Kagome Australia
Kagome Australia is the country's largest tomato processor, vertically integrated from farm to finished product, supplying industrial ingredients, foodservice sauces, custom-manufactured products, and upcycled functional powders to food manufacturers, restaurant operators, and pet food/nutraceutical/cosmetics customers.
- Company typePrivate
- Founded2010
- HeadquartersEchuca, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kagome Australia does
Kagome Australia Pty Ltd is the Australian operating subsidiary of Japan's Kagome Co., Ltd. and is the country's largest tomato processor, based in Echuca, Victoria. The company operates a vertically integrated model that combines owned farming (35% of tomato production) with contracted local growers across southern NSW and northern Victoria, processing approximately 200,000 tonnes of tomatoes and 50,000 tonnes of carrots, beetroot, apples, and pears annually on a summer cropping footprint of 1,800-2,100 hectares. Core processing infrastructure includes the Apollo Evaporator (installed 2013), a Foodservice Plant for 1-6kg pouch sauces (commissioned 2015), a Powder Plant for functional ingredients (commissioned 2022), and an RFID traceability system (introduced 2017) that enables farm-to-product provenance tracking.
The company sells through three primary channels: industrial B2B bulk ingredient sales (paste, dice, passata, concentrate in drums and goodpacks to food manufacturers), foodservice pouch products (pizza sauce, ketchup, Napoli, crushed tomato to commercial kitchens and restaurant chains), and custom co-manufacturing/formulation services with 6-9 month development timelines. A fourth growth vector is functional powders — NinjinFibre (carrot fibre) and LycoFibre (tomato skin powder) — sold to pet food, nutraceutical, and CPG customers, plus a 2025 entry into cosmetics via Red Velvet Oil, an upcycled tomato seed oil produced in partnership with Native Extracts. Revenue mechanics are transaction-based on multi-year contracts with negotiated pricing, supplemented by professional-service fees for custom formulation and co-manufacturing work.
The customer base spans industrial food manufacturers, foodservice/hospitality operators, pet food producers, nutraceutical companies, and cosmetics (Native Extracts), with exports to Japan and ASEAN through the parent company's global network. The company holds FSSC 22000, ISO 9001, HACCP, and ISO 45001 certifications, is led by recently appointed CEO Brad Free (succeeding Jason Fritsch), and has leadership in place across sales, field operations, finance, supply chain, R&D/quality, and human resources. Notable governance signals include former CEO Fritsch's presidency of the World Processing Tomato Council and an active research partnership with CSIRO on upcycled ingredient applications.
Kagome Australia firmographics
Firmographics- Name
- Kagome Australia
- Legal name
- Kagome Australia Pty Ltd
- Website
- https://kagome.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kagome Australia is the country's largest tomato processor, vertically integrated from farm to finished product, supplying industrial ingredients, foodservice sauces, custom-manufactured products, and upcycled functional powders to food manufacturers, restaurant operators, and pet food/nutraceutical/cosmetics customers.
- Ownership category
- akta.pro rank
Kagome Australia industry classification
Industry- Product category
- Food Processing and Ingredients Manufacturing
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Ketchup & Tomato-Based Sauces Manufacturing (AFAKADAA)
- akta.pro secondary industries
- Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where Kagome Australia is headquartered
LocationHeadquarters
- HQ city
- Echuca
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Kagome Australia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial/B2B Product Sales: Sale of tomato paste, diced tomatoes, passata, carrot concentrate, apple/pear puree and paste, and beetroot products to food manufacturers and retail customers. Products sold in bulk formats (drums, goodpacks) for use as ingredients in customer products.
- Foodservice Products: Sale of finished tomato-based sauces (pizza sauce, ketchup, Napoli sauce, crushed tomatoes) in pouches (1-6kg) to commercial kitchens, restaurants, and foodservice operators.
- Co-manufacturing Services: Manufacturing services for private label brands, producing products from development of innovative formulas to finished products in 1-6kg pouches. Minimum order quantities apply.
