Getnoticed

What Getnoticed does

Getnoticed (legal entity Get.Noticed B.V.) is a Dutch digital recruitment agency founded in 2009 in Nederweert, Limburg by Randy Cillekens and Arjan Elbers, and now operating from offices in Nederweert and Amsterdam (Amsterdam added through the 2017 acquisition of Neptunalis). The company builds conversion-optimized "werken-bij" (career) websites and runs digital recruitment-marketing campaigns for Dutch employers, and reports a team of roughly 30–40 specialists.

The core product is the Serena Recruitment CMS — a proprietary content management system developed in-house (with architect Dennis Bijsterveld as Head of Software Engineering) for which Getnoticed is a Certified Gold Partner. Serena supports pagebuilder-style editing, drag-and-drop configuration, and native integrations with 20+ ATS systems (SAP SuccessFactors, Workday, Connexys, Carerix, Bullhorn, SmartRecruiters, AFAS, OTYS, Recruitee, Tellent-Recruitee, EasyCruit, HrOffice, Emply, Ubeeo). On top of the CMS the company sells Recruitment Marketing services (SEO/SEA, Meta and LinkedIn paid social, employer branding), Digital Audio advertising via Adpaq, AI personalization via Taglayer, A.M.E. (an interactive recruitment experience), and an Online Recruitment Marketing Hub model where clients get a dedicated marketeer.

Revenue mechanics combine one-off professional-services website build projects with multi-year retainers for recruitment marketing and digital audio. GTM is sales-led, primarily domestic (Netherlands), with consultative direct sales, demos, free expert audits, and a partner referral channel. Customer base spans large Dutch enterprises — Albert Heijn, ABN AMRO, Randstad, VDL Groep, Boskalis, Kraft Heinz, Amsterdam UMC, UWV, Gamma, Karwei, VDL, and others — across retail, banking, healthcare, government, logistics, staffing, and manufacturing. The company reports over 2 million applicants per year flowing across its client websites, holds ISO 27001 certification since 2022, has won five FD Gazelle Awards and two "Website van het Jaar" awards, and was ranked #2 best Dutch recruitment tech company in 2022. Ownership remains private with no external funding rounds disclosed; shareholders include the two co-founders, entrepreneur Leon Brouwers (since 2016), and Dirk Driessen (since 2017).

Name

Getnoticed

Legal name

Get.Noticed B.V.

Website

https://getnoticed.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Getnoticed is a Dutch digital recruitment agency that builds conversion-optimized werken-bij (career) websites on its proprietary Serena CMS and runs targeted recruitment-marketing campaigns for Dutch enterprises across retail, healthcare, banking, government, and industrial sectors.

Ownership category

akta.pro rank

Product category

Digital Recruitment Services

NAICS

Advertising Agencies (541810), Employment Placement Agencies (561311), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM), Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Recruitment website development
• Digital recruitment marketing
• Employer branding services
• ATS integration solutions
• Career site design

Headquarters

HQ city

Nederweert

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Recruitment Website Development: Custom website development for werken-bij (career) sites and recruitment platforms. Projects include design, development, and ATS integrations. One-time project fees with ongoing CMS maintenance.
2. Recruitment Marketing Campaigns: Digital recruitment marketing services including campaigns on Meta platforms, LinkedIn, digital audio advertising, and employer branding strategies. Ongoing monthly retainer engagements.
3. Expert Audits: UX and marketing expert audits, performance analysis, and advisory services for existing recruitment websites and campaigns.
4. Digital Audio Advertising: Audio advertising services reaching candidates during non-screen moments through online radio and podcast platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Getnoticed is a Dutch Digital Recruitment Agency that builds conversion-optimized werken-bij (career) websites and dedicated recruitment websites on its proprietary Serena CMS, integrated with 20+ ATS platforms. It complements website delivery with digital recruitment marketing campaigns (Meta, LinkedIn, SEO, digital audio via Adpaq), AI-driven personalization (Taglayer), employer branding services, and expert audits for Dutch employers and staffing firms. The offering spans project-based website builds, ongoing monthly retainer marketing engagements, and advisory services.

