What Masterworks does

Masterworks is a Poulsbo, Washington-based professional fundraising agency founded in 1989 that serves faith-based Christian nonprofits, ministries, rescue missions, and Christian media organizations across the United States. The company's service portfolio spans direct response fundraising, digital fundraising (display, social, paid search, Connected TV, Google Grants optimization), performance creative, campaign analytics, and donor file management. Its technical differentiation rests on two proprietary products: the Masterworks Response Index (MRI), a predictive donor segmentation model that evaluates 1,000+ statistical models against donor giving history to predict response, value, optimal communication timing, and lapsed-donor reactivation; and Epiphany, a real-time 360-degree donor analytics dashboard covering digital and offline channel performance. A proprietary Christian Ad Network provides a vertical-specific media channel for reaching engaged faith-based audiences. Masterworks generates revenue through professional service fees on custom, quote-based engagements with no publicly disclosed pricing. The company is 51% owned by Gloo (NASDAQ:GLOO) as of 2025, positioning it within a broader faith-and-human-flourishing platform alongside sister companies Infinite.Media and Make Historic under the Masterworks Inc. umbrella.

Name

Masterworks

Legal name

Masterworks, Incorporated

Website

https://masterworks.agency

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Masterworks is a 35-year-old fundraising agency serving faith-based Christian nonprofits and ministries, offering proprietary AI-driven donor analytics (MRI), real-time dashboards (Epiphany), and a Christian Ad Network alongside digital and direct response fundraising services; 51% owned by Gloo (NASDAQ:GLOO).

Ownership category

akta.pro rank

Headquarters

HQ city

Poulsbo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Fundraising Services: Masterworks provides comprehensive fundraising agency services to Christian nonprofits and ministries, including strategy development, creative services, digital marketing, direct response fundraising, and campaign management. Revenue is generated through professional service fees for ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Masterworks is a professional fundraising agency that helps Christian nonprofits and ministries grow donations through AI-driven predictive donor modeling, integrated digital marketing, direct mail programs, and performance creative. The company provides strategy development, donor segmentation via its proprietary MRI model, multichannel campaign execution, real-time analytics through its Epiphany dashboard, and targeted media placement through its Christian Ad Network.

Product overview

Masterworks is a nonprofit fundraising agency that provides a portfolio of proprietary technology products and service offerings. The core products include Masterworks Response Index (MRI), a predictive donor segmentation model, and Epiphany, a real-time donor analytics dashboard. These are complemented by service offerings covering predictive modeling, digital fundraising (including a proprietary Christian Ad Network), direct response programs, campaign analytics, and performance creative. Content offerings include the Insights Lab research platform, the Masterworks Podcast, and Results case studies. The company uses proprietary AI-powered predictive modeling to analyze donor behavior and optimize fundraising campaigns for Christian nonprofits and ministries.

Differentiator

Problem solved

Functional benefit

Brands

• Masterworks Response Index (MRI): Proprietary donor segmentation model that predicts donor response and value, optimizes communication timing, and improves fundraising efficiency through predictive modeling.
• Epiphany

Products and services

• Masterworks Response Index (MRI) A proprietary AI-powered donor segmentation model that helps Christian nonprofits increase net revenue by predicting donor response and value, optimizing communication timing, and improving mailing efficiency across all donor channels.
• Epiphany A proprietary real-time donor dashboard that provides 360-degree analytics across digital media performance, donor lifecycle trends, revenue reporting, and donor profiling for strategic fundraising decisions.
• Predictive Modeling Services AI-powered donor analysis service using Masterworks' proprietary predictive modeling engine for donor file segmentation, audience targeting, data hygiene, revenue forecasting, and donor management scoring.
• Digital Fundraising Services Full digital fundraising service for awareness, acquisition, and cultivation using Masterworks' proprietary Christian Ad Network plus social media advertising, display advertising, Connected TV, paid search, and Google Grants optimization.
• Direct Response Services A comprehensive direct response program combining direct mail and digital media with custom creative, production management, donor segmentation, and multi-channel campaign optimization.
• Campaign Analytics & Optimization 360-degree analytics, donor activity metrics, creative optimization, performance scores, and ad optimization with real-time insights delivered through Masterworks' proprietary Epiphany dashboard.
• Performance Creative Services Creative production service for print fundraising, digital fundraising, content development, integrated campaigns, and digital media across multiple channels.

Quantifiable outcome

• 125% lift in new donors giving a second gift
• +5 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Infinite.MediacoreTechnology or IntegrationPart of Masterworks Inc., a collection of companies supporting kingdom work. Infinite.Media is a media company with a proprietary Christian ad network that connects good-works brands with engaged Christians.
• Make HistoriccoreStrategic or Co-development PartnerPart of Masterworks Inc., Make Historic is a transformation agency serving nonprofit and ministry, helping leaders turn vision into actionable strategy.
• VirtuousstrategicStrategic or Co-development PartnerCollaborative research partnership producing the annual Rescue Mission Benchmark Report and Virtuous Nonprofit Benchmark Report, providing industry data that informs Masterworks' fundraising strategies.

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Pursuant (formerly Russ Reid): Pursuant is a direct response fundraising agency for nonprofits and faith-based organizations, historically one of the largest and most direct competitors to Masterworks in the Christian fundraising agency market. Comparable in service mix (direct mail, digital, strategy) and target vertical (faith-based and humanitarian nonprofits).
• Newport One: Newport One is a direct response fundraising and marketing agency serving nonprofit and faith-based clients. Comparable to Masterworks in offering integrated direct mail and digital fundraising services with a similar specialization in faith-based and humanitarian organizations.
• imiller + Associates: imiller + Associates is a fundraising and marketing agency serving nonprofits with direct mail, digital, and analytics services. Comparable in service portfolio, target customer (nonprofit organizations), and consultative agency model, though less specialized in the faith vertical than Masterworks.
• True Sense Marketing: True Sense Marketing is a direct response fundraising agency serving nonprofit and faith-based organizations with direct mail, digital, and analytics services. Highly comparable to Masterworks in service offering, customer segment (Christian nonprofits, rescue missions), and integrated multichannel fundraising model.
• The Lukens Company: The Lukens Company is a direct response fundraising and marketing agency for nonprofits and political campaigns. Comparable in offering integrated direct mail, digital, and creative production services to nonprofit clients with a similar agency-service model to Masterworks.
• Carl Bloom Associates: Carl Bloom Associates is a direct response fundraising agency specializing in direct mail and digital fundraising for nonprofits. Highly comparable to Masterworks in core service offering (direct mail, digital, telemarketing) and nonprofit target customer base, though with a less faith-vertical focus.

Emerging players

• DonorSearch: DonorSearch is a donor prospect research and wealth screening platform serving nonprofits. Comparable as an emerging data and analytics player in the nonprofit fundraising stack — overlapping with Masterworks' predictive donor modeling capabilities around prospect identification and targeting.
• Virtuous: Virtuous is a nonprofit CRM and fundraising platform purpose-built for mid-market nonprofits. Comparable as an existing research partner of Masterworks (Rescue Mission Benchmark Report) and an emerging technology alternative that brings in-house capabilities similar to MRI and Epiphany.

Broad incumbents

• Changing Our World: Changing Our World is a national fundraising and philanthropy consulting firm serving nonprofits with strategy, campaign, and development services. Comparable as a broader incumbent offering complementary fundraising consulting services to similar nonprofit clients.
• CCS Fundraising: CCS Fundraising is one of the largest fundraising consulting and outsourced fundraising services firms in North America. Comparable as a broader incumbent in the nonprofit fundraising services space with deeper capital campaign and major-gifts focus versus Masterworks' direct response specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/masterworks
• LinkedInlinkedin.com/company/masterworks
• Xx.com/Masterworks_1

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterworks