Blue 10
Blue10 is a Dutch cloud SaaS provider that automates invoice processing and digital approval workflows via freeform OCR and ERP integration, serving more than 3,000 SMBs, accounting firms, and mid-market enterprises primarily in the Netherlands and Belgium.
- Company typePrivate
- Founded2008
- HeadquartersThe Hague, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Blue 10 does
Blue 10 B.V. (trade name Blue10) is a Dutch cloud SaaS provider, founded in 2008 and headquartered in The Hague, that automates the purchase-to-payment workflow for accounting teams in the Netherlands and Belgium. The platform ingests incoming invoices (paper and PDF), applies freeform OCR and machine-learning-based recognition to extract header and line-level data, routes invoices through digital approval workflows, and posts approved entries directly into the customer's ERP or accounting system. The product is sold as two offerings — Blue10 Invoice Management (the core platform) and Blue10 Contract Management (a related digital contract archive and approval tool) — with a tiered subscription (Scan & Herken from €31.28/month, MKB from €46.92/month, Enterprise from €68.82/month) priced on document volume with unlimited users and administrations. The company has accumulated more than 3,000 customer organizations, spanning SMBs, accounting firms, and mid-market enterprises such as Lucardi, AWL-Techniek, Kotra Logistics, and AAP Foundation.
Blue10's core technology stack is a multi-tenant cloud SaaS with native, pre-built integrations to more than 15 Dutch and Belgian accounting and ERP platforms (Exact Online/Globe/Synergy, AFAS Inspire, Twinfield, MS Dynamics NAV, Business Central and D365FO, Unit4 Multivers, iMuis, Visma.Net, NetSuite, AccountView, Boekhoud Gemak, Finmaster, GreenCommerce) plus a standard API for non-standard systems. The company is privately held, has no external funding rounds disclosed, and operates with a team of 1-10 employees. It goes to market via a hybrid motion combining direct inside sales (demo requests via the website, 1-on-1 TeamViewer demos) with an extensive channel of resellers and implementation partners across the Netherlands and Belgium (Exact resellers, MS Dynamics partners, Unit4 partners, and consulting firms). Compliance posture is enterprise-grade, with SOC 2 Type 2, ISAE 3402 Type 2 (2025 unqualified opinion), and Data Pro GDPR certifications.
Blue 10 firmographics
Firmographics- Name
- Blue 10
- Legal name
- Blue 10 B.V.
- Website
- https://blue10.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue10 is a Dutch cloud SaaS provider that automates invoice processing and digital approval workflows via freeform OCR and ERP integration, serving more than 3,000 SMBs, accounting firms, and mid-market enterprises primarily in the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Blue 10 industry classification
Industry- Product category
- Invoice Processing / Accounts Payable Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Accounts Payable Automation & Supplier Payments (FSAGAJAD)
- akta.pro secondary industries
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
Keywords
Where Blue 10 is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Blue 10 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Blue10 operates on a subscription SaaS model where customers pay a monthly or annual fee for access to the software. The subscription tier is determined by the number of documents processed per month. The number of administrations and users is unlimited.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Blue10 – Scan & Herken: Starting at €31.28 per month for basic invoice scanning and recognition |
| Subscription | Monthly | Blue10 – MKB: Starting at €46.92 per month for SMB with digital routing and approval |
| Subscription | Monthly | Blue10 – Enterprise: Starting at €68.82 per month for large organizations with advanced optimization |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Blue 10 product offering
Product offeringCore offering
Blue10 provides a cloud-based SaaS platform that automates invoice processing and contract management for organizations. Incoming invoices are scanned or imported, recognized automatically using freeform OCR with machine learning, routed digitally for approval, matched against purchase orders, and posted to the customer's accounting/ERP system; contracts are stored with full approval history. The platform integrates natively with major Dutch and Belgian accounting systems (AFAS, Exact, Microsoft Dynamics, Twinfield, iMuis, Unit4 Multivers, Visma, NetSuite) and exposes a generic API for custom integrations.
Product overview
Blue10 offers a unified cloud-based financial administration automation platform consisting of two core products: Invoice Management for automating invoice processing workflows and Contract Management for digital contract handling. The platform operates on a tiered subscription model (Scan & Herken, MKB, and Enterprise) with pricing based on document volume and unlimited users/administrations. Blue10 integrates natively with major ERP and accounting systems while also offering a custom API for non-standard integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Blue10 Invoice Management: Product for automated invoice processing and management
- Blue10 Contract Management
Products and services
- Blue10 Invoice Management Core SaaS product that automates the invoice processing workflow from receipt to payment. Invoices are automatically scanned or imported, recognized via freeform OCR and machine learning, routed digitally for approval, matched against purchase orders (2-way and 3-way), and posted to the customer's accounting or ERP system. Targeted at finance teams, controllers, accountants, and administration offices in SMB, mid-market, and enterprise organizations in the Netherlands and Belgium.
- Blue10 Contract Management
- Blue10 API Standard API enabling external ERP and accounting systems to exchange data with Blue10. Allows companies with non-standard or custom ERPs (such as Financial Force) to integrate their finance stack with Blue10's invoice management functionality; used where no native Blue10 connector exists.
Quantifiable outcome
- Invoices approved 5-10 days faster on average
- +3 more outcomes
Companies that use Blue 10
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles7 records
Blue 10 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature9 records
Blue 10 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AFAScoreAFAS is a major Dutch ERP and accounting software provider. Blue10 has a pre-built integration with AFAS Inspire, allowing customers to automatically process and book invoices directly into their AFAS financial administration.
