Mediamark

What Mediamark does

Mediamark is a South African integrated media sales house founded in 1995 and headquartered in Rosebank, Johannesburg. Wholly owned by Kagiso Media (a subsidiary of black-owned Kagiso Tiso Holdings), the company holds a Level 1 BBBEE rating, which provides preference in South African public-sector and large corporate procurement. Mediamark operates as a sales representative (commission model) for premium audio and digital media brands, serving advertisers, advertising agencies, SMEs, and community radio stations that lack direct access to national brand budgets. Reported customer engagement spans automotive (Hyundai), QSR (McDonald's), financial services (ABSA, Yoco), pet health (Credelio), insurance (Outsurance), fashion (Wepner), and media (WMX).

The product surface is built around three pillars. Audio: owned and represented FM inventory including Jacaranda FM (3M+ listeners across Gauteng, Limpopo, Mpumalanga, North West), East Coast Radio (KZN #1 music station), and East Coast Gold. Digital: an aggregated portfolio across Video, Marketplace, Digital Audio, Podcasts, Gaming, Live Stream, OTT/CTV (Viu), and podcasts (Podcast & Chill with 3.3M weekly views), powered by partnerships with Multilocal, AdsWizz/Podwave, Odeeo, WMX, and Microsoft properties (MSN, Outlook.com). Commvibe: a community-radio aggregation service bundling Bok Radio, Zibonele FM, and Thetha FM into clustered reach of approximately 2.6 million listeners across Gauteng, KZN and Western Cape. The cross-platform layer, SoundInsights, provides audience analytics, planning benchmarks and transparent reporting using third-party data feeds (BRC RAMS, IAB/Google Analytics, SharpStream Radar, IONO, AdsWizz).

Mediamark monetises through advertising inventory commissions, dedicated account-management engagements with enterprise advertisers, and published rate-card sales for audio, digital and community radio. Distribution combines direct enterprise account managers, a self-serve rate-card layer (effective 1 July 2026), and the Mediamark Academy training pipeline developed with Wits University, MDDA and TUKS FM. Recent strategic moves include the April 2026 exclusive partnership with Perion Network and McSorely Media to deploy the Outmax AI-native advertising execution agent across Africa, the November 2025 specialist digital sales mandate from the SABC, the January 2025 Viu OTT partnership, and the December 2024 Time Out South Africa launch.

Name

Mediamark

Legal name

Mediamark Pty-Ltd

Website

https://mediamark.co.za

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediamark is a South African integrated media sales house representing premium audio (Jacaranda FM, East Coast Radio), digital (video, podcasts, gaming, OTT), and community radio (Commvibe) advertising inventory for advertisers, agencies, and brands across South Africa and, more recently, the African continent.

Ownership category

akta.pro rank

Product category

Media Advertising Sales

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audio/Podcast/Streaming Media Buying (MPAAABAF)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Media sales representation
• Audio advertising
• Digital advertising
• Radio advertising
• Advertising solutions

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising Sales Representation: Mediamark acts as an integrated sales house, representing audio and digital media brands and selling advertising inventory on their behalf. Revenue generated through commissions on advertising sales across radio, digital, podcasting, and community radio platforms.
2. Digital Advertising Inventory: Revenue from selling digital advertising inventory across video, marketplaces (display, video, audio, podcasts), gaming, and live streaming platforms.
3. Community Radio Advertising: Commvibe offering aggregates community radio stations providing one point of entry for advertisers to access 2.6 million listeners across Gauteng, KZN and Western Cape.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mediamark is an integrated sales house representing audio and digital media brands in South Africa. The company sells advertising inventory across radio stations (Jacaranda FM, East Coast Radio), digital platforms (Video, Marketplace, Digital Audio, Podcasts, Gaming, Live Stream), and community radio (Commvibe), connecting advertisers and brands with engaged audiences through measurable, targeted campaigns.

