Happy Planet Foods

What Happy Planet Foods does

Happy Planet Foods, Inc. is a privately held Canadian food and beverage company founded in 1994 by Randal Ius and headquartered in Burnaby, British Columbia. The company operates a diversified consumer packaged goods portfolio across five core lines: certified organic flash-pasteurized juices, fruit smoothies, plant-based Mornin' Oatz and Clean Protein shakes, and the Happy Planet Creamery organic and grass-fed dairy range sourced from heritage breeds (Jerseys, Brown Swiss, Guernseys) at three named BC family farms. Adjacent categories include plant-based meals using upcycled imperfect vegetables packaged in proprietary BioFlex pouches, organic non-GMO soups, organic lemonade, and Fine Culture Butter — Canada's first organic grass-fed cultured butter — produced in small batches via an Italian artisan churn.

The company's underlying technology and differentiation sit in physical rather than digital domains: BioFlex packaging claims 22x faster renewable biogas generation than ordinary plastics; dairy is traceable to a constrained supply base with 90% heritage-breed composition and a stated 100% target; and products carry layered certifications including COABC organic, USDA National Organic Program, Non-GMO Project verification, HACCP, BPA-free packaging, and gluten-free designation. Distribution runs through major Canadian grocery chains (Safeway, Sobeys, Save on Foods, Thrifty Foods, T&T, Longos, among others), a dense natural health food retail network (Whole Foods Market, Choices Markets, Blush Lane, Healthy Planet, Natures Fare, plus ~12 independents), and online marketplaces (well.ca, amazon.ca, SPUD.ca, greenearthorganics.ca). The company is supported by a bilingual English/French website and a store locator tool.

Happy Planet generates revenue through one-time consumer purchases of branded CPG items at retail and online, targeting two primary personas: health-conscious Canadian consumers seeking organic, non-GMO, sustainably packaged food, and natural food enthusiasts who frequent specialty retailers. The company is founder-owned with no disclosed institutional capital, no parent company, and no disclosed funding rounds. Operations span roughly 11-50 employees, with production localized to BC and Ontario, Canada. Marketing is executed through owned content (the "Planet-festo" blog), organic social, store locator, and community partnerships focused on hunger prevention and community gardens.

Name

Happy Planet Foods

Legal name

Happy Planet Foods, Inc.

Website

https://happyplanet.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Happy Planet Foods is a privately held Canadian CPG company (founded 1994, Burnaby, BC) that produces and distributes certified organic juices, smoothies, plant-based shakes, plant-based meals, and grass-fed heritage-breed dairy under the Happy Planet and Happy Planet Creamery brands across major Canadian grocery, natural food retailers, and online channels.

Ownership category

akta.pro rank

Product category

Organic Food & Beverages

NAICS

Dairy Product Manufacturing (3115), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Hybrid Dairy–Plant Blend Beverages (Dairy + Plant Mixes) (AFAFAEAJ), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Organic juices
• Plant-based meals
• Organic dairy products
• Fruit smoothies
• Grass-fed creamery

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Food & Beverage Sales: Happy Planet Foods generates revenue through the sale of consumer packaged goods including organic juices, fruit smoothies, plant-based meals, Mornin' Oatz Shakes, Clean Protein Shakes, and organic dairy products (Creamery line). Products are sold through major grocery retailers, natural health food stores, and online marketplaces across Canada.
2. Online Direct Sales: Products sold directly to consumers through online retailers including well.ca, amazon.ca, SPUD.ca, and greenearthorganics.ca. Unchilled organic juices (946ml) are available for online purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Happy Planet Foods manufactures and sells organic, non-GMO, plant-based, and grass-fed dairy consumer packaged goods under its own brand. The core product lines are Organic Juices, Fruit Smoothies, Mornin' Oatz Shakes (oat-based breakfast shakes), Clean Protein Shakes (plant-based pea protein), Plant-Based Meals (with upcycled vegetables and BioFlex packaging), Organic & Non-GMO Soups, and the Organic & Grass-Fed Creamery sub-brand covering milk, cultured butter, and cream.

Product overview

Happy Planet Foods is a Canadian food and beverage company offering a diversified portfolio of organic, non-GMO, and sustainably sourced products. The core offering spans five main product lines: Organic Juices (certified organic fresh juices including Valencia Orange, Pomegranate & Blueberry, and Mango & Peach), Fruit Smoothies (reformulated in 2025 with elevated ingredients in 900mL format), Mornin' Oatz Shakes (oat-based breakfast shakes with plant protein), Clean Protein Shakes (plant-based protein using non-GMO pea protein), and the Organic & Grass-Fed Creamery line (dairy from heritage breed cows). Additional offerings include Plant Based Meals (upcycled vegetable meals in sustainable packaging), Organic Soups, and specialty products like Fine Culture Butter (Canada's first organic cultured butter) and Organic Lemonade. The company emphasizes sustainable sourcing, food waste reduction, and ethical supply chains.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Planet Creamery: Organic and grass-fed dairy product line including milk, butter, and cream from heritage breed cows.

