People Care

What People Care does

People Care is a New York State Licensed Home Care Service Agency (LHCSA) founded in 1976 and incorporated in New York as People Care, Inc. The company delivers in-home personal care services to seniors, individuals with Alzheimer's or dementia, patients with chronic medical conditions, post-hospitalization clients, and individuals requiring palliative or hospice support across New York City boroughs and Nassau, Suffolk, and Westchester counties. Service delivery is performed by certified Home Health Aides, Personal Care Aides, and registered nurses, with all care plans developed jointly by an RN and the client's personal physician and supervised under RN clinical oversight. The company maintains a multilingual staff (27+ languages) operating 24/7/365, and operates four physical locations: a Brooklyn headquarters, a Manhattan caregiver onboarding office, a Hicksville Long Island office serving Nassau and Suffolk counties, and a Richmond Hill (Queens) training academy.

The core product portfolio includes Home Care, Memory Care, Chronic Care Management, Palliative Care, and Discharge & Medicaid Enrollment Assistance, alongside the AuthentaCare private-pay sub-brand launched in 2025. The underlying technology stack consists of a home care service coordination platform with a caregiver-facing mobile application that lets HHAs and PCAs set personalized hours and select assignments. Revenue is generated primarily through Medicaid-funded long-term care services (working with all 19+ NY State Medicaid long-term insurance plans), supplemented by private-pay AuthentaCare revenue and government service contracts with the NYC Department for the Aging (DFTA) and the Departments of Social Services of Nassau, Suffolk, and Westchester counties.

Go-to-market is sales-led and referral-driven: an Intake Department manages inbound phone, email, and website leads, assists families with insurance verification and Medicaid enrollment, and converts hospital discharge referrals into home care assignments. Partnerships with NY State Department of Health (NYSDOH), top New York hospitals, and 1199 SEIU (which provides unionized caregivers pension, health insurance, and other benefits) anchor the workforce and clinical pipeline. The company is privately held with no disclosed external institutional ownership.

Name

People Care

Legal name

People Care, Inc.

Website

https://peoplecare.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

People Care is a New York State Licensed Home Care Service Agency (LHCSA), founded in 1976, that provides Medicaid-funded and private-pay in-home personal care, memory care, chronic care, and palliative care services to seniors and chronically ill clients across NYC, Nassau, Suffolk, and Westchester counties.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In & 24/7 In-Home Care (HLADAGAI)

akta.pro secondary industries

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Home care services
• Personal care aides
• Memory care services
• Chronic disease management
• Medicaid home care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medicaid-Funded Home Care Services: Primary revenue stream from Medicaid-funded long-term care services. People Care is a Licensed Home Care Service Agency (LHCSA) that works with all New York State Medicaid long-term insurance plans to provide personal care and consumer directed care.
2. Private Pay (AuthentaCare Program): Out-of-pocket private pay services through the AuthentaCare private-pay in-home care program for families who want support without insurance or Medicaid constraints.
3. Government Contract Services: Contracts with NYC Department for the Aging (DFTA) and Department of Social Services of Nassau, Suffolk, and Westchester counties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

People Care is a New York State Licensed Home Care Service Agency (LHCSA) that delivers in-home personal and health-related care through certified Home Health Aides, Personal Care Aides, and registered nurses. Its service portfolio covers core Home Care, Memory Care for Alzheimer's/dementia, Chronic Care Management, Palliative and hospice care, and Discharge & Medicaid Enrollment Assistance, complemented by the AuthentaCare private-pay program. Care is coordinated through an in-house Intake Department, multilingual staff (27+ languages), and 24/7/365 RN oversight across NYC and surrounding counties.

Product overview

People Care is a New York State Licensed Home Care Service Agency (LHCSA) offering a unified suite of home-based care services centered around its core Home Care offering. The portfolio includes specialized Memory Care for dementia and Alzheimer’s, Chronic Care Management for long-term conditions, Palliative and hospice care for end-of-life support, and Discharge & Medicaid Enrollment Assistance for care transitions. The company also operates AuthentaCare as a separate private-pay sub-brand for families seeking insurance-independent care options. All services are delivered through certified caregivers with RN oversight, multilingual staff, and 24/7/365 availability.

