Gutenberg
Gutenberg is a New York-based, privately held integrated digital marketing and PR agency founded in 2004, serving enterprise and Fortune 500 clients across technology, financial services, consumer, and government sectors in seven countries through AI-powered, cross-functional pod teams.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Gutenberg does
Gutenberg is a privately held, integrated digital marketing and public relations agency founded in 2004 by Harjiv Singh and headquartered in New York. The company delivers six core service lines—Brand Identity + Positioning, Public Relations + Advocacy, Social Media + Digital, Content + Messaging, Web Design + Development, and Video + Storytelling—through cross-functional pods that combine strategy, creative, analytics, and forward-deployed engineering under a unified workflow. Operations span seven countries via offices in the US (New York, Campbell/Silicon Valley, East Quogue), the UK (London), India (Mumbai, Hyderabad, New Delhi, Pune, Bangalore), and Singapore, employing 101–250 professionals of whom 100+ are described as AI-trained.
The company's underlying technology is an AI-powered pod model layered on third-party AI tooling and a strategic partnership with CambrianEdge.ai (announced December 2025) that enabled 100% AI integration across research, ideation, creation, and optimization workflows. Gutenberg does not develop proprietary foundation models; instead it applies generative AI for content and video, predictive analytics for personalization, AI-driven media monitoring for PR, and AI SEO (GEO/AEO) for web, integrating tools such as HubSpot, Mailchimp, SEMrush, Meltwater, Hootsuite, and Adobe. The firm is GDPR-compliant and holds 2025 Great Place To Work certification.
Gutenberg generates revenue through professional services engagements—predominantly quote-based, multi-year enterprise contracts—sold directly to CMOs and global brand leaders via field sales. The customer base is concentrated in enterprise technology, financial services, consumer products, real estate, education, energy, and select government/non-profit accounts (Salesforce, Red Hat, Wipro, Mphasis, Aramco, Stanford, Rolls-Royce, UNICEF, USISPF). No public pricing is disclosed and revenue is not publicly reported; no external funding rounds or M&A activity have been disclosed.
Gutenberg firmographics
Firmographics- Name
- Gutenberg
- Legal name
- Gutenberg
- Website
- https://thegutenberg.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gutenberg is a New York-based, privately held integrated digital marketing and PR agency founded in 2004, serving enterprise and Fortune 500 clients across technology, financial services, consumer, and government sectors in seven countries through AI-powered, cross-functional pod teams.
- Ownership category
- akta.pro rank
Gutenberg industry classification
Industry- Product category
- Integrated Marketing Communications
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Gutenberg is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Gutenberg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Integrated Marketing Services: Full-service integrated digital marketing agency providing AI-powered marketing services including brand identity, PR, social media, content, web design, and video production. Revenue generated through professional services engagements with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise custom engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Gutenberg product offering
Product offeringCore offering
Gutenberg is an integrated digital marketing and PR agency that delivers brand identity, public relations, social media, content, web design, and video production services to enterprise clients worldwide. Operating across seven countries with 100+ AI-trained professionals, the firm bundles these six service lines into cross-functional pods that combine human creativity with generative AI, predictive analytics, and process automation to move campaigns from brief to market in days.
Product overview
Gutenberg is a global integrated digital marketing and PR agency that positions itself as the world's first AI-powered marketing agency. The company offers a unified portfolio of six core service offerings: Brand Identity + Positioning, Public Relations + Advocacy, Social Media + Digital, Content + Messaging, Web Design + Development, and Video + Storytelling. These services are delivered through an innovative pod-based operational model that combines human creativity with AI workflows, enabling faster campaign delivery and cross-functional collaboration. The company operates across seven countries with a team of 100+ AI-trained professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity + Positioning Brand strategy and positioning service combining creativity and AI to build differentiated brand stories with data-driven insights, bold storytelling, and positioning strategies for enterprise clients. Targeted at CMOs and brand leaders seeking differentiation, engagement, and measurable growth.
- Public Relations + Advocacy AI-powered public relations and advocacy service with media intelligence and consulting, using AI automation in media monitoring, customer engagement optimization, and stakeholder communications to transform brand reputation into measurable influence and industry authority.
- Social Media + Digital Social media and digital marketing service that uses AI-driven personalization and predictive analytics to design social, search, and digital strategies across channels, optimized to engage, convert, and scale ROI.
- Content + Messaging AI-powered content creation combined with expert storytelling to produce scalable blogs, SEO strategies, and integrated campaigns that maximize visibility, engagement, and marketing ROI.
