Everyday Health Group

Name

Everyday Health Group

Legal name

Everyday Health, Inc.

Website

https://www.everydayhealthgroup.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Digital Health Media

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industries

Health & Support Communities (BPAMABAL), Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ), Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Digital health media
• Pharma advertising
• Health content publishing
• Patient education platforms
• Healthcare professional services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Healthcare and pharmaceutical advertising: Primary revenue driver across all consumer and professional digital properties, including display ads, content sponsorships, native advertising, and programmatic inventory for pharmaceutical brands, healthcare marketers, and consumer packaged goods companies targeting health audiences.
2. Subscription and freemium app products: Lose It! generates revenue through a freemium model with free basic features and paid premium subscriptions for enhanced nutrition tracking, challenges, and corporate wellness products. TheSkimm operates a premium subscription offering (Skimm+) alongside its free newsletter content.
3. Healthcare professional services: Health eCareers connects healthcare professionals with employers through job postings and recruitment services. PRIME Education provides accredited continuing education to healthcare providers. Castle Connolly generates revenue through physician directory listings and branded content.
4. Data and audience targeting products: Revenue generated through premium first-look media inventory access, EHG-branded audience segments, and data-enhanced targeting products developed in partnership with DeepIntent for pharmaceutical and healthcare brand campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Everyday Health Group is a digital health media and consumer engagement company that delivers evidence-based health, wellness, pregnancy, and parenting content through a portfolio of owned websites, mobile apps, email newsletters, podcasts, and condition-specific communities. Its commercial offerings include pharmaceutical and healthcare advertising across premium health properties, programmatic audience targeting through DeepIntent, recruitment services for healthcare professionals, continuing medical education, and subscription-based consumer apps (Lose It! premium, Skimm+, DailyOM). The company reaches 71-81 million health consumers and 890,000+ U.S. physicians and clinicians across its portfolio brands.

Product overview

Everyday Health Group is a platform-plus-portfolio company operating as a division of Ziff Davis (NASDAQ: ZD). The organization provides digital health content, wellness tools, and provider solutions across three main divisions: Consumer (Everyday Health, Lose It!, DailyOM, Castle Connolly, Diabetes Daily, Migraine Again, bphope, Hope to Cope, theSkimm), Pregnancy & Parenting (BabyCenter, What to Expect, Emma's Diary, Mom 2.0), and Professional (MedPage Today, Health eCareers, PRIME Education). The portfolio has been built through aggressive acquisition strategy, with key purchases including PRIME Education (2018), Castle Connolly (2019), BabyCenter (2019), Diabetes Daily (2021), Health eCareers/Arthur L. Davis Publishing (2021), Lose It! (2022), bp Hope and Hope to Cope (2022), Mom Media (2023), and theSkimm (2025). The company attracts over 74-81 million health consumers and over 890,000 U.S. physicians and clinicians across its digital properties, generating revenue through advertising, subscriptions, and employer wellness solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Everyday Health: Consumer health and wellness information website
• BabyCenter
• What to Expect
• Lose It!
• Castle Connolly Top Doctors
• DailyOM
• Diabetes Daily
• Migraine Again
• bp Hope and Hope to Cope
• theSkimm
• MedPage Today
• Health eCareers
• PRIME Education