- Custom Formulation: Product development and custom formulation services from concept to commercialisation, guiding customers through innovation process with culinary and creative teams.
- Functional Powder Ingredients: Sale of NinjinFibre (carrot fiber powder) and LycoFibre (tomato skin powder) to consumer packaged goods sector, nutraceuticals, and pet food manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | B2B/Industrial bulk pricing |
| Transaction based/ take rate | Multi-year contract | Foodservice pouch products |
| Other | Multi-year contract | Co-manufacturing and custom formulation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Kagome Australia product offering
Product offeringCore offering
Kagome Australia is Australia's largest tomato processor, processing approximately 200,000 tonnes of tomatoes annually along with carrots, beetroot, apples, pears, and garlic. The company manufactures industrial food ingredients (paste, juice, passata, dice, concentrates), foodservice sauces (pizza, ketchup, Napoli), custom-made sauces, and proprietary functional fiber powders (NinjinFibre carrot powder and LycoFibre tomato powder) produced from upcycled processing by-products, supplying food manufacturers, foodservice operators, pet food producers, and nutraceutical companies.
Product overview
Kagome Australia is a processed fruit and vegetable company and Australia's largest tomato processor, operating as a multi-category food manufacturing business. The product portfolio spans three main segments: (1) Industrial Products including tomato paste, juice, passata, and dice; carrot concentrate and pulp; beetroot juice and puree; apple and pear puree products; and garlic products; (2) Foodservice Products including Pizza Sauce, Chunky Napoli Sauce, Pulpy Crushed Tomato, and Tomato Ketchup; (3) Custom Made Products including pizza and pasta sauces, BBQ sauces, ketchup, tomato products, vegetable mash, and chutney/relish. The company also produces Functional Powders (NinjinFibre Carrot Powder and LycoFibre Tomato Powder) from upcycled fruit and vegetable by-products, and recently launched Red Velvet Oil in partnership with Native Extracts. Services include co-manufacturing and custom formulation from concept to commercialisation.
Differentiator
Problem solved
Functional benefit
Brands
- NinjinFibre: Carrot fiber powder product manufactured from carrot processing by-products. Used in pet food, nutraceuticals, and food applications.
- LycoFibre
- Red Velvet Oil
Quantifiable outcome
- 7000 tonnes of carrot pulp converted to 700 tonnes of value-added powder annually
- +3 more outcomes
Companies that use Kagome Australia
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Kagome Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kagome Australia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, community and industry leadership.
- Native ExtractscorePartnership with Native Extracts, Australia's leading phytotechnology company, to create Red Velvet Oil from upcycled tomato seeds. This collaboration aims to pioneer food waste upcycling, transforming by-products into high-value cosmetic ingredients. The partnership positions Echuca, Victoria as Australia's first upcycling hub. Future exploration includes upcycled ingredients from beetroot, apple, and pear by-products.
- Echuca Regional HealthcommunityCommunity partnership supporting mental health initiatives. Kagome has participated in multiple fundraising events including 'Celebrating Culinary Careers' gala raising $173,000 and Pick-A-Box community events matching donations dollar for dollar.
- CSIROcoreResearch partnership with CSIRO supported through Australian Government's Entrepreneurs' Programme (Innovation Connections service). Collaboration focused on developing applications for NinjinFibre carrot fiber powder, including research on using dried carrot pulp in burger patties and meat processing applications. CSIRO conducted studies on optimum inclusion rates and impact on patty color, texture, and cook loss.
- World Processing Tomato Councilindustry leadershipKagome Australia CEO Jason Fritsch serves as President of the World Processing Tomato Council (WPTC), leading industry sessions on trends, sustainability, and artificial intelligence in agriculture.
