Odeeo
Odeeo operates a proprietary SDK-based in-game audio advertising platform that enables mobile game publishers to monetize via non-intrusive audio, display, video, and native ads, while connecting brands and agencies to over 1,000 partner games and 5,000+ advertisers globally.
- Company typePrivate
- Founded2020
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Odeeo does
Odeeo (legal entity: Sonic Odeeo Ltd.) is an in-game audio advertising platform founded in 2020 in Herzliya, Israel, by former IronSource executives Amit Monheit (CEO) and Elad Stern (President). The company's core product is a proprietary software development kit (SDK) that enables mobile game publishers to deliver non-intrusive audio advertisements during gameplay without pausing or disrupting the player experience, with explicit claims of no negative impact on retention. The platform has since expanded beyond audio to also support display, video, and native in-app ad formats.
The technology stack centers on the Odeeo SDK (current major version 3.0), which integrates directly into iOS and Android games via Cocoapods and Maven respectively, and supports multiple ad placements, real-time callbacks, and server-side configurations enabling remote optimization without code changes. The complementary Odeeo Portal provides publishers with a self-service dashboard for A/B testing between placements, advanced targeting, and real-time analytics on impressions, revenue, and engagement. Notable proprietary capabilities include "Game Emotions Targeting," which serves ads based on in-game emotional and contextual signals, and Sonic Branding Solutions for embedding brand audio signatures into gameplay moments. Demand-side distribution is achieved through integrations with Amazon DSP (300M+ MAU reach), Google Authorized Buyer, Unity supply, and regional channel partners including Global's DAX (UK), Lagardère Publicité News (France), Otonal (Japan), and ANY-EVER (Germany).
Odeeo operates a two-sided marketplace monetized via advertising revenue on a transaction-based/take-rate model shared with publishers. The go-to-market combines product-led growth on the supply side (SDK integration) with sales-led outreach to brand advertisers and agencies on the demand side, supplemented by programmatic activation through DSP partnerships. The platform reports over 1,000 partner games and 5,000+ advertisers globally, with named case-study customers including McDonald's, Costa Coffee, and EE. Geographic operations span Israel (HQ), the United States (New York office opened 2024), the UK, France, Germany, MENA, Korea, Vietnam, and Japan. Total disclosed funding is approximately $15M across a 2021 pre-seed ($1M), a 2022 seed ($9M, led by Play Ventures with Global), and a 2024 strategic round ($5M, led by Atinum Investments).
Odeeo firmographics
Firmographics- Name
- Odeeo
- Legal name
- Sonic Odeeo Ltd.
- Website
- https://odeeo.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odeeo operates a proprietary SDK-based in-game audio advertising platform that enables mobile game publishers to monetize via non-intrusive audio, display, video, and native ads, while connecting brands and agencies to over 1,000 partner games and 5,000+ advertisers globally.
- Ownership category
- akta.pro rank
Odeeo industry classification
Industry- Product category
- Mobile In-Game Audio Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Odeeo is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Odeeo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Audio Advertising: Odeeo provides in-game audio advertising platform for mobile games, connecting brands with engaged gaming audiences. The platform offers non-intrusive audio ads that play during gameplay without disrupting the experience, serving both direct brand advertisers and programmatic demand.
- Multi-Format In-App Advertising: Beyond audio, Odeeo expanded to offer display, video, and native ad formats within mobile games, providing a comprehensive in-app advertising platform for brands and agencies.
- Publisher SDK Integration: Odeeo provides SDK technology to mobile game publishers for monetization, enabling them to offer their inventory to brand advertisers through Odeeo's demand partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | SDK integration for mobile game developers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Odeeo product offering
Product offeringCore offering
Odeeo operates a two-sided in-game audio advertising platform that connects mobile game publishers (supply) with brand advertisers and agencies (demand), delivering non-intrusive audio ads that play during gameplay without disrupting the player experience. The platform is powered by a proprietary SDK integrated directly into mobile games and supports audio, display, video, and native ad formats accessed both directly and programmatically via Amazon DSP and Google Authorized Buyer. Publishers manage monetization through the self-service Odeeo Portal with real-time analytics, A/B testing, and targeting controls.
Product overview
Odeeo is a multi-format in-app advertising platform specializing in in-game audio advertising for mobile games. The core product is the Odeeo In-Game Audio Ads Platform, which connects brands with mobile gaming audiences through non-intrusive audio ads delivered via Odeeo's proprietary SDK. The platform operates across audio, display, and video formats through a combination of direct SDK-integrated inventory and programmatic demand channels including Amazon DSP and Google Authorized Buyer integrations. Supporting products include the Odeeo Portal for publisher monetization management, Game Emotions targeting for emotional context-based advertising, Unity Supply Integration for expanded mobile gaming inventory access, and sonic branding solutions for brand identity development within games.
Differentiator
Problem solved
Functional benefit
Products and services
- Odeeo In-Game Audio Ads Platform Core two-sided advertising platform that connects mobile game publishers with brand advertisers and agencies to deliver non-intrusive in-game audio ads (and increasingly display, video, and native formats) that play during mobile gameplay without stopping play. Designed for publishers seeking incremental ARPDAU and for advertisers seeking measurable, brand-safe reach to engaged gaming audiences.
- Odeeo SDK Proprietary software development kit that mobile game developers integrate into their games to enable in-game audio advertising inventory. Supports system-initiated and rewarded audio ads, multiple ad formats, real-time callbacks, and server-side configuration without code changes; available via Maven for Android and Cocoapods for iOS.
- Odeeo Portal Self-service publisher dashboard providing control over audio ad placements, advanced targeting options, and real-time analytics including impressions, revenue, and engagement rate metrics. Empowers publishers to optimize monetization strategies and run independent A/B tests between placements.
