Rixxo
Rixxo is a Bristol-based B2B eCommerce agency founded in 2012 that delivers platform selection, integrations, consulting, and training to manufacturers, wholesalers, and distributors, anchored by its trademarked ODB Magento MOTO order dashboard and SPIN APE platform selection framework.
- Company typePrivate
- Founded2012
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rixxo does
Rixxo Ltd is a privately held UK B2B eCommerce agency founded in 2012 and headquartered at 20 Berkeley Square, Bristol, operating with 11-50 employees. The company delivers strategic consulting, platform selection, integration and implementation services, and training/mentorship to manufacturers, wholesalers, distributors, and — increasingly — B2B SaaS, automotive parts, and building materials businesses. Its core productized asset is The ODB™ (Order Dashboard), a PCI-compliant Magento extension that enables call-center agents to process Mail Order/Telephone Order (MOTO) transactions and quotes on a single screen with customer/product lookup, payment link generation, and integration to gateways including Adyen, Klarna, Hokodo, Mollie, iPay, and ApplePay. The proprietary IP layer is completed by the SPIN APE® platform selection framework and the Foundations™ discovery methodology, both registered as trademarks, alongside a free public B2B Platform Directory covering 100+ platforms and an Integration Finder spanning 1,500+ platforms.
Rixxo's revenue model is predominantly professional services — consulting engagements, integration/implementation projects, and training/mentorship — supplemented by subscription licensing for The ODB (priced variably by store count and support tier) and freemium tools (Terms & Conditions, Privacy Policy, Returns Policy generators, RFP templates, a 500-point launch checklist) that serve as lead-generation assets. Go-to-market is sales-led, with direct engagement via the website, phone (+44 117 207 7504), and email; an inbound content channel (blog, webinars, LinkedIn, YouTube, and event participation such as B2B eCommerce World) supports top-of-funnel discovery. The customer base is diversified across at least 11 named enterprise and mid-market clients spanning aerospace, building products, automotive parts, jewellery, fulfilment, professional supplies, and reviews/feedback, suggesting low revenue concentration but execution capacity constrained by a small delivery team. Ownership is concentrated with founder Chris Gee (Co-Founder & Managing Director), who also leads the UK chapter of the B2B eCommerce Association; there is no evidence of external investment, parent company, or subsidiaries.
Rixxo firmographics
Firmographics- Name
- Rixxo
- Legal name
- Rixxo Ltd
- Website
- https://rixxo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rixxo is a Bristol-based B2B eCommerce agency founded in 2012 that delivers platform selection, integrations, consulting, and training to manufacturers, wholesalers, and distributors, anchored by its trademarked ODB Magento MOTO order dashboard and SPIN APE platform selection framework.
- Ownership category
- akta.pro rank
Rixxo industry classification
Industry- Product category
- B2B eCommerce Consulting & Integration Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- CRM Managed Services & Support (BPAEAGAD)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where Rixxo is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rixxo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Strategic consulting engagements for B2B eCommerce transformation including platform selection, roadmap development, commercial model review, and ongoing advisory services.
- Integration & Implementation Services: Delivery of custom integrations between eCommerce platforms (Magento, WooCommerce, Shopify) and business systems (ERP, CRM, accounting software). Project-based engagements with scope varying by complexity.
- Training & Mentorship: Role-specific training sessions, digital playbooks, and ongoing mentorship programs to build team capabilities in B2B eCommerce management and adoption.
- The ODB™ Licensing: The ODB Magento extension is offered as a product with variable pricing based on number of websites/stores, existing customer/company structure, and support level required. Part of website builds or separate licensing.
