Smashrun

What Smashrun does

Smashrun, operated by New York on Tap, Inc. and headquartered in Brooklyn, New York, is a freemium running analytics platform founded in 2010 that aggregates run data from GPS watches and running apps and serves individual runners ranging from casual fitness enthusiasts to ultrarunners. The platform accepts data from Garmin, Coros, Polar, Fitbit, TomTom, Suunto, Strava, MapMyRun, adidas Running, RunKeeper, iSmoothRun, and various other sources via direct APIs, file imports (GPX/TCX/FIT), and email-based ingestion, then normalizes that data into dashboards, personal records, trailing mileage charts, demographic-based rankings, and a 134-type badge system. The technology stack is built primarily on C#, SQL Server, and MongoDB, with a public API enabling third-party apps to push JSON run objects into Smashrun.

Smashrun monetizes through its Smashrun PRO subscription, which layers Training Bands, the Smashrun Performance Index (SPI), Progress Towards Goal, Analyze Run View, Pro Map, and Pacing Variability onto a free tier. PRO plans are sold as 4-month or 1-year auto-renewing subscriptions, as gift subscriptions, and as non-refundable Lifelong Runner Plans. Distribution is self-serve and product-led: users sign up directly at smashrun.com or via the iOS and Google Play apps, and the gamified badge system plus peer rankings serve as the primary organic acquisition and retention mechanism. The company's commercial footprint is concentrated in the United States despite 20+ language localizations on the website, and it maintains a small mailing-address presence in New York alongside its Brooklyn roots.

The company is operated by three co-founders — Chris Lukic (designer and developer), Jacklyn Giron (designer and product strategist), and Steve Craig (web development) — with no disclosed institutional backing beyond a 2011 $40,000 Start-Up Chile seed. There are no acquisitions, restructurings, leadership changes, or additional funding events in the available record, and no evidence of enterprise or B2B revenue.

Name

Smashrun

Legal name

New York on Tap, Inc.

Website

https://smashrun.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Smashrun is a freemium running analytics platform that aggregates run data from GPS watches and apps such as Garmin, Coros, and Strava, providing individual runners with detailed statistics, 134 gamified achievement badges, and peer-based competitive rankings.

Ownership category

akta.pro rank

Product category

Fitness Running Analytics

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAG

Endurance & Running/Cycling Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAEAK

Athlete Testing & Combine Prep (metrics, scouting prep)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAG

Performance Analysis & Video Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Running analytics platform
• GPS run tracking
• Fitness performance software
• Runner training data
• Activity visualization tools

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Subscription: Free basic tier with optional premium Pro subscription. Free users get core run tracking, basic stats, and limited history. Pro subscribers get advanced analytics, Training Bands, SPI metrics, Pro Map, and Pacing Variability.
2. Pro Membership Subscriptions: 4-month and 1-year subscription plans with auto-renewal. Gift subscriptions available. Lifelong Runner Plans offered as non-refundable long-term option.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smashrun is a web and mobile running analytics platform that aggregates data from GPS watches and running apps (Garmin, Coros, Polar, Fitbit, Strava, etc.) to visualize, track, and analyze individual runners' training history. The platform provides automated run logging, detailed historical stats, demographic-based rankings, and a gamified badge/achievement system to motivate runners, with a free core tier and a paid Pro subscription offering advanced performance metrics.

Product overview

Smashrun is a running analytics platform consisting of a free core product and a premium Smashrun PRO add-on. The free tier provides basic run tracking, badge earning, detailed stats dashboards, and social competition features. Smashrun PRO is a subscription upgrade that adds advanced analytics features including Training Bands, the Smashrun Performance Index (SPI), Progress Towards Goal tracking, Analyze Run View, Pro Map visualization, and Pacing Variability metrics.

Differentiator

Problem solved

Functional benefit

Brands

• Smashrun PRO: Premium subscription service offering advanced features including Training Bands, Smashrun Performance Index (SPI), Progress Towards Goal, Analyze Run View, Pro Map, Pacing Variability metrics, and additional features.

