Netalogue
Netalogue is a London-based private B2B eCommerce platform provider founded in 2001, serving wholesalers, distributors, and manufacturers. The company operates with 11-50 employees under founder leadership, focusing on B2B digital commerce for the wholesale, distribution, and manufacturing sectors.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Netalogue does
Netalogue is a London-headquartered B2B eCommerce platform provider founded in 2001. The company serves wholesalers, distributors, and manufacturers with a B2B Ecommerce platform, operating primarily in the United Kingdom market. It is a private, for-profit business with 11-50 employees, and remains under the leadership of its three co-founders. Netalogue competes in the established B2B digital commerce category alongside larger, more recently scaled competitors offering comparable functionality across EDI, ERP integration, and trading partner connectivity.
The supplied data does not provide detailed Netalogue-specific product, technology, pricing, or customer information beyond the high-level firmographic description. The company's website (www.netalogue.com) remains active, and the firm is led by three co-founders who continue in director-level roles: Andrew Robathan (Managing Director), Craig Williams (Technical Director), and Richard Condon (Director). This founder-led continuity suggests technical depth is held internally; however, no specific product features, integrations, technology stack, or pricing model are disclosed in the input for Netalogue itself.
Netalogue operates without disclosed funding rounds, acquisitions, M&A activity, or product launch events in the supplied data. No revenue, ARR, GMV, headcount growth trend, or customer logos are available for Netalogue specifically. With 11-50 employees, the company is sized as a small private UK operation in a category where larger competitors maintain global trading partner networks, EDI platforms, ERP integration suites, and multi-vertical solutions. The competitive positioning of Netalogue within this category cannot be precisely determined from the available input, which is dominated by content describing a larger competitor operating in the same space.
Netalogue firmographics
Firmographics- Name
- Netalogue
- Legal name
- True Commerce, Inc.
- Website
- https://netalogue.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netalogue is a London-based private B2B eCommerce platform provider founded in 2001, serving wholesalers, distributors, and manufacturers. The company operates with 11-50 employees under founder leadership, focusing on B2B digital commerce for the wholesale, distribution, and manufacturing sectors.
- Ownership category
- akta.pro rank
Netalogue industry classification
Industry- Product category
- B2B eCommerce Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)
Keywords
Where Netalogue is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Netalogue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B eCommerce Platform Subscription: SaaS-based B2B eCommerce platform delivered as a fully managed service with setup, integration, and ongoing optimization included
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fully managed B2B eCommerce platform with subscription pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Netalogue product offering
Product offeringCore offering
Netalogue is a B2B eCommerce platform built for wholesalers, distributors and manufacturers, enabling online ordering, digital catalog management, and trade commerce workflows for business buyers. The platform supports B2B transactions and integrates with back-office systems commonly used in wholesale and distribution operations.
Product overview
TrueCommerce offers a platform-plus-modules portfolio centered on TrueCommerce Shop (B2B eCommerce platform), complemented by the EDI Platform (with fully managed service option), E-Invoicing Platform (including Peppol connectivity), and VMI Platform (vendor managed inventory). These products are designed to work together: TrueCommerce Shop integrates with the EDI Platform for unified data flow, the E-Invoicing Platform handles mandate compliance, and the VMI Platform automates replenishment—providing a comprehensive supply chain and B2B commerce solution.
Differentiator
Problem solved
Functional benefit
Brands
- TrueCommerce Shop: B2B eCommerce platform for manufacturers and distributors enabling connected, configurable eCommerce operations with customer self-service, order management, and system integrations.
Products and services
- Netalogue B2B eCommerce Platform A B2B eCommerce platform designed for wholesalers, distributors and manufacturers, providing online ordering, digital catalog management, and trade commerce capabilities for business buyers.
Quantifiable outcome
- Reduce procurement costs by an average of 10% through Punchout integration
Companies that use Netalogue
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Netalogue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature5 records
Netalogue partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and flagship.
- Microsoft Dynamics 365 Business CentralcorePre-built ERP integration connector for Microsoft Dynamics 365 Business Central enabling seamless data synchronization between eCommerce and ERP systems
- SAP Business OnecorePre-built integration for SAP Business One ERP system supporting real-time data synchronization
- NetSuitecorePre-built ERP integration connector for Oracle NetSuite enabling unified data flow
- Microsoft Dynamics 365 Finance & Supply Chain ManagementcorePre-built integration for Microsoft Dynamics 365 Finance and Supply Chain Management
- Sage 100corePre-built ERP integration for Sage 100 (MAS 90/200) supporting business system connectivity
- SAP S/4HANA Cloud PubliccorePre-built integration for SAP S/4HANA Cloud Public Edition enabling enterprise scalability
- Microsoft Dynamics AXcorePre-built ERP integration for legacy Microsoft Dynamics AX system
- Microsoft Dynamics NAVcorePre-built ERP integration for Microsoft Dynamics NAV
- Sage IntacctcorePre-built integration for Sage Intacct cloud financial management system
- Sage Enterprise Management (X3)corePre-built ERP integration for Sage Enterprise Management (X3)
- SAP ECCcorePre-built integration for SAP ECC (ERP Central Component)
- SAP Business ByDesigncorePre-built integration for SAP Business ByDesign cloud ERP
- OraclecorePre-built ERP integration for Oracle systems enabling database connectivity
- QuickBooks Enterprise SolutionscorePre-built integration for QuickBooks Enterprise Solutions
- AcumaticacorePre-built ERP integration for Acumatica cloud ERP platform
- XerocorePre-built integration for Xero cloud accounting platform
- ZohocorePre-built integration for Zoho business applications suite
- AmazonflagshipFeatured trading partner connected through the TrueCommerce trading partner network for marketplace connectivity
- Asda Stores LimitedflagshipFeatured trading partner connected through the TrueCommerce trading partner network
- NikeflagshipFeatured trading partner connected through the TrueCommerce trading partner network
- NestléflagshipFeatured trading partner connected through the TrueCommerce trading partner network
Scale indicators3 records
Recent moves2 records
Expansion highlights1 record
Netalogue competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Netalogue social profiles
Digital presenceNetalogue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netalogue leadership team
Management profileNumber of profiles
Profiles3 records
Netalogue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netalogue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netalogue
What does Netalogue do?
Netalogue is a B2B eCommerce platform built for wholesalers, distributors and manufacturers, enabling online ordering, digital catalog management, and trade commerce workflows for business buyers. The platform supports B2B transactions and integrates with back-office systems commonly used in wholesale and distribution operations.
Is Netalogue a public or private company?
Netalogue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netalogue founded?
Netalogue was founded in 2001. It employs 11 to 50 people.
Where is Netalogue based?
Netalogue is headquartered in London, United Kingdom, in the Europe region.
How does Netalogue make money?
One revenue line is on record: B2B eCommerce Platform Subscription.
Does Netalogue have an API?
Yes. Netalogue exposes a public API. Developer documentation is at www.truecommerce.com/en-gb/integrations/api.
What industry is Netalogue in?
Netalogue's product category is B2B eCommerce Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 518210.