. Revry is listed as an emerging player. Broad incumbents are Condé Nast, Dotdash Meredith and Vox Media. GLAAD is listed as an others.
Does equalpride have an API?
No public API is recorded for equalpride.
What industry is equalpride in?
equalpride's product category is LGBTQ+ Digital Media & Entertainment. Its primary akta.pro industry code is MPACABAK, Rights Management, Content ID & Anti-Piracy Platforms, with a secondary code of BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations. Its NAICS code is 516210 and its SIC code is 2741.