- Australian Processing Tomato Research Council (APTRC)industry leadershipCollaboration with APTRC to monitor Tomato brown rugose fruit virus (ToBRFV) situation, assess risks, and implement necessary precautions to safeguard operations. Active engagement with key stakeholders to mitigate potential impacts.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Kagome Australia competitors and assessment
Company assessmentBroad incumbents
- Kraft Heinz Australia: Kraft Heinz is a global incumbent in sauces and condiments including tomato ketchup, BBQ sauces, and pasta sauces sold through Australian retail. Competes with Kagome in branded sauce categories while also being a potential customer for Kagome's industrial tomato paste.
- Simplot Australia: Simplot Australia manufactures frozen vegetables, seafood, and sauces including Leggo's pasta sauces and Bird's Eye products. Competes in tomato sauce categories and serves overlapping foodservice and industrial customers.
- Riviana Foods: Riviana Foods is a major Australian food manufacturer producing rice, sauces, and condiments under brands like Uncle Ben's and Always Fresh. Competes in Australian sauces and condiments market with significant foodservice presence.
- McCain Foods Australia: McCain Foods is a major Australian food manufacturer producing frozen vegetables, prepared foods, and sauces. Comparable scale food processor with B2B and foodservice channels serving Australian market.
Direct peers
- SPC Ardmona: SPC is a major Australian fruit and tomato processor operating from the Goulburn Valley region, producing canned tomatoes, sauces, and packaged fruit products. Direct competitor in Australian tomato processing with overlapping customer base in retail and industrial food manufacturing.
- Cedenco Foods Australia: Cedenco Foods processes tomatoes and other vegetables in Australia and New Zealand, producing tomato paste, sauces, and purees for industrial customers. Comparable vertically-integrated tomato processor serving similar B2B food manufacturer customers.
- Beak & Johnston: Beak & Johnston is an Australian sauce and condiment manufacturer producing tomato-based sauces, condiments, and custom formulations for retail and foodservice. Directly comparable B2B co-manufacturer and private label sauce producer.
- Golden Circle: Golden Circle is an Australian fruit and vegetable processor producing canned tomatoes, baked beans, and fruit products. Direct peer in Australian canned and preserved vegetable manufacturing with retail brand presence.
Market position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kagome Australia social profiles
Digital presenceKagome Australia compliance and trust
Trust signalCompliance4 records
Kagome Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kagome Australia leadership team
Management profileNumber of profiles
Profiles10 records
Kagome Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kagome Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kagome Australia
What does Kagome Australia do?
Kagome Australia is Australia's largest tomato processor, processing approximately 200,000 tonnes of tomatoes annually along with carrots, beetroot, apples, pears, and garlic. The company manufactures industrial food ingredients (paste, juice, passata, dice, concentrates), foodservice sauces (pizza, ketchup, Napoli), custom-made sauces, and proprietary functional fiber powders (NinjinFibre carrot powder and LycoFibre tomato powder) produced from upcycled processing by-products, supplying food manufacturers, foodservice operators, pet food producers, and nutraceutical companies.
Is Kagome Australia a public or private company?
Kagome Australia is a private company. It is classified as corporate owned and is currently operating.
When was Kagome Australia founded?
Kagome Australia was founded in 2010. It employs 101 to 250 people.
Where is Kagome Australia based?
Kagome Australia is headquartered in Echuca, Australia, in the Oceania region.
How does Kagome Australia make money?
Five revenue lines are on record. Industrial/B2B Product Sales are the primary driver. The others are foodservice Products, co-manufacturing Services, custom Formulation and functional Powder Ingredients.
Who are Kagome Australia's main competitors?
Broad incumbents on record are Kraft Heinz Australia, Simplot Australia, Riviana Foods and McCain Foods Australia. Direct peers are SPC Ardmona, Cedenco Foods Australia, Beak & Johnston and Golden Circle.
Does Kagome Australia have an API?
No public API is recorded for Kagome Australia.
What industry is Kagome Australia in?
Kagome Australia's product category is Food Processing and Ingredients Manufacturing. Its primary akta.pro industry code is AFAKADAA, Ketchup & Tomato-Based Sauces Manufacturing, with a secondary code of AFAKAFAH, Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling). Its NAICS code is 3114 and its SIC code is 2030.