What Selection Lab does

Selection Lab B.V. is an Amsterdam-headquartered AI-powered recruitment assessment platform, founded in 2018 and operating with 26 employees as a privately held Dutch B.V. The company automates candidate selection up to the live interview stage by combining a conversational AI screening chatbot (SmartChat) delivered via WhatsApp and webchat, with a curated library of 200+ skill tests spanning cognitive ability (an adaptive 15-minute assessment integrated via partner Brght), Big Five personality (a mobile-first, image-based Swipeable assessment via partner Cappr), situational judgement, language proficiency, and game-based assessments. Underlying capabilities include NLP-driven candidate intake, autonomous routing and knockout screening, predictive analytics for candidate-job fit, a generative AI avatar layer, and an AI assistant (Lexie) that helps recruiters build role-specific selection flows. The product integrates with major ATS systems (SmartRecruiters, Recruitee) and connects to 50+ third-party assessment tools, with EU AI Act and GDPR-compliant decision logic.

Selection Lab serves more than 500 enterprise customers across healthcare, government, professional services, corporates, staffing, and high-volume hiring use cases, with named logos including KPN, Heineken, Carrefour Belgium, Teleperformance, DPD, Dentons, Houthoff, Booking.com, and Friesland Campina. The business model is enterprise SaaS with quote-based, volume-tied contracts accessed via demo-first consultative sales plus a self-serve portal for mid-market accounts. GTM combines direct enterprise sales with content, podcast (Selection Talks), and research-driven thought leadership, and targets both EU-regulated hiring contexts and high-volume international campaigns — including a documented 23,000-applicant, 18-country deployment for Friesland Campina. The company is bootstrapped, with no disclosed funding rounds or external investors.

Name

Selection Lab

Legal name

The Selection Lab B.V.

Website

https://selectionlab.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Selection Lab is an Amsterdam-based AI recruitment assessment platform that automates candidate screening up to the interview stage via WhatsApp/webchat chatbot and 200+ integrated skill tests, serving 500+ enterprise and staffing customers with EU AI Act and GDPR-compliant workflows.

Ownership category

akta.pro rank

Product category

Recruitment Assessment Software

NAICS

Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI recruitment assessment
• Candidate screening platform
• Hiring automation software
• Talent assessment tools
• Pre-employment testing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Assessment & Screening Platform Subscription: SaaS platform providing AI-powered candidate screening and assessment tools. Pricing based on usage/volume with enterprise quotes. Connects 50+ curated assessment tools from various vendors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Selection Lab sells a unified AI-powered recruitment assessment platform that automates candidate screening up to the live interview stage. It combines an AI WhatsApp/webchat screening chatbot (SmartChat) with 200+ skill test types (personality, cognitive ability, situational judgement, game-based, language) and connects to 50+ curated third-party assessment vendors and major ATS systems. The platform is targeted at enterprise HR teams, staffing agencies, and volume-hiring organizations across healthcare, government, professional services, and corporate sectors.

Product overview

Selection Lab is a unified recruitment assessment platform that automates hiring processes up to the live interview stage. The platform combines a core AI-powered screening chatbot (SmartChat) with 200+ skill test types spanning soft skills, hard skills, intelligence, situational judgement, language proficiency, and game-based assessments. The ecosystem is anchored by a platform with AI assistant (Lexie) and Selection Flow Creator for building tailored assessment combinations, and extends through integrations with ATS systems (SmartRecruiters, Recruitee) and connections to 50+ curated external assessment tools. Notable named assessments include SmartChat (WhatsApp/webchat screening), Swipeable (mobile Big5 personality via images in 4 minutes), and the Intelligence Assessment (15-minute adaptive cognitive test from Brght). Additional features include SmartReactivation for talent pool re-engagement, AI Avatar for candidate engagement, and infographic-style candidate reports with auto-generated interview guides.

