Roompot

What Roompot does

Roompot is a Netherlands-based holiday park operator and the largest provider in its home market, ranked #2 in Europe. Founded in 1965 as a campsite and headquartered in Goes, the company now operates 249 parks spanning more than 17,000 accommodations across the Netherlands, Germany, Belgium, France, Spain, Austria, Switzerland, Denmark, the Czech Republic, and the United Kingdom. Its portfolio spans bungalows, chalets, villas, beach houses, apartments, and campsites, complemented by on-park facilities such as swimming pools, sports centres, wellness areas, and the Koos mascot entertainment programme for families. Annual volume is approximately 13 million nights booked, supported by more than 2,100 employees.

The company runs a direct-to-consumer booking platform at roompot.com and through the Landal mobile app, which includes digital key functionality via Bluetooth. Distribution is broadened by an affiliate programme through TradeTracker and TradeDoubler (3-8% commissions), a corporate channel via Landal Business Line, and the Roompot Reizen tour-operating arm offering packaged holidays in the Netherlands, Spain, Italy, and France. Revenue is generated primarily through accommodation rentals (with full prepayment or 50% deposit options), complemented by affiliate commissions, tour operating margins, and the Holidaycard gift voucher programme.

In 2023 Roompot merged with Landal GreenParks into a single joint organisation, with both brands continuing to operate under the combined platform ahead of a planned transition to the Landal name. Earlier inorganic growth includes the 2009 acquisition of Hogenboom and the 2020 acquisition of Qurios. The company serves primarily leisure travellers (families and individuals seeking nature-, coastal-, and activity-oriented holidays), with a secondary segment of corporate guests and property owners who lease accommodations back to Roompot for rental management.

Name

Roompot

Legal name

Roompot Vakanties

Website

https://roompot.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Roompot is Europe's second-largest holiday park provider, operating 249 parks and 17,000+ accommodations across 10 countries. Founded in 1965 and merged with Landal GreenParks in 2023, it serves leisure travellers via a direct online booking platform, mobile app, and tour-operating arm.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodations

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Holiday park rentals
• Vacation accommodations
• Family resort bookings
• Campsite reservations
• European holiday parks

Headquarters

HQ city

Kamperland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Holiday Accommodation Rentals: Primary revenue from renting holiday accommodations (bungalows, chalets, villas, apartments, campsites) to guests. Guests pay rental fees for stays at holiday parks across Netherlands, Germany, Belgium, France, and Spain. Payment options include full prepayment or 50% deposit with remainder due before arrival.
2. Affiliate Commission: Commission-based revenue from affiliate programme where partners earn 3-8% commission on completed bookings referred through their websites. Commission is calculated as a percentage of the accommodation fee (rental costs less reservation fees, included extras, and taxes).
3. Tour Operating (Roompot Reizen): Roompot Reizen operates as a tour operator offering summer and winter holiday packages in Netherlands and abroad including Spain, Italy, and France.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Roompot operates and manages more than 249 holiday parks across 10+ European countries, renting out over 17,000 accommodations (bungalows, chalets, villas, beach houses, apartments, and campsites) to leisure guests. Bookings are made through the roompot.com online platform or the Landal app, with payment options of full payment or 50% deposit. The portfolio is consolidated with Landal GreenParks following their 2023 merger, making Roompot the largest holiday park provider in the Netherlands and the second-largest in Europe, with around 13 million nights booked annually.

Product overview

Roompot is a leading European holiday park provider offering a unified booking platform across 249 holiday parks in the Netherlands, Germany, Belgium, France, Spain, Austria, Switzerland, Denmark, Czech Republic, and the United Kingdom. The core platform (Roompot Holiday Booking Platform) serves as the primary product, enabling guests to search, browse, and book from more than 17,000 holiday accommodations including beach houses, bungalows, chalets, lodges, villas, and campsites. Roompot's portfolio is organized into themed filters such as pet-friendly, children-friendly, luxury, waterfront, and swimming-pool parks. Adjacent products include Roompot Business (corporate group bookings), Roompot Reizen (tour operating packages), the Holidaycard gift voucher, and the Koos mascot entertainment program. Since 2023, Roompot and Landal GreenParks operate as a joint organization under the Landal brand, with both sets of parks visible on Roompot.com. Notable individual park properties profiled include Beach Resort Kamperland (with indoor water park and wellness), Resort Haamstede (multi-park resort with sports facilities), and Résidence Wijngaerde (urban beach apartments in Domburg).

Differentiator

Problem solved

Functional benefit

Brands

• Koos: Mascot character of Roompot, a rabbit mascot for kids entertainment and activities at holiday parks

Products and services

• Roompot Holiday Booking Platform Unified online booking platform enabling guests to search, price-compare, and reserve from over 17,000 holiday accommodations across 249 parks in 10+ European countries; supports full payment or 50% deposit and digital-key access through the Landal app.
• Holiday Accommodations (Bungalows, Chalets, Villas, Beach Houses, Apartments, Lodges) Rental portfolio of beach houses, bungalows, chalets, lodges, villas, and apartments at Roompot holiday parks, ranging from comfortable parks to premium resorts; targeted at family and individual leisure travellers staying nights-to-weeks.
• Campsites Spacious camping pitches with modern conveniences across Roompot's campsite properties in the Netherlands and abroad, pitched at leisure guests seeking outdoor camping holidays.
• Roompot Business (Landal Business Line) Corporate group booking channel for companies arranging temporary employee housing and team retreats at select Roompot/Landal parks, sold via a dedicated business sales channel.
• Roompot Reizen (Tour Operating) Tour operator offering summer and winter holiday packages at Roompot parks in the Netherlands and abroad, including destinations in Spain, Italy, and France.
• Beach Resort Kamperland A coastal holiday resort in Kamperland, Zeeland offering beach houses, bungalows, wigwam holiday tents plus an indoor water park, wellness centre, Kids Club, mini-golf, laser gaming, and sports facilities, targeting family leisure guests.
• Resort Haamstede A family-oriented holiday resort in Burgh-Haamstede, Zeeland offering 2-12 person chalets and bungalows with access to four adjacent parks, indoor play area, sports centre, and cycling routes, located 3 km from the North Sea beach.
• Résidence Wijngaerde An apartment complex in central Domburg, Zeeland with beach access on foot, spacious apartments with fully equipped kitchens (some with saunas, washing machines, dryers) and access to facilities at nearby Hof Domburg; targeted at families and couples wanting an urban-coastal stay.
• Holidaycard (Gift Voucher) Gift voucher redeemable for reservations at participating Roompot parks and on-site facilities, valid 2 years from issue date and combinable across multiple vouchers per booking.

Quantifiable outcome

• 13 million nights booked per year
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Landal GreenParksflagshipStrategic or Co-development Partner · 1 January 2023Roompot and Landal GreenParks merged into one joint organisation in 2023. The combined entity operates under both Roompot and Landal brands, with Roompot parks and Landal holiday parks both offered on Roompot.com. The merger created Europe's leading holiday park provider.
• TradeTrackercoreGTM or Marketing PartnerTradeTracker affiliate network enables third-party websites to promote Roompot accommodations and earn commission on completed bookings. The network handles customer registration, sales tracking, and payment processing.
• TradeDoublercoreGTM or Marketing PartnerTradeDoubler affiliate network operates alongside TradeTracker to enable affiliate partnerships for Roompot, handling tracking and payments for partner commissions on bookings.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• TUI: Global tourism group operating hotels, cruise lines, and tour operations. Comparable as a major European leisure travel brand and tour operator, though TUI's portfolio is broader and does not focus on dedicated holiday park operations like Roompot.
• Booking.com: Global online travel agency and vacation rental aggregator. Comparable as a major distribution channel and competitive force in European short-stay accommodation, including overlapping inventory with Roompot's parks via third-party listings.
• Pierre & Vacances: French-listed leisure group operating Center Parcs, Sunparks, and urban residences across Europe. Comparable as the parent of two of Roompot's main competitors, with a broader portfolio spanning holiday parks, city residences, and senior living.

Direct peers

• Center Parcs: Operates forest-based holiday villages across Europe (Netherlands, Germany, Belgium, France, UK) with on-park facilities. Most direct competitor to Roompot's holiday park model, serving similar families and short-break leisure travelers with comparable accommodation types.
• Belvilla: European holiday home rental brand (part of OYO Vacation Homes) operating across the Netherlands, Belgium, Germany, and France. Comparable distribution model and target customer as Roompot's vacation rental offering within its parks.
• Molecaten: Dutch family-owned holiday park operator with parks throughout the Netherlands. Offers comparable bungalow and camping accommodations and targets the same Dutch family holiday segment as Roompot.
• Topparken: Dutch holiday park group operating multiple parks across the Netherlands, focused on family and recreational stays. Competes head-to-head with Roompot for Dutch leisure holidaymakers seeking park-based accommodation with on-site amenities.
• Novasol: European vacation home rental specialist with a portfolio of holiday houses and apartments across multiple countries. Comparable to Roompot's distributed European accommodation portfolio, though Novasol focuses on standalone homes rather than park-based stays.
• EuroParcs: Dutch holiday park operator with parks across the Netherlands and surrounding countries. Directly competes with Roompot in the Dutch market with similar bungalow, chalet, and villa accommodations aimed at family leisure guests.
• Sunparks: European holiday park operator (subsidiary of Pierre & Vacances Group) with parks in Belgium, Netherlands, and France. Directly competes with Roompot in coastal and forest park destinations with similar family-focused facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roompot
• YouTubeyoutube.com/user/Roompot
• Facebookfacebook.com/RoompotNL
• LinkedInlinkedin.com/company/roompot-group
• Instagraminstagram.com/roompot
• Pinterestpinterest.com/roompot

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roompot