Hana Health

What Hana Health does

Hana Health is a 501(c)(3) Federally Qualified Health Center (FQHC) and the only healthcare provider in the remote Hana district on Maui, Hawaii. Founded in 1997 and headquartered at 4590 Hana Highway, the organization delivers comprehensive primary medical, dental, and behavioral health services to a medically underserved rural population of approximately 1,500 residents, for whom the nearest hospitals are over two hours away. The organization operates 24/7 urgent care coverage through partnerships with American Medical Response and Maui Memorial Medical Center and has progressively expanded its specialty service line to include physical therapy, chiropractic, acupuncture, dermatology, cardiology, OB/GYN, and optometry. As of 2025, Hana Health has earned multiple HRSA recognitions including the Quality Health Care Award, Advancing Health Information Technology for Quality award (2023), and Public Health Champion Badge (2023).

The organization's defining feature is its integrated Food as Medicine model, which links clinical care with the Hāna Fresh sub-brand: a 7-15 acre certified organic farm (with an additional 30 acres under development), a nutrition center with a certified kitchen, and a farm stand operating Tuesdays and Thursdays. Programs built on this infrastructure include Rx for Health (prescription produce cards), ʻAi Pono (AlohaCare partnership providing produce and nutrition education to health plan members), Mai E ʻAi (food security grocery bag distribution in partnership with County of Maui), and a School Produce Box Distribution initiative serving Hana Elementary students. The My Health Link patient portal provides online scheduling, messaging, prescription refills, lab result access, and billing.

Hana Health's business model blends four revenue streams: patient service revenue (with a sliding fee scale per federal guidelines), federal HRSA grants and program funding, charitable donations accepted via the website, and Hāna Fresh farm stand sales (with limited distribution to specialty markets and restaurants on Maui). The organization is governed by a volunteer Board of Directors led by President Melanie Coates, with Cheryl Vasconcellos serving as Executive Director. Note: The input data also references a partnership with Overture Life (announced 2026-02-19) to deploy DaVitri automated egg-freezing technology in India; this appears to involve a distinct legal entity ("Hana Health by DSS Imagetech") and may reflect data cross-contamination rather than the Hawaiian FQHC's operations.

Name

Hana Health

Legal name

Hāna Health

Website

https://hanahealth.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hana Health is a 501(c)(3) Federally Qualified Health Center and the sole healthcare provider in Hawaii's remote Hana district, delivering primary medical, dental, behavioral health, and specialty care alongside an integrated organic farm-based food-as-medicine program for a medically underserved rural population.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Health Care and Social Assistance (62), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Hospital-at-Home / Acute Care at Home Programs (HLAFAEAH)

akta.pro secondary industry

Home Health Aide (HHA) Services (Medically Directed) (HSABACAB)

Keywords

• Community health services
• Primary medical care
• Dental care services
• Behavioral health care
• Community nutrition programs

Headquarters

HQ city

Hana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Patient Services Revenue: Primary care, dental, behavioral health, and specialty services (physical therapy, chiropractic, acupuncture, dermatology, cardiology, OB/GYN, optometry) provided to patients. Sliding fee scale available based on federal guidelines for those unable to pay
2. Government Grants and Program Funding: Federally Qualified Health Center status provides access to federal grants and programs. HRSA awards and recognition demonstrate ongoing government support
3. Donations and Charitable Contributions: 501(c)(3) non-profit relying on donor contributions. Accepts donations via website with various preset amounts ($25-$500)
4. Hāna Fresh Farm Stand Sales: Certified organic produce sold at farm stand and limited retail outlets and restaurants. Proceeds support Hāna Health programs and services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hana Health is a Federally Qualified Health Center providing comprehensive primary medical, dental, and behavioral health care to residents of the remote Hana District on Maui. Services include routine physicals, chronic disease management, cancer screening, urgent care, dental exams and procedures, mental health counseling, and specialty referrals, all delivered with a sliding fee scale based on federal guidelines. The center also operates the Hana Fresh organic farm, farm stand, and Food as Medicine programs integrating fresh produce and nutrition education into patient care.

Product overview

Hāna Health is a Federally Qualified Health Center that operates as a unified healthcare platform offering primary medical, dental, and behavioral health services. The organization integrates healthcare delivery with community wellness through its Hāna Fresh sub-brand, which includes an organic farm, Nutrition Center, and Farm Stand. The product portfolio centers on My Health Link (patient portal), clinical care services, and the Food as Medicine program featuring Rx for Health, ʻAi Pono, Mai E ʻAi, and School Produce Box Distribution. Specialty services including physical therapy, chiropractic, acupuncture, dermatology, cardiology, OB/GYN, and optometry complement the core offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Hāna Fresh: An organic farm, nutrition center, and farm stand operated by Hana Health to promote community wellness through fresh, nutritious foods. The 7-15 acre certified organic farm produces vegetables, fruits, herbs, and Hawaiian medicinal crops distributed through the farm stand and meal programs.