Differentiator

Problem solved

Functional benefit

Brands

• AuthentaCare: Private-pay in-home care program offering guided, in-home support with personalized planning, vetted skilled caregivers, and responsive consistent support for families

Products and services

• Home Care

Quantifiable outcome

• Trained and certified over 1,000 caregivers annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• 1199 SEIU (Service Employees International Union)coreOthersPeople Care is an NYC 1199 SEIU Partner, offering unionized caregivers the best compensation and benefits in New York. This partnership provides access to union-negotiated benefits including defined monthly retirement pension, health insurance, childcare benefits, and weekly direct deposit.
• New York State Department of Health (NYSDOH)flagshipStrategic or Co-development PartnerPeople Care partnered closely with NYSDOH and New York hospitals to improve global senior healthcare, participating in pilot programs and research studies. This collaboration has influenced their training standards which exceed NYSDOH requirements.
• New York HospitalscoreStrategic or Co-development PartnerPartnership with top New York hospitals to elevate home care standards across the region. Hospitals refer patients transitioning from hospital to home care settings.
• NYC Department for the Aging (DFTA)coreChannel Partner/ Reseller/ DistributorContracted service provider for the NYC Department for the Aging, delivering home care services to aging residents of New York City.
• Nassau, Suffolk, and Westchester Department of Social ServicescoreChannel Partner/ Reseller/ DistributorContracts with Department of Social Services of Nassau, Suffolk, and Westchester counties for home care service delivery.
• New York State Medicaid Long-Term Care PlanscoreChannel Partner/ Reseller/ DistributorPeople Care works with all New York State Medicaid long-term insurance plans including: Affinity Health Plan, AgeWell New York, ArchCare, CenterLight Health System, Centers Plan for Health Living, EmblemHealth, ElderPlan HomeFirst, Fidelis Care, Healthfirst, Hamaspik Medicare Select, Anthem Blue Cross Blue Shield, Molina Health, MetroPlus Health Plan, Senior Health Partners, Senior Whole Health, VillageCareMAX, and VNS Health.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Right at Home: Right at Home is a franchised in-home senior care provider offering personal care, companionship, dementia care, and chronic disease support. Directly comparable to People Care in non-medical personal care aide services and its focus on keeping seniors safely at home.
• Interim HealthCare: Interim HealthCare is a national franchised provider of home health, hospice, personal care, and staffing services. Comparable to People Care in offering both skilled home health and non-medical personal care aide services through locally operated offices.
• Comfort Keepers: Comfort Keepers is a franchised in-home care provider focused on senior personal care, companionship, and specialized dementia/Alzheimer's care. Comparable to People Care in non-medical personal care services and private-pay positioning.
• Bayada Home Health Care: Bayada is one of the largest private home health and personal care providers in the U.S., offering adult and pediatric home health, habilitation, and hospice services. Closely comparable to People Care in personal care aide and HHA service delivery with RN oversight, payor mix, and 24/7 availability.
• BrightStar Care: BrightStar Care is a national franchised home care and medical staffing agency providing HHA, PCA, skilled nursing, and memory care services. Directly comparable to People Care in LHCSA-equivalent personal care service delivery and private-pay programs, though national rather than regionally concentrated.
• Home Instead: Home Instead is the largest franchised provider of personal care and companionship services for seniors globally, with strong Alzheimer's/dementia care offerings. Directly comparable to People Care's Memory Care and Chronic Care Management service lines and personal care aide delivery model.

Emerging players

• Caring Senior Service: Caring Senior Service is a private-pay focused in-home care franchise offering personal care, transportation, and specialized dementia care. Comparable to People Care's AuthentaCare private-pay positioning and non-medical personal care service model.

Broad incumbents

• VNS Health (Visiting Nurse Service of New York): VNS Health is the largest nonprofit home and community-based care provider in NYC, offering skilled home health, personal care, hospice, and MLTC plans. Directly comparable because it serves the same NYC metro Medicaid and MLTC populations with overlapping LHCSA-style services and competes for hospital referrals.
• Amedisys: Amedisys (now owned by UnitedHealth Group's Optum) is one of the largest U.S. home health and hospice providers, offering skilled home health and hospice care across dozens of states. Comparable as a scaled skilled home health operator, though broader geography and more institutional clinical offerings than People Care.

Others

• Centers Plan for Healthy Living: Centers Plan is a NY-based managed long-term care (MLTC) plan that partners with People Care for personal care services. Comparably relevant as a NY MLTC payor channel, though on the payer rather than provider side of the same ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Care