Differentiator

Problem solved

Functional benefit

Brands

• SmartChat: AI-powered screening chatbot for candidate intake via WhatsApp and webchat, featuring 5-minute setup and 24/7 availability for automated candidate conversations and knockout question screening.
• Swipeable
• Intelligence Assessment
• Selection Flow Creator

Products and services

• Selection Lab Platform Unified recruitment assessment platform for enterprise HR teams, staffing agencies, and volume-hiring organizations that automates candidate screening up to the live interview stage by combining AI conversational screening (SmartChat) with 200+ skill tests (soft skills, hard skills, intelligence, situational judgement, language, game-based), integrates with ATS systems, and connects to 50+ curated external assessment vendors.
• SmartChat AI-powered WhatsApp and webchat chatbot that instantly engages candidates upon application, screens for knockout criteria (availability, eligibility, work permit, education), answers FAQs, and routes qualified candidates through the selection flow; designed for recruiters and HR teams needing automated 24/7 intake.
• Swipeable (Big Five Swipeable) Mobile-first personality assessment where candidates swipe through images to reveal Big Five traits in 4 minutes; image-based format eliminates language barriers and reduces answer gaming compared to traditional Likert-scale questionnaires, designed for HR teams hiring across diverse, multilingual candidate pools.
• Intelligence Assessment Adaptive 15-minute cognitive ability test measuring numerical, logical, and spatial reasoning; dynamically selects questions based on previous answers, benchmarked against 2M+ global test-takers, and used by HR teams to objectively measure candidate reasoning ability for professional and volume-hiring roles.

Quantifiable outcome

• 80% time saved for recruiters on administrative tasks
• +11 more outcomes

Named customers27 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ATS ProviderscoreTechnology or IntegrationSelection Lab integrates with nearly every major ATS including SmartRecruiters, Recruitee, and others. The platform provides seamless integration with no extra logins required, working directly within the customer's existing ATS environment.
• BrghtcoreTechnology or IntegrationIntelligence assessment provided by Brght, an adaptive cognitive testing platform trusted by over 18,700 companies worldwide. Built on Item Response Theory and Rasch model with scientific validity confirmed by University of Amsterdam researchers.
• CapprcoreTechnology or IntegrationSwipeable assessment built on the Big5 model, developed by Cappr. Provides image-based personality assessment accessible across all candidate demographics.
• Berenschot SearchminorGTM or Marketing PartnerPress partnership 'Berenschot Search x Selection Lab' featuring joint content on recruitment best practices.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for database storage (Germany region). Part of data storage and processing infrastructure.
• 360dialog / MetacoreTechnology or IntegrationWhatsApp messaging provider (EU) enabling SmartChat's WhatsApp integration for candidate communication.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iCIMS: Enterprise talent acquisition platform with ATS, CRM, and AI screening capabilities. While Selection Lab integrates with SmartRecruiters and Recruitee, iCIMS represents the broader incumbent platform that increasingly bundles AI screening, competing for the same enterprise wallet.
• Workable: ATS and recruitment platform with AI-powered candidate screening and assessment features. Comparable as a broader platform competitor that includes assessment functionality within an integrated ATS offering.
• Eightfold AI: Talent intelligence platform covering recruitment, retention, and internal mobility. Overlaps with Selection Lab's AI-driven screening and candidate matching but operates as a broader HCM suite with deeper enterprise resources and significant capital.

Direct peers

• HireVue: AI-powered pre-hire assessment and video interviewing platform serving enterprise hiring teams. Closely comparable to Selection Lab's assessment + conversational AI screening offering, with a broader global footprint and deeper enterprise penetration.
• Pymetrics: AI-based behavioral and cognitive assessment platform using gamified and neuroscience-backed assessments. Comparable to Selection Lab's Intelligence Assessment and Swipeable in delivering objective, science-based pre-hire evaluation.
• Harver: Pre-hire assessment and selection platform purpose-built for volume hiring in retail, logistics, and customer service — directly comparable to Selection Lab's blue-collar and volume hiring segments. Offers a similar combine of assessments, AI, and ATS integration.
• Paradox: Conversational AI recruiting assistant (Olivia) that handles candidate screening, scheduling, and FAQ via chat — directly comparable to Selection Lab's SmartChat. Targets high-volume hourly and enterprise hiring with similar ATS integration strategy.
• TestGorilla: Pre-employment assessment platform with 200+ skill tests and a marketplace of assessment integrations. Highly comparable to Selection Lab's curated assessment integrator approach, with a more product-led/SMB go-to-market.

Others

• SmartRecruiters: Enterprise ATS and Selection Lab integration partner. Ecosystem participant rather than direct competitor; KPN case study demonstrates how Selection Lab plugs into SmartRecruiters but also highlights the strategic risk of ATS vendors bundling native AI screening.

Emerging players

• Plum: AI-powered talent assessment and matching platform using psychometric and behavioral data. Comparable to Selection Lab's personality and cognitive assessment capabilities, with a focus on predicting role fit and culture match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@selectionlab/videos
• LinkedInlinkedin.com/company/selection-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selection Lab