- ExactcoreBlue10 has extensive integrations with Exact software products including Exact Online, Exact Globe, and Exact Synergy. Many partner resellers specialize in implementing Blue10 with Exact products.
- Microsoft DynamicscoreBlue10 integrates with multiple Microsoft Dynamics products including Dynamics NAV (Navision), Dynamics Business Central, and Dynamics 365 Finance & Operations. Extensive network of MS Dynamics implementation partners.
- Unit4coreIntegration with Unit4 Multivers accounting software. Blue10 processes invoices for automated booking in Unit4 Multivers environments.
- TwinfieldcoreIntegration with Twinfield online accounting software by Corsing, allowing Blue10 customers to automate invoice processing in Twinfield.
- iMuiscoreIntegration with iMuis online accounting software. Blue10 processes and routes invoices for booking in iMuis.
- VismacoreBlue10 has integration capabilities with Visma accounting software products.
- NetSuitecoreIntegration with Oracle NetSuite cloud ERP system for automated invoice processing.
- Blue10 APIcoreCustom API available for organizations with non-standard ERP systems. Allows integration with any external ERP or accounting system through custom development. Computest was the first customer to use this API with Financial Force.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Blue 10 competitors and assessment
Company assessmentDirect peers
- Tipalti: Global AP and mass-payments automation platform combining invoice capture, approval workflows, supplier management, and cross-border payments. Comparable to Blue10 in the AP-automation category but skews to larger, international customers.
- Stampli: AI-driven AP automation platform focused on invoice capture, collaborative approval, and ERP integrations. Direct competitor to Blue10 in product category; primarily US-focused but expands Blue10's competitive set in global accounts.
- Yooz: Cloud-native AP automation platform using AI-driven invoice capture, approval workflows, and ERP integrations across Europe and North America. Direct competitor in the SaaS AP-automation category, with broader geographic reach than Blue10.
- Klippa: Dutch-headquartered OCR and document-processing platform that automates invoice, receipt, and expense data extraction. Comparable to Blue10 on the OCR/ML layer, though Klippa is more of a horizontal data-extraction API than a full AP workflow product.
- Medius: Global AP automation vendor offering invoice processing, AI-driven coding, and approval workflows integrated with major ERPs. A direct competitor to Blue10 in the broader European mid-market, with more scale and more advanced AI.
- Rillion (Medius): AP automation platform (formerly Rillion, now part of Medius) targeting mid-market and enterprise finance teams with invoice capture, approval workflows, and ERP integrations — closely aligned with Blue10's core product, though typically serving larger accounts.
- ProActive Software: Dutch AP/invoice automation vendor that digitizes and automates the purchase-to-pay process for mid-market and enterprise customers. Highly comparable to Blue10 in product scope, Dutch market focus, and ERP integration strategy.
- Pagero: European e-invoicing and Peppol access point provider that automates B2B invoice exchange and compliance. Comparable to Blue10 on the e-invoicing layer, though Pagero is a network/access-point play rather than a full approval workflow product.
Broad incumbents
- Visma: Large Nordic/European provider of accounting, ERP, and business software, including its own invoice-automation and e-invoicing capabilities. A Blue10 integration partner today but a broad incumbent that competes with embedded AP functionality across the same SMB/mid-market customers.
- Basware: Established Finnish vendor offering a full source-to-pay and AP automation suite, including e-invoicing networks and financing. Overlaps with Blue10 in invoice capture and approval but operates as a broad incumbent with global reach and a much larger product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue 10 social profiles
Digital presenceBlue 10 compliance and trust
Trust signalCompliance3 records
Blue 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue 10 leadership team
Management profileNumber of profiles
Profiles1 record
Blue 10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue 10
What does Blue 10 do?
Blue10 provides a cloud-based SaaS platform that automates invoice processing and contract management for organizations. Incoming invoices are scanned or imported, recognized automatically using freeform OCR with machine learning, routed digitally for approval, matched against purchase orders, and posted to the customer's accounting/ERP system; contracts are stored with full approval history. The platform integrates natively with major Dutch and Belgian accounting systems (AFAS, Exact, Microsoft Dynamics, Twinfield, iMuis, Unit4 Multivers, Visma, NetSuite) and exposes a generic API for custom integrations.
Is Blue 10 a public or private company?
Blue 10 is a private company. It is classified as unknown and is currently operating.
When was Blue 10 founded?
Blue 10 was founded in 2008. It employs 51 to 100 people.
Where is Blue 10 based?
Blue 10 is headquartered in The Hague, Netherlands, in the Europe region.
How does Blue 10 make money?
One revenue line is on record: saaS Subscription.
Who are Blue 10's main competitors?
Direct peers on record are Tipalti, Stampli, Yooz, Klippa, Medius, Rillion (Medius), ProActive Software and Pagero. Broad incumbents are Visma and Basware.
Does Blue 10 have an API?
Yes. Blue10 API is available as a standard API that allows external ERP and accounting systems to exchange data with Blue10. It enables companies to integrate their custom or non-standard accounting systems with Blue10's invoice management functionality. The API makes Blue10's application available for an external ERP/accounting system to exchange data, allowing both systems to share information seamlessly.
What industry is Blue 10 in?
Blue 10's product category is Invoice Processing / Accounts Payable Automation Software. Its primary akta.pro industry code is FSAGAJAD, Accounts Payable Automation & Supplier Payments, with a secondary code of FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G). Its NAICS code is 513210 and its SIC code is 7372.