- Free Tools (Lead Generation): Free B2B tools including Terms & Conditions generator, Privacy Policy generator, Returns Policy generator, and RFP templates. These drive lead generation for paid consulting and implementation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | The ODB pricing varies by implementation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Rixxo product offering
Product offeringCore offering
Rixxo is a B2B eCommerce agency that advises manufacturers, wholesalers and distributors on selecting the right eCommerce platform, then implements and integrates that platform with ERP, CRM and accounting systems. Core deliverables include platform-selection consulting, custom integrations across Magento/Adobe Commerce, WooCommerce and Shopify, training and mentorship programmes, and proprietary tools such as The ODB (Order Dashboard) MOTO/CPQ extension for Magento and the Shopwise Shopify-Orderwise connector.
Product overview
Rixxo is a B2B eCommerce agency offering strategic advisory, platform selection, implementation, and integration services for manufacturers, wholesalers, distributors, and B2B SaaS companies. The core product portfolio centers on The ODB (Order Dashboard) — a CPQ and MOTO order management dashboard for Magento — supplemented by a suite of free B2B eCommerce tools including a Terms & Conditions Generator, Privacy Policy Generator, Returns Policy Generator, an RFP Template, a Platform Selection Framework, and a B2B Platform Directory. Additional offerings include Shopwise (a Shopify-Orderwise connector) and an Integrations Finder supporting 1,500+ platforms. The services layer covers platform selection, consulting/training/mentorship, and integrations & automation.
Differentiator
Problem solved
Functional benefit
Products and services
- The ODB (Order Dashboard) A PCI-compliant MOTO (Mail Order / Telephone Order) order and quote CPQ dashboard for Magento that lets agents process B2B orders and quotes on a single screen, with payment-link sending, multiple payment-gateway support (Adyen, Klarna, Hokodo, Apple Pay, Mollie, iPay) and integrated CRM features for customer management.
- Platform Selection Consulting Advisory engagement that helps B2B businesses choose, validate or replatform onto the right eCommerce platform (Magento/Adobe Commerce, WooCommerce, Shopify and more) using the proprietary SPIN APE® framework, targeting avoidance of vendor lock-in and costly workarounds.
- Consulting, Training and Mentorship Professional services including strategy work, growth-strategy consulting, role-specific training sessions, digital playbooks and ongoing mentorship to build internal B2B eCommerce and adoption capability inside client teams.
- Integrations and Automation Project-based engagements to deliver custom integrations between eCommerce platforms (Magento, WooCommerce, Shopify) and ERP (Orderwise, Infor Syteline, SAP), CRM (HubSpot, Salesforce, Zoho) and accounting (Xero, Sage, QuickBooks) systems, including feasibility/ROI assessment, proofs of concept and iPaaS (e.g., Patchworks, Zapier, Make) delivery.
- Shopwise (Shopify–Orderwise Connector) A connector linking Shopify and the Orderwise ERP system that automates product information, stock-level and order-data synchronisation between the two platforms for B2B merchants on Shopify.
Quantifiable outcome
- 20% increase in organic search rankings target
- +3 more outcomes
Companies that use Rixxo
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles2 records
Rixxo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration103 records
Feature4 records
Rixxo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Magento (Adobe Commerce)coreRixxo is a certified Magento integration partner with extensive experience building and migrating B2B eCommerce stores on the Magento/Adobe Commerce platform. They offer Magento implementations, custom extensions including The ODB, and integrations with ERP, CRM, and accounting systems. Pages of integration documentation and case studies demonstrate deep Magento expertise.
- OrderwisecoreOrderwise is an ERP/inventory management system that Rixxo integrates with major eCommerce platforms (Magento, WooCommerce, Shopify). Multiple case studies showcase Orderwise integrations, and Rixxo maintains dedicated integration documentation and object/endpoint specifications for the connection.
- LinnworkscoreLinnworks order management system is integrated with WooCommerce via Rixxo, supporting automated order tracking, split shipments, and multi-courier tracking. Case study with Progressive Parts demonstrates live order tracking implementation.
- HubSpotcoreCRM integration partner with extensive API documentation coverage including Analytics, Automation, CRM Objects, Marketing, and Ecommerce Bridge APIs. Multiple implementations including Blue Badger Magento integration and Feefo Adyen integration.
