Baptistcare
BaptistCare is an Australian not-for-profit Christian-based care organisation, founded in 1944, operating residential aged care, home care, retirement living, community housing, and HopeStreet disadvantage services directly across five states and territories (NSW/ACT, WA, SA, VIC, TAS) under a unified national brand.
- Company typePrivate
- Founded1944
- HeadquartersBelmont, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Baptistcare does
BaptistCare is an Australian not-for-profit, Christian-based care organisation that has delivered person-focused care services since 1944. It operates an integrated portfolio of five service lines: residential aged care (in-facility care homes), home care (in-home support via government home care packages and private pay), retirement living (independent living villages), community housing (affordable supported housing), and HopeStreet (homelessness, domestic violence, food support, and counselling services for people experiencing disadvantage).
The organisation delivers services directly to end consumers across five Australian states and territories — New South Wales/ACT, Western Australia, South Australia, Victoria, and Tasmania — through owned-and-operated residential aged care homes, home care hubs, retirement villages, community housing locations, and HopeStreet centres. Its technology stack is not publicly disclosed; the service delivery model is built on physical infrastructure rather than proprietary software, with customer acquisition driven by a national phone line, regional websites, online enquiry forms, free in-home consultations, and referral networks.
BaptistCare's revenue is derived from government-regulated aged care and home care fees, retirement village ingoing/ongoing payments, community housing rent, donations and grants (funding HopeStreet and the BaptistCare Foundation), and corporate partnerships. As a registered charity (ABN 90 000 049 525), pricing is largely administered through government assessment frameworks. In 2025, BaptistCare completed a major unification of previously separate state-based entities under a single national brand, consolidating operations across all five states into a unified BaptistCare identity.
Baptistcare firmographics
Firmographics- Name
- Baptistcare
- Legal name
- BaptistCare
- Website
- https://baptistcare.com.au
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BaptistCare is an Australian not-for-profit Christian-based care organisation, founded in 1944, operating residential aged care, home care, retirement living, community housing, and HopeStreet disadvantage services directly across five states and territories (NSW/ACT, WA, SA, VIC, TAS) under a unified national brand.
- Ownership category
- akta.pro rank
Baptistcare industry classification
Industry- Product category
- Aged Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623), Other Residential Care Facilities (62399), Religious Organizations (8131)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)
- akta.pro secondary industries
- Nonprofit / Faith-Based CCRCs (HLADAEAC), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)
Keywords
Where Baptistcare is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Baptistcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential Aged Care Fees: Government-regulated aged care fees for residential care services provided in aged care homes across NSW/ACT and WA
- Home Care Services: In-home care services funded through government home care packages and private pay arrangements
- Retirement Living: Retirement village living with accommodation and support services for residents
- Community Housing: Affordable housing services for community members in need
- HopeStreet Services: Support services for people experiencing disadvantage including homelessness, domestic violence, and food support - funded through donations and government grants
- Corporate Partnerships: Partnership arrangements with corporate entities to extend compassionate care and support across communities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Government-regulated aged care pricing based on individual care assessments |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Baptistcare product offering
Product offeringCore offering
BaptistCare is an Australian not-for-profit Christian-based care organisation that delivers residential aged care, in-home care, retirement living, community housing, and HopeStreet community support services (homelessness, domestic violence, food support, counselling). Services are delivered directly through owned and operated facilities and home care teams across NSW/ACT, WA, SA, VIC, and TAS, funded by a combination of government-regulated care fees, government home care packages, accommodation payments, donations, and grants.
Product overview
BaptistCare is a not-for-profit Christian-based care organisation offering an integrated suite of aged care and community services across Australia. The portfolio centres on five core service lines: Residential Aged Care (person-centred care homes), Home Care (in-home support), Retirement Living (villages for older Australians), Community Housing (supported housing), and HopeStreet (homelessness and disadvantage support). In 2025, the organisation unified previously separate state-based entities under one national BaptistCare brand, making services more accessible across NSW/ACT, WA, SA, VIC, and TAS.
Differentiator
Problem solved
Functional benefit
Brands
- HopeStreet: HopeStreet is a trusted community service offering support to people living with disadvantage and distress, including homelessness support, domestic and family violence services, food support, and counselling programs.
Products and services
- Residential Aged Care Person-centred residential aged care homes providing 24/7 care, accommodation, and wellbeing programs for older Australians in NSW, ACT, and WA. Services include personal care, clinical support, dementia and palliative care, and social activities, accessed via government My Aged Care assessment and direct enquiry.