Product overview

Getnoticed is a Digital Recruitment Agency offering a comprehensive suite of digital recruitment solutions. The core offering consists of two main product lines: (1) Werken-bij Websites and Recruitment Websites built on the proprietary Serena CMS platform, ranging from entry-level (Werken-bij Start/Essential tier) to Enterprise level with advanced features like pagebuilder and custom design; and (2) Recruitment Marketing services including digital campaigns, AI-powered personalization, and Digital Audio advertising. Supporting services include Expert Audits, Employer Brand services (Werkgeversmerk in beeld), and the Online Recruitment Marketing Hub. The company has expanded through acquisitions including Neptunalis (2017, online recruitment marketing), The Next Crowd (2020, temporary recruitment tech), and A.M.E. (2021, interactive recruitment experiences), plus the Kiqit knowledge platform. The product portfolio spans from basic template-based websites to fully customized, AI-personalized employer branding platforms with integrations to 20+ ATS systems.

Differentiator

Problem solved

Functional benefit

Brands

• The Next Crowd: Fast temporary online recruitment solutions acquired and integrated into Getnoticed's operations in 2020.
• Kiqit
• A.M.E. Arbeidsmarkt Experience
• Getnoticed Online Recruitment Marketing Hub

Products and services

• Werken-bij Websites Top-converting werken-bij (work-with-us) career websites built on Getnoticed's Serena CMS. Targeted at Dutch employers wanting to attract and convert candidates, with Essential and Enterprise tiers, pagebuilder, drag-and-drop editor, custom design, and ATS integrations.
• Recruitment Websites Professional recruitment websites for employment agencies, staffing firms, and niche recruiters. Acts as an online business card and primary candidate attraction channel with vacancy management and ATS integrations tailored to intermediary organizations.
• Recruitment Marketing Digital recruitment marketing campaigns combining SEO, SEA, social media, and content marketing with employer branding and targeted candidate outreach. Uses a touch-tell-sell campaign methodology for reaching latent job seekers.
• AI Recruitment Solutions AI-powered recruitment solutions integrated into Getnoticed's services: AI personalization via Taglayer for content customization, AI agents from MrWork for candidate contact and pre-screening automation, and skill-based selection via Selection Lab.
• Digital Audio Advertising Digital audio advertising service reaching potential candidates during non-screen moments through online radio and podcast platforms. Includes strategy, audio production, channel distribution, and performance monitoring for recruitment campaigns and employer branding.
• Expert Audits UX and marketing audit, performance analysis, and advisory services for existing recruitment websites and campaigns. Analyzes data and campaigns to identify improvement opportunities for digital recruitment effectiveness.
• Werkgeversmerk in beeld (Employer Brand Visibility) Employer branding services that visualize and communicate the employer brand. Includes EVP development, value proposition translation, and creative concepts for employer brand campaigns.
• Serena CMS Recruitment Platform Proprietary recruitment content management system that powers Getnoticed's werken-bij websites with pagebuilder and drag-and-drop editing capabilities, custom design, conversion optimization, and ATS integrations. Getaccessed as Certified Gold Partner with direct access to the development team.
• Werken-bij Start Entry-level werken-bij website solution for organizations at the start of their employer branding journey, providing essential candidate-attraction features at accessible pricing.
• Online Recruitment Marketing Hub Dedicated in-house online recruitment marketing service providing clients with a dedicated marketeer for ongoing campaign management and optimization.