Products and services

• Organic Juices
• Fruit Smoothies Made with 6-8 simple ingredients, real fruit purees and juices, no concentrates, no natural flavors, and no added sugar. Available in 900mL Take Home format with four flavors: Extreme Green, Abundant C, Mango Passion, and Blackberry Shakedown.
• Mornin' Oatz Shakes Oat-based breakfast shakes containing 10g protein, 3g fiber, and 10 vitamins and minerals from sustainable superfoods like oat, fonio, hemp, and flax. Available in Chocolate Banana, Mango Peach, and Field Berry flavors.
• Clean Protein Shakes Plant-based protein smoothies using non-GMO pea protein. Clean means no artificial colors, flavors or preservatives. Available in Banana Cashew and FairTrade Chocolate & Coconut varieties.
• Organic & Grass-Fed Creamery Certified organic dairy products from grass-fed heritage breed cows (Jersey, Brown Swiss, Guernsey). Includes 3.5% Milk, 2% Milk, Cream Top Whole Milk, Chocolate Milk, and seasonal Egg Nog.
• Fine Culture Butter The first organic, grass-fed cultured butter in Canada. Made with fresh cultured cream from heritage breed cows, small batch produced in an Italian artisan churn. Exclusively available at Thrifty Foods, Choices Markets, and Whole Foods Markets (BC).
• Plant Based Meals 100% plant-based meals containing more than 8g protein and 6g fiber per serving. Uses upcycled vegetables rescued from food waste and packaged in biodegradable BioFlex pouches that produce renewable biogas.
• Organic & Non-GMO Soups Fresh soups made from organic and non-GMO ingredients with globally-inspired flavors. Most varieties are gluten-free.
• Organic Lemonade Organic lemonade made with freshly pressed organic lemon juice and natural cane sugar. Available in 1.5L bottles.
• 100% Pure Orange Juice 100% pure orange juice with no added ingredients. Available in 325mL format.
• Go Nuts! Nut-Based Smoothies Nut-based smoothies containing 50% more nuts compared to regular milk. Available in Chocolate flavor.

Quantifiable outcome

• BioFlex pouches produce biogas 22 times faster than ordinary plastics
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Certified Organic Associations of BC (COABC)coreOthersOrganic certification body that verifies Happy Planet products meet and exceed Canadian Organic Standards and USDA National Organic Program standards. COABC is the only government-approved body for organic certification in BC.
• Brandmaid Farm (Wayne Brandsema)coreStrategic or Co-development PartnerFamily dairy farm in Abbotsford, BC that pioneered organic milk farming in BC. Part of Happy Planet Creamery's supply chain for organic, grass-fed milk from heritage breed cows.
• Creekside Dairy Farm (The Treur Family)coreStrategic or Co-development PartnerLocated in Agassiz, BC with 90 Brown Swiss cows. The Treur family has been dairy farming for five generations, dating back to the early 1800s in the Netherlands.
• Camino Fair TrademinorStrategic or Co-development PartnerFair trade cocoa supplier used in Happy Planet Creamery Chocolate Milk. Supports ethical sourcing practices.
• Dairy Farmers of CanadaminorOthersNational dairy organization whose standards Happy Planet Creamery products meet. Dairy Farmers of Canada represents Canadian dairy farmers with one of the lowest carbon footprints globally.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Califia Farms: Califia Farms is a US plant-based beverage brand best known for plant milks, creamers, and protein RTDs. Overlaps directly with Happy Planet's Clean Protein Shakes, Mornin' Oatz Shakes, and Organic Juices in the refrigerated plant-based aisle serving health-conscious consumers.
• Vega (Danone): Vega is a BC-based plant-based nutrition brand (now owned by Danone) producing protein powders and RTD shakes. Comparable to Happy Planet's Clean Protein Shakes in target consumer, clean-label positioning, and BC origin, making it the closest geographic and category peer.
• Orgain: Orgain is a US-based clean-label nutritional shake and protein powder brand. Directly comparable to Happy Planet's Clean Protein Shakes in non-GMO pea protein formulation, low-sugar positioning, and refrigerated natural foods channel distribution.
• Daily Harvest: Daily Harvest is a US DTC and retail brand built around frozen smoothies, plant-based bowls, and prepared meals. Closely comparable to Happy Planet's Plant-Based Meals, fruit smoothies, and Mornin' Oatz lines in target consumer and sustainability framing.
• Odwalla (Coca-Cola): Odwalla was a pioneer in organic juices, smoothies, and protein drinks before being folded into Coca-Cola's Minute Maid/Suja operations. Highly comparable product mix (organic juices, fruit smoothies, protein shakes) serving similar health-conscious consumers.
• Evolution Fresh (Starbucks): Evolution Fresh is Starbucks-owned premium cold-pressed organic juice brand. Comparable to Happy Planet's Organic Juices line in flash-pasteurized, premium organic cold-pressed juice positioning in grocery retail.

Broad incumbents

• Silk (Danone): Silk is the leading North American plant-based beverage brand owned by Danone. It competes with Happy Planet across plant-based milks, creamers, and protein shakes but operates at massive scale with a much broader SKU portfolio.
• Oatly: Oatly is the leading oat-based beverage brand globally. Comparable to Happy Planet's Mornin' Oatz Shakes in oat-base formulation and sustainability narrative, though Oatly operates at vastly larger scale and broader category scope.
• So Delicious (Danone): So Delicious is a US plant-based dairy brand (now under Danone) producing plant milks, creamers, and frozen dessert novelties. Overlaps with Happy Planet's Plant-Based Meals and adjacent dairy-free categories in the natural foods channel.

Emerging players

• NadaMoo: NadaMoo is a smaller plant-based frozen dessert brand focused on dairy-free ice cream using coconut milk. Comparable in artisanal, clean-label plant-based positioning and natural food channel distribution to Happy Planet's smaller specialty lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TeamHappyPlanet
• Facebookfacebook.com/HappyPlanetFoodsInc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Planet Foods