- Home Care In-home care services that help older Australians continue living in their own homes. Qualified carers assist with daily routines, personal care, household tasks, medication management, and companionship, funded through government home care packages (including the Support at Home program) and private pay arrangements.
- Retirement Living Retirement villages in NSW, ACT, and WA offering independent living units with security, community amenities, social activities, and flexible access to additional care services as residents' needs change. Targeted at retirees looking to downsize and enjoy a supportive village lifestyle.
- Community Housing Safe, affordable community housing in NSW and ACT paired with access to financial, emotional, and physical support services to help tenants move forward in their lives. Accessed via application through BaptistCare's housing team.
- HopeStreet Community support service for people experiencing disadvantage or personal crisis in NSW and ACT, including homelessness support, domestic and family violence services, food support, and counselling and group programs.
Quantifiable outcome
- Unified national brand rolled out across Australia in 2025 connecting previously separate state organizations
Companies that use Baptistcare
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Baptistcare technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baptistcare partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Baptistcare competitors and assessment
Company assessmentDirect peers
- Catholic Healthcare: Faith-based non-profit aged care and retirement living operator across NSW, QLD, and VIC. Closely matches BaptistCare in service portfolio, faith-based positioning, and customer base.
- Anglicare Sydney / Anglican Community Services: Faith-based non-profit operating residential aged care, home care, retirement living, and community services across NSW/ACT. Directly comparable to BaptistCare in mission, service mix, and geography.
- BlueCare (UnitingCare Queensland): Faith-based non-profit arm of UnitingCare Queensland providing residential aged care, home care, and community services across Queensland. Comparable service model and not-for-profit structure.
- Mercy Health: Faith-based non-profit providing residential aged care, home care, and retirement living across multiple Australian states. Comparable mission-driven, multi-service care model.
- Southern Cross Care (NSW & ACT): Faith-based non-profit offering residential aged care, home care, and retirement living across NSW/ACT. Provides a direct like-for-like comparison to BaptistCare's residential and home care operations.
- Churches of Christ Care: Faith-based non-profit offering residential aged care, retirement living, and community services across Queensland and Victoria. Directly comparable faith-based non-profit model.
- Uniting (Uniting NSW.ACT): One of the largest faith-based non-profit aged care, community housing, and family services operators in NSW/ACT, with a similar continuum of care model and faith-based positioning.
Broad incumbents
- Estia Health: ASX-listed for-profit residential aged care provider with homes across multiple states. A larger, publicly listed incumbent in the same residential aged care category as BaptistCare.
- Regis Healthcare: ASX-listed for-profit residential aged care operator with national scale. Competes with BaptistCare in residential aged care but lacks retirement living, community housing, and HopeStreet-style community services.
Emerging players
- ACH Group: South Australian non-profit aged care and retirement living provider. Regional overlap with BaptistCare's SA operations and similar service portfolio in a more limited geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Baptistcare social profiles
Digital presenceBaptistcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baptistcare leadership team
Management profileNumber of profiles
Baptistcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baptistcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baptistcare
What does Baptistcare do?
BaptistCare is an Australian not-for-profit Christian-based care organisation that delivers residential aged care, in-home care, retirement living, community housing, and HopeStreet community support services (homelessness, domestic violence, food support, counselling). Services are delivered directly through owned and operated facilities and home care teams across NSW/ACT, WA, SA, VIC, and TAS, funded by a combination of government-regulated care fees, government home care packages, accommodation payments, donations, and grants.
Is Baptistcare a public or private company?
Baptistcare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baptistcare founded?
Baptistcare was founded in 1944. It employs 251 to 500 people.
Where is Baptistcare based?
Baptistcare is headquartered in Belmont, Australia, in the Oceania region.
How does Baptistcare make money?
Six revenue lines are on record. Residential Aged Care Fees are the primary driver. The others are home Care Services, retirement Living, community Housing, hopeStreet Services and corporate Partnerships.
Who are Baptistcare's main competitors?
Direct peers on record are Catholic Healthcare, Anglicare Sydney / Anglican Community Services, BlueCare (UnitingCare Queensland), Mercy Health, Southern Cross Care (NSW & ACT), Churches of Christ Care and Uniting (Uniting NSW.ACT). Broad incumbents are Estia Health and Regis Healthcare. ACH Group is listed as an emerging player.
Does Baptistcare have an API?
No public API is recorded for Baptistcare.
What industry is Baptistcare in?
Baptistcare's product category is Aged Care Services. Its primary akta.pro industry code is HLADABAH, Faith-Based / Nonprofit Assisted Living Providers, with a secondary code of HLADAEAC, Nonprofit / Faith-Based CCRCs. Its NAICS code is 6233 and its SIC code is 8050.