Quantifiable outcome

• 2 million+ applicants per year across client websites
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MrWorkcoreTechnology or IntegrationAI-driven recruitment marketing automation platform. MrWork's AI Agents automate candidate contact, pre-screening, engagement, and talent pool building. Getnoticed creates strong digital foundations while MrWork automates conversion and qualification.
• Selection LabcoreTechnology or IntegrationAI-driven recruitment platform for skill-based selection using scientific assessments. Completes the recruitment chain from Getnoticed's employer branding to objective candidate selection.
• Recruiters UnitedminorOthersIndustry association founded to bring recruitment professionals together for knowledge sharing, best practices, and networking. Promotes professional maturity of recruitment discipline.
• Fransen AudiovisualscoreStrategic or Co-development PartnerVideo production specializing in arbeidsmarktcommunicatie (labor market communication). Creates werken-bij films, vacancy videos, and employer branding content. Partner since 2009.
• Minutes on CareercoreStrategic or Co-development PartnerCreates interactive video, animation, and photography for labor market communication. From strategic employer branding plans to practical vacancy videos for effective campaigns.
• TechonomycoreStrategic or Co-development PartnerDigital specialists providing strategic advice, project implementation, and concept development for digital marketing campaigns.
• WorkstuffminorStrategic or Co-development PartnerCreative copywriting and strategic concept development for labor market communication. 14 years of experience with various agency types.
• Sterk Simplicity BrandingcoreStrategic or Co-development PartnerTranslates employer value propositions into impactful employer branding using their simplicity canvas. Brings together target groups, internal culture, and competition analysis.
• RoestvrijtaalminorStrategic or Co-development PartnerLanguage specialists for the labor market. Helps organizations communicate more effectively towards talent with smart texts and clear communication.
• BOOST&CO / MyTalentBoardcoreTechnology or IntegrationLearning & development experts powering MyTalentBoard platform. Facilitates personal development and self-fulfillment for organizations and individuals, increasing employment security and work happiness.
• Employer Brand StudiominorStrategic or Co-development PartnerStorytelling and employer brand photography. Maarten Reeders advises and photographs companies to strengthen employer brand and create authentic campaign content.
• AdpaqcoreTechnology or IntegrationDigital audio advertising reaching potential employees while they listen - commuting, at home, or during sports. Ideal for recruitment campaigns and employer branding.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Phenom People: Global talent marketing and CRM platform offering career sites, recruitment marketing automation, and AI personalization at enterprise scale. Comparable as a direct competitor in the recruitment marketing technology layer, but operating at a much larger scale and serving global enterprises rather than the Dutch mid-market.
• Yello: Enterprise talent marketing platform (acquired by iCIMS) providing recruitment marketing, candidate relationship management, and event marketing software. Comparable because it directly competes in the recruitment marketing / employer branding software category, though at much larger enterprise scale.
• Appcast: Programmatic job advertising platform owned by StepStone. Comparable as a recruitment marketing technology competitor in the digital advertising layer, especially relevant for Getnoticed's paid social and recruitment marketing campaigns business. Much larger scale and North American-centric.
• Jobvite: Talent acquisition suite combining ATS, recruitment marketing, and career site functionality. Comparable because it offers an integrated career site + ATS + recruitment marketing stack that competes with Getnoticed's bundled proposition, especially for mid-market and enterprise employers.
• LinkedIn Talent Solutions: LinkedIn's talent acquisition and recruitment marketing business, including job postings, Recruiter, and career pages. Comparable as both a channel (Getnoticed buys LinkedIn ads for clients) and a broad competitor for employer branding and recruitment marketing budgets.

Direct peers

• VONQ: European-headquartered recruitment marketing and job advertising platform. Closely comparable to Getnoticed in combining recruitment marketing technology with campaign execution, and the European HQ makes it a direct geographic competitor as Getnoticed considers any Dutch expansion of recruitment marketing services.

Regional players

• Werf& Recruitment Agency: Dutch creative recruitment marketing agency and industry awards organizer. Most directly comparable Dutch peer in employer branding and recruitment marketing creative services, though smaller and more creative-led than Getnoticed's tech-platform-led model.

Others

• Selection Lab: Dutch AI-driven recruitment platform for skill-based selection. Listed as a core technology partner of Getnoticed, indicating close ecosystem alignment. Adjacent rather than directly competitive — they are partners in the recruitment chain (employer brand → candidate selection).

Emerging players

• MrWork: Dutch AI recruitment marketing automation platform and Getnoticed core partner, offering AI agents for candidate contact, pre-screening, and talent pool management. Comparable as a Dutch recruitment tech player with overlapping customer base; partnership makes them ecosystem peers rather than direct competitors.
• JobAdder: Recruitment platform combining ATS, CRM, and job posting/marketing tools targeted at staffing agencies and in-house teams. Comparable in bundling ATS integration with recruitment marketing functionality, though primarily serving Australia/UK markets rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GetNoticed_Nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getnoticed