Håndverksgruppen
Håndverksgruppen is a Norway-headquartered roll-up platform that aggregates locally branded painting, flooring, masonry, and tiling companies across Norway, Sweden, Denmark, and Germany, serving insurance carriers, housing associations, private homeowners, and commercial clients through 160+ subsidiary firms backed by FSN Capital.
- Company typePrivate
- Founded2020
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Håndverksgruppen does
Håndverksgruppen is a Norway-headquartered roll-up platform for surface treatment craft services, aggregating locally branded painting, flooring, masonry, and tiling companies across Norway, Sweden, Denmark, and Germany. Established in July 2020 with the backing of FSN Capital and 30 founding Norwegian craft businesses, the group has scaled to 160+ subsidiary companies and approximately 4,700 employees by 2025, generating 7,406 MNOK in revenue (FY2025 annual report). The operating model preserves local brand identity and customer relationships while layering centralized capabilities including HG Academy for apprentice training, Miljøfyrtårn and ISO 14001 environmental certification support, aggregated procurement agreements, and national framework contract negotiation with insurance carriers, housing associations, and large enterprise buyers.
The company monetizes through four core service lines (painting, flooring, masonry, tiling) delivered by locally branded subsidiaries, supplemented by specialized offerings such as M-TEK heating-cable fault detection and M-TETT targeted local repair. The acquisition strategy targets only companies ranked in the top 20% of their local markets, with sellers reinvesting proceeds to become equity participants in the group alongside FSN Capital and other employees, aligning incentives between the holding company and operating units. Customers span private homeowners (with an insurance job completed every six minutes in Norway), national insurance carriers such as Storebrand, property companies such as Mimer, large enterprises such as PureGym Denmark (165-site rebranding), and public-sector institutions including Stavanger University Hospital and Copenhagen Business School. Technology deployment is modest but functional, including a "digital employee" that automates nightly insurance-case updates and centralized procurement tooling.
Håndverksgruppen firmographics
Firmographics- Name
- Håndverksgruppen
- Legal name
- Håndverksgruppen AS
- Website
- https://handverksgruppen.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Håndverksgruppen is a Norway-headquartered roll-up platform that aggregates locally branded painting, flooring, masonry, and tiling companies across Norway, Sweden, Denmark, and Germany, serving insurance carriers, housing associations, private homeowners, and commercial clients through 160+ subsidiary firms backed by FSN Capital.
- Ownership category
- akta.pro rank
Håndverksgruppen industry classification
Industry- Product category
- Surface Treatment Contracting
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Wood Surface Repair & Refinishing (Sanding, Staining, Varnish Touch-ups) (HSAGABAL)
Keywords
Where Håndverksgruppen is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
Håndverksgruppen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Surface Treatment Services: Håndverksgruppen generates revenue through four primary service lines: painting, flooring, masonry, and tiling. Services are delivered through locally-branded subsidiary companies operating across Norway, Sweden, Denmark, and Germany. Revenue is project-based with both one-time assignments and ongoing framework agreements with insurance companies, housing associations, contractors, and public sector entities.
- National Framework Agreements: The group secures national framework agreements that enable member companies to fulfill large-scale contracts spanning entire countries. This model allows smaller local companies to compete for nationwide projects they could not handle independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing for painting, flooring, masonry, and tiling services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Håndverksgruppen product offering
Product offeringCore offering
Håndverksgruppen delivers surface treatment services — painting, flooring, masonry, and tiling — through a federation of 160+ locally-branded craft companies operating across Norway, Sweden, Denmark, and Germany. The group earns project-based revenue from private homeowners, housing associations, contractors, public sector clients, and national insurance framework agreements, supplementing core trades with specialized M-TEK and M-TETT diagnostic and repair services and the HG Academy training program.
Product overview
Håndverksgruppen is a surface treatment services group offering four core service lines: Painting, Flooring, Masonry, and Tiling. These services are delivered through a network of over 160 local craft companies across Norway, Sweden, Denmark, and Germany. The company also operates supporting functions including HG Academy for training and professional development, and specialized diagnostic and repair services (M-TEK, M-TETT) for targeted maintenance solutions. The group operates as a holding company unifying established local brands rather than a single unified software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Painting Services Professional painting services for residential, commercial, and industrial clients, including new builds and renovations, delivered via locally-branded craft subsidiaries across Norway, Sweden, Denmark, and Germany.
- Flooring Services Flooring installation and renovation services covering various floor types and substrates for commercial, residential, and turnkey-project clients, delivered through specialized flooring subsidiaries.
- Masonry Services Masonry and brickwork services combining traditional craftsmanship with modern techniques for lasting results in residential, commercial, and public-sector projects.
- Tiling Services Precision tiling services for bathrooms, kitchens, and other spaces requiring elegant and durable surface solutions, including wet-room and turnkey installations through specialized subsidiaries.
- M-TEK Diagnostic Service Specialized diagnostic service for identifying heating-cable and infrastructure problems with precision, enabling targeted repairs instead of extensive demolition work for both residential and commercial clients.
- M-TETT Local Repair Service Local repair service focused on sustainability and CO2 savings, providing targeted interventions in lieu of complete replacements for residential and commercial surfaces.
- HG Academy Training Program Group-wide training program providing apprentices and craftspeople with professional development, ethics courses, and skill advancement accessible across all subsidiary companies.
Quantifiable outcome
- Insurance job completed every 6 minutes in Norway
- +2 more outcomes
Companies that use Håndverksgruppen
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Håndverksgruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Håndverksgruppen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- StorebrandflagshipStrategic partnership where Håndverksgruppen serves as the preferred craft services provider for Storebrand's home insurance customers. The partnership guarantees peace of mind for policyholders and ensures efficient, high-quality repair work following property damage claims.
- MimerminorFramework agreement with Swedish property company Mimer for maintenance and service of their 6,000 apartments. Holmströms Golvläggning provides flooring services under this agreement.
Scale indicators17 records
Recent moves10 records
Expansion highlights6 records
Håndverksgruppen competitors and assessment
Company assessmentBroad incumbents
- NCC: Major Swedish construction and property development company operating across Nordics with significant Nordic building services operations. Comparable in terms of regional scale and Nordic presence, though NCC spans the full construction value chain rather than specializing in surface treatment.
- Veidekke: Major Norwegian construction and civil engineering contractor (NOK ~38bn revenue). Comparable as a Norwegian-headquartered construction services group with broad craft capabilities, though Veidekke is a generalist contractor while Håndverksgruppen is a specialist surface-treatment roll-up.
- Lindab: Swedish-listed building components group (ventilation, roofing, profiles) with multi-country European presence. Comparable as a Nordic-origin building components/services group operating across European markets.
- AF Gruppen: Norwegian-based construction and civil engineering group with multi-trade capabilities and ~NOK 30bn revenue. Comparable as a Nordic building services incumbent, though its portfolio extends beyond surface treatment.
Direct peers
- Comfort System Sweden: Swedish installation services roll-up (HVAC, electrical) following a similar PE-backed aggregation strategy across Sweden/Nordics. Direct structural parallel in service-trade consolidation.
- Hemfrid: Swedish home services roll-up (cleaning, lawn care, handyman) with similar franchise/aggregation model across Sweden. Comparable business model (consolidating fragmented local service brands) and Nordic geographic overlap.
- Instalco: Swedish-listed multiservice technical installation roll-up (SEK 14bn revenue). Most direct structural analog: acquires and preserves local specialist firms across Nordics while delivering national framework agreements. Same hold-and-professionalize model as Håndverksgruppen, just applied to electrical/HVAC instead of surface treatment.
- Inwido: Swedish-listed roll-up acquiring and operating local window/door manufacturers across Europe. Direct structural parallel in terms of consolidating fragmented building-products trades across European markets, though focused on windows rather than painting.
- Vivion: European facility services and building maintenance roll-up, PE-backed. Similar thesis of consolidating fragmented local services providers across multiple European geographies into a coordinated platform.
Others
- Jotun: Norwegian-headquartered global paint and coatings manufacturer. Comparable as a Norwegian paint-industry heavyweight; complementary rather than competitive—Jotun supplies coatings while Håndverksgruppen applies them in surface treatment services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Håndverksgruppen social profiles
Digital presenceHåndverksgruppen compliance and trust
Trust signalCompliance3 records
Håndverksgruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Håndverksgruppen leadership team
Management profileNumber of profiles
Profiles10 records
Håndverksgruppen subsidiaries and ownership
Company hierarchySubsidiaries6 records
Håndverksgruppen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Håndverksgruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Håndverksgruppen
What does Håndverksgruppen do?
Håndverksgruppen delivers surface treatment services — painting, flooring, masonry, and tiling — through a federation of 160+ locally-branded craft companies operating across Norway, Sweden, Denmark, and Germany. The group earns project-based revenue from private homeowners, housing associations, contractors, public sector clients, and national insurance framework agreements, supplementing core trades with specialized M-TEK and M-TETT diagnostic and repair services and the HG Academy training program.
Is Håndverksgruppen a public or private company?
Håndverksgruppen is a private company. It is classified as private equity controlled and is currently operating.
When was Håndverksgruppen founded?
Håndverksgruppen was founded in 2020. It employs 51 to 100 people.
Where is Håndverksgruppen based?
Håndverksgruppen is headquartered in Oslo, Norway, in the Europe region.
How does Håndverksgruppen make money?
Two revenue lines are on record. Surface Treatment Services are the primary driver. The others are national Framework Agreements.
Who are Håndverksgruppen's main competitors?
Broad incumbents on record are NCC, Veidekke, Lindab and AF Gruppen. Direct peers are Comfort System Sweden, Hemfrid, Instalco, Inwido and Vivion. Jotun is listed as an others.
Does Håndverksgruppen have an API?
No public API is recorded for Håndverksgruppen.
What industry is Håndverksgruppen in?
Håndverksgruppen's product category is Surface Treatment Contracting. Its primary akta.pro industry code is HSAGABAL, Wood Surface Repair & Refinishing (Sanding, Staining, Varnish Touch-ups). Its SIC code is 8711.