Products and services

• Primary Medical Care Services Comprehensive primary medical care including routine physical exams, acute care, chronic disease management, cancer screening, laboratory services, on-site medication dispensary, and specialty referrals for patients of all ages in the Hana community.
• Dental Care Services Full range of primary dental care including exams, cleanings, x-rays, fluoride treatments, sealants, fillings, extractions, crowns, bridges, dentures, and mouth guards for Hana community members.
• Behavioral Health Services Behavioral health services including wellness plans, diagnosis and treatment of anxiety and depression, children's behavior problems, and individual, couples, and family counseling provided virtually and in person.
• Urgent Care Services 24-hour urgent medical care provided as the only healthcare provider in the Hana district, including emergent care delivered in coordination with American Medical Response and Maui Memorial Medical Center.
• My Health Link Patient Portal Online patient portal providing patients with message exchange, billing review and payment, appointment scheduling, health topic research, lab result viewing, prescription refills, medical form completion, and profile updates.
• Hana Fresh Farm Stand Retail farm stand on the Hana Health campus selling certified organic produce, juices, smoothies, salads, and paninis to the community, open Tuesdays and Thursdays from 11am-3pm.
• Rx for Health Clinical nutrition support program that provides patients with prescriptions for fresh produce at the Hana Fresh farm stand, including monthly check-ins and quarterly dietitian consultations.
• 'Ai Pono Program Nutrition program in partnership with AlohaCare that provides fresh seasonal produce, nutrition education, and cooking support to plan members, rooted in traditional Native Hawaiian practices.
• Mai E 'Ai Food Distribution Food distribution program that improves food security for Hana families experiencing financial stress by providing weekly grocery bags of locally sourced fresh produce and protein.
• School Produce Box Distribution Children's nutrition initiative distributing healthy snack boxes containing fresh fruits and vegetables to Hana Elementary School students twice weekly as part of the Food as Medicine Program.

Quantifiable outcome

• Reduces travel time for healthcare from 2+ hours to local access
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Overture LifecoreTechnology or Integration · 19 February 2026Hana Health by DSS Imagetech partnered with Overture Life to bring DaVitri, the world's first automated egg-freezing platform, to India for routine clinical use. DaVitri has received regulatory clearance from the US, UK, and Europe and standardizes vitrification through a regulated microfluidic process. The collaboration aims to expand procedural capacity and address India's rapidly growing fertility demand while reducing infrastructure costs for smaller clinics. Clinical evaluations have demonstrated measurable improvements in post-thaw embryo development compared with manual methods.
• AlohaCarecoreStrategic or Co-development PartnerʻAi Pono partnership program available to AlohaCare plan members. Rooted in traditional Native Hawaiian practices of using food to nourish the body, mind, and spirit, participants receive fresh seasonal produce, nutrition education, and cooking support through recipe sharing.
• County of MauicoreStrategic or Co-development PartnerCounty of Maui provides support for the Mai E ʻAi (Come, Let's Eat) project designed to improve food security for Hāna families experiencing financial stress. Fresh produce and protein are distributed weekly through grocery bags.
• Hawai'i Primary Care AssociationminorStrategic or Co-development PartnerDocumented Hāna Fresh Food as Medicine model in a film that is being used to share the unique healthcare-farming integration model with audiences across the state and country.
• American Medical ResponsecoreStrategic or Co-development PartnerPartnership with American Medical Response and Maui Memorial Medical Center to provide urgent medical care around the clock. As the only medical provider in the district, Hāna Health physicians are on-call 24/7/365.
• Maui Memorial Medical CentercoreStrategic or Co-development PartnerPartnership with American Medical Response and Maui Memorial Medical Center for 24/7 urgent care coverage, providing emergent care services in cooperation with Hāna Health.
• Hāna High and Elementary SchoolcoreStrategic or Co-development PartnerSchool partnership providing elementary students with fresh fruit and vegetable snackboxes twice a week as part of the Food as Medicine Program and children's nutrition initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Waianae Coast Comprehensive Health Center: Federally Qualified Health Center on Oʻahu serving a predominantly Native Hawaiian community with integrated medical, dental, behavioral health, and community wellness programs. Highly comparable operating model and population served to Hana Health.
• Kokua Kalihi Valley: Hawaiʻi-based FQHC serving an underserved, predominantly immigrant Pacific Islander and Asian community in Honolulu with comprehensive primary care, dental, behavioral health, and community wellness services. Operates a similar mission-driven nonprofit model.
• Community Clinic of Maui: FQHC serving Maui County with primary care, dental, and behavioral health on a sliding-fee scale. Direct geographic peer within Maui County operating under the same federal program framework as Hana Health.
• Kīhei Community Health Center: Maui-based FQHC providing primary medical, dental, and behavioral health care to underserved residents. Operates as a direct peer within Maui County under the same HRSA health center program.
• Malama I Ke Ola Health Center: FQHC serving Maui County with comprehensive primary care, dental, behavioral health, and enabling services for underserved populations. Direct peer organization under the same federal funding framework.
• Waimanalo Health Center: Hawaiʻi-based FQHC serving a Native Hawaiian community on Oʻahu with integrated medical, dental, behavioral health, and community programs. Comparable mission-driven FQHC model with strong cultural health focus.
• Molokai Community Health Center: Rural Hawaiʻi FQHC serving the island of Molokai with comprehensive primary care and enabling services. Highly comparable as a small, rural, geographically isolated community health center serving an underserved population.
• Lāna'i Community Health Center: Federally Qualified Health Center on the island of Lāna'i providing primary medical, dental, and behavioral health care to a remote, underserved population. Direct comparable in scale, geography, and operating model.
• Hamakua Health Center: Rural Hawaiʻi Island FQHC serving the Hamakua district with primary care, dental, and behavioral health on a sliding-fee scale. Direct peer as a rural community health center serving an underserved population.

Broad incumbents

• Hawaiʻi Pacific Health: Largest nonprofit health system in Hawaiʻi operating hospitals and clinics statewide including Maui Memorial Medical Center, Hana Health's urgent care partner. Provides overlapping primary and specialty care at scale in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HanaHealth808
• Instagraminstagram.com/hana_health
• Xx.com/hana_health
• LinkedInlinkedin.com/company/hana-hospital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Health