What Compass Capital Management does

Compass Capital Management is a fiduciary financial planning firm headquartered in Metairie, Louisiana, serving individuals, families, small business owners, executives and professionals, and medical professionals primarily in the Southeast United States. The firm operates as an independent practice affiliated with Cetera Advisor Networks LLC (broker-dealer) and Cetera Investment Advisers LLC (RIA) for the delivery of securities and fee-based advisory services. Its core service is comprehensive financial planning covering retirement, investment management, estate, tax, and insurance planning, led by a team of Certified Financial Planners (CFP®) with over 250 years of combined experience under principal Joseph S. Cantrell, CPFA.

The firm's technology stack is built around the AdviceWorks client portal for account access and planning, Cetera Market Outlooks/Perspectives for research and market content, and an FMG Suite-powered resource center containing articles, educational videos, and interactive calculators (Federal Capital Gains Tax Estimator, Net Worth Calculator). A separate Minnesota Life Insurance Company integration provides insurance product access and client login. Distribution is direct and consultative, combining in-person/virtual advisory meetings with content marketing and online appointment scheduling via Outlook Office 365.

Revenue is generated through brokerage commissions on securities offered through Cetera Advisor Networks LLC and recurring fee-based advisory revenue through Cetera Investment Advisers LLC, with insurance commissions layered in through carrier relationships. Pricing is quote-based with annual billing cadence, and is not publicly disclosed. The firm is privately held with no known funding history and no disclosed ownership or M&A activity.

Name

Compass Capital Management

Legal name

Compass Capital Management

Website

https://compasscapitalweb.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Compass Capital Management is a Metairie, Louisiana-based fiduciary financial planning firm affiliated with Cetera, serving individuals, families, small business owners, executives, and medical professionals with retirement, investment, estate, tax, and insurance planning.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industry

Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Fiduciary financial planning
• Investment advisory
• Wealth management
• Retirement planning
• Financial advisory services

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Securities and Brokerage Services: Securities offered through Cetera Advisor Networks LLC, member FINRA/SIPC. Revenue generated from brokerage commissions and advisory fees on investment products.
2. Investment Advisory Services: Advisory services offered through Cetera Investment Advisers LLC. Fee-based advisory revenue for personalized financial planning and investment management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Compass Capital Management is a fiduciary financial planning firm providing comprehensive personal and business financial advisory services. The firm delivers its services through Certified Financial Planners with over 250 years of combined experience, with securities offered through Cetera Advisor Networks LLC and advisory services through Cetera Investment Advisers LLC.

Product overview

Compass Capital Management offers a fiduciary financial planning service with a unified approach combining personal and business financial services. The core offering is comprehensive financial planning that includes investment management, retirement planning, estate planning, tax strategies, and insurance planning. Supporting this core service is an educational resource center containing calculators (such as Federal Capital Gains Tax Estimator and Net Worth Calculator), an article library organized by topic (Retirement, Investment, Estate, Insurance, Tax, Money, Lifestyle), and an extensive video library. The firm serves individuals, families, small business owners, executives, professionals, and medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Financial Planning Services
• Business Financial Planning Services

Quantifiable outcome

• Over 250 years of combined financial planning experience across the team

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Cetera Advisor Networks LLCcoreChannel Partner/ Reseller/ DistributorSecurities offered through Cetera Advisor Networks LLC, member FINRA/SIPC. This partnership enables the firm to offer securities products and brokerage services to clients. The firm operates as an independent practice associated with this broker-dealer network.
• Cetera Investment Advisers LLCcoreChannel Partner/ Reseller/ DistributorAdvisory services offered through Cetera Investment Advisers LLC. This partnership enables the firm to provide fee-based investment advisory and financial planning services under the Cetera network.
• FMG SuitesupportingTechnology or IntegrationFMG Suite provides content development services and platform for the firm's resource center including articles, videos, and calculators. The firm uses FMG Suite's content platform to deliver educational financial planning materials to clients.
• Minnesota Life Insurance CompanysupportingChannel Partner/ Reseller/ DistributorClient login integration provided for insurance services through Minnesota Life Insurance Company. Provides life insurance and related products through this carrier relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Modera Wealth Management: Independent, fee-only RIA of comparable size serving individuals, families, business owners, and professionals with comprehensive financial planning. Most directly comparable on business model, segment mix, and planning-centric (rather than product-centric) approach.
• Creative Financial Group: Cetera Advisor Networks-affiliated practice offering multi-segment financial planning under a similar broker-dealer partnership structure. Directly comparable on operating model, intermediary broker-dealer reliance, and client segmentation.
• Glassman Wealth Services: Mid-sized multi-advisor fiduciary RIA providing goal-based financial planning to individuals, executives and business owners. Comparable on fiduciary positioning, segment breadth, and middle-market scale.
• JFS Wealth Advisors: Independent fiduciary RIA providing comprehensive planning to individuals, families, and small businesses. Comparable on team size, advisory-only model, and full-service planning scope.
• Wealth Enhancement Group: Large independent RIA that has grown primarily by acquiring and retaining established middle-market advisory practices. Directly comparable as both an operating competitor and a likely rollup acquirer for firms like Compass Capital.
• Sanctuary Wealth: Independent RIA platform serving breakaway advisors and existing planning practices with fiduciary, planning-centric services. Comparable as an operating peer and potential partnership / acquirer for Cetera-affiliated practices.

Broad incumbents

• Hightower Advisors: Large national RIA platform serving high-net-worth individuals, families, and institutions through a fiduciary model. Comparable on fiduciary positioning and comprehensive planning offerings but materially larger and national in reach.
• Edelman Financial Engines: Large-scale national RIA offering goals-based financial planning and investment management to individuals and professionals. Comparable on comprehensive planning approach, but serves a much larger and broader client base at national scale.
• Kestra Financial: Independent broker-dealer and wealth management platform (Hybrid RIA) supporting independent advisors and planning practices, structurally similar to Cetera. Comparable on the intermediary platform layer that Compass Capital relies on.

Others

• Cetera Financial Group: Enabling independent broker-dealer and RIA platform that Compass Capital's services are offered through. Included as a direct ecosystem partner - relationship changes here would directly affect Compass Capital's operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Capital Management