Products and services

• Everyday Health Flagship consumer health media platform providing trusted, evidence-based health information, resources, interactive tools, advice, and connections to healthcare providers, covering physical, emotional, intellectual, social, family, and work life wellness.
• BabyCenter World's leading digital parenting resource reaching millions of new and expectant parents monthly in 7 languages through global websites, mobile apps, online communities, email, and social platforms. 7 in 10 new and expectant moms in the U.S. use BabyCenter.
• What to Expect Best-known, most-trusted pregnancy and parenting brand produced by founder Heidi Murkoff alongside award-winning journalists, editors, and physicians. Features the #1 rated pregnancy app in the Apple Store. Supports parents from pregnancy through early childhood.
• Lose It! Weight loss and nutrition management app built on an extensive food database with AI-driven personalized recommendations. Free and paid versions; has helped 50+ million members lose over 100 million pounds. Offers Challenges corporate wellness product.
• Castle Connolly Top Doctors Healthcare provider research and ratings company with 30+ years of experience. The physician-nominated Castle Connolly Top Doctor directory helps consumers find the best healthcare, with profiles of more than 55,000-72,000 top primary care specialists and subspecialists.
• DailyOM Mind, body, and spirit self-improvement platform offering personal development content with a universal approach to holistic living. Over 5 million subscribers enjoy premium online courses in self-improvement, fitness, nutrition, and motivation.
• Diabetes Daily Website and online community dedicated to helping people with diabetes thrive. Offers educational resources, vibrant message boards, and original writing. Every writer, editor, and moderator is impacted by diabetes.
• Migraine Again Digital resource for migraine patients, caregivers, and healthcare professionals created by patients for patients. Medically-reviewed by world-leading headache specialists. Reaches over one million patients each month through articles, newsletters, videos, podcasts, and expert interviews.
• bphope and Hope to Cope Two leading mental health resources on a mission to increase awareness of mental health disorders and provide hope, empowerment, and support for those living with bipolar disorder, anxiety, and depression, their families, caregivers, and healthcare partners.
• theSkimm Women-focused digital media brand and suite of products delivering high-value content to millions of millennial and Gen Z female readers. Includes Daily Skimm, Skimm Money, Skimm Well, Skimm Sports newsletters, podcasts, and Skimm+ premium subscription.
• Emma's Diary UK-based pregnancy and parenting support resource providing advice, guidance, and credible support to mums-to-be from the word bump through multiple channels including at home, on the go, and in retail and healthcare environments.
• Mom 2.0 Community for mom influencers connecting brands with today's parents through top creators, engaging activations, and compelling content. Network comprises more than 14,000 leading digital media creators with aggregate audience of over 300 million.
• Health eCareers Healthcare career hub connecting physicians, nurses, NPs, PAs, and CRNAs with jobs in every medical specialty. Brings together thousands of healthcare employers across the United States with exclusive network of premier healthcare associations and community partners.
• MedPage Today Trusted source for clinical news coverage across medical specialties. Covers clinical and policy news and medical meetings affecting healthcare professionals. Enterprise & Investigative team works to shine a light on wrongdoing in medicine.
• PRIME Education Medical education and outcomes research company known for award-winning, systems-based work and peer-reviewed publications in research-informed interprofessional continuing education. Advances the science of learning and behavior change among providers, patients, payers, and health ecosystems.
• Lose It! Challenges Corporate wellness product from Lose It! enabling employers to offer weight management and wellness programs to their workforce.
• Skimm+ Premium subscription offering from theSkimm providing enhanced content and features for subscribers.

Quantifiable outcome

• Over 50 million Lose It! members have collectively lost more than 100 million pounds
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Women's Soccer League (NWSL)coreGTM or Marketing Partner · 13 June 2025theSkimm (now part of Everyday Health Group) entered a partnership with the NWSL as the league's official media partner. theSkimm will cover the league through newsletters and social media, with access to highlights, behind-the-scenes interviews, and campaign collaborations with league partners. The partnership aims to grow women's soccer's audience among theSkimm's female readership and introduce NWSL content to new demographics through theSkimm's wellness, parenting, and lifestyle verticals.
• DeepIntentcoreStrategic or Co-development Partner · 10 September 2024Everyday Health Group and DeepIntent announced a strategic partnership providing agencies and brands priority access to EHG's premium health-focused platform inventory. The partnership includes first-look access to EHG's premium inventory, EHG-branded audience segments, and jointly developed audiences combining data from both companies for precise programmatic campaign targeting. The platform supports both managed service and self-service transactions.
• ThrivableminorStrategic or Co-development Partner · 4 November 2022Diabetes Daily (part of Everyday Health Group) partnered with Thrivable, a real-time market research platform, to conduct surveys understanding healthcare satisfaction among people with diabetes. The collaboration exposed healthcare disparities, including findings that Black and Latino respondents were half as likely to feel supported at appointments compared to white respondents.
• MedisafeminorStrategic or Co-development Partner · 19 January 2021Medisafe, a digital therapeutics company with 7 million registered users, partnered with Everyday Health to launch condition-specific digital resource centers within the Medisafe platform. The resource centers feature healthcare guidance, condition-specific news coverage, and living-with information to support patients managing chronic conditions.
• Klick HealthminorGTM or Marketing Partner · 6 August 2020Everyday Health and Klick Health jointly released the COVID-19 Wave II Study exploring telemedicine adoption and patient preferences. The study found that patients prefer doctors who offer telemedicine and expect it to continue post-pandemic. The research was distributed through Everyday Health's audience and supported by Klick Health's analytics capabilities.
• PatientPointcoreStrategic or Co-development Partner · 27 April 2020PatientPoint and Everyday Health entered an exclusive content partnership in 2020. PatientPoint offers signature Everyday Health consumer and professional content on its engagement solutions in physician offices nationwide, reaching nearly 80,000 healthcare providers across 12 distinct specialties. Consumer content appears on digital waiting room and exam room screens; MedPage Today clinical and breaking medical news is featured in physician back offices.
• Cleveland CliniccoreGTM or Marketing Partner · 27 April 2020Everyday Health Group represents advertising on Cleveland Clinic's digital properties, reaching their massive audience of patients and health-seekers. Cleveland Clinic is one of the world's leading nonprofit multispecialty academic medical centers, founded in 1921.
• Mayo CliniccoreGTM or Marketing Partner · 16 January 2019Everyday Health Group has an exclusive strategic partnership with Mayo Clinic, representing advertising on MayoClinic.org and The Mayo Clinic Diet, reaching billions of online health searches. Mayo Clinic is the No. 1 trusted resource for billions of online health searches globally.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doximity: Public (NYSE: DOCS) professional network for U.S. physicians. Directly competes with EHG's Professional division (MedPage Today, Health eCareers, PRIME Education, Castle Connolly) for HCP attention, recruitment advertising, and pharma HCP marketing budgets.
• Health.com: Previously Time Inc./Meredith, now Dotdash Meredith. A consumer health and wellness media site competing for the same health-adjacent audience and pharma advertising dollars as Everyday Health's consumer properties.
• Sharecare: Digital health and wellness platform combining health content, condition management tools, and employer wellness. Comparable to EHG's consumer portfolio and the Lose It! Challenges corporate wellness product.
• Medscape: Owned by WebMD/Internet Brands, Medscape is the leading HCP clinical news, education, and reference platform — directly analogous to MedPage Today and PRIME Education within EHG's Professional division.
• Verywell Health: Part of Dotdash Meredith's health vertical. Operates a consumer health content site with similar advertising-supported model and competing for the same pharma/healthcare brand spend as EHG.
• Healthline Media: Now part of Dotdash Meredith, Healthline is one of the largest consumer health information sites. Directly competes with EverydayHealth.com for consumer health queries and pharma advertising dollars, with comparable condition-specific verticals.
• WebMD: The original consumer health information site, owned by Internet Brands (KKR). Directly comparable to Everyday Health on consumer health content, condition-specific communities, and pharma/healthcare advertising, with similar scale and HCP platform (Medscape).

Emerging players

• GoodRx: Public (NASDAQ: GDRX) consumer health platform focused on prescription affordability, telehealth, and condition content. Competes with EHG for health-seeking consumer audiences and pharma/consumer packaged goods advertising, though with a fundamentally different commerce-driven monetization model.

Broad incumbents

• Wolters Kluwer Health: Global medical information and clinical decision support provider (UpToDate, Ovid). Overlaps with EHG's Professional division in medical content, CME, and clinical reference, with much broader scope including journals and pharma drug information services.
• Zocdoc: Consumer-facing platform for finding and booking healthcare providers. Adjacent to Castle Connolly's physician directory and Health eCareers — competes for the same intersection of consumers seeking providers and providers seeking patient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everyday-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Subsidiaries10 records

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Health Group