Products and services

• Smashrun (Free) Free running analytics platform for individual runners that allows tracking, visualization, and analysis of running data with badges, detailed stats dashboards, and social competition features.
• Smashrun PRO Premium subscription service for runners offering advanced analytics features including Training Bands, Smashrun Performance Index (SPI), Progress Towards Goal, Analyze Run View, Pro Map visualization, and Pacing Variability metrics, available as 4-month or 1-year subscription plans.

Quantifiable outcome

• Average run length of 5.0 miles across platform
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• GarmincoreTechnology or IntegrationGarmin API integration allows automatic push of new runs to Smashrun. Historical data import available for up to 5 years. Runs appear shortly after device syncs to Garmin Connect. FIT, TCX, and GPX file imports also supported via email.
• CoroscoreTechnology or IntegrationCoros API integration provides automatic run sync appearing within 5 minutes. Full historical import completes within 30 minutes. FIT file imports supported via email.
• PolarcoreTechnology or IntegrationPolar automatic sync for new runs using official API. Historical data synced via unofficial API that retrieves TCX files for entire history. TCX file imports also supported via email.
• FitbitcoreTechnology or IntegrationFitbit integration syncs new and historical runs when user clicks sync button. Auto-sync unavailable due to Fitbit API limitations. TCX file imports supported via email.
• StravacoreTechnology or IntegrationDirect sync integration allowing quick sync of new runs or entire running history from Strava to Smashrun.
• MapMyRuncoreTechnology or IntegrationConnect MapMyRun account to sync new runs or import entire running history. Minimum import date setting prevents duplicates.
• adidas RunningcoreTechnology or IntegrationDirect sync with adidas Running (Runtastic) accounts for new runs and historical import. Joint marketing partnership with referral tracking.
• iSmoothRuncoreTechnology or IntegrationDirect integration exporting runs as JSON objects for tight data quality. Special features support iSmoothRun-specific metrics. Auto-export on save available.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strava: Strava is the dominant social run/ride tracking platform with native analytics, segments, and a paid subscription tier. It directly competes with Smashrun for runners seeking performance analytics and social competition, and many Smashrun users also maintain Strava accounts.
• MapMyRun: MapMyRun (under Armour) is a long-running GPS run tracking app with social features, training plans, and route discovery. Smashrun already integrates with MapMyRun, and the two compete for runners seeking all-in-one tracking plus analytics.
• adidas Running (Runtastic): adidas Running is a major running app with built-in GPS tracking, training plans, and community challenges. It is integrated with Smashrun and competes for the same self-tracking runner demographic.
• RunKeeper: RunKeeper is an established GPS run tracking app with training plans, audio coaching, and social features. It targets the same horizontal runner persona as Smashrun and remains a direct substitute.
• TrainingPeaks: TrainingPeaks is a subscription analytics platform targeting competitive endurance athletes with advanced training load, fitness/fatigue metrics, and coach-athlete workflows. It competes with Smashrun Pro's SPI and Training Bands features at the serious-runner end of the market.

Broad incumbents

• Garmin Connect: Garmin Connect is the native training platform for the largest installed base of GPS running watches. It bundles free analytics, training plans, and Garmin Coach workouts, competing with Smashrun for users who prefer to stay inside their device OEM's ecosystem.
• Nike Run Club: Nike Run Club offers free GPS run tracking with guided runs and coaching content from a global sportswear brand. It competes on training motivation and analytics for the casual-to-intermediate runner segment Smashrun addresses.
• COROS Training Hub: COROS is a GPS watch manufacturer whose native app delivers run analytics, training plans, and route exploration. It is integrated with Smashrun but competes directly for users who choose to stay inside the watch OEM experience.
• Polar Flow: Polar Flow is Polar's native training platform offering training load, recovery analytics, and run tracking. It is integrated with Smashrun and competes for users prioritizing heart-rate-driven training analytics.

Emerging players

• Final Surge: Final Surge is a training platform serving coaches and athletes with workout planning and analytics. It overlaps with Smashrun Pro's serious-runner feature set and represents a smaller, coach-centric alternative in the same analytics space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/smashrunHQ
• Facebookfacebook.com/smashrunhq
• LinkedInlinkedin.com/company/smashrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smashrun