- XerocoreAccounting software integration with Magento and WooCommerce. Case study with C&F Millier demonstrates Xero/Infor Syteline integration for simplified bookkeeping.
- SagecoreSage accounting software (Sage One, Sage 200, Sage X3) integrated with Magento and WooCommerce platforms across multiple client implementations.
- WooCommercecoreWordPress-based eCommerce platform extensively integrated by Rixxo with ERP, CRM, and accounting systems. Multiple case studies and dedicated integration documentation pages.
- ShopifycoreShopify B2B eCommerce implementation partner. Case study with Northgate Training demonstrates Shopify implementation with Mailchimp integration and low-maintenance requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rixxo competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: Major B2B eCommerce SaaS platform offering native B2B features (price lists, quote management, customer groups). A broader incumbent that competes for the same end-customer budget that Rixxo's clients allocate to commerce transformation.
- Accenture: Global systems integrator with a large eCommerce and digital transformation practice. A broad incumbent competing for the largest B2B transformation deals; potential acquirer of specialist agencies like Rixxo for UK B2B capability.
Direct peers
- Elogic Commerce: B2B and B2C eCommerce agency with strong Magento/Shopify integration expertise serving manufacturers, wholesalers, and distributors. Highly comparable vertical focus and integration-heavy delivery model to Rixxo.
- Netalogue: UK Magento and B2B eCommerce agency focused on platform implementation and integrations. Competes for similar UK enterprise B2B transformation mandates with comparable certified-partner positioning.
- Something Digital: US-based Magento/Adobe Commerce agency offering eCommerce strategy, design, and integrations. Comparable to Rixxo in its platform-certified Magento focus and B2B client mix, providing a US proxy for Rixxo's positioning.
- Helpful Digital: Magento-specialist agency delivering eCommerce builds and integrations. Overlaps with Rixxo's core practice of certified platform implementation and ERP/CRM connectivity work.
- Space48: UK-based Magento and B2B eCommerce agency delivering platform implementations, integrations, and replatforming projects. Closest geographic and capability peer to Rixxo, competing for the same UK enterprise Magento/Adobe Commerce budget.
Others
- Adobe Commerce (Magento): Core platform partner rather than direct competitor — Rixxo is a certified Adobe Commerce partner. Relevant because Rixxo's deepest expertise and The ODB product are built on this platform, making Adobe's roadmap a material strategic dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rixxo social profiles
Digital presenceRixxo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rixxo leadership team
Management profileNumber of profiles
Profiles2 records
Rixxo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rixxo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rixxo
What does Rixxo do?
Rixxo is a B2B eCommerce agency that advises manufacturers, wholesalers and distributors on selecting the right eCommerce platform, then implements and integrates that platform with ERP, CRM and accounting systems. Core deliverables include platform-selection consulting, custom integrations across Magento/Adobe Commerce, WooCommerce and Shopify, training and mentorship programmes, and proprietary tools such as The ODB (Order Dashboard) MOTO/CPQ extension for Magento and the Shopwise Shopify-Orderwise connector.
Is Rixxo a public or private company?
Rixxo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rixxo founded?
Rixxo was founded in 2012. It employs 11 to 50 people.
Where is Rixxo based?
Rixxo is headquartered in Bristol, United Kingdom, in the Europe region.
How does Rixxo make money?
Five revenue lines are on record. Consulting Services are the primary driver. The others are integration & Implementation Services, training & Mentorship, the ODB™ Licensing and free Tools (Lead Generation).
Who are Rixxo's main competitors?
Broad incumbents on record are BigCommerce and Accenture. Direct peers are Elogic Commerce, Netalogue, Something Digital, Helpful Digital and Space48. Adobe Commerce (Magento) is listed as an others.
Does Rixxo have an API?
No public API is recorded for Rixxo.
What industry is Rixxo in?
Rixxo's product category is B2B eCommerce Consulting & Integration Services. Its primary akta.pro industry code is BPAEAGAD, CRM Managed Services & Support, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541511.