What Fleaflicker does

Fleaflicker LLC is a privately held fantasy sports platform founded in 2005 and continuously operated for 22 seasons, serving hundreds of thousands of fantasy sports enthusiasts across NFL, MLB, NBA, and NHL. The platform provides league management tooling including live drafts, live scoring, trades, waivers, and commissioner controls, with a particular emphasis on deep customization (137+ scoring rules) and dynasty/keeper formats that support taxi squads, up to 40 keepers per team, and draft pick trading up to 3 years in advance. Its core technology stack is Java-based server applications backed by MySQL and memcached, hosted on AWS with Ansible and Jenkins for deployment automation; the client side uses Bootstrap, jQuery, React, and SockJS for real-time draft functionality, and a public HTTP API exposes league data in JSON and protobuf formats.

The company monetizes through a freemium model: the core platform is free and ad-supported, with two monthly subscription add-ons (EDGE premium research tools integrating FantasyPros analysis, and an ad-free experience). User acquisition is product-led and community-led, relying on word-of-mouth referrals from commissioners, comparison content targeting competitors (ESPN, Yahoo, CBS, NFL.com, MyFantasyLeague, Sleeper), and earned media endorsements. A 1-click import feature from ESPN and Yahoo is a deliberate switching-cost play, and a public API enables third-party integrations and ecosystem development. Fleaflicker is founder/owner-operated with no disclosed external investors, funding rounds, or M&A activity, and the domicile is the United States (Fleaflicker LLC).

The platform's core differentiator is commissioner-grade flexibility and reliability for serious fantasy players, particularly those running dynasty leagues that competitors like ESPN and Yahoo do not adequately support. Strategic emphasis is on feature depth rather than breadth, with continuous product iteration (e.g., taxi squads in 2018, app redesigns in 2019, multi-position eligibility in 2025) and infrastructure partnerships (Sportradar for live data) rather than capital-intensive expansion. The business is small, privately controlled, and sustained by advertising and a small subscription base rather than venture capital.

Name

Fleaflicker

Legal name

Fleaflicker LLC

Website

https://fleaflicker.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleaflicker is a privately held, free fantasy sports platform founded in 2005 that serves hundreds of thousands of NFL, MLB, NBA, and NHL league commissioners and players. It monetizes through advertising plus two monthly subscription add-ons, EDGE research and Ad-Free, and differentiates via deep customization and dynasty league support.

Ownership category

akta.pro rank

Product category

Fantasy Sports Platform

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)

akta.pro secondary industry

Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)

Keywords

• Fantasy sports platform
• Fantasy football leagues
• Dynasty league management
• Commissioner tools
• Live fantasy scoring

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Free Platform with Ads: Core fantasy sports platform is free to use, supported by advertising revenue
2. EDGE Subscription: Premium research tools providing extra analysis from sources like FantasyPros. Paid add-on for power users seeking advanced fantasy insights.
3. Ad-Free Upgrade: Upgrade to ad-free experience for users who prefer uninterrupted platform usage

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fleaflicker is a free fantasy sports platform that lets individual users create, manage, and play in fantasy leagues across the NFL, MLB, NBA, and NHL through a web interface and native mobile apps. It supports live drafts, live scoring with 137+ customizable scoring rules, dynasty/keeper formats with taxi squads, multi-team trades, and 1-click league import from ESPN and Yahoo. The platform is monetized via advertising plus two optional subscription add-ons: EDGE premium research tools powered by sources such as FantasyPros, and an Ad-Free upgrade.

Product overview

Fleaflicker is a free fantasy sports platform offering a unified ecosystem for managing fantasy leagues across NFL, MLB, NBA, and NHL. The core platform provides comprehensive league management including live drafts, live scoring with 137+ scoring rules, dynasty/keeper support, taxi squads, and year-round access. The product portfolio includes the main web platform accessible via browser, native mobile apps for Android and iOS, the premium EDGE research add-on offering FantasyPros analysis, and an optional Ad-Free upgrade. A public HTTP API enables programmatic access to league data and functionality. The platform differentiates through extensive customization, 1-click import from ESPN and Yahoo, and commissioner-friendly tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleaflicker Platform Free fantasy sports platform for individual users that supports NFL, MLB, NBA, and NHL leagues with live drafts, live scoring, comprehensive commissioner controls, 137+ scoring rules, dynasty/keeper support, taxi squads, multi-team trades, and year-round access. Delivered via web browser and native mobile apps, and monetized through advertising.
• EDGE Premium Research Add-On Subscription-based premium research tool that provides additional fantasy analysis from sources including FantasyPros to help users make better lineup, trade, and waiver decisions.
• Ad-Free Upgrade Monthly subscription upgrade that removes advertisements from the Fleaflicker web and mobile experience for users who prefer an uninterrupted interface.
• Fleaflicker iOS Mobile App Native iOS application providing individual Fleaflicker users with mobile access to league management, live scoring, player management, and integrated league chat.
• Fleaflicker Android Mobile App Native Android application providing individual Fleaflicker users with mobile access to league management, live scoring, player management, and integrated league chat.
• Fleaflicker Public API HTTP API enabling programmatic access to Fleaflicker fantasy sports data, including league activity feeds, boxscores, draft boards, rosters, scoring rules, scoreboards, standings, transactions, player listings, team rosters, trade listings, and user leagues, with backward and forward compatibility.

Quantifiable outcome

• 22 seasons of continuous operation since 2005
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Sportradar UScoreTechnology or IntegrationNFL, MLB, NBA and NHL real-time scores and stats provided by Sportradar US. This partnership provides the live game data that powers Fleaflicker's live scoring features.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sleeper: Mobile-first fantasy sports platform that has rapidly captured younger and dynasty-oriented users. Directly comparable to Fleaflicker as both serve NFL/MLB/NBA/NHL season-long and dynasty formats, and Fleaflicker explicitly markets a 'Switch from Sleeper' page.
• MyFantasyLeague: Long-running, commissioner-centric fantasy football platform explicitly targeted by Fleaflicker's 'Switch from MyFantasyLeague' page. Closely comparable in its devotion to deep customization, keeper formats, and serious commissioner users.
• Fantrax: Commissioner-friendly multi-sport fantasy platform with strong dynasty and customization features. Directly comparable to Fleaflicker as both target power commissioners over mass-market casual players.
• RTSports: Established fantasy sports provider covering NFL, MLB, NBA, and NHL with deep commissioner customization. Comparable niche positioning alongside Fleaflicker for serious league managers.

Broad incumbents

• ESPN Fantasy: Mass-market fantasy sports offering from Disney/ESPN embedded in the broader ESPN media ecosystem. Overlaps with Fleaflicker on NFL/MLB/NBA/NHL season-long leagues but lacks Fleaflicker's commissioner depth and dynasty tooling.
• Yahoo Fantasy: Yahoo's flagship fantasy sports product covering the same major U.S. sports. Comparable to Fleaflicker in supporting public/private/keeper leagues, but as a feature within Yahoo's broader portal rather than a dedicated commissioner-first platform.
• CBS Sports Fantasy: Fantasy offering from CBS Sports spanning NFL, MLB, NBA, and NHL. Listed by Fleaflicker as a direct competitor via its 'Switch from CBS Sports' page; serves similar audiences but with less commissioner depth.
• NFL.com Fantasy: The official NFL fantasy product, included in Fleaflicker's explicit switching-comparison pages. Competes directly for NFL-focused commissioners but is single-sport and lacks broader sport and dynasty infrastructure.

Others

• FanDuel: Daily fantasy sports and sports betting operator. Adjacent rather than directly competing on season-long formats, but relevant as a strategic acquirer/customer of free-to-play acquisition funnels of the type Fleaflicker operates.
• DraftKings: Daily fantasy sports and sportsbook operator. Adjacent to Fleaflicker in the fantasy ecosystem and a potential strategic partner or acquirer given shared Sportradar data dependencies and overlapping sports coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fleaflicker
• Facebookfacebook.com/Fleaflicker
• LinkedInlinkedin.com/company/fleaflicker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleaflicker