What myfantasyleague.com does

MyFantasyLeague.com (MFL) is a web-based, self-serve fantasy football league management platform that has hosted casual and expert leagues since the 1990s. The platform operates from home.myfantasyleague.com and is built around a single configurable engine that supports standard redraft, keeper, dynasty, auction, points, IDP (Individual Defensive Player), chop/guillotine, DFS-style, start'em-once/contest, and draft-only/best-ball formats. Underlying capabilities include live and slow online drafts, auction drafts, blind-bidding waivers, decimal scoring to three decimal places with conditional scoring rules, support for 28 player positions including True Position IDP, multi-pool franchise management (up to 6 conferences and 24 divisions), 700+ pre-built schedule templates, and automatic preservation of league history season over season. MFL was the first platform to offer Dynasty Leagues and is positioned as the #1 site for IDP True Position leagues through a partnership with expert Gary Davenport. The platform has no public mobile app and no documented API.

The business operates on a tiered subscription model paid once per league per season. Custom League subscriptions are $99.95 (rising to $109.95 after August 1), Deluxe multi-pool leagues are $199.90 (rising to $219.90 after August 1), Chop is $44.95, DFS Style is $49.95, and Start'em Once/Contest is $49.95; draft-only best ball and NFL playoff-only formats are free. A free trial with no credit card required runs through the NFL preseason and Week 4 of the regular season, and renewals are handled directly by returning commissioners. Distribution is exclusively direct-to-consumer through the website, with no sales team and no app store presence; growth is driven by product-led free trials, organic search, a weekly email/newsletter to commissioners, and word-of-mouth through the fantasy football community.

MFL serves two primary personas: casual fantasy football players running small to medium leagues with friends, family, or coworkers, and serious/expert commissioners seeking maximum configurability, dynasty and IDP depth, and advanced league management tools not offered by mainstream platforms. The product-led go-to-market relies on an eight-partner content network (4for4, FantasyGuru, Fantasy Life, DLF, RotoBaller, RotoWire, FantasySharks, FTN) plus a ProFootballFocus data licensing relationship. MFL is operated by First Pick Labs, Inc., a privately held Austin, Texas corporation that acquired SideLine Software (the prior operator of MFL) in January 2024; First Pick Labs also owns Draft Hero.

Name

myfantasyleague.com

Legal name

First Pick Labs, Inc.

Website

https://myfantasyleague.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

MyFantasyLeague.com is a long-running, web-based fantasy football league management platform serving commissioners and players since the 1990s, offering tiered subscriptions (Custom, Deluxe, Chop, DFS-style, Contest) with deep customization including IDP True Position and dynasty league features.

Ownership category

akta.pro rank

Product category

Fantasy Football League Management Software

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)

akta.pro secondary industries

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)

Keywords

• Fantasy football management
• League hosting platform
• Dynasty league software
• Commissioner tools
• IDP league support

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. League Subscription - Custom: Per-season subscription for standard redraft, keeper, dynasty, auction, or points leagues. Charged once per league per season. Price increases after August 1st cutoff date.
2. League Subscription - Deluxe: Higher-tier per-season subscription for large leagues with multiple conferences/divisions and multiple player pools. Includes all Custom features plus multi-pool franchise management.
3. Chop League Subscription: Per-season subscription for guillotine/chop league format. Priced at $45.95 per league per season, approximately $2.55 per owner in an 18-team league.
4. DFS Style League Subscription: Per-season subscription for DFS-style weekly salary cap leagues with no draft, no waivers, and no trades. Total points only format.
5. Start'em Once / Contest League Subscription: Per-season subscription for tournament/contest style leagues with configurable player usage limits and optional salary cap.
6. Draft Only / Best Ball (Free): Draft-only leagues are offered completely free. No draft and hold subscription fee. Revenue is not derived from this league type.
7. NFL Playoff-Only League (Free): NFL Playoff-only leagues are offered completely free. Fantasy playoffs extend through the real NFL season with stats provided through the Super Bowl.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MyFantasyLeague.com is a web-based SaaS platform that lets commissioners create, configure, and run fantasy football leagues across multiple formats including redraft, keeper, dynasty, auction, IDP, chop/guillotine, DFS-style, draft-only/best-ball, and contest-style. The platform offers thousands of customizable settings, decimal scoring precision, multi-pool franchise support, live and auction drafts, and multi-season league history preservation. League subscriptions are purchased per league per season, with a no-credit-card free trial available through the NFL preseason and Week 4.

Product overview

MyFantasyLeague (MFL) is a single, unified fantasy football league management platform that offers multiple league format products as tiers and add-on features. The core platform (Custom League, $99.95) supports standard, H2H, Points, Dynasty, Keeper, Auction, and Redraft leagues with extensive customization. Deluxe League ($199.90) extends the platform for larger multi-division leagues. Specialty formats include Chop League ($45.95), DFS Style ($49.95), and Start'em Once/Contest Style, each addressing different gameplay mechanics. Draft Only (Best Ball) leagues are offered free. The platform's add-on features include IDP leagues with True Position support, Dynasty League tools, Text Alerts, and League History tracking. First Pick Labs, the parent company, also offers Draft Hero as a related product.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom League Standard MyFantasyLeague tier priced at $99.95 per league per season (increasing to $109.95 after August 1st) for commissioners who want maximum scoring and roster flexibility for Standard, H2H, Points, Dynasty, Keeper, Auction, or Redraft formats. Supports up to 100 teams, 24 divisions, and 6 conferences.
• Deluxe League Premium MyFantasyLeague tier priced at $199.90 per league per season (increasing to $219.90 after August 1st) for larger leagues where franchises are split into multiple conferences or divisions with multiple player pools. Includes all Custom features plus multi-pool franchise management supporting up to 6 conferences and 24 divisions.
• Chop League (Guillotine Format) Guillotine/chop-style fantasy football league priced at $44.95 per league per season (approximately $2.55 per owner in an 18-team league). Eliminates the lowest-scoring team each week, releases that roster to free agency, and crowns the last team standing as champion. No head-to-head schedule required.
• DFS Style League DFS-style fantasy football league priced at $49.95 per league per season with no draft, a weekly $60,000 salary cap, no waivers, no trades, and total points scoring. Supports up to 100 franchises with 9 starters (1 QB, 2 RB, 3 WR, 1 TE, 1 Flex, 1 Defense) and excludes kickers.
• Start'em Once (Contest Style) Tournament/contest-style fantasy football league with no draft and configurable per-season player usage limits (start a player once, twice, or unlimited times). Supports up to 100 teams and can include a salary cap variant. Priced at $49.95 per league per season.
• Draft Only (Best Ball) Free draft-only/best-ball league where the platform automatically sets the highest-scoring lineup each week with no trades, waivers, head-to-head matchups, or playoffs. Pure total points format. Available at no charge.
• NFL Playoff-Only League Free NFL playoff-only fantasy league that runs through the postseason and Super Bowl, providing fantasy playoff stats through the end of the real NFL season at no additional charge.

Quantifiable outcome

• Supports leagues up to 100 teams with up to 90 roster spots, 24 divisions, and 6 conferences
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and general.

• First Pick Labs, Inc.flagshipOthers · 1 January 2024Parent company that acquired SideLine Software (owner/operator of MyFantasyLeague) in January 2024. First Pick Labs also owns Draft Hero and is based in Austin, TX. The acquisition aimed to enhance the fantasy experience across both platforms.
• 4for4coreGTM or Marketing PartnerFantasy football analytics and projections provider. Provides ADP (Average Draft Position) analysis and trend content featured on MFL's blog and homepage. Content includes fantasy football trend analysis tied to NFL draft, defensive focus shifts, and offensive adaptations.
• FantasyGurucoreGTM or Marketing PartnerLeading fantasy football content and analysis provider. Provides NFL rookie rankings and IDP rookie rankings featured on MFL homepage. Offers expert analysis, game strategies, and player news to MFL users.
• Fantasy LifegeneralGTM or Marketing PartnerFantasy sports content platform. Partnership provides fantasy football insights, updates, and content to MFL users.
• Dynasty Football League (DLF)coreGTM or Marketing PartnerLeading dynasty fantasy football community and resource. Partnership aligns MFL's dynasty league platform with the primary dynasty football community.
• RotoBallergeneralGTM or Marketing PartnerFantasy sports news, analysis, and tools provider. Provides fantasy football content and tools to MFL's partner ecosystem.
• RotoWiregeneralGTM or Marketing PartnerFantasy sports news and projections provider. Provides fantasy football player news, projections, and analysis integrated with MFL's platform.
• FantasySharksgeneralGTM or Marketing PartnerFantasy football analysis and tools site. Content and links available within MFL's platform for fantasy football research and player information.
• FTNgeneralGTM or Marketing PartnerFantasy football data and insights provider. Partnership provides additional analytical resources to MFL users.
• ProFootballFocus (PFF)generalTechnology or IntegrationAdvanced football statistics and analytics provider. Referenced as a licensed resource within the MFL platform for statistical data.
• Draft HerocoreGTM or Marketing PartnerFantasy football tools and drafting application owned by First Pick Labs. Cross-promotional partnership as part of the same parent company ecosystem.
• Gary Davenport (True Position IDP)coreStrategic or Co-development PartnerLeading expert on True Positions for IDP leagues. MFL has a formal partnership with Gary Davenport, who is the recognized authority on True Position designations. His IDP rankings are available for purchase through MFL to assist with draft and in-season roster management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fleaflicker: Fleaflicker is a long-running, subscription- and free-tier fantasy football (and other sports) league management platform with commissioner tools, custom scoring, and dynasty support. It competes most directly with MFL for sophisticated commissioners who want customization beyond what Yahoo/ESPN provide.
• Fantrax: Fantrax is a customizable fantasy sports league management platform with deep commissioner settings, multi-sport support, dynasty tools, and tiered subscriptions. It targets the same high-customization commissioner niche as MFL across fantasy football, baseball, hockey, and basketball.
• Sleeper: Sleeper is a mobile-first fantasy football and sports platform with commissioner tools, dynasty support, chat, and a modern UX. It is the most prominent mobile-first challenger in league management and competes with MFL for next-generation commissioners.
• RTSports: RTSports is a long-running subscription fantasy sports league management platform offering commissioner-grade customization across football, baseball, basketball, and hockey. It competes with MFL for experienced commissioners seeking configurable, premium league management.

Broad incumbents

• ESPN Fantasy: ESPN Fantasy is a free, mass-market fantasy football league management platform offered as part of ESPN's broader sports media portfolio. It competes with MFL on casual commissioners and offers less customization but enormous reach and mobile distribution.
• Yahoo Fantasy Sports: Yahoo Fantasy is a free, mainstream fantasy sports platform with deep reach, mobile apps, and tight integration with Yahoo's sports content and news. It is the largest free incumbent competing with MFL for casual fantasy football commissioners.
• NFL.com Fantasy: NFL.com Fantasy is the official free fantasy football platform of the NFL, with full league management, mobile apps, and unmatched official league data access. It competes with MFL for casual commissioners, particularly those seeking official NFL integration.
• DraftKings: DraftKings is a large publicly-traded DFS and sports betting operator that has expanded into traditional season-long fantasy and pick'em products. While primarily a DFS/sportsbook, its free and paid fantasy offerings compete with MFL's DFS Style and contest products.
• FanDuel: FanDuel is a major DFS and sportsbook operator with growing season-long and pick'em fantasy products. It competes most directly with MFL's DFS Style format and free Pick'em contest offerings.

Emerging players

• FFPC (Fantasy Football Players Championship): FFPC is a best-ball and high-stakes fantasy football contest operator focused on large-field tournaments with entry fees and prizes. It overlaps with MFL's Best Ball / Draft-Only format and Chop League tournament-style use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/myfantasy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myfantasyleague.com