PassTime
PassTime is a privately held GPS asset-tracking and telematics provider serving 10,000+ B2B customers — primarily Buy Here Pay Here dealers, auto finance companies, franchise dealerships, and powersports and fleet operators — through bundled hardware, OASIS software, and recurring cellular service subscriptions.
- Company typePrivate
- Founded1993
- HeadquartersLittleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PassTime does
PassTime is a privately held GPS-based asset tracking and telematics provider operating under Gordon*Howard Associates, Inc., founded in 1993 and headquartered in Littleton, Colorado, with a Canadian subsidiary. The company designs and sells hardware devices — including the Encore battery-powered wireless line, the Elite wired family with starter-interrupt capability, TRAX, Select GPS, and the InTouch lot-management solutions — paired with the proprietary OASIS device management platform and recurring cellular airtime subscriptions. Its primary B2B customers are Buy Here Pay Here dealers, auto finance companies and credit unions, franchise dealerships, powersports dealers, and fleet operators, with secondary reach into construction, medical, shipping/cargo, RV, and consumer segments; the company reports 10,000+ business customers protecting $10 billion in assets.
PassTime generates revenue through a bundled model of hardware unit sales ($100-$200 per device range, down from $300-$500 a decade ago) plus recurring annual or multi-year service subscriptions that include wireless airtime and OASIS platform access. Distribution combines direct enterprise sales, dealer and finance-company implementations, channel partnerships such as the April 2026 Agora Data agreement, and authorized resale of Geotab fleet telematics. The company is differentiated less by algorithmic sophistication and more by 30+ years of regulatory and compliance infrastructure for auto-finance customers — pioneered through its 1997 launch of Payment Assurance technology and 1998 consumer disclosure work — and by proprietary hardware features such as Beyond GPS+ tri-location, RapidResponse command technology, and multi-year battery-powered devices with IP68 durability.
The company is led by Founder, Chairman and CEO Jeffrey H. Frank alongside CFO Michael Scapini, CTO Todd Goodnight, and VP of Compliance and Public Relations Corinne Kirkendall. Recent strategic activity — the December 2025 Encore 5 launch, the April 2026 Agora Data channel partnership, and the June 2026 launch of the TruGuard commercial-asset-protection sub-brand — points to an ongoing investment cycle aimed at broadening from financed-asset recovery into operational commercial tracking and at scaling mid-market distribution.
PassTime firmographics
Firmographics- Name
- PassTime
- Legal name
- Gordon*Howard Associates, Inc.
- Website
- https://passtimegps.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PassTime is a privately held GPS asset-tracking and telematics provider serving 10,000+ B2B customers — primarily Buy Here Pay Here dealers, auto finance companies, franchise dealerships, and powersports and fleet operators — through bundled hardware, OASIS software, and recurring cellular service subscriptions.
- Ownership category
- akta.pro rank
PassTime industry classification
Industry- Product category
- Automotive GPS Tracking & Vehicle Telematics
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Reusable Tote/Crate Tracking & Store/DC Circulation Management (TLAEAMAC)
Keywords
Where PassTime is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PassTime business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- GPS Hardware Devices: Sale of GPS tracking hardware including Encore (battery-powered wireless), Elite (wired with advanced features), TRAX (affordable with optional starter interrupt), Select GPS, and InTouch. Hardware is sold to dealers, finance companies, and end customers with pricing that has decreased significantly from $300-$500 range a decade ago to $100-$200 or lower depending on functionality.
- Device Service/Airtime Subscriptions: Ongoing wireless service subscription required for device communication, typically bundled with hardware upfront and renewed after initial period. Includes access to device management portal and mobile apps.
- Software Platform Access: Access to OASIS device management system and accompanying apps for device management, reporting, and monitoring. Included as part of service packages or sold separately.
- Enterprise/Dealer Network Distribution: Volume distribution through dealer networks and channel partners like Agora Data, offering discounted pricing on devices and service packages for dealer networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing for GPS tracking devices and services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
PassTime product offering
Product offeringCore offering
PassTime designs, manufactures, and sells GPS-based hardware tracking devices (Encore wireless battery-powered trackers, Elite wired devices with starter interrupt, TRAX, Select GPS, and InTouch connected-car devices) bundled with subscription-based wireless airtime service and access to the proprietary OASIS Device Management System. The offerings enable asset tracking, theft recovery, payment reminder enforcement, vehicle disable, geofencing, trip notifications, and fleet telematics across BHPH dealers, auto finance companies, franchise dealers, fleet operators, construction, medical, cargo, and consumer markets.
Product overview
PassTime offers a comprehensive portfolio of GPS tracking and asset management solutions spanning both wireless/battery-powered devices and hardwired/wired devices. The product lineup centers on Encore (wireless, battery-powered tracker with multi-year battery life and multiple power modes), TRAX (affordable GPS with optional starter-interrupt), Elite/Elite 6 (hardwired devices with payment assurance features), Select GPS (24/7 tracking), and InTouch/InTouch VP (lot management and connected car solutions). The company recently expanded into commercial asset protection with the TruGuard brand. Products serve diverse industries including BHPH dealers, auto finance companies, franchise dealers, powersports, fleet management, construction, medical, shipping/cargo, trailers, RVs, and consumers. PassTime also resells Geotab fleet telematics as an authorized reseller.
Differentiator
Problem solved
Functional benefit
Brands
- TruGuard: Commercial asset protection and visibility brand designed to help businesses protect, track, and manage high-value mobile assets across demanding operational environments.
- Encore
- InTouch
- Elite
- TRAX
Products and services
- Encore Battery-powered, wireless GPS tracking device with multiple power modes (Recovery, Active, Trip, Endurance). Designed for quick installation without wiring, offering up to 5+ years battery life. Used across multiple industries for asset protection and tracking.
- Encore 5 Fifth generation battery-powered GPS tracker featuring Beyond GPS+ tri-location technology (GPS, cellular, Wi-Fi), RapidResponse technology, IP68 waterproof/dust-proof rating (submersible to 10 feet), improved antennas, and optional Premium version with advanced power modes (Endurance+, Active+).
- TRAX Affordable GPS tracking device with optional starter-interrupt capability. Designed for BHPH dealers and auto finance companies to mitigate financing risk, secure assets, and speed up recovery.
- Elite Hardwired GPS tracking device with starter interrupt capability, payment reminders, and tamper detection. Provides flexible installation options with normally open or normally closed relay configuration.
- Elite 6 Latest version of Elite with 20% smaller size, no wiring harness, 4G LTE network (Verizon, AT&T, Rogers), override via mobile app or starting sequence, and Safe Disablement feature preventing vehicle disable without wireless coverage.
- Select GPS 24/7/365 vehicle tracking with proactive payment reminders and vehicle disable technology for quick asset recovery.
- InTouch VP Wireless, battery-powered GPS solution built on Encore hardware for car dealers. Provides theft recovery protection, real-time location tracking, and vehicle monitoring via smartphone app.
- InTouch All-in-one GPS-powered vehicle inventory management, protection, recovery, and customer retention solution for franchise and powersport dealers. Features theft recovery, mileage-based service reminders, and smartphone app access.
- TruGuard Commercial asset protection and visibility brand for businesses to protect, track, and manage high-value mobile assets across demanding operational environments.
- Geotab GO (authorized reseller) Authorized Geotab reseller offering the GO device for fleet management. Provides real-time driver behavior insights, crash reconstruction, route optimization, and electronic logging device (ELD) for HOS compliance and tax filing.
Quantifiable outcome
- 24% improvement in vehicle recoveries
- +6 more outcomes
Companies that use PassTime
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles5 records
PassTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
PassTime partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agora DatacorePartnership to offer GPS-based asset tracking devices at discounted pricing to Agora's dealer network. Through the agreement, dealers gain access to PassTime TRAX and Encore devices featuring advanced GPS technology, real-time location tracking, geofencing, and a minimum of three years of airtime. The arrangement helps dealers protect vehicle assets, reduce portfolio risk, and improve long-term profitability through cost savings and improved recovery capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
PassTime competitors and assessment
Company assessmentBroad incumbents
- Samsara: Samsara is a public IoT/fleet platform offering GPS tracking, telematics, video, and asset management to enterprise fleets and construction; it overlaps with PassTime's fleet, construction and trailer use cases as a broader, software-defined incumbent rather than a niche dealer/finance specialist.
- Verizon Connect: Verizon Connect bundles cellular connectivity with fleet telematics hardware and software, directly addressing the same vehicle-fleet customers PassTime serves with its Elite and Encore devices on Verizon's network.
- Trimble Transportation: Trimble's transportation segment sells telematics, fleet management and asset visibility solutions to trucking and logistics customers, overlapping with PassTime's trailer/cargo shipping use cases at the enterprise end of the market.
Direct peers
- Geotab: Geotab is a fleet telematics leader that PassTime itself resells (Geotab GO) to fleet customers; it competes in the same fleet-management and vehicle-tracking category with a connected device plus MyGeotab software platform, addressing many of the same mid-market and enterprise fleet buyers.
- CalAmp: CalAmp provides telematics hardware and software platforms sold through dealer, finance and fleet channels; its vehicle tracking devices and subscription services overlap directly with PassTime's Encore, Elite and TRAX product lines for BHPH and finance applications.
- Fleet Complete: Fleet Complete delivers GPS hardware and telematics software to fleets, dealerships and asset-finance customers in North America, with a similar hardware-plus-recurring-service business model and overlapping dealer and SMB-fleet target segments.
- Spireon: Spireon is the most direct competitor, offering GPS tracking and asset protection solutions for auto dealers (including BHPH), finance companies, and powersports dealers through its LoJack and NSpire brands. Like PassTime, it sells hardware paired with a software platform for financed-asset management and recovery.
- SkyBitz (by Agero): SkyBitz provides battery-powered GPS asset tracking for trailers, containers and unpowered equipment - the same use case as PassTime's Encore product for trailers, cargo and construction. Both sell rugged cellular trackers plus a SaaS platform into transportation and logistics.
Emerging players
- Trackunit: Trackunit provides GPS and IoT asset tracking specifically for construction equipment and heavy machinery, directly competing with PassTime's construction-industry offering and increasingly overlapping on battery-powered, ruggedized trackers.
- Lytx: Lytx combines video telematics with GPS fleet tracking, addressing the same fleet-safety and driver-behavior use cases PassTime promotes to vehicle fleet operators, with growing overlap in mid-market and enterprise fleet segments.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PassTime social profiles
Digital presencePassTime compliance and trust
Trust signalCompliance4 records
PassTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
PassTime leadership team
Management profileNumber of profiles
Profiles5 records
PassTime subsidiaries and ownership
Company hierarchySubsidiaries1 record
PassTime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PassTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PassTime
What does PassTime do?
PassTime designs, manufactures, and sells GPS-based hardware tracking devices (Encore wireless battery-powered trackers, Elite wired devices with starter interrupt, TRAX, Select GPS, and InTouch connected-car devices) bundled with subscription-based wireless airtime service and access to the proprietary OASIS Device Management System. The offerings enable asset tracking, theft recovery, payment reminder enforcement, vehicle disable, geofencing, trip notifications, and fleet telematics across BHPH dealers, auto finance companies, franchise dealers, fleet operators, construction, medical, cargo, and consumer markets.
Is PassTime a public or private company?
PassTime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PassTime founded?
PassTime was founded in 1993. It employs 11 to 50 people.
Where is PassTime based?
PassTime is headquartered in Littleton, United States, in the North America region.
How does PassTime make money?
Four revenue lines are on record. GPS Hardware Devices are the primary driver. The others are device Service/Airtime Subscriptions, software Platform Access and enterprise/Dealer Network Distribution.
Who are PassTime's main competitors?
Broad incumbents on record are Samsara, Verizon Connect and Trimble Transportation. Direct peers are Geotab, CalAmp, Fleet Complete, Spireon and SkyBitz (by Agero). Emerging players are Trackunit and Lytx.
Does PassTime have an API?
No public API is recorded for PassTime.
What industry is PassTime in?
PassTime's product category is Automotive GPS Tracking & Vehicle Telematics. Its primary akta.pro industry code is TLAEAMAC, Reusable Tote/Crate Tracking & Store/DC Circulation Management. Its NAICS code is 517121 and its SIC code is 3576.