Quantifiable outcome
- 5-15% incremental ARPDAU uplifts for game studios
- +4 more outcomes
Companies that use Odeeo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Odeeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Odeeo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and regional.
- Lagardère Publicité NewsflagshipOdeeo integrated into Lagardère Publicité News' digital audio offering, giving advertisers in France access to non-intrusive, brand-safe audio experiences across mobile apps and games. Lagardère Publicité News strengthens its digital audio portfolio across radio, live audio, podcasts, web radios, streaming platforms, and mobile gaming applications. The partnership brings over 3 million monthly active users in France, 2,500 games, and over 20 million monthly advertising impressions.
- UnitycoreOdeeo partners with Unity to expand access to premium mobile gaming supply, enabling advertisers to reach engaged in-app audiences through Unity's extensive game development ecosystem. Made with Unity applications reach over 3 billion unique monthly active devices globally, with 86% of top 100 games and 71% of top 1,000 mobile games using Unity.
- ANY-EVERregionalExclusive partnership for in-game audio marketing in Germany, providing German advertisers and agencies with access to Odeeo's inventory through local expertise and support.
- Global (DAX)corePartnership with Global's DAX platform enables advertisers in the UK to access Odeeo's in-game audio inventory. DAX provides comprehensive audio strategy and guidance, serving as a full-service partner for audio advertising campaigns.
- OtonalcorePartnership to bring in-game audio ads to Japan, targeting the country's 70 million mobile gamers through innovative collaboration.
- Amazon DSPcoreOdeeo's in-game audio advertising inventory is available through Amazon DSP, providing programmatic advertisers access to 300M+ monthly active users. This partnership enables simplified access to premium mobile gaming audiences through programmatic workflows.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Odeeo competitors and assessment
Company assessmentDirect peers
- Audiomob: Audiomob is the most direct competitor to Odeeo, offering in-game audio advertising for mobile games via its own SDK and similar brand/publisher two-sided model. Both companies pursue the same non-intrusive audio ad unit within gameplay.
- Bidstack: Bidstack specializes in programmatic in-game advertising across mobile and PC games. While it focuses more on intrinsic display/video formats than audio, it competes for the same in-game brand budgets and publisher relationships.
- Anzu: Anzu is an in-game advertising platform offering blended in-game ads across mobile, PC, and console titles. It competes with Odeeo for brand budgets targeting gamers and overlaps on programmatic access via integrations with major DSPs.
Broad incumbents
- ironSource (Unity): ironSource, now part of Unity, is a broad mobile game monetization and UA platform that competes with Odeeo across rewarded video, interstitial, and now audio. It dwarfs Odeeo in scale and demand relationships, and the founders of Odeeo left ironSource to build this audio-focused alternative.
- Unity Ads: Unity Ads is Unity's first-party in-game ad monetization stack. As Unity is also a strategic supply partner to Odeeo (86% of top 100 mobile games), Unity Ads is both a competitor and a channel — the most important counterparty in Odeeo's ecosystem.
- AppLovin: AppLovin operates one of the largest mobile game monetization and demand platforms (AXON, AppDiscovery). It competes for the same advertiser and publisher budgets as Odeeo and could absorb audio demand within its broader in-app stack.
- Digital Turbine: Digital Turbine (via AdColony and Fyber) is a mobile adtech and mediation platform competing for in-game inventory and demand. It overlaps with Odeeo on publisher-side SDK monetization and programmatic supply.
- Moloco: Moloco operates a programmatic mobile DSP and retail media platform; while not audio-specific, it competes for programmatic in-app ad budgets that flow through Amazon DSP and Google channels where Odeeo's inventory is also accessible.
Emerging players
- AdInMo: AdInMo offers non-intrusive in-game advertising formats (similar in philosophy to Odeeo's "don't stop playing" pitch). Smaller scale than Odeeo but pursuing overlapping brand and publisher audiences in mobile gaming.
Others
- Azerion: Azerion is a European digital entertainment and ads platform with a sizable casual gaming portfolio that intersects Odeeo's ecosystem as both a potential publisher partner and an adtech competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Odeeo social profiles
Digital presenceOdeeo compliance and trust
Trust signalCompliance4 records
Odeeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odeeo leadership team
Management profileNumber of profiles
Profiles5 records
Odeeo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odeeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odeeo
What does Odeeo do?
Odeeo operates a two-sided in-game audio advertising platform that connects mobile game publishers (supply) with brand advertisers and agencies (demand), delivering non-intrusive audio ads that play during gameplay without disrupting the player experience. The platform is powered by a proprietary SDK integrated directly into mobile games and supports audio, display, video, and native ad formats accessed both directly and programmatically via Amazon DSP and Google Authorized Buyer. Publishers manage monetization through the self-service Odeeo Portal with real-time analytics, A/B testing, and targeting controls.
Is Odeeo a public or private company?
Odeeo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Odeeo founded?
Odeeo was founded in 2020. It employs 11 to 50 people.
Where is Odeeo based?
Odeeo is headquartered in Herzliya, Israel, in the Middle East region.
How does Odeeo make money?
Three revenue lines are on record. Audio Advertising is the primary driver. The others are multi-Format In-App Advertising and publisher SDK Integration.
Who are Odeeo's main competitors?
Direct peers on record are Audiomob, Bidstack and Anzu. Broad incumbents are ironSource (Unity), Unity Ads, AppLovin, Digital Turbine and Moloco. AdInMo is listed as an emerging player. Azerion is listed as an others.
Does Odeeo have an API?
No public API is recorded for Odeeo.
What industry is Odeeo in?
Odeeo's product category is Mobile In-Game Audio Advertising Platform. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 54181 and its SIC code is 7310.