Wintor

What Wintor does

Wintor is a Netherlands-based SaaS company, founded in 2021 and incorporated as Wintor B.V. in Amsterdam, that operates a no-code platform for creating, distributing, and experiencing augmented reality tours and online guides. The platform consists of a browser-based content manager (Wintor Manager / Media Library / AR Studio), a drag-and-drop AR editor with location-based anchoring using environmental fingerprinting technology (precision scan at ~5cm accuracy and a Google Street View-based quick scan for outdoor sites), and consumer-facing iOS/Android applications plus browser-based Online Guides that do not require an app install. Supported media types include photos, video, audio, 3D models (via SketchFab integration), holographic virtual guides with AI-assisted chroma-keying, 360 Portals, quizzes, and maps; a Kiosk Mode locks devices to a single tour for museum and event deployments. Content is delivered through a Cloudflare-backed CDN.

Commercially, Wintor runs a hybrid motion combining product-led self-serve (14-day free trial, monthly/quarterly/annual SaaS subscriptions, organization/professional licenses for team sharing) with a sales-led enterprise track for custom app development and White Label deployments under a customer brand. Revenue streams include recurring SaaS subscriptions, per-tour monetization (transaction-fee model where creators can charge visitors inside the app), and bespoke professional-services White Label app builds. Pricing is not publicly disclosed on the website.

Customers are concentrated in museums and cultural institutions (Nationaal Militair Museum, Maritiem Museum Rotterdam, Vesting Bourtange), municipal tourism boards and destinations (Noordwijk Marketing, Den Haag, Laguna Beach), and a small set of corporate logos (e.g., Rabobank), with the company claiming 50+ destinations, museums, and businesses as active users. Operating geographies span the Netherlands, North America, and Thailand. Wintor was acquired by Shosho, and the company remains small (1-10 employees) with no publicly disclosed institutional funding round, founder-led ownership, and revenue figures that have not been disclosed in available materials.

Name

Wintor

Legal name

Wintor B.V.

Website

https://wintor.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wintor is a Netherlands-based SaaS platform that enables museums, tourism boards, and enterprises to create and publish no-code augmented reality tours and browser-based online guides via a drag-and-drop editor and mobile apps.

Ownership category

akta.pro rank

Product category

Augmented Reality Software

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Augmented reality tours
• No-code AR platform
• Location-based AR
• AR tour creation
• Online guided tours

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Monthly/Annual): Subscription-based access to the Wintor platform with tiered plans. Includes monthly, quarterly, and annual billing options with automatic renewal. Subscribers receive full editing capabilities while trial users have view-only access after the trial period.
2. Tour Monetization: Tour creators can charge visitors to access their AR tours. Payment processing handled through the Wintor app with built-in access control to prevent unauthorized sharing.
3. White Label / Custom Apps: Custom application development services for enterprise clients requiring branded, bespoke AR tour solutions.
4. Organization Subscriptions: Organizations can share subscriptions, media, and tours among team members. Professional license required for organization creation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wintor sells a no-code SaaS platform for creating, managing, and publishing location-based augmented reality tours and web-based online guides, accessed through a browser-based content manager and iOS/Android mobile apps. Customers (museums, tourism boards, and enterprises) use the platform to anchor 3D models, videos, virtual guides, audio, quizzes, and other media to physical locations, and can resell access to their tours via an in-app payment flow. Custom white-label branded apps are sold as a service for larger organizations.

Product overview

Wintor is a Netherlands-based SaaS platform for creating and experiencing augmented reality tours and online guides. The core offering consists of the Wintor Platform, Wintor AR App, and three main solutions: AR Tours (location-based AR experiences), Online Guides (web-based tours), and White Label Apps (custom branded deployments). The platform includes supporting tools: Wintor Manager (web dashboard), Media Library (cloud storage for assets), AR Studio (preview and editing tool), and Kiosk Mode (device lockdown for venue deployments). The platform supports multiple content types including 3D models, videos, images, audio, virtual guides, 360 portals, quizzes, and maps. Content is accessible via iOS/Android apps or web browser without installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wintor Platform (SaaS) A SaaS subscription platform that combines a browser-based content manager, drag-and-drop AR editor, and cloud media library, enabling organizations and creators to build, edit, and publish AR tours and online guides for visitors.
• Wintor AR App Native iOS and Android mobile applications that allow creators to scan and place AR spots via the device camera and let visitors experience published AR tours in the field. iOS requires iPhone 11+ on iOS 16+; Android requires Android 11+ with Google Services.
• AR Tours Location-based augmented reality experiences that anchor digital content—3D models, videos, virtual guides, audio, quizzes, 360 Portals, images, and text—to specific real-world locations, viewed through the Wintor app by visitors.
• Online Guides Web-based self-guided tours accessible via browser without requiring app installation, supporting photos, videos, audio, maps, navigation, and multilingual content for visitors.
• White Label Apps (Custom Apps) Custom branded application development services for enterprise clients, delivering AR tour functionality under the customer's own brand identity as a bespoke implementation.

Quantifiable outcome

• AR content anchored within 5 centimeters accuracy using precision scan technology
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• CloudflarecoreTechnology or IntegrationCloudflare CDN is used to store and deliver all user-uploaded media files. Original files are preserved while transcoded versions are created for optimal delivery. Files can only be downloaded as part of tours.
• Google (Street View)coreTechnology or IntegrationGoogle Street View integration powers the 'Quick Scan' AR anchoring technology, enabling fast and forgiving location detection for outdoor urban AR experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smartify: Smartify is a direct competitor offering AR-powered art and museum guides via a mobile app, enabling visitors to scan artworks for multimedia content — overlapping directly with Wintor's museum and cultural institution use case.
• izi.TRAVEL: izi.TRAVEL provides a self-service platform for museums, cities, and tourist attractions to create audio guides, tours, and AR stories, making it one of the closest functional competitors in the no-code guided-tour category.
• Bloomberg Connects: Bloomberg Connects offers a free app and content management system for cultural institutions to publish digital guides, tours, and multimedia experiences — directly competing for the same museum and cultural-institution customers as Wintor.
• GuideID: GuideID is a no-code platform for creating and distributing digital museum and city tours with audio, video, and AR — targeting the same SMB museum and tourism board segment as Wintor.
• Detour: Detour creates location-based audio walking tours for cities, similar in product shape to Wintor's Online Guides and AR Tours for destination and tourism customers.
• OnCell: OnCell provides a mobile tour builder platform for cultural and nature sites, supporting audio tours, multimedia, and AR wayfinding — a direct functional peer in the self-guided tour space.

Emerging players

• Cuseum: Cuseum builds AR, beacon, and digital engagement tools for museums and cultural organizations, intersecting with Wintor's AR-for-museums offering but typically with more enterprise/services-led deployments.
• Living Map: Living Map offers interactive digital wayfinding and location-based experiences for large venues, overlapping with Wintor's location-based AR anchoring and tour navigation features.
• Georama: Georama provides a platform for creating interactive, location-based video and AR tours, with overlap to Wintor's virtual guides and location-anchored multimedia experiences.

Broad incumbents

• Google Arts & Culture: Google Arts & Culture is a broad incumbent offering virtual museum tours, AR features (e.g., Art Camera, Pocket Gallery), and a massive cultural content catalog — competing indirectly for the same institutional and visitor mindshare that Wintor targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTCRL4vF0jvUjRHipx5XOKg
• LinkedInlinkedin.com/company/wintorxr
• Instagraminstagram.com/wintorar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wintor