- Web Design + Development Website design and development service combining AI-powered design with process automation, including AI SEO optimization (Generative Engine Optimization and Answer Engine Optimization), customer journey mapping, and enhanced UI/UX to drive measurable conversions.
- Video + Storytelling Generative AI combined with creative storytelling to produce brand films and social reels, with AI-powered video strategies designed to amplify campaigns, optimize messaging, and turn audience engagement into business impact.
Quantifiable outcome
- Mphasis market cap increased from $1bn to $4bn following rebrand campaign
- +6 more outcomes
Companies that use Gutenberg
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
Gutenberg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature4 records
Gutenberg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CambrianEdge.aicoreStrategic partnership to transform Gutenberg into a fully AI-powered marketing agency. This partnership marked the culmination of a two-year internal evolution, involving extensive AI literacy training for employees and reorganization into cross-functional pods, aiming to increase operational efficiency and adapt to industry shifts driven by artificial intelligence.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Gutenberg competitors and assessment
Company assessmentDirect peers
- Codeword: Codeword is a B2B marketing and content agency that serves technology brands with integrated content, PR, and design services. It is a direct peer to Gutenberg because both target enterprise technology clients with similar integrated marketing communications offerings and operate at comparable scale.
- Walker Sands: Walker Sands is a B2B marketing agency offering PR, content, demand generation, and integrated marketing services. It is a direct peer to Gutenberg because both serve enterprise technology and B2B clients with comparable integrated marketing communications portfolios.
- Zen Media: Zen Media is a PR and integrated marketing agency that positions itself around AI-enabled storytelling and B2B technology clients. It is a direct peer to Gutenberg because both emphasize AI-driven marketing communications and serve enterprise technology buyers.
- Hotwire: Hotwire is a global technology PR and integrated marketing agency operating across the US, UK, Europe, and Asia-Pacific. It is a direct peer to Gutenberg because both offer integrated PR, content, and digital marketing services to enterprise technology brands across multiple geographies.
- Archetype: Archetype is a global B2B marketing and technology agency that delivers brand, content, and integrated marketing services to technology and enterprise clients. It is a direct peer to Gutenberg because both serve enterprise technology buyers with similar integrated marketing services portfolios.
Broad incumbents
- MSL Group: MSL Group is a global public relations and integrated communications network within Publicis Groupe, serving enterprise clients across industries. It is a broad incumbent peer to Gutenberg because it offers overlapping PR and integrated marketing capabilities as part of a much larger global network.
- Weber Shandwick: Weber Shandwick is a leading global PR and integrated marketing agency within IPG, serving Fortune 500 brands. It is a broad incumbent peer to Gutenberg because it offers overlapping integrated communications services at significantly greater scale and geographic reach.
- WPP: WPP is the world's largest advertising and marketing services holding company, with networks covering advertising, PR, digital, and brand consulting. It is a broad incumbent peer to Gutenberg because its portfolio agencies (Ogilvy, Burson, etc.) compete for the same enterprise marketing budgets Gutenberg targets.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gutenberg social profiles
Digital presenceGutenberg compliance and trust
Trust signalCompliance1 record
Gutenberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gutenberg leadership team
Management profileNumber of profiles
Profiles10 records
Gutenberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gutenberg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gutenberg
What does Gutenberg do?
Gutenberg is an integrated digital marketing and PR agency that delivers brand identity, public relations, social media, content, web design, and video production services to enterprise clients worldwide. Operating across seven countries with 100+ AI-trained professionals, the firm bundles these six service lines into cross-functional pods that combine human creativity with generative AI, predictive analytics, and process automation to move campaigns from brief to market in days.
Is Gutenberg a public or private company?
Gutenberg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gutenberg founded?
Gutenberg was founded in 2004. It employs 101 to 250 people.
Where is Gutenberg based?
Gutenberg is headquartered in New York, United States, in the North America region.
How does Gutenberg make money?
One revenue line is on record: integrated Marketing Services.
Who are Gutenberg's main competitors?
Direct peers on record are Codeword, Walker Sands, Zen Media, Hotwire and Archetype. Broad incumbents are MSL Group, Weber Shandwick and WPP. Publicis Groupe is listed as a peer.
Does Gutenberg have an API?
No public API is recorded for Gutenberg.
What industry is Gutenberg in?
Gutenberg's product category is Integrated Marketing Communications. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 541511 and its SIC code is 7330.