Product overview

Mediamark is a multi-award-winning integrated sales house offering a unified platform-plus-modules architecture across audio, digital and streaming media. The core offering consists of three main product lines: Audio (Jacaranda FM, East Coast Radio, East Coast Gold), Digital (Video, Marketplace, Digital Audio, Podcasts, Gaming, Live Stream), and Commvibe (community radio aggregation). The portfolio spans premium radio stations, digital advertising platforms including Multilocal, AdsWizz Audio Marketplace, Podwave, and Odeeo, streaming services like Viu and Podcast & Chill, and lifestyle platforms such as Time Out South Africa. Recent addition includes Perion's Outmax AI-native execution agent for programmatic advertising across African markets. The company connects advertisers to deeply engaged audiences through these interconnected media brands, powered by Kagiso Media ownership and BBBEE Level 1 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio

Quantifiable outcome

• 96% video completion rate for Wepner campaign in South Africa
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• PerioncoreStrategic or Co-development Partner · 23 April 2026Exclusive partnership with Perion Network Ltd. to deploy its AI-native execution agent, Outmax, across African markets. This creates a new recurring revenue channel for Mediamark by incorporating Outmax's AI capabilities into the market. Early deployments in South Africa have demonstrated measurable results.
• McSorely MediacoreStrategic or Co-development Partner · 23 April 2026McSorely Media combined agency footprint across the African continent is leveraged alongside Mediamark for the exclusive AI advertising partnership with Perion to deploy Outmax across African markets.
• SABCcoreChannel Partner/ Reseller/ Distributor · 25 November 2025The South African Broadcasting Corporation appointed Mediamark as a specialist digital sales partner alongside Arise/365 Digital and Media North. This follows a rigorous competitive procurement process. Mediamark will complement SABC's internal sales teams to strengthen go-to-market capability for digital platforms.
• ViucoreChannel Partner/ Reseller/ Distributor · 20 January 2025Viu, a dual AVOD and SVOD OTT streaming service, appointed Mediamark as its new content sales partner in South Africa. Mediamark drives sales across Viu's AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.
• Time OutminorStrategic or Co-development Partner · 28 November 2024Time Out partnered with Kagiso Media Radio to launch Time Out South Africa. Through this partnership with KMR, advertising opportunities are taken to market by Mediamark. The partnership expands Time Out's content across Johannesburg, Pretoria, Durban, and tourist destinations.
• Kagiso MediacoreOthersKagiso Media is the parent company of Mediamark. Kagiso Media was established in 1997 by Kagiso Trust Investments and is a South African media company with interests in broadcast media, content production, specialized publishing, research, and digital media. It is a wholly owned subsidiary of Kagiso Tiso Holdings.
• Jacaranda FMcoreOthersJacaranda FM is one of South Africa's largest independent radio stations, reaching over 3 million listeners across Gauteng, Limpopo, Mpumalanga, and the North West. It is home to top talent and award-winning content. Part of the Kagiso Media group represented by Mediamark.
• East Coast RadiocoreOthersKZN's #1 music station, bringing unforgettable moments to life and connecting families with the widest variety of hits and unmatched entertainment. Part of the Kagiso Media group represented by Mediamark.
• MultilocalcoreChannel Partner/ Reseller/ DistributorLeading digital curation service connecting premium publishers for unparalleled targeting. Mediamark offers access to their network through dedicated campaign wizards for optimization and measurable results.
• OdeeominorChannel Partner/ Reseller/ DistributorOdeeo transforms in-game experiences with context-aware audio and smart ad integration, creating immersive, non-intrusive interactions for highly engaged gaming audiences, especially Gen Z and Millennials.
• WMX (Warner Music Group)coreChannel Partner/ Reseller/ DistributorWMX connects brands, artists, and fans through creative partnerships including brand placement, early access, artist collaborations, and flagship event sponsorships, driving powerful engagement.
• MSNminorChannel Partner/ Reseller/ DistributorVersatile online portal providing diverse content and services including breaking news, weather updates, finance insights and lifestyle articles. Mediamark represents their South African advertising inventory.
• Outlook.comminorChannel Partner/ Reseller/ DistributorMicrosoft-powered email and productivity platform with business-class email experience. Mediamark represents their South African advertising inventory.
• Time Out South AfricaminorChannel Partner/ Reseller/ DistributorPremium lifestyle content brand giving brands access to engaged, experience-driven consumers through trusted content in food, culture, entertainment, and travel.
• Podcast & ChillcoreChannel Partner/ Reseller/ DistributorSouth Africa's vodcast powerhouse with 3.3M weekly views and 2.3M unique users. Connects brands with top talent, bespoke opportunities, and engaged audiences locally and globally.
• Bok RadiocoreChannel Partner/ Reseller/ DistributorCommunity radio station based in Cape Town with large streaming following across South Africa and worldwide. Average of 630,000 listeners per month. Exclusively represented by Mediamark's Commvibe offering.
• Zibonele FMcoreChannel Partner/ Reseller/ DistributorMost-listened-to community station in the Western Cape and ranked third nationally. Has been a trusted community voice since 1993. Exclusively represented by Mediamark's Commvibe offering.
• Thetha FMcoreChannel Partner/ Reseller/ DistributorFourth-largest community station in South Africa with second-highest reach in Gauteng. Broadcasting to over 456,000 listeners in Sesotho, isiZulu, isiXhosa, and English. Exclusively represented by Mediamark's Commvibe offering.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DStv Media Sales: Sales house for Multichoice's DStv pay-TV platform and SuperSport in South Africa. Directly comparable as another integrated media sales operation in SA selling cross-platform audio/video inventory on behalf of major broadcast media owners.
• Primedia Broadcasting: Owns leading South African radio stations (947, 702, Cape Talk, Kfm) and runs its own sales house for audio inventory. Comparable as a competing radio-media sales competitor that represents premium SA radio stations to advertisers and agencies.
• The MediaShop (Publicis Groupe): South African media buying agency under Publicis, executing audio, digital, and omnichannel media planning and buying for advertisers. Direct competitor on agency-side media buying mandates in the same SA market.
• Mindshare South Africa: WPP-owned media agency operating in South Africa, executing media planning and buying across broadcast, digital, and audio. Competes with Mediamark on agency-of-record and media-buying pitches.
• PHD Media South Africa: Omnicom-owned media agency network active in SA, providing media strategy, planning and buying across TV, radio, digital audio, and online video. Comparable competing media agency for the same advertiser budgets.

Broad incumbents

• GroupM South Africa: WPP's media investment arm in South Africa, parent to Mindshare, Wavemaker, MediaCom, and Essence. Comparable as a broader incumbent media-buying group with overlapping audio and digital capabilities at greater scale.
• Dentsu South Africa: Global advertising holding company's South African operations including media (Carat, dentsu X) and creative. Competes broadly on enterprise advertiser mandates that include media buying.
• Spotify Advertising: Self-serve and managed audio advertising platform from Spotify, offering programmatic digital audio inventory globally and increasingly in Africa. Comparable as a competing audio ad inventory channel for advertiser budgets.

Emerging players

• AdsWizz (part of SiriusXM): Global audio adtech platform that Mediamark already partners with via the AdsWizz Audio Marketplace and Podwave. Comparable as an audio-specialized adtech enabler, with overlap through programmatic audio inventory Mediamark resells.

Regional players

• Global (UK radio media sales): UK-headquartered commercial radio broadcaster and integrated media sales operation representing premium radio and digital audio inventory. Comparable business model (radio + digital audio sales house) but operating in a different geography; useful as a model for what scaled radio-led sales houses can become.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/mediaworldsa
• Facebookweb.facebook.com/MediamarkSA
• LinkedInlinkedin.com/company/mediamarksa
• Instagraminstagram